Got a meeting with a client to introduce mobile - looking for some stats

8 replies
I've had a bit of a mishap with an old HDD that has some stats on it.

I just want to present some stats to the client.

I read one just today - something like by 2013 75% of all searches will be from a mobile phone. I don't know if it's 75% or what.

Anyway, let's compile some stats on this thread, or link to sources that have them. I'll be looking through my old HDD later on and I'll share anything I can find here.


Thanks,
Chris
#client #introduce #meeting #mobile #stats
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  • Profile picture of the author Mobileico
    Originally Posted by CMCarlin View Post

    I've had a bit of a mishap with an old HDD that has some stats on it.

    I just want to present some stats to the client.

    I read one just today - something like by 2013 75% of all searches will be from a mobile phone. I don't know if it's 75% or what.

    Anyway, let's compile some stats on this thread, or link to sources that have them. I'll be looking through my old HDD later on and I'll share anything I can find here.


    Thanks,
    Chris
    here ya go, in video format Mobile Technology 2011 - clean version - YouTube
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  • Profile picture of the author Brendan Vraibel
    Here is a thread that Quentin put together. It should be what you're looking for.

    Mobile marketing
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  • Profile picture of the author CMCarlin
    Wow thanks everyone!

    It's people like you that make the WF shine
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    • Profile picture of the author Jason Fladlien
      Here are the ones I use all the time, including the source...


      Morgan Stanley's analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.

      source: http://www.morganstanley.com/institu...ata_Growth.pdf

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      Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.

      source: blog | On Device Research

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      For every shopping activity, including researching products and prices, reviews, promotions and purchasing products, most respondents (61-81%) preferred browsers to apps

      Source: Keynote/Adobe http://www.keynote.com/docs/news/Ado...umerSurvey.pdf

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      Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.

      Source: Internal Google Data Google ThinkMobile 2011

      --------------------------------------------------------

      1 in 3 mobile searches have local intent

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

      --------------------------------------------------------

      The most visited websites on a mobile phone?
      1. search 77%
      2. social networking 65%
      3. retail websites 46%

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

      --------------------------------------------------------

      Type of information sought?
      1. news 57%
      2. dining/restaurant info 51%
      3. Navigational 51%
      4. Entertainment 49%
      5. Shopping 47%
      13. Business info, products or services 24%

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

      --------------------------------------------------------

      reason for searching on mobile device?
      1. to get information on the go 72%
      2. no access to other internet enable device - 65%
      3. need to search for something as quickly as possible - 47%

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

      --------------------------------------------------------

      9 out 0f 10 searchers have taken action as a result of a mobile phone search

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

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      Actions taken after accessing local content:
      1. called business 61
      2. visited business 59
      3. loked up business on map/got direction 58
      4. made instore purchase 54
      5. made online purchase 36
      6. recommended to someone else 22
      7. read or wrote a review about the business 20
      8. marked or added business to favorites list 19

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

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      Nearly all local info seekers take action within a day (88% total)

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

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      71% do a mobile search because they saw an ad

      Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 http://www.gstatic.com/ads/research/...leMovement.pdf

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  • Profile picture of the author CMCarlin
    Hey Jason,

    That's greatly appreciated - you really came through here. I owe you one! Next chance I get, beer is on me

    Regards,
    Chris
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  • Profile picture of the author CMCarlin
    Here is WillR's thread:

    http://www.warriorforum.com/mobile-m...tatistics.html


    Found a bunch of usefull stuff just by poking around
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