Do YOU Turn OFF App Push Notifications?

WillR · 25th Oct 2011, 04:35 PM

With more and more people talking about the effectiveness of apps for small business, especially the ability for push notifications, I thought it might be useful to see what proportion of people actually disabled push notifications on new apps they install.

I have a feeling the results are going to surprise a few of those who encourage small business to take up apps. I personally believe the majority of people who install new apps these days are turning off push notifications by default. They don't want the constant interruption.

Am I correct? Do you turn off push notifications?

EDIT: Stupid old me voted for the wrong option. I ALWAYS turn push notifications OFF!

flyinghammers · 25th Oct 2011, 05:21 PM

The results are in. Users overwhelmingly love push notifications!

Nick Surran · 25th Oct 2011, 05:29 PM

I answered with "It's more common I turn off push notifications." Basically, I turn them off 90%+. The only apps for which I turn on push notifications is for MMORPGs that I play.

WillR · 25th Oct 2011, 05:50 PM

Originally Posted by flyinghammers

The results are in. Users overwhelmingly love push notifications!

Classic! hahaha

Aaron Doud · 25th Oct 2011, 06:10 PM

I almost always turn them off. And unless I really liked the company and wanted ads I would shut them off after i got the first one.

SMS is better because the customer is asking to be part of the group. An app could be set up this way as well but why put in the extra effort?

MKBridge · 25th Oct 2011, 07:12 PM

I always turn them off. I like to have my iPad beside my bed so I can read some news in the morning, or the Kindle app before sleep. The push notifications seem to always come at 3am. The iPad lights up and makes a noise - and wakes me up. Drove me crazy.

DougPage · 25th Oct 2011, 10:19 PM

I always turn them off as well. Actually find the whole process a little annoying. Would be better if they were turned off and asked you to opt in when installing.

TJ Rose · 25th Oct 2011, 10:38 PM

I usually turn them off unless its FB or a sports app.

shane_k · 26th Oct 2011, 02:41 AM

I answered I usually have them on but after reading some replies I realize that I only have them on for specific apps that I know I will be getting notifications from "productivity apps" and usually most others I turn off

Shane_k

alexd · 26th Oct 2011, 03:29 AM

I always leave them on to start with, but if I end up getting sick of a certain app sending PNs all the time, then I simply disable PNs for that particular app.

RySpencer · 26th Oct 2011, 06:10 AM

I am one to keep them on most of the time unless they get annoying. There is responsible "pushing" that I always encourage my clients to use. As we on this forum may be rather tech savy, and turn these notifications off, you would be surprised at how many people don't, or do not know how to!

Although there are not many studies out there, here is one that talks about 14% of users responding to push notifications, which is a fairly high. This study was based on Groupon and Living Social. (http://urbanairship.com/blog/2011/05...notifications/)

As I encourage my clients to only use push notifications for deals, they are seeing similar conversion rates. One of my clients has recently used a daily deal site, and saw an increase in traffic. We strategically placed various QR codes around his establishment to encourage downloading his app, or visiting the HTML site. As he sold 450 groupon coupons, he knew that he had to retain these clients, and he did. Over a one month span, 250 people downloaded his app, and the numbers grow each day. Now when his reservations are low for one night, he sends out a push notification offering a special (free appetizer, XX% off, free drink etc...) his reservations fill fairly quickly.

Just speaking from experience here!

WillR · 26th Oct 2011, 06:23 AM

Originally Posted by RySpencer

As we on this forum may be rather tech savy, and turn these notifications off, you would be surprised at how many people don't, or do not know how to!

I don't agree with that. Every time I have installed an app with push notifications it states very clearly the app is wanting to enable push notifications and that's when I disable them. You don't need to be very tech savvy to do this. In my experience the phone asks you straight out.

For those who are not tech savvy enough to turn them off, well the news is even worse for you. They will simply delete the app altogether. Not great for business.

Originally Posted by RySpencer

Although there are not many studies out there, here is one that talks about 14% of users responding to push notifications, which is a fairly high. This study was based on Groupon and Living Social. (http://urbanairship.com/blog/2011/05...notifications/)

What it actually said was:

"14% of subscribers engage with the app after receiving a Push Notification."

That's not 14% of people who have installed your app, that is 14% of people who have downloaded your app and ALSO given it permission to send them push notifications. They are small numbers.

I think this graphic sums it up pretty well. Even email marketing is swamping push notifications.

RySpencer · 26th Oct 2011, 06:48 AM

You are correct WillR, email still swamps any other form.

That is why when a user first installs one of our apps or views the HTML5 site, it asks them "Do you want to join our mailing list?" When and if they answer yes, it sends the info to the Company's preferred mailing service, whether it be Constant Contact, MailChimp, GetResponse, or iContact.

Focusing on one method of delivery would be bad business, that's why we come at users form all angles, push notifications, mailing lists, Social Media (Facebook, Tiwtter and Linkedin integration).

WillR · 26th Oct 2011, 06:54 AM

Originally Posted by RySpencer

You are correct WillR, email still swamps any other form.

That is why when a user first installs one of our apps or views the HTML5 site, it asks them "Do you want to join our mailing list?" When and if they answer yes, it sends the info to the Company's preferred mailing service, whether it be Constant Contact, MailChimp, GetResponse, or iContact.

Focusing on one method of delivery would be bad business, that's why we come at users form all angles, push notifications, mailing lists, Social Media (Facebook, Tiwtter and Linkedin integration).

I definitely agree with an integration of a number of methods - it's always going to be the safest and most effective option.

View Poll Results: Do you turn OFF push notifications on new app installs?
Yes, always!	3	23.08%
Not always. It's more common I leave on push notifications.	4	30.77%
Not always. It's more common I turn off push notifications.	4	30.77%
Never, I always leave push notifications on!	2	15.38%
Voters: 13. You may not vote on this poll

25th Oct 2011, 04:35 PM	#1
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Do YOU Turn OFF App Push Notifications? Share on: With more and more people talking about the effectiveness of apps for small business, especially the ability for push notifications, I thought it might be useful to see what proportion of people actually disabled push notifications on new apps they install. I have a feeling the results are going to surprise a few of those who encourage small business to take up apps. I personally believe the majority of people who install new apps these days are turning off push notifications by default. They don't want the constant interruption. Am I correct? Do you turn off push notifications? EDIT: Stupid old me voted for the wrong option. I ALWAYS turn push notifications OFF!
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

25th Oct 2011, 05:21 PM	#2
flyinghammers John B Join Date: 2011 Posts: 145 Thanks: 49 Thanked 41 Times in 19 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: The results are in. Users overwhelmingly love push notifications!

25th Oct 2011, 05:29 PM	#3
Nick Surran HyperActive Warrior War Room Member Join Date: 2003 Posts: 126 Thanks: 55 Thanked 66 Times in 35 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I answered with "It's more common I turn off push notifications." Basically, I turn them off 90%+. The only apps for which I turn on push notifications is for MMORPGs that I play.
	I think Lime Cellular is the best white label SMS marketing platform.

25th Oct 2011, 06:10 PM	#5
Aaron Doud Sales & Marketing War Room Member Join Date: 2011 Posts: 2,813 Thanks: 716 Thanked 1,696 Times in 954 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I almost always turn them off. And unless I really liked the company and wanted ads I would shut them off after i got the first one. SMS is better because the customer is asking to be part of the group. An app could be set up this way as well but why put in the extra effort?

25th Oct 2011, 07:12 PM	#6
MKBridge Active Warrior War Room Member Join Date: 2010 Location: British Columbia Posts: 97 Thanks: 20 Thanked 23 Times in 17 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I always turn them off. I like to have my iPad beside my bed so I can read some news in the morning, or the Kindle app before sleep. The push notifications seem to always come at 3am. The iPad lights up and makes a noise - and wakes me up. Drove me crazy.

25th Oct 2011, 10:19 PM	#7
DougPage Active Warrior War Room Member Join Date: 2011 Posts: 73 Thanks: 102 Thanked 57 Times in 40 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I always turn them off as well. Actually find the whole process a little annoying. Would be better if they were turned off and asked you to opt in when installing.

25th Oct 2011, 10:38 PM	#8
TJ Rose Active Warrior Join Date: 2011 Posts: 87 Thanks: 10 Thanked 14 Times in 12 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I usually turn them off unless its FB or a sports app.
	FREE "21 Step Report To Position Yourself As An Expert to Offline Clients" -------->>>>http://goo.gl/gojkt

26th Oct 2011, 02:41 AM	#9
shane_k Senior Warrior Member Join Date: 2009 Location: Western Canada Posts: 1,014 Thanks: 1,125 Thanked 348 Times in 252 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I answered I usually have them on but after reading some replies I realize that I only have them on for specific apps that I know I will be getting notifications from "productivity apps" and usually most others I turn off Shane_k

26th Oct 2011, 03:29 AM	#10
alexd HyperActive Warrior Join Date: 2011 Posts: 235 Thanks: 31 Thanked 134 Times in 118 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I always leave them on to start with, but if I end up getting sick of a certain app sending PNs all the time, then I simply disable PNs for that particular app.

26th Oct 2011, 06:10 AM	#11
RySpencer Full Time to Freedom War Room Member Join Date: 2011 Location: Earth Posts: 256 Thanks: 52 Thanked 121 Times in 57 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: I am one to keep them on most of the time unless they get annoying. There is responsible "pushing" that I always encourage my clients to use. As we on this forum may be rather tech savy, and turn these notifications off, you would be surprised at how many people don't, or do not know how to! Although there are not many studies out there, here is one that talks about 14% of users responding to push notifications, which is a fairly high. This study was based on Groupon and Living Social. (http://urbanairship.com/blog/2011/05...notifications/) As I encourage my clients to only use push notifications for deals, they are seeing similar conversion rates. One of my clients has recently used a daily deal site, and saw an increase in traffic. We strategically placed various QR codes around his establishment to encourage downloading his app, or visiting the HTML site. As he sold 450 groupon coupons, he knew that he had to retain these clients, and he did. Over a one month span, 250 people downloaded his app, and the numbers grow each day. Now when his reservations are low for one night, he sends out a push notification offering a special (free appetizer, XX% off, free drink etc...) his reservations fill fairly quickly. Just speaking from experience here!
	Last edited on 26th Oct 2011 at 06:12 AM. Reason: Forgot link to Comscore

26th Oct 2011, 06:48 AM	#13
RySpencer Full Time to Freedom War Room Member Join Date: 2011 Location: Earth Posts: 256 Thanks: 52 Thanked 121 Times in 57 Posts	Re: Do YOU Turn OFF App Push Notifications? Share on: You are correct WillR, email still swamps any other form. That is why when a user first installs one of our apps or views the HTML5 site, it asks them "Do you want to join our mailing list?" When and if they answer yes, it sends the info to the Company's preferred mailing service, whether it be Constant Contact, MailChimp, GetResponse, or iContact. Focusing on one method of delivery would be bad business, that's why we come at users form all angles, push notifications, mailing lists, Social Media (Facebook, Tiwtter and Linkedin integration).