I'd appreciate some advice and guidance on some burning questions that I have regarding my new mobile marketing venture.
I'm based in South Africa, which has a very high mobile penetration and has been an early adopter of mobile technology. For this reason mobile marketing is fairy well established and yet I see very few companies using it correctly.
I think that there is an excellent opportunity here for a mobile marketing company that offers a managed service at great value and one that is legally compliant.
Having been in the mobile industry here from a different angle for the last seven years I have an excellent understanding of the rules and regulations that govern mobile marketing as well as some well established contacts with sms providers.
Since there is no ready made application that includes all of the features that I wish to provide customers I have developed my own application which is integrated with my sms provider.
The part where I'm stuck is in respect of pricing. Basically, should I go with multiple priced packages which include x number of sms's or should I rather charge a base fee, let's say $100 and then charge for the sms's additionally.
In my mind this really comes down to what's going to make the sale go more smoothly. By presenting multiple packages which include x number of sms's this makes is easier for the client to budget the cost of this marketing channel. The downside being that he may need to re-adjust his package at various time to accommodate for increased customers on the list.
By charging a base fee with sms's charged extra, the customer is going to get a bill from me at the end of each month which will vary according to how many messages he sent out and my concern is that their concern may be getting a whopping big bill at the end of the month.
For anyone that is already doing this, what approach have you taken and what have you found to be more effective?