Mobile Marketing Advice

6 replies
Hi all

I'd appreciate some advice and guidance on some burning questions that I have regarding my new mobile marketing venture.

I'm based in South Africa, which has a very high mobile penetration and has been an early adopter of mobile technology. For this reason mobile marketing is fairy well established and yet I see very few companies using it correctly.

I think that there is an excellent opportunity here for a mobile marketing company that offers a managed service at great value and one that is legally compliant.

Having been in the mobile industry here from a different angle for the last seven years I have an excellent understanding of the rules and regulations that govern mobile marketing as well as some well established contacts with sms providers.

Since there is no ready made application that includes all of the features that I wish to provide customers I have developed my own application which is integrated with my sms provider.

The part where I'm stuck is in respect of pricing. Basically, should I go with multiple priced packages which include x number of sms's or should I rather charge a base fee, let's say $100 and then charge for the sms's additionally.

In my mind this really comes down to what's going to make the sale go more smoothly. By presenting multiple packages which include x number of sms's this makes is easier for the client to budget the cost of this marketing channel. The downside being that he may need to re-adjust his package at various time to accommodate for increased customers on the list.

By charging a base fee with sms's charged extra, the customer is going to get a bill from me at the end of each month which will vary according to how many messages he sent out and my concern is that their concern may be getting a whopping big bill at the end of the month.

For anyone that is already doing this, what approach have you taken and what have you found to be more effective?
#advice #marketing #mobile
  • Profile picture of the author TheLocalCoach
    Iameros,
    There is no no one "right" model, but the more you base you pricing on "messages" the more of a commodity you appear to be. So even if you are providing huge value as a consultant, bringing smart campaigns, making sure they comply with rules and regulations, etc, when the next guy comes along with a lower price-per-message, you risk losing business to clients who chase prices.

    Try packaging your prices in tiers, based either on number of opt-in subscribers or blocks of messages, so its more difficult to compare message pricing. And always base the value of your service on the expertise you bring and the results you produce for the business.

    Good luck, sounds like an exciting opportunity!
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    • Profile picture of the author iameros
      Originally Posted by EatDrinkTextJay View Post

      Iameros,
      There is no no one "right" model, but the more you base you pricing on "messages" the more of a commodity you appear to be. So even if you are providing huge value as a consultant, bringing smart campaigns, making sure they comply with rules and regulations, etc, when the next guy comes along with a lower price-per-message, you risk losing business to clients who chase prices.

      Try packaging your prices in tiers, based either on number of opt-in subscribers or blocks of messages, so its more difficult to compare message pricing. And always base the value of your service on the expertise you bring and the results you produce for the business.

      Good luck, sounds like an exciting opportunity!
      Thanks and thanks for the good advice, makes a lot of sense!
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      • Profile picture of the author barrentine
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        • Profile picture of the author upmatthews
          Just remember people and especially business people are either "too busy" or "lazy" (maybe a little of both) to do the actual campaigns themselves. If you rely on them to do the marketing or to get their customers to join their list themselves, you may have a them for a very short time as a customer. Offer to manage their account for a fee per month. You can schedule their messages and help them grow their list, for a fee. Good Luck!
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        • Profile picture of the author Dan Freeman
          Banned
          Originally Posted by barrentine View Post

          Hi i am new to this forum,can anyone can expalin about the mobile marketing advice.
          Would like some advice as well, thanks!
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  • Profile picture of the author gridcill
    Try packaging your prices in tiers, based either on number of opt-in subscribers or blocks of messages, so its more difficult to compare message pricing.
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  • Profile picture of the author chrisclements521
    I would suggest selling "Full Service, Done For You" packages. These will generate the most profit, happy clients and lots of referrals!
    Signature
    Chris Clements, Founder & CEO, YeeZ Mobile Inc.

    The Most Profitable White Label / Private Label SMS Reseller Program available to Offline Marketers! Long Codes & Short Code Keywords, in one account! YeeZ Mobile's SMSResellerProgram.com
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