By: Dwayne Morrison a.k.a The Young EntrepreWarrior
Mobile marketing is becoming something that a lot of online marketers are starting to pick up. They're starting to realize that by using mobile services to expand their reach, they can not only can increase their brand awareness, but at the same time increase their revenue base. I wrote this guide this guide to express the various uses of mobile marketing towards online and offline businesses as a whole. Feel free to utilize the message in this material to your advantage in your own business.
This scenario can be applied most offline businesses. If you have a restaurant, a barber salon etc, you not only will be able to recycle the clients that you already have with the use of mobile marketing, but you can also increase your user base since your place of business will have a sophisticated advantage over the other guy. Of course, you shouldnt use mobile marketing alone, instead mix it up with Facebook marketing and local advertising via targeted PPC campaigns. Imagine sending a text whenever you want a boost in revenue? That's what mobile marketing provides...
For example, let's say you have an ecommerce store and you acquire a few purchases here and there - with the efficient use of mobile marketing, you can update clients that are on your list about discounts on your online products. Check out Attic2Zoo.com for instance. They made over $60,000 in revenue in one day just by blasting an SMS text message to everyone on their list basically telling them to go to their site for new discounts. And guess what else, their list wasnt even that huge, which means they made a lot more than they spent!
There are several other uses of mobile marketing in the online world Experimenting is the best way to find a method that works for you.
Mobile Marketing and Mobile Apps
Using mobile advertising services like AdMob, BuzzCity and InMobi can allow those with mobile apps and other services to promote their brand to a broad range of individuals. Of course, targeting is a factor as well, but you just can't have a good service and just not market it to the public... that's like having a Bugatti and sitting in it, but never turning it on and never driving it around! MADNESS!
*Mobile marketing is still in its infancy stage, but companies using these services now are definitely reaping the benefits of obtaining cheap traffic and conversions to their products and services whether it be offline or online. The potential in this field is truly endless, and as we dive deeper into an already mobile based era, new companies will emerge based around this theme.
Hope this guide helped you out Warriors. If I left anything out, feel free to share and talk about your opinions of Mobile Marketing in the replies section below...
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