The question, I have in my head, that i'm not sure of, is where does one store the data, ie when a prospect responds to a 'txt BLABLA to 12345 for a FREE ICE;CREAM' where does that text go, and how does the sending mobile number get stored into a database?
Also, how accessible is that database usually? and by whom? and who usually stores/hosts it?
If any Warriors can answer these for me, that would be awesome