Is there complete mobile strategy?

Shmigola · 8th Nov 2011, 04:11 AM

I'm newbie in this business and can't manage to build entire mobile strategy for off-line clients. There are many questions:
- what features should be in the mobile site?
- how to use sms marketing?
- how to use QR-codes?
- how and how much charge from the clients?
etc.
Forgive me for my simplicity :rolleyes:.
Thanks

WillR · 8th Nov 2011, 04:36 AM

There is plenty of free information on all these topics in this forum. None of us can answer all those questions in one post. Go and do some research around the mobile marketing forums and then come back and ask any specific questions you might have.

Your question is like asking someone... "teach me maths.."

It's not that easy.

Shmigola · 8th Nov 2011, 05:14 AM

Originally Posted by WillR

There is plenty of free information on all these topics in this forum. None of us can answer all those questions in one post. Go and do some research around the mobile marketing forums and then come back and ask any specific questions you might have.

Your question is like asking someone... "teach me maths.."

It's not that easy.

Thank you for reply. I know it's not easy. I meant some WSO or eBook. But only really useful and informative.

JToneyUK · 8th Nov 2011, 05:50 AM

Why would you pay some money for something full of information which you can find for free in threads on this forum?

It might take a little longer, but if you're wanting to take shortcuts before you've even started to provide a service, I don't think you're cut out for it.

Here's a step by step guide for you, and don't worry I wont charge you $17 for it, or any other random WSO fee:

Step one: In the search function at the top of this page type in "features for mobile website?"
Step two: In the search function at the top of this page type in "sms marketing?
Step three: In the search function at the top of this page type in "QR-codes"
Step four: In the search function at the top of this page type in "how much charge for mobile website?"

GO!

Originally Posted by Shmigola

Thank you for reply. I know it's not easy. I meant some WSO or eBook. But only really useful and informative.

ElenaEn · 16th Nov 2011, 11:03 PM

We had a White paper posted on that, however I am a "newbie" here and can't send you a PM.. Please contact me, and I'll send you a link.

Essentially, the main thing to keep in mind is that a mobile visitor is a lot more focused and a lot less patient. On the mobile we are not browsing, we want to get something done asap. So mobile marketing is about taking advantage of that in ways that helps the customer and helps the business.

ElenaEn · 16th Nov 2011, 11:06 PM

Oh, and forgot to add - on a Google webinar I heard the Google presenter say that mobile marketing is currently in its infancy, like a 2 month old baby.. so there is lots to experiment with before it starts shaping into any form of science : )

Shmigola · 17th Nov 2011, 03:04 PM

Originally Posted by ElenaEn

We had a White paper posted on that, however I am a "newbie" here and can't send you a PM.. Please contact me, and I'll send you a link.

I cannot send PM too. Skype?

ElenaEn · 17th Nov 2011, 04:35 PM

sure, plz Skype me at lenkache, or I am on Twitter at @pijnz

leoalvin · 17th Nov 2011, 09:49 PM

I hate to ask this question, but I will anyway... Does SMS marketing really work? I get annoyed when I receive alerts from businesses that I don't even know about. Where exactly do they get my contact info and is it legal what they are doing?

Thanks!

WillR · 17th Nov 2011, 10:08 PM

Originally Posted by leoalvin

I hate to ask this question, but I will anyway... Does SMS marketing really work? I get annoyed when I receive alerts from businesses that I don't even know about. Where exactly do they get my contact info and is it legal what they are doing?

Thanks!

There is optin sms marketing and this is the type of marketing being discussed on this forum. You should never send sms messages to people who have not opted in and asked for them. I believe that's illegal anyway.

It's no different to email. I am more than happy to receive emails from businesses whom I have actually requested to receive emails from but if I receive an email from a random business, I won't give it the time of day. Straight to the spam/junk folder it goes.

scarab · 18th Nov 2011, 08:09 AM

OP, you are the marketer and You should be the one who helps the business develop the Mobile Marketing Strategy. You can only do that by first understanding the client's business model, his products/services, and his consumers. You start with understanding and helping the client define the goals. A package of 'mobile capable products' is not a solution.

Your post makes me think you are product specific when you should be looking at solutions. Study Mobile Marketing and it's different channels. After you understand them you will be in a better position to help you client and measure the results. The key is you are selling a solution and no two clients are the same. Meaning that you might end up developing several different solutions for several different clients.

thriftgirl62 · 19th Nov 2011, 12:55 PM

Originally Posted by leoalvin

I hate to ask this question, but I will anyway... Does SMS marketing really work? I get annoyed when I receive alerts from businesses that I don't even know about. Where exactly do they get my contact info and is it legal what they are doing?

Thanks!

I think you're referring to "Blue Tooth Marketing" and that's where anyone within close range can send SMS messages to ANY blue tooth enabled device. The "alert" politely asks you to "Accept" the message from "so-and-so-business for whatever" they want you to know.

It's usually a business very close by with some free offer you probably won't refuse if it's right in "close proximity" of where you're standing, walking or driving. You can either accept or reject the message but once you accept it, you're added to their list.

That works for car shows, flea markets, boat shows, strip malls, stores and eateries inside the Mall. The accept rate is way better than email open rates any day of the week, believe it or not.

WillR · 19th Nov 2011, 07:30 PM

Originally Posted by thriftgirl62

I think you're referring to "Blue Tooth Marketing" and that's where anyone within close range can send SMS messages to ANY blue tooth enabled device. The "alert" politely asks you to "Accept" the message from "so-and-so-business for whatever" they want you to know.

It's usually a business very close by with some free offer you probably won't refuse if it's right in "close proximity" of where you're standing, walking or driving. You can either accept or reject the message but once you accept it, you're added to their list.

That works for car shows, flea markets, boat shows, strip malls, stores and eateries inside the Mall. The accept rate is way better than email open rates any day of the week, believe it or not.

No, I think he probably does mean SMS marketing. There are companies who are already spamming people via SMS.

Shmigola · 20th Nov 2011, 08:17 AM

Originally Posted by ElenaEn

sure, plz Skype me at lenkache, or I am on Twitter at @pijnz

I skyped you. You are always offline.

D_Rogers · 22nd Nov 2011, 04:34 PM

Yes there is but only if you know how to sell. If your not a sales person then learn how to sell. If you do not know how to sell then hire someone to sell on a commision. Real business people deligate work to others. This is what I do.

8th Nov 2011, 04:11 AM	#1
Shmigola Active Warrior Join Date: 2011 Posts: 33 Thanks: 16 Thanked 6 Times in 5 Posts	Is there complete mobile strategy? Share on: I'm newbie in this business and can't manage to build entire mobile strategy for off-line clients. There are many questions: - what features should be in the mobile site? - how to use sms marketing? - how to use QR-codes? - how and how much charge from the clients? etc. Forgive me for my simplicity :rolleyes:. Thanks
	Last edited on 8th Nov 2011 at 04:13 AM. Reason: solecism

8th Nov 2011, 04:36 AM	#2
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Is there complete mobile strategy? Share on: There is plenty of free information on all these topics in this forum. None of us can answer all those questions in one post. Go and do some research around the mobile marketing forums and then come back and ask any specific questions you might have. Your question is like asking someone... "teach me maths.." It's not that easy.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

16th Nov 2011, 11:03 PM	#5
ElenaEn Active Warrior Join Date: 2011 Posts: 50 Thanks: 0 Thanked 28 Times in 13 Posts	Re: Is there complete mobile strategy? Share on: We had a White paper posted on that, however I am a "newbie" here and can't send you a PM.. Please contact me, and I'll send you a link. Essentially, the main thing to keep in mind is that a mobile visitor is a lot more focused and a lot less patient. On the mobile we are not browsing, we want to get something done asap. So mobile marketing is about taking advantage of that in ways that helps the customer and helps the business.

16th Nov 2011, 11:06 PM	#6
ElenaEn Active Warrior Join Date: 2011 Posts: 50 Thanks: 0 Thanked 28 Times in 13 Posts	Re: Is there complete mobile strategy? Share on: Oh, and forgot to add - on a Google webinar I heard the Google presenter say that mobile marketing is currently in its infancy, like a 2 month old baby.. so there is lots to experiment with before it starts shaping into any form of science : )

17th Nov 2011, 04:35 PM	#8
ElenaEn Active Warrior Join Date: 2011 Posts: 50 Thanks: 0 Thanked 28 Times in 13 Posts	Re: Is there complete mobile strategy? Share on: sure, plz Skype me at lenkache, or I am on Twitter at @pijnz

17th Nov 2011, 09:49 PM	#9
leoalvin Warrior Member Join Date: 2011 Posts: 13 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Is there complete mobile strategy? Share on: I hate to ask this question, but I will anyway... Does SMS marketing really work? I get annoyed when I receive alerts from businesses that I don't even know about. Where exactly do they get my contact info and is it legal what they are doing? Thanks!

18th Nov 2011, 08:09 AM	#11
scarab Making It Happen Join Date: 2010 Location: Everywhere Posts: 159 Thanks: 42 Thanked 20 Times in 14 Posts	Re: Is there complete mobile strategy? Share on: OP, you are the marketer and You should be the one who helps the business develop the Mobile Marketing Strategy. You can only do that by first understanding the client's business model, his products/services, and his consumers. You start with understanding and helping the client define the goals. A package of 'mobile capable products' is not a solution. Your post makes me think you are product specific when you should be looking at solutions. Study Mobile Marketing and it's different channels. After you understand them you will be in a better position to help you client and measure the results. The key is you are selling a solution and no two clients are the same. Meaning that you might end up developing several different solutions for several different clients.

22nd Nov 2011, 04:34 PM	#15
D_Rogers New Warrior Member Join Date: 2008 Location: Bedford, Ma Posts: 20 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Is there complete mobile strategy? Share on: Yes there is but only if you know how to sell. If your not a sales person then learn how to sell. If you do not know how to sell then hire someone to sell on a commision. Real business people deligate work to others. This is what I do.