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Unread 16th Nov 2011, 10:57 PM   #1
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Mobile marketing stats
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I am trying to find some stats on mobile marketing conversions/results. There is a ton of general stats out there (e.g. "over 70% of smart phone users have used their smart phone while shopping at a store"), but I am having a hard time finding any reports on the results of mobile campaigns:
-- how many conversions/sales were generated
-- the outcomes of a mobile campaign versus other types of campaigns

If anyone knows of any resources or examples/case studies - please share!
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Unread 18th Nov 2011, 02:59 PM   #2
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Re: Mobile marketing stats
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Will's thread: http://www.warriorforum.com/mobile-m...tatistics.html

Here is another one I just found today: mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobileapps

And here is one of the coolest: Our Mobile Planet. It's a tool made by Google, which lets you create your own charts and statistics.

I hope that helped.
Merav.

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