[sandradaniela]

There is not doubt that the mobile movement is changing many things on the advertising industry. I still wonder how big is this. Lately I came across this articles that show some numbers that surprised me.. What percentages of tablet owners read magazines?

What do you think about these numbers?

Was it something that you saw coming ?

What do you predict in a couple of years?

[IM Pro]

Originally Posted by sandradaniela

There is not doubt that the mobile movement is changing many things on the advertising industry. I still wonder how big is this. Lately I came across this articles that show some numbers that surprised me.. What percentages of tablet owners read magazines?

What do you think about these numbers?

Was it something that you saw coming ?

What do you predict in a couple of years?

Its an interesting article. I feel the future will obviously more mobile. As more generations grow up on computers and smart phones, there won't be that want to hold a book or newspaper.

The key is to take advantage of it now.

Beyond just marketing, its thinking about what mobile devices can do and put those tools together to come up with a creation that no one thought of or accomplish correctly yet.

[shqipo]

Why would the tablets change the magazine and advertising industry? Tablets are be just another channel of viewership. I don't see how advertisers who advertise on magazines would see any difference. Magazines may have to adjust their websites to serve mobile versions and no-flash.