My short story: I'm yet another hopeful entrepreneur looking to start my first ever business in the mobile marketing arena. I'm pretty much already dominating my local market in relevant keywords, but I haven't settled on my "main dish" of SMS Marketing yet.
I'm also currently in the "Paralysis by over analysis" stage, so give an alcoholic some alcohol and let's discuss the merits of totally managing our clients SMS campaigns, or letting them do their own via the white-label panel most providers on the market offer.
Furthermore, if you're doing the managing, how to do you accomplish that? Just have your client email you the text they want to go out every day? Once a week on Mondays?
Finally, if you're doing the managing, how would you feel about using an SMS provider's normal services on behalf of your client instead of signing up for their white-label and paying a chunk of change monthly?
This thread was inspired by DEaFeYe's thread here.