11th Jan 2012, 08:48 PM | #51 | |
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I guess by giving them the first 30 days Free it gives time for their list to build, and assures them that you're not going to be charging them for sending messages to no one. | |
11th Jan 2012, 09:01 PM | #52 | |
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Do you have a delayed billing (like Paypal) that will start charging after the 30 days? Also, do you use the 30-day deal only if they're on the fence? Or do you start out with it? Thanks... | |
11th Jan 2012, 09:09 PM | #53 |
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Question: If you promote a coupon or discount offer via text keyword, what's to prevent the customer from abusing it and getting the same offer multiple times?
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11th Jan 2012, 11:24 PM | #54 | |
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Also think about it this way, even if for some reason someone gets away with abusing it, the business still makes more money because the person would have to come more than once and spend money anyway aside from the free "whatever" the coupon is giving away. | |
11th Jan 2012, 11:37 PM | #55 |
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It's important to choose your Tech Provider carefully. The platform we chose allows "redeemable" Coupons that cannot be reused once they have been redeemed.
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(916) 520-HYPE (4973) Local & Mobile Marketing Solutions $0 Setup & $99/mnth Private Label Reseller Accts | |
11th Jan 2012, 11:41 PM | #56 | |
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To start building a list for my client I was thinking of setting up a Poster in the store that says ie; text this "Keyword" to get a free drink with your next order. But a customer could keep comming in and getting his or her's free drink. I don't think my client would appreciate that, even if he is making another sale. | |
12th Jan 2012, 09:12 AM | #58 | |
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There is a simple way around this. The person must text a number to get the free drink or discount. When they send the text they will receive a message response with a special discount code or coupon word they must show the waiter or server to get that item for free. Obviously if your SMS system is setup properly then future messages to that same number will not get a reply since they are already subscribed. What you then do is simply change the special discount code or coupon word that gets sent out in the message every few days or once a week. That way the same person could only use that coupon for the a few days or even a week and then it will not be valid and they can't get the future codes because they are already subscribed to your list. Obviously you could now market different coupons or deals to them since they are on your SMS list. | |
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12th Jan 2012, 10:39 AM | #59 |
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Thanks for a great thread! Well on my way to starting what I planned to be a DIY service, but based on the experience of those here, I've done a bit of a course correction to a hybrid model. My NEW plan is to have a managed service but allow clients to send out those, "My gosh the pizza place is slow tonight at 10pm, I'll send out a text" campaigns without the need for me to be involved.
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12th Jan 2012, 05:12 PM | #60 | |
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12th Jan 2012, 05:23 PM | #61 | |
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I don't believe WillR meant to change keywords frequently, he meant to change a code you put on the coupon frequently. So, day 1 you setup your welcome message that says something like "Thanks for joining our VIP text club, please use coupon code FREEAPP to get your free appetizer." Then, a few days later, you change this to say something like "Thanks for joining our VIP text club, please use coupon code APP4FREE to get your free appetizer." | |
I think Lime Cellular is the best white label SMS marketing platform. | ||
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12th Jan 2012, 06:22 PM | #62 |
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Yes, it's a good incentive if you need it. It really makes it risk free for them!
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12th Jan 2012, 06:24 PM | #63 |
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Yes, I use paypal for the delay billing. You've got it, use it as a last resort but don't start with it. I use it probably 1 in 3 sales. I hope that helps.
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12th Jan 2012, 06:36 PM | #64 | |
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We don't offer anything for joining the VIP Club, we just explain that by joining you get insane deals ONLY offered PRIVATELY to the VIP Club members. If they sell it table side, it works really well. | |
12th Jan 2012, 06:40 PM | #65 | |
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13th Jan 2012, 11:17 AM | #66 |
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You can always have an halfway service between managed and self managed. Yes you wouldn't be able to charge $250 dollars but still charge say $100. Set them up an account which they have log-in details to, you give them say 400 credits per month and you charge say $100 per month every 4 weeks. You could call it their text club, if they need more credits one month they just pay a top up fee. Offer something like this......... No fuss! No commitment! No Contract! For $22.84 per week, your TextClub is easy and affordable to set up. No capital outlay; just a standard monthly subscription. Your TextClub could pay for itself with just one extra booking per month! Sign up today and promote your TextClub immediately. Each month you’ll receive 400 free text messages. Use them to inform your customers about late availability, special offers ... in fact, anything you like ... special promotions, new menus, 2-for-1 deals, free wine, 10% off, early booking incentives, entertainment, Christmas bookings, etc - safe in the knowledge that your customers will see your message immediately! This way they do it themselves but are compelled to keep on using as there is a monthly fee! Obviously offer them education training ie not spamming the hell out of the customer types of offers that work add value! Regards Dave |
15th Jan 2012, 07:51 PM | #67 | |
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As pointed out above you do NOT change the keyword at all -- the keyword remains the same. You are only changing the coupon code which is in the welcome message that gets sent out. This takes all of 30 seconds to log in and change. No big deal. Please use the multiquote button if you want to reply to more than one post. | |
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15th Jan 2012, 11:45 PM | #68 | |
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You know, I have been in SMS Marketing for almost 5 years... Initially, it will be ideal if in the beginning you will handle or manage the SMS marketing for your clientele first; they will sign up and forget later syndrome will stuck you somewhere...and managing them first or guiding them through in the beginning will keep you n the arena. Hope that helps...If you need more information on how tos...please don't hesitate to send me a message... Mary....
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17th Jan 2012, 01:45 AM | #69 | |
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17th Jan 2012, 01:55 AM | #70 |
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MarlboroMonkey, What I typically recommend to Trumpia resellers that come on board with us, is why not offer both? This way you're really not turning away any customers! There's going to be the business owners that don't know left from right when it comes to marketing and for these businesses a fully managed solution is perfect for them. Whereas some business owners may be a bit more tech savvy and would be more than happy to run their own campaign, you should then give them the freedom to do so. Either way, both will provide great business for your company and eventually if your market shifts in one direction, you can eventually maybe move to favor one over the other, but initially I don't see the harm in offering both here under a white label operation. |
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17th Jan 2012, 04:04 AM | #71 | |
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17th Jan 2012, 05:09 AM | #72 |
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Hey Lmr1, It was a good point you made about loyalty. And also the point of not inundating your clients.. 8 blasts a month are more than enough. You do not want your clients to delete the message everytime they receive a new message from you. Best regards, Hisocial |
25th Jan 2012, 12:14 AM | #73 |
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True. I should have remembered you can never count out the both option. This is only viable with a reseller platform though. No using a cheaper stand alone system that is the more attractive method for a startup sms business.
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25th Jan 2012, 11:58 AM | #74 | |
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With some systems you can provide them with a login or cellphone access for to the backend but for those systems that don't allow that you might consider requiring a 24-hour advanced notice (or what ever you decide) to post the messages for them. Of course, managed services should also include employee education/training too because you can't expect the business owners to build a successful list. That's not what they do. That's what we do and should be paid well for. | |
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