I guess I've always felt like incentivizing people to get on a list (whether it's email or sms) is a way to build purely for quantity and not quality. And ideally we're going after quality. But at the same time, if you focus on quantity is there a point when if that number is high enough that it would generally equal around the same number in sales if the offer were sent to a smaller, but quality list?
So figured I'd ask others who would know better than me. Oh and btw, this really is in regards to sms, but I suppose any results shared from email is still better than no results to go off of
This crossed my mind after I started trying to come up with some ideas for direct sales & MLM reps to use sms for their business. The question popped in my head as to whether I should suggest them to incentivize their opt-ins..... but then 5 seconds later I was reminded that if they don't incentivize their list, at the end of their free trial I'll end up with the classic "I didn't have anybody opt-in". Grrrr, I hate being stuck in that spot I wish we didn't have to offer an incentive for people to opt-in, but with the way things are I don't think much would happen in the way of opt-ins.
By the same token, I try to remind myself that coupons from restaurants are the same concept...... I'm not so sure why I feel so "dirty" when incentivizing for my own personal gain.