Any ideas on how to pitch SMS?

The "Customer Acquisition Network" teaches you to text sparingly by nicely referring them over to your Mobile App Site for the latest deals and updates. You always make sure they get what they're looking for and that trains them to go check your Mobile App for updates without being "promoted to" over and over like a broken text record.

You have to let people look at what you have when they have time because YOUR text is nothing but an interruption and an irritation if the only choice you give them is drop what you're doing now because what I want is more important than anything you might be in the middle of.

They get text messaging, QR Codes, Keyword, 6-page mobile app site & they can upgrade to guaranteed 1st page on Google if they want: thriftgirl62apps.com

It's a full mobile service that takes about a week to fully understand the whole thing. You're not the worker - you're the supervisor making sure the work gets done right for your client like their liaison. This Mobile App Site is how it looks when nothing is done with it [Oops!] www.ez-1.net/app

amY, What business are you looking to go after? Bottom line talk benefits not techy stuff. Majority business owners are short on time and only think results. What will text solve for them? How will it help them increase sales, foot traffic, customer retention?

"Hi restaurant owner my name is amy, we're working on a city wide project to help you increase foot traffic, sales, and customer retention. i HAVE some information that is helping other restaurant owners increase sales by about 20% in this economy and want to know do you think it would be beneficial to at least be aware of new strategies that are working in your industry to increase business?"

now schedule a date, have your info ready and rock it!

You can also consider writing a very good report about increasing sales using mobile marketing. Use this report as a lead generation tool. Once you have the leads, do a follow up. This is a more tedious process, but overall, has better results.

I use cold calling as one of my main ways to get business. The scripts that they give have never worked for me, they are WAY to long. The biggest lesson I have learned is never, never, never (repeat that a couple more time for emphasis) try and sell them on the phone. The only hing you should be selling on the phone is an appointment.

My general script is:

Gate Keeper (In restaraunts its either a server or a hostess): Hi thanks for calling (restaurant name), how can I help you?

Me:Hey how are you doing today?

GK: Im great thanks!

Me: Great! I am actually looking for the owner, is the owner in? (Never say "is he in" or "is she in" unless you know for a fact the owners gender..have gotten yelled at a couple times because of this)

1 of 3 things will happen here, either they will say hold on one second and connect you, they will say he/she isnt in and then you ask for when hey are in and the owners name to call back, or they will ask why the hell you want to talk to the owner.

GK: What is this in regards to?

Me: My name is (your name) and I just wanted to tell them how great I thought their restaurant was and had a couple suggestions to make it that much better!

Usually that gets me past no problem, they generally think I am a customer who has some praise, and who dosen't like praise?

Now once you have the owner on the phone I say something along the lines of:

Owner: This is John.

Me: Hey John, Steve Brodsky here, getting rich off the restaurant industry yet? (yeah this part I stole from avidmobile because I liked it )

Owner: (usually chuckles) Nope, not yet.

Me: Well I can help you out with that. Again my name is Steve and I own (am VP/district manager/whatever the hell you want to call yoursef) __________ (your business name). We are a national mobile marketing company and what we do is work with restaurant owners just like you to bring customers right into your restaurant, whenever you want! On demand!

Owner: (He/she will generally either say something along the lines of yeah right...or what are you talking about?)

Me: (at this point I close for the appointment). Well its actually a very simple technology we use to do this, but the easiest way to explain it would be to simply show you in person. I am free tomorrow or Thursday at 2, which is better for you?

At this point either you get the appointment or they start giving you objections. Just remember to continually close for the appointment! Do not try and sell SMS, or even try to explain it, just keep telling them its easiest and best to show them how it works in person, eventually they will break down and give you an appointment.

The reason you do not try and sell on the phone is because it is SO MUCH easier to sell it in person. This is because the whole dynamic changes when you are talking with someone in person Over the phone people guards are up, they feel like the are disconnected from you and therefore can be unnaturally mean. When in person, people naturally feel that they have to be nicer/kinder and are much more responsive.

This is the script I have used for the past year+ to land tons of SMS clients in my town.

If ya have any more questions feel free to PM me or email me at: stevie.brodsky@gmail.com

Best of luck!

Pitch results and benefits, not technology and tools..
Funny, I just read this blog post by Seth Godin that describes it well :
Seth's Blog: Tools vs insight