If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?

nickhumph · 18th Dec 2011, 11:17 AM

Originally Posted by webmagicdesigns

mak25,

I hear where you are coming from. My credibility may not seem like much considering my post count. And my age and experience may be a drop in the bucket compared to yours...

I know marketing, I know web development, and I know video production. I also know a thing or to about mobile.

We are still selling to a lot of potential clients that are still very much computer illiterate. Much less knowing anything about websites, mobile devices, and how they work. That's not what they specialize in. It's my job to educate them in the simplest possible way of how they will benefit by having a mobile site. Mobile globally is still in it's infancy and all of these business owners will never see the value in this until mobile marketing and mobile site are at their peak of demand. It's like this for everything. It was only 15 years ago people were still on dial up because DSL and Cable did not have a lot of demand. This made websites harder to sell as production was not that efficient. Not to mention websites look horrible then.

I have actually had a pretty good amount of success in offering mobile sites to new clients using a very different approach in the form of a unique service... I am the only firm in my area or probably in my state that has a complete mobile CMS platform. When I mention this and explain to them that they have complete control of adding and removing content on their mobile site, the value is HUGE! Especially clients who are already familiar and use a CMS. (No it's not WP)

That's my 2 cents and a little success story. I am planning on releasing my first WSO on it the first on the year.

Complete Mobile CMS? What do you use?

Daniel LaRusso · 19th Dec 2011, 09:57 PM

Hey mak25, first of all thank you for your service. It's because of people like you that we continue to have the freedoms we enjoy here in the U.S.A. I am a late 80s/early 90s era Navy veteran, and I am humbled by those like you who served in Vietnam.

Can I ask one question to you? You said that you have been in sales for most of your career, right? What methods worked best for you throughout your career in sales - what was your sweet spot? Did you do best doing group presentations, cold calling, cold walking, warm lead follow up, networking, or what? Maybe you could segue all that great experience and apply what you did/do best to this; really leverage your strengths, you know?

syncjam · 1st Jan 2012, 12:19 PM

^^^^^^
Great idea on the FB likes! I had forgotten that any FB Page posts end up on the users page.

EvanBeck · 1st Jan 2012, 01:28 PM

Originally Posted by bryson

If you are giving mobile sites 100% free to your customers why not just do it and then send them the link using the same email structure with a few tweeks. Your customers will then think you did a great thing for them totally free (include $ value). Then go to all their competition and show them their compeition is already mobilized. People in general love to follow the crowd.

This is one of the best ideas I have seen in this thread. One other thing I have noticed is that our prospects are more interested in text messaging.

Maybe sell them into text messaging first and then the mobile site becomes a back end sale.

igrowyourbiz · 1st Jan 2012, 02:26 PM

judging by the responses here...the issue is not the product, but the pitchman.

You are the issue friend.

When I read the first post, it was CLEAR you were "selling" websites for a "phone" - no small business owner cares about that.

You may have been in sales for all these years and be 60 years old, but the advice given to "show them how to get customers and not buy a website" was very sound.

The next best advice was that you needed to be persistent and build relationships

That of course was BS, and you later asked how often you should follow up and why you should follow up with someone "not interested" (probably because they are not interested "now" and will be later...or your timing was bad - it is clear you do not know how to set appointments by the way you described the short amount of time..but anyway...)

With all these years of sales experience, you should have a long customer list to call from. People you have relationships with that see you as a problem solver and solution provider...oh wait...thats BS...you want the telemarketing route -- SLAM THE SALE the minute you meet and MOVE ON!

I guess thats why you are not getting referrals either...

See a pattern here?

Sounds like you are from that old school hardclosertakechargecontroltheconversationfindthei rpainandassumethesalesandler mentality that stopped working 2 decades ago.

You are the kind of rep Sales Managers call coaches like me in to train. And your type either pitches a fit and leaves because they know it all (but don't perform) or they learn and grow and become rock stars.

Bottom line: People buy from people. and they buy from people they know, like and trust. Clearly they don't know you, and you don't give them time to trust you, and if you give customers the attitude you have given the people here trying to help you, calling it all BS...well I am amazed you made even 2 sales.

I assure you majority of those owners will buy a mobile site at sometime. You are on something that is cutting edge. I remember when I sold websites, and THEY were considered cutting edge. Why buy one when you can get one free from GEOCITIES? lol

Yet I grew my company from 0 to 10 employees in 2 years...

You have a lot of pride. Clearly Mobile sites sell, and sell well. Clearly you are not selling any..."Law of the Lid", Friend (21 irrefutable laws of leadership)...

but you don't see the problem as you...its the "stupid customers":rolleyes:

The other problem is you have the mindset of a salesman, you are concerned about what you have to offer, and you clearly have not been a business owner, and therefore you are not concerned about what you can do for them.

The minute you figure out your attitude will determine your sales, you will be able do dozens of sales per month.

my 2¢
(which I am sure you will call "BS")

HypeText · 1st Jan 2012, 03:42 PM

Originally Posted by igrowyourbiz

judging by the responses here...the issue is not the product, but the pitchman.

You are the issue friend.

When I read the first post, it was CLEAR you were "selling" websites for a "phone" - no small business owner cares about that.

You may have been in sales for all these years and be 60 years old, but the advice given to "show them how to get customers and not buy a website" was very sound.

The next best advice was that you needed to be persistent and build relationships

That of course was BS, and you later asked how often you should follow up and why you should follow up with someone "not interested" (probably because they are not interested "now" and will be later...or your timing was bad - it is clear you do not know how to set appointments by the way you described the short amount of time..but anyway...)

With all these years of sales experience, you should have a long customer list to call from. People you have relationships with that see you as a problem solver and solution provider...oh wait...thats BS...you want the telemarketing route -- SLAM THE SALE the minute you meet and MOVE ON!

I guess thats why you are not getting referrals either...

See a pattern here?

Sounds like you are from that old school hardclosertakechargecontroltheconversationfindthei rpainandassumethesalesandler mentality that stopped working 2 decades ago.

You are the kind of rep Sales Managers call coaches like me in to train. And your type either pitches a fit and leaves because they know it all (but don't perform) or they learn and grow and become rock stars.

Bottom line: People buy from people. and they buy from people they know, like and trust. Clearly they don't know you, and you don't give them time to trust you, and if you give customers the attitude you have given the people here trying to help you, calling it all BS...well I am amazed you made even 2 sales.

I assure you majority of those owners will buy a mobile site at sometime. You are on something that is cutting edge. I remember when I sold websites, and THEY were considered cutting edge. Why buy one when you can get one free from GEOCITIES? lol

Yet I grew my company from 0 to 10 employees in 2 years...

You have a lot of pride. Clearly Mobile sites sell, and sell well. Clearly you are not selling any..."Law of the Lid", Friend (21 irrefutable laws of leadership)...

but you don't see the problem as you...its the "stupid customers":rolleyes:

The other problem is you have the mindset of a salesman, you are concerned about what you have to offer, and you clearly have not been a business owner, and therefore you are not concerned about what you can do for them.

The minute you figure out your attitude will determine your sales, you will be able do dozens of sales per month.

my 2¢
(which I am sure you will call "BS")

I agree 110%. "The Only Constant in Life is CHANGE" & "Adapt or Die"

Sales is an ever changing landscape due to human psychology and priorities of business.

Twisting a prospects arm isnt going to work...

Shaking Pom Poms and jumping up and down singing the praises of a product or service is not going to work.

Trying to explain the Technology behind the product or Service isnt going to work.

They arent going to buy it because it's "Pretty.

20 yrs ago the first thing a Car Salesman would show a Female Car shopper was the Vanity Mirror....try that nowadays and you can kiss that prospect goodbye...

Knowing your Target Market in terms of their "Pain Points", Goals, Needs, and addressing each one of those areas all while showing your Prospect the "Solution" is what is going to sell the product or service.

Perpetual Marketing · 1st Jan 2012, 04:37 PM

Hi guys,

I have a few suggestions.

I sold two mobile websites for $1750 plus $500 worth of food vouchers at the restaurant.

First I go through Google Places typing in the keyword phrase to see what restaurants come up.

Then I look at what their sites look like on a mobile.

I also check google keyword tool and under advanced settings select mobile devices. I leave it on broad match.

I take screen shots of the overall term restaurants (area) I also look to see how many searchers there are for their actual restaurant.

Sending an email is a waste of time.

I will ring at make an appointment and go in with my laptop and go through the process of what a mobile user does.

I point out that everyone is using a mobile and they agree with this.

I show them how I would do a search on my phone for a restaurant in the area.

I say that people want three things fast.

1) contact number
2) location
3) hours

Then a menu.

When their google places comes up all that shows is contact, address and map and that's when I show them what their site looks like on my phone.

Then I get them to try and find their phone number etc looking at their own site on my mobile / or theirs.

The problem with most restaurant owners is they think like restaurant owners and not like customers.

You have to get them to see the viewpoint of a customer.

Anyway I gave my price and they wanted a deal because I was unknown so instead of discounting the price I said $1750 plus food.

They agreed to go ahead. It was my second sale.

Subiaco Hotel
M on the Point

I am giving my clients sites here in good faith.

The first sale I made was for $500 plus $300 in food vouchers.

I just wanted to get a client. Plus I didn't have to enter the menu items.

Anyway I think ringing and making an appointment and cold calling are the best methods.

Sure you have to pick your times. I have been out at 7,8,9 at night cold calling.

I can understand that countries areas are a bit tougher because they may be behind the times and I would go for the directory idea and use QR Codes and maybe even get your local radio station to promote it.

Meaning you build a Mobile Directory and have links from that to clients mobile sites and have the radio station promote the .mobi address. Naturally you might want to give the radio station a free page.

Put QR Codes up around the town pointing to the mobile website directory.

Anyway that's my 2cents worth.

I registered the business name Market 2 Mobiles and am operating in Australia.

Best,

Tony

Lmr1 · 1st Jan 2012, 04:59 PM

CONGRATS!!!! Tony, awesome job and I am glad you are charging what you are worth!
May 2012 be even better for you with more clients than you can handle!

Love to hear when something is working out well. Good stuff!

PeacefulCalamity · 1st Jan 2012, 05:53 PM

Where does outsourcing fit into any of this? (lots of great resonses btw)

unlimitedmarketing · 1st Jan 2012, 09:18 PM

SHOW them the value! Get a mobile phone, search for say pizza restaurant, and SHOW THEM their competitors who DO have a Google places listing, that leads to their mobile site. People on the go want a site easy to get to what they want, they don't want to zoom in to see the phone number on their regular site. Also do a MOCK-UP of their mobile site, like using dudamobile.com, its easy and free. Once you show them THEIR site in mobile form, they are more likely to buy than showing them your previous work. Also keep in mind that a lot of people may not buy from your the first time, so follow up! Not necessarily bu phone calls, just send them a post card thanking them for the time they spent with you and "reminding" them of your offer. Maybe also get someone else to go with you and give you tips on what you're doing right / wrong on your presentations. Good luck! Hope you get more sales : )

marketingstatic · 1st Jan 2012, 09:35 PM

Wow Thanks so much good input from so many people from all levels so good job for starting this thread and I think if Mak25 didnt want to learn he wouldn't be a Warrior Forum Member as some referred to his skill sets and attitude. Im glad for one he started the Thread it allowed me to learn so much.
He also said something that really sticks in my mind hes in a smaller area of New Jersey. One thing I observed over years is people have routines especially in smaller towns and probably already know where they want to go eat or drink. So some areas this idea of mobile web sites etc..just isnt that valid IMHO.
At least 1 or 2 people here commented on Market Research. Hitting the nail on the head I think in this case. He Mak25 described lots of smaller towns back to back probably wont be pulling out their smart phones to see what cool restaurants are out there.
In fact I just moved to a small town and the age demographics are older people with no cell phone or an old one nothing more than an old Razor style like my parents have and barely know how to use it. Plus the coverage if they had one is horrible for high speed connection.
In most smaller community's there really aren't that many dinning out options. So people already have their favorites again Creatures of Habit-So if anything why not reverse prospect and go to people and tell them to ask the owner to do something like offer rewards programs or only target places that already do offer rewards programs.
Robert Kiyosaki sold his first books with this method. No Book stores wanted to carry Rich Dad Poor Dad, they didn't see the value or demand. He developed blitz sent out people from his friends, neighbors and JV partners to encourage to the stores asking for the stores to carry it.

MartinWinWeb · 1st Jan 2012, 10:05 PM

Hi mak25 it's my feeling that especially restaurants suffer the Groupon Syndrome.
Giving a 50% rebate after which they have to share 50/50 with Groupon and then leaves them with 25%.

My suggestion would be to go after all the Groupon etc. advertiser and do a reverse calculation of their "advertising-costs".

Search for the current Groupon offers closest to you and pick the numbers i.e. value $23 for $10 over 200 sold and do the math --> discount $13 plus $5 for groupon times 200 = $3600 for a single ad with groupon. Bet you can do better :-)

Should you be interested I'll give you some coordintes in order to make individual restaurant ads on a FB Fan page feel free to contact me, Martin

techndu2012 · 1st Jan 2012, 10:10 PM

like you, Ive been in sales and marketing a Long LONG time and in my opinion the perceived value just isnt there yet. Nothing has happened to make them "see" a demand, a need or a return.
DUH!
you're not going to get many calls from an internet capable mobile phone if you dont have a mobile friendly web site.

I have an outsourcing company and I develop and promote mobile conversions and mobile sites for clients. They are ALL struggling with the same issues. I can tell you some of the things they have done or I have done for them at their request that has worked but basically the only people who see the value are the ones that have taken the risk, (good sales hook BTW that you are free to use as my gift :-)

first of all is case studies. There is info online to give you the data you need to put together a power point or a printed color graph showing things like
starbucks, amazon, ebay etc. Thier sales have all jumped in double and triple digits promoting mobile sites and apps

showing them this and then telling them you'll be showing this to competitors so he can be first or last but he knows as well as you do that is own wife or kids is using their Iphone to contact starbicks. does he think Java Joe's is happy about that?

there are two other things Ive seen work really well that I think are really good.

offer to build them an app and tell them they can use it for free BUT you make 5% of every order. This can build into an incredible recurring revenue stream very quickly because now the business assumes NO RISK but your upside can be HUGE>
once they take the deal they are also open for all kinds of upsells of dsign and features

OR
tell them they can buy it for $1800 (made up number you base your prices on perceived value and what the market will bear)

the other is get a booth at trade shows and THEY WILL COME TO YOU.
At the very least you avoid that 2 hour window.
You may think the cost is prohibitive but if you add the cost of your time, your gas and your anti-rejection juice going down. it is probably a VERY smart move

you'd be amazed at the interest level. Probably from the same people who turned you down before. EVERYBODY knows its coming they just dont see the value to them in their bank account yet so they're waiting. BUT you launch the app taking 5% and promote it at a show and
0H MY GOD!

CUT ME IN AND I'll build the apps and provide tech support!!!!!!!!!

Finally, (I dont care for this one but Ive seen it work)
build your own perceived value.
set up a network of people (pay them if you have to), to start calling up in Jan asking what their mobile website address is. have them act shocked when they are told there isnt one and have them ask for the number of a competitor before they hang up

rest. hello thanks for calling Joes
customer:what is your mobile website?
rest: sorry we dont have one can I take your order
cust : no I wanted to look at a menu and click with my phone. do you know the number for the restaurant around the corner from you. They have a mobile site I think
Rest: Im sorry I dont.

click bbbzzzzzzzzzzz

rest: Hey boss. Just got another call about a mobile site

personally I dont believe this is smart business. Building up fake expectations is NEVER good in my opinion and I wouldnt share it except Ive seen it work

Mobileico · 1st Jan 2012, 10:58 PM

I make the tacos and sell the cheese. Does anyone want some sour cream with that?

xlfutur1 · 2nd Jan 2012, 12:33 AM

Tony: (perpetual marketing), thanks for the info and links to those mobile sites. Those are from Kevin Koop's WSO right? Gotta love those icons. I've set up some myself for existing clients, but your method of finding and selling seems to be spot on. I just checked a popular restaurant in my town and according to Google, they have 590 searches per month for their name just on mobile devices. Yet their website sucks when displayed on my Android mobile device. I'll be putting them on my list to contact. Thanks again.

Quentin · 2nd Jan 2012, 02:00 AM

I think what is happening with a lot of people is that Internet marketers like to box and tag everything where in reality it is not that complicated.

Offline marketing, mobile marketing, Internet marketing and all the other tags do not mean there is a whole different set of rules for each one.

Marketing products is all about providing information, the benefits and whats in it for the customer. Convey these properly and you can have a very successful business.

QR Codes etc are simply tools to enhance the process.

There are millions of people who use them so do not leave one process because it may not be as popular as others. I certainly do not believe the statement that 80% of college students can't work out QR Codes. I bet if you were offering a free coffee or something important to them they would work it out pretty quickly.

I also find that most IM people tend to follow what is presented nicely by other IM people and yet much of the information is of poor quality and usually has some underlying reason such as upsell etc. Doing training through resources that have no underlying agenda and more in the main stream will equip you much better.

If you go and search in Google "free online university college marketing courses" you will find lots of colleges and universities provide lecture notes and videos which are a lot higher quality and have no hidden agenda.

A few samples

MIT: Universities with the Best Free Online Courses

Diploma Guide : Online Business Marketing Courses Offered Free by Top Colleges and Universities

Another great place is local government and council websites which provide training for local businesses.

Do some of these courses and apply to your business and you will find it a lot more rewarding plus you wont get spammed with all the additional offers which can dilute your focus.

Lastly things like TED and other business groups can also provide a wide range of insight

YouTube - Seth Godin Tribes.

Quentin

IWelcomesocialmedia · 2nd Jan 2012, 05:32 AM

Excellent!

YellowGreenMedia · 2nd Jan 2012, 08:16 AM

Originally Posted by nickhumph

There are lots of facts out there that mobile is an significant factor to sales, use those! Smartphone use is taking over desktop use for example.

Pre-qualify aswell! Make sure the people you contact have a nice website that looks like it's updated regularly - means that the business owner knows that online works for them.

Those facts are all fine and dandy and should be used in your pitch somewhere, but your main focus should be selling them on them losing clients by not having a mobile website... sell them on the pain of lost, you need to keep on telling them they are losing clients because they do not have a mobile website.

If you have a meeting make a quick mock-up and show them first their own site on your phone and then show them your mock-up site and drive the point home of how important good user experience is.

That is the angle you should play, don't go telling them all kind of tech mambo jambo, because they don't care, they care about the bottom line, period...

Show what they have now and why their website is hurting that bottom-line That is the only point in my humble opinion that you should be focusing your selling efforts on.

And this is nothing unethical either because it is all true, you're not dishonest here, everything you say is the truth, you will be helping them out.. and you will get more work if you know what you're doing.

Dave

Jaymez · 3rd Jan 2012, 12:38 AM

Mike: Your attitude is disaster. It is one of an order taker and not of a salesman.
If you believe your customers are "rubes" that will come through loud and clear....before you even open your mouth. All things being equal, it's generally not the product....it's the salesman. Know, like and trust still applies. The tone of your posts would not meet the minimum threshold for K.L.T. People buy from people...unless you have the only oasis in the middle of desert...then you can take orders. There is a lot of excellent advice and content on this thread.

Genechr · 3rd Jan 2012, 12:47 PM

Originally Posted by mak25

Hey Aaron. No, I'm not asking for any monthly cost. Just one annual cost of $350.
Which divided by 12 is around $29 a month.

Your question about why will it bring them business? And how many customers a month it
will bring them? How can anyone REALLY answer that?

I can only give them the venue to bring in more customers. If they don't promote
their site, or make sure their customers and potential customers know about their mobile site,
that's on them, not me.

The questions you ask are sound, I have no idea how many customers it could bring in.
That's so abstract. There's so many factors that THEY have control of to make it
worthwhile and profitable for them.

Again, that's on them to do the right thing.

But I appreciate your input.

Mike

You say it's up to them to contact customers not you. You might make the suggestion that when they take a reservation they get the necessary contact information so that they can promote the app. This might help with sales.

kemper · 3rd Jan 2012, 03:44 PM

Ok well just to add some humor I think the one reply with "No wonder you cant sell" should of used the word "Cell" just saying. It's a shame there are people who get replied to in this way from a very earnest person looking for help.

Great thread MAK25

So what can I say that hasn't already been said. I have been following this thread and I am amazed at the amount of info here and some very good info. Also the pieces from some top warriors. I'm very impressed when people come out to help.

So the one thing I picked up on was where you are "South Jersey"

In the real world brick and mortar business it always has and will be "Location, Location, Location" So am I stating the obvious well perhaps. It has been my experience that I cannot market certain things in certain areas simply because of the Demographics.

Demographics you say !! who in the world would study demographics of there potential customer base. Just a guy who has spent a few years in marketing.

So indeed you have a rough go of it in your particular area and for all the good reasons you and others have stated.

Why would I know this. I checked the Demographics for South Jersey and Jersey.

First I pulled up a link on the first page of Google for "South Jersey" South Jersey Dining Directory and oh yes I pulled up the dining directory.

Lots of restaurants with maps. Now please don't think I dont feel like you hadn't already did this, I just wanted to check for myself.

I also pulled up a map of "Jersey" I love the fact that there are so many of your niche market along the coast.

Which is where I would aim.

Next I pulled up the census info for your state New Jersey QuickLinks from the US Census Bureau

Lots of good info here for somebody to really drill down on. Found some areas that I would consider being able to market to.

Also there's a subset breakdown from this site which gives you manufacturing, retail and many other stats that would help in deciding a market to target.

Everything is here from projected population to industrial growth and so on.

What I noticed or at least stuck out to me is I would extend my reach I mean what is local, sometimes I can become my optic and not see past my nose.

I then checked some online puplications like this one SouthJerseyMagazine.com

What I'm getting at is I found enough potential areas and businesses to market too that it really got me going. The first site has some missing pages for "Resources" as a example they have downloads for guides I would contact the publishers of the brochures and see about making them mobile.

Also the other publication searches I did have some great ideas for mobile.

So the big question is do I sell mobile sites.

Yes my niche is "Addiction Treatment".

As a note please know that I have spent several years going to another way of marketing products and services which is "Conferences" and "Exhibitor Shows" So perhaps going to a Restaurant Show such as New Jersey Restaurant Association (NJRA) or a few of the national shows.

Well I just didn't want to way in with more words and not some actual support for you. AND you may have all this done or may not need it.

It takes getting out of my comfort zone to hang myself out there so please be gentle if anything I said here bothers anyone.

One last thing Arizona is Local to me. Prescott Arizona is where I live. If I had a mobile site for cowboys here in Prescott I would be hard pressed to sell it. !!!!! Home of Worlds Largest Rodeo

And yes we use cell phones here to tell our friend which of the dozen restaurants Im in. LOL Keep on keeping on !!

gsheldon · 3rd Jan 2012, 05:51 PM

Originally Posted by webmagicdesigns

mak25,

I have actually had a pretty good amount of success in offering mobile sites to new clients using a very different approach in the form of a unique service... I am the only firm in my area or probably in my state that has a complete mobile CMS platform. When I mention this and explain to them that they have complete control of adding and removing content on their mobile site, the value is HUGE! Especially clients who are already familiar and use a CMS. (No it's not WP)

Giving them the ability to list their "specials" or updated menus is a great option.

One of my clients wanted (and got) a photo gallery page. They update it once a week or so with their guests having fun at their restaurant/bar.

DMBwarrior · 3rd Jan 2012, 06:46 PM

mak25 I would like to thank you for this post....I am having the same problems with the restaurants here in Ohio. It just seems like they don't get how mobile can help them. You have a lot of great information that people have posted here. I see I have to change my course of action. Once again thanks for your post this helps out a lot of us newbies..

BillCrosby · 3rd Jan 2012, 07:53 PM

Mike,

I have been selling SMS services to restaurants for the past year with good
success.

My model has been to offer the first 30 days free while setting up their
in house marketing campaigns (simple stuff, flyers, etc.) to get their lists
built quickly. We offer 1 cent beers, free apps, etc to motivate people to join
the list. Then, after about 20 days, I hit the new list and "wham", instant
traffic.

I lay it all out for them on an iPad presentation which takes 10 minutes to fully
explain with testimonials and major benefits.

Point is, it is very simple, benefit driven, and they instantly get it. Then, and only
then, have I been able to sell them other products/services of which they almost
always buy (mobile sites, QRs).

Restaurant owners are not stupid, just incredibly busy and NOT tech savvy. Also,
they are not trusting people as they get swarmed with people trying to sell them
stuff constantly.

Hope that inspires some ideas.

Bill

lint631 · 3rd Jan 2012, 08:42 PM

@Bill I like your plan. It gets them to see the value before purchasing. And once they see customers coming in they'll be hooked!

How do you approach them? Walk-ins, cold calling, emails????

Daniel LaRusso · 3rd Jan 2012, 10:46 PM

Originally Posted by BillCrosby

Mike,

I have been selling SMS services to restaurants for the past year with good
success.

My model has been to offer the first 30 days free while setting up their in house marketing campaigns (simple stuff, flyers, etc.) to get their lists built quickly. We offer 1 cent beers, free apps, etc to motivate people to join the list. Then, after about 20 days, I hit the new list and "wham", instant traffic.

I lay it all out for them on an iPad presentation which takes 10 minutes to fully
explain with testimonials and major benefits.

Point is, it is very simple, benefit driven, and they instantly get it. Then, and only
then, have I been able to sell them other products/services of which they almost
always buy (mobile sites, QRs).

Restaurant owners are not stupid, just incredibly busy and NOT tech savvy. Also,
they are not trusting people as they get swarmed with people trying to sell them
stuff constantly.

Hope that inspires some ideas.

Bill

So, how do you absorb the cost of the first 30 days free? What SMS provider are you using?

I definitely like the idea that you are giving something of value to the business owner, and you eliminate the resistance, pretty much. I can see how easy it would be to print out a bunch of flyers with QR codes and "text BEER to 90210" and build up a list, which would then pretty much sell itself to the owner once it's up and running, but that first month cost, how do you handle that?

I like your style though! Good system!

Salesmanship In Print · 4th Jan 2012, 02:10 AM

Originally Posted by balkina

Interesting experiment. May I ask if you got them as a client? I've been looking at the restaurant business for mobile, but I think I might look elsewhere. Whats your view?

After they turned down my price of $50, I decided to change my offer to $2,500 instead. I don't want them as a client...but since I already built the site, I'd sell it to them if they come up with $2,500 (not a penny less!).

Then I went to the site I'd built for them, and I put conspicuous notices on it: "This site for sale for $2,500" and also installed links back to my own site. Now ALL of the people who land on the site think the restaurant is out of business or something, but of course they also find the links to my consulting site

Since I'm good with SEO, this traffic will continue to grow until I decide to cancel the domain.

GDestiny · 4th Jan 2012, 07:47 AM

Originally Posted by YellowGreenMedia

My tip would be to stay away from QRcodes, except from some techies and us IMers 90% of the normal population has no clue of what QR codes are... you will be wasting your time wit it... more on that here http://www.warriorforum.com/mobile-m...-qr-codes.html

The way i do it is i use postcards, here is how i do it

I search 10/15 restaurants/bars, dinners
I go for the businesses that advertise online/offline first but if i have had then all i will go after all the others to.

Then i create the websites, i have a system in place where i easily change the colors to the color of the original website and ad the logo of the business, the pages are already there and i don't change that, i have a menu page, wine-page, Google maps with address info, contact page, business hours page and about us page

When i am done i take a screenshot of how their site look in a iPhone emulator and i take a screenshot of the new mobile site, i put them together on a postcard with a good headline and a personalized URL to a landing-page with a video, where i explain all of the benefits of this mobile website...

I show them the Google keyword tool.. i show them a report by the government planning agency telling that mobile internet is exploding, i show them articles from newspapers and i tell them how they will get more clients into their establishment, that is really important

I also have a live demo of their mobile site on the landing-page that they can play around with....

Then i sent these postcards out, most of the time i get about 2/3 calls right away and i always sell them, if they call i know they will buy because i have taken away all the barriers even before speaking to them... (i belief it's cold pre-selling) and after 24/48 hours i follow up with a call or a email and often i sell about 2 more, so out of the 15 i create, i sell about 4/5 mobile sites on average.

I hope you get what i am trying to say, as you can see English is not my fist language,

if you have any questions let me know

Dave

Dave,

Thank you so much for your input and for sharing your postcard marketing method. It sounds excellent and is something I'm now running tests on in my business.

If you don't mind me asking... How much do you charge your clients per mobile website that you create?

Thanks,

Garth L.

Ideology · 4th Jan 2012, 12:42 PM

Originally Posted by YellowGreenMedia

My tip would be to stay away from QRcodes, except from some techies and us IMers 90% of the normal population has no clue of what QR codes are... you will be wasting your time wit it... more on that here http://www.warriorforum.com/mobile-m...-qr-codes.html

The way i do it is i use postcards, here is how i do it

I search 10/15 restaurants/bars, dinners
I go for the businesses that advertise online/offline first but if i have had then all i will go after all the others to.

Then i create the websites, i have a system in place where i easily change the colors to the color of the original website and ad the logo of the business, the pages are already there and i don't change that, i have a menu page, wine-page, Google maps with address info, contact page, business hours page and about us page

When i am done i take a screenshot of how their site look in a iPhone emulator and i take a screenshot of the new mobile site, i put them together on a postcard with a good headline and a personalized URL to a landing-page with a video, where i explain all of the benefits of this mobile website...

I show them the Google keyword tool.. i show them a report by the government planning agency telling that mobile internet is exploding, i show them articles from newspapers and i tell them how they will get more clients into their establishment, that is really important

I also have a live demo of their mobile site on the landing-page that they can play around with....

Then i sent these postcards out, most of the time i get about 2/3 calls right away and i always sell them, if they call i know they will buy because i have taken away all the barriers even before speaking to them... (i belief it's cold pre-selling) and after 24/48 hours i follow up with a call or a email and often i sell about 2 more, so out of the 15 i create, i sell about 4/5 mobile sites on average.

I hope you get what i am trying to say, as you can see English is not my fist language,

if you have any questions let me know

Dave

This is GREAT Dave thanks for sharing. Who do you address the postcard to? Do you research who the decision maker is and then address it to them?

webass · 4th Jan 2012, 01:06 PM

Originally Posted by YellowGreenMedia

The way i do it is i use postcards, here is how i do it...

Hi Dave,
I like Your approach as it takes the pressure out of it.
Have seen similar stuff with SEO. Kind of.

Anyway, I could use it on top of the mobile crusher system I use.
Because giving away a very basic one page website and THEN upselling is a good intention of the system. But the upsell like SMS campaign, emailmakreting, etc. again not everybody might be able to use (or at leasts wants to use).
But selling a more advanced mobile webpage is a thing any company could buy.

Really a good addition to the system.

Cheers.
Andre (Germany)

BillCrosby · 4th Jan 2012, 04:26 PM

Originally Posted by Daniel LaRusso

So, how do you absorb the cost of the first 30 days free? What SMS provider are you using?

I definitely like the idea that you are giving something of value to the business owner, and you eliminate the resistance, pretty much. I can see how easy it would be to print out a bunch of flyers with QR codes and "text BEER to 90210" and build up a list, which would then pretty much sell itself to the owner once it's up and running, but that first month cost, how do you handle that?

I like your style though! Good system!

TextHub.com. It is the creation of a friend of mine so I get unlimited use, but that doesn't matter. You can use just about any system that allows you to set up compaigns with a short code and go on a selling rampage. There are many SMS systems which will allow for this, but stay away from the ones that charge for each short code in favor of a bundle. This way, you can attack say a bundle of 5, get 5 restaurants on the system after 30 days, and then buy more short codes and sell more.

I charge $100/month to do this for a list up to 500 people. It pays my mortgage

asiancasanova · 4th Jan 2012, 04:30 PM

I don't really think people realize the impact of mobile websites. However with the advent of advanced smart phones, a lot of regular sites are easy to navigate now a days.

Mobileico · 4th Jan 2012, 05:14 PM

Maybe you should try bringing the 'brostache' to the next party

Michael William · 5th Jan 2012, 01:17 AM

For restaurants owners, you want to show them what their competition is doing with their mobile site, and why. Explain that their competition is grabbing all the mobile users looking for a restaurant and that it would be a damn shame to allow that to continue, especially when you have a mobile site with their name on it (literally) waiting for you to transfer it over to them.

YellowGreenMedia · 5th Jan 2012, 07:37 AM

Originally Posted by webass

Hi Dave,
I like Your approach as it takes the pressure out of it.
Have seen similar stuff with SEO. Kind of.
Andre (Germany)

That is right, you show the prospect you mean business and you're not some flyby clown who is after a quick paycheck. people don't know you so why should they trust you, that is why i never get why people are doing cold calls, because i certainly can't get someone that doesn't know me to trust me and pay me $XXXX for something they don't know anything about... that is why i came up with the postcards

Originally Posted by Garth L

Dave,

Thank you so much for your input and for sharing your postcard marketing method. It sounds excellent and is something I'm now running tests on in my business.

If you don't mind me asking... How much do you charge your clients per mobile website that you create?

Thanks,

Garth L.

I give them three prizes on the low end, because i use mobile websites to get my foot in the door for other services i have, like fanpages and Google places.. and for those services i ask top euro's. i make my real money in the back-end and that is why i offer these sites for a very low price (but not for free, because i think it is bull**** to work for free, i rather delete them, then give them away... its a Dutch thing i guess

)

plan a is €99-
plan b is €149-
plan C is €325-

Originally Posted by Ideology

This is GREAT Dave thanks for sharing. Who do you address the postcard to? Do you research who the decision maker is and then address it to them?

There is a facebook app for it that does this it is called heyhello, the cards look great but it is kinda expensive

Salesmanship In Print · 5th Jan 2012, 04:22 PM

Originally Posted by Salesmanship In Print

Not too long ago I thought I'd try an experiment. On speculation, I built a complete custom website for a restaurant, with all the bells and whistles. I completed the site and made sure it was getting traffic before I tried to sell it to them. When they turned it down, I kept dropping the price (over several contacts with them), until I got all the way down to $50 (total, not recurring). They wouldn't even pay that much, even after I showed them it was already getting around 100 visitors per month.

I'm talking about an entire custom website, not just a mobile-friendly version. And I'm not deficient as a salesman, nor as a website builder. I've been selling to offline customers for a long time. It's just that there are many business owners out there who are simply too stupid to understand their own situation. After all, these buffoons didn't even seem to care that they were losing out on an existing 100 visitors per month (and growing) traffic. Which they chose to blow off, rather than pay a measly $50 (one time cost...not recurring...and it even included a domain name they really liked).

They do spend money on advertising, flyers, etc. Stuff they already understand and believe in. And this was an upscale restaurant with two locations...not a tiny hole-in-the wall.

No amount of technology or salesmanship will be effective on a lot of these people. You have to pre-qualify them in some way. I already knew how much they spend on advertising and promotion, but I guess that wasn't enough in the way of pre-qualification.

Bottom line: Restaurants can be tough customers, no matter what you're selling.

I'm replying to my own post here, because I want to clarify something.

I think some people on this thread are assuming that I just wasn't a good enough salesman, that I hadn't built a 'KLT' (Know-Like-Trust) relationship before making an offer to this particular restaurant owner, etc. But this is not true. I was a customer of the restaurant. I made friends with the owner and he had already hired me several times to make flyers, do promotions, etc. He brags on me to other businesses, and sends me greetings on every occasion. He had already hired me to do several custom video commercials for his restaurants. He already had a website, which had cost him quite a bit of money...but which was very poorly done, and had a ton of major issues, including a lack of mobile-friendliness. I'd talked to him about all of this on many occasions.

When I built him a site on speculation (a complete website, with mobile integration), I offered it to him as either a replacement for his site (I would have moved it over for free), or as a second site on a better domain (which I also had bought and included).

I took plenty of time to show him the benefits, how it would get more customers for him, how he would make more money, have happier customers, etc. But he still didn't want to spend money on it. As I've said, over several visits I eventually cut the price all the way down to a flat (one time) fee of $50 to own the whole thing outright (along with 100 visitors per month and growing, and a very favorable domain). He still just didn't think it was worth $50 to have another website. But he did say that he wanted me to do some SEO for him...and he had already prepared a list of 10 keywords he wanted to dominate in Google. He said he wanted to hire me to get him to the number one position for each of the 10 keywords (of course). I told him I certainly could do that (I'm extremely knowledgeable and capable with SE0). I'd already showed him how (for another local business) I'd been able to get them into ALL of the first 15 spots for their main keyword in the Google natural listings (yes, the first page-and-a-half, completely dominated). So, I quoted him an extremely reasonable price for working with him on his 10 keywords. He said the price was too high (of course). Long story short, I eventually dropped the price to $100 (for the whole 10 keywords), and he still said that was way too high.

Bottom line...when I said that some business people are too stupid to understand their situation, I wasn't just trying to insult someone unjustly, and I'm pretty sure that I had already done everything humanly possible to build a relationship, demonstrate value, have patience, and even eventually offer insanely low prices (if only out of morbid curiosity).

This guy would pay good money for services like the Yellow Pages, newspaper ads, hotel cards, etc., but was incredibly hard-headed about certain things. BTW, to this day he still sends me enthusiastic greetings (such as Christmas, New Year, etc.), and keeps begging me to help him write a book (which is one of my professional services, but I just won't bother trying to do business with him, despite my amusement).

Daniel LaRusso · 5th Jan 2012, 04:34 PM

I like those coins that Edward Jones used to make their financial sales agents carry aro
und:

SOME WILL
SOME WON'T
SO WHAT

WHO'S NEXT?

Originally Posted by Salesmanship In Print

I'm replying to my own post here, because I want to clarify something.

I think some people on this thread are assuming that I just wasn't a good enough salesman, that I hadn't built a 'KLT' (Know-Like-Trust) relationship before making an offer to this particular restaurant owner, etc. But this is not true. I was a customer of the restaurant. I made friends with the owner and he had already hired me several times to make flyers, do promotions, etc. He brags on me to other businesses, and sends me greetings on every occasion. He had already hired me to do several custom video commercials for his restaurants. He already had a website, which had cost him quite a bit of money...but which was very poorly done, and had a ton of major issues, including a lack of mobile-friendliness. I'd talked to him about all of this on many occasions.

When I built him a site on speculation (a complete website, with mobile integration), I offered it to him as either a replacement for his site (I would have moved it over for free), or as a second site on a better domain (which I also had bought and included).

I took plenty of time to show him the benefits, how it would get more customers for him, how he would make more money, have happier customers, etc. But he still didn't want to spend money on it. As I've said, over several visits I eventually cut the price all the way down to a flat (one time) fee of $50 to own the whole thing outright (along with 100 visitors per month and growing, and a very favorable domain). He still just didn't think it was worth $50 to have another website. But he did say that he wanted me to do some SEO for him...and he had already prepared a list of 10 keywords he wanted to dominate in Google. He said he wanted to hire me to get him to the number one position for each of the 10 keywords (of course). I told him I certainly could do that (I'm extremely knowledgeable and capable with SE0). I'd already showed him how (for another local business) I'd been able to get them into ALL of the first 15 spots for their main keyword in the Google natural listings (yes, the first page-and-a-half, completely dominated). So, I quoted him an extremely reasonable price for working with him on his 10 keywords. He said the price was too high (of course). Long story short, I eventually dropped the price to $100 (for the whole 10 keywords), and he still said that was way too high.

Bottom line...when I said that some business people are too stupid to understand their situation, I wasn't just trying to insult someone unjustly, and I'm pretty sure that I had already done everything humanly possible to build a relationship, demonstrate value, have patience, and even eventually offer insanely low prices (if only out of morbid curiosity).

This guy would pay good money for services like the Yellow Pages, newspaper ads, hotel cards, etc., but was incredibly hard-headed about certain things. BTW, to this day he still sends me enthusiastic greetings (such as Christmas, New Year, etc.), and keeps begging me to help him write a book (which is one of my professional services, but I just won't bother trying to do business with him, despite my amusement).

Salesmanship In Print · 5th Jan 2012, 05:38 PM

Daniel - Yes, good point.

What I was pointing out is that 'some won't'...and sometimes the reason is simple bull-headedness. Which is often impossible to overcome. It's not worth trying to overcome it, or to worry about it.

Daniel LaRusso · 5th Jan 2012, 08:26 PM

Originally Posted by Salesmanship In Print

Daniel - Yes, good point.

What I was pointing out is that 'some won't'...and sometimes the reason is simple bull-headedness. Which is often impossible to overcome. It's not worth trying to overcome it, or to worry about it.

Absolutely!! And I wasn't beating up on you, it's just that after all you tried to to do accommodate this guy and meet him on his terms to put a product in his hands that will increase his business, he still was resistant.

NewParadigm · 11th Jan 2012, 04:37 PM

There are numerous ways to add value for restaurants. Why not start w/ a campaign to collect customer opt ins? Use a menu card or table tent "for 10% off todays meal, text 0000 to XXXXX" Get buttons for waitresses to wear, "10% off today, ask me how" Get paper drink coasters printed with the text offer or QR code. Especially at sitdown restaurants, people have nothing to do while waiting for food. They play w/ their phones and read everything on the table. They will now have a heckuva list in no time to do various promotions.

Another entry into restaurants, why not do a reservation text reminder setup? Also a great way to get into docs, chiros, dentists, spa's, golf courses etc....They lose real revenue when people skip their appointments. Text reminders can help a lot.

InVizion · 11th Jan 2012, 08:11 PM

Originally Posted by Daniel LaRusso

I like those coins that Edward Jones used to make their financial sales agents carry aro
und:

SOME WILL
SOME WON'T
SO WHAT

WHO'S NEXT?

I agree 100%! Go through Google Places, a lot of people still think a website is worthless.

Early Adopters= Want the latest & greatest
Early Majority= Don't want to miss out
Late Majority= Must get it to stay competitive
Laggards= Won't change- think VHS Tape : )

All the hard work and all the money is made in the first 2 stages! We are still just entering the early adopters with Mobile. Those who survive will have a history and a reputation of success. I believe there is only one formula for success Opportunity + Hustle = Profit. Just my .02

Good Luck Everyone!!

sitedesignadvisor · 12th Jan 2012, 07:40 AM

Originally Posted by BizWebMan

To give you some kind of an idea of the complacency out there, I have offered all my current clients a free mobile site to compliment their main site that I look after for a monthly fee. All of them have their own businesses and despite my explanatory emails describing the virtues of mobile sites they are just not excited by it. I am giving them good quality mobile sites FOR FREE.

I know this thread is kinda dated but I just wanted to add to it here, going with the quote above. I am a web designer, and quite new to mobile marketing and without digging too deep into the mobile industry I had already decided that giving away free mobile websites to comliment the web design packages I create would be a great idea.

I work for a web design company in the UK and we launched mobile web design last year, and I can tell you that its not easy signing clients up to mobile design. I think by adding the packages to yoru main design packages, thus increasing their value you can charge more AND if you may have more updates to do in the future should any part of their business change, there will be more work for you.

I am no Internet Marketer but I do understand value for money and for the client. Its easier to keep a happy client than it is to gain a new one.

star007 · 12th Jan 2012, 12:56 PM

Hey Guys,
I have been reading a lot about mobile marketing in the forum but was wondering what the difference is betwn a mobile website and one that I view using my phone today? I know that when I pull one up today, the print is very small and I am not able to see the entire site on the screen. Will the mobile sites be more screen friendly. I am thinking about purchasing software to build my own sites, but just wander what the main difference was before I make that investment. thanks

Lmr1 · 12th Jan 2012, 01:52 PM

Mobile sites are fit to the smart phones screen. Large buttons, easy to navigate, no long loading times. They are light. Not heavy so to speak. Makes it quick, clean, and easy with click to call buttons, about us, location.....etc....
The one you are viewing on your phone is perfect for laptop or desktop. If its long to load, small fonts, etc..
Businesses have to go where the eyes are. It's where this market is going and will only move forward.

rlhurst · 14th Jan 2012, 08:10 AM

Originally Posted by star007

Hey Guys,
I have been reading a lot about mobile marketing in the forum but was wondering what the difference is betwn a mobile website and one that I view using my phone today? I know that when I pull one up today, the print is very small and I am not able to see the entire site on the screen. Will the mobile sites be more screen friendly. I am thinking about purchasing software to build my own sites, but just wander what the main difference was before I make that investment. thanks

You've seen what a "regular" site looks like on your phone. Now, pull up a mobile optimized site and you'll see the difference with your own eyes. It's night and day actually. Think what the reaction will be from a business owner who has invested in a "regular" site when you show them how that looks on a phone, and then how a mobile optimized version of that site looks. Ask them which they think their customers would prefer to view on their phone. As far as which displays their info on a phone better..., it's a no-brainer.

eb219 · 19th Jan 2012, 07:03 PM

Originally Posted by mak25

My pricing? Sure.

$350/year, which works out to a paltry $29/month.

That is NOT unreasonable in my book.

Damn, one pizza order of 2 pizzas w/toppings is OVER $30.
Not including delivery fee and tip.

So no, my pricing is not out of line.

Thanks for asking and trying to figure out the 'why'.

I guess it's like the old saying: 'you just can't fix stupid'.

Mike

PS - Forgot to mention that it includes custom QR Code,
mobile web app with custom splash screen and custom hompage
icon for iphone, android, blackberry. I like to think I'm offering a lot
for the money.

You are offering a lot, true, and could even charge more if you work
with the right businesses. I've charged twice as much per month
with business locations near major highways that involve food,
lodging, recreation, and even gas. Much easier to sell when they
understand the value of drivers and tourists, and how it applies
to their bottom line

Mary Wilhite · 19th Jan 2012, 09:01 PM

Originally Posted by mak25

My pricing? Sure.

$350/year, which works out to a paltry $29/month.

That is NOT unreasonable in my book.

Damn, one pizza order of 2 pizzas w/toppings is OVER $30.
Not including delivery fee and tip.

So no, my pricing is not out of line.

Thanks for asking and trying to figure out the 'why'.

I guess it's like the old saying: 'you just can't fix stupid'.

Mike

PS - Forgot to mention that it includes custom QR Code,
mobile web app with custom splash screen and custom hompage
icon for iphone, android, blackberry. I like to think I'm offering a lot
for the money.

=====================

Interesting....

I have been in the Mobile Marketing for almost 5 years,,,,and so far am doing great.

Mary

jaxxmont · 19th Jan 2012, 09:06 PM

Ya, I agree with the last post by Mary, mobile is hot and only getting hotter. I work for an SEO firm and 80% of our clients and leads ask for mobile sites.

Especially with smart phones being able to just touch to call they are getting more and more powerful. Add some call tracking to the number that shows up on a mobile site and you got a good pitch to a client.

So everyone that thinks nobody wants one you're either asking the wrong people or you're asking the wrong questions lol

zoobie · 20th Jan 2012, 09:30 AM

Simply concentrate on other clients, there are plenty who will understand what's the latest trend in marketing.

PauletteVA · 20th Jan 2012, 11:49 AM

I didn't read every single post because it's 4 pages so excuse me if someone already brought this up, but what is included in your $350 per year asking price? I assume periodic updates, maintenance, etc? Have you considered using another price point like a one time flat fee for setting up the site? Instead of asking for a yearly fee perhaps you could offer a one time set up fee for the mobile site and if at some point they need the site updated they could contract your services at an hourly rate? That might be another angle you want to try.

19th Dec 2011, 09:57 PM	#102
Daniel LaRusso Sweep the leg War Room Member Join Date: 2010 Location: Mr Miyagi's Dojo Posts: 550 Thanks: 490 Thanked 264 Times in 185 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Hey mak25, first of all thank you for your service. It's because of people like you that we continue to have the freedoms we enjoy here in the U.S.A. I am a late 80s/early 90s era Navy veteran, and I am humbled by those like you who served in Vietnam. Can I ask one question to you? You said that you have been in sales for most of your career, right? What methods worked best for you throughout your career in sales - what was your sweet spot? Did you do best doing group presentations, cold calling, cold walking, warm lead follow up, networking, or what? Maybe you could segue all that great experience and apply what you did/do best to this; really leverage your strengths, you know?
	It is unwise to trust all you read on the internet. - Benjamin Franklin

1st Jan 2012, 12:19 PM	#103
syncjam HyperActive Warrior Join Date: 2009 Posts: 153 Thanks: 104 Thanked 16 Times in 12 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: ^^^^^^ Great idea on the FB likes! I had forgotten that any FB Page posts end up on the users page.

1st Jan 2012, 02:26 PM	#105
igrowyourbiz High Ticket Sales Mentor War Room Member Join Date: 2004 Location: New York City - BING BONG! Posts: 648 Thanks: 84 Thanked 167 Times in 101 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: judging by the responses here...the issue is not the product, but the pitchman. You are the issue friend. When I read the first post, it was CLEAR you were "selling" websites for a "phone" - no small business owner cares about that. You may have been in sales for all these years and be 60 years old, but the advice given to "show them how to get customers and not buy a website" was very sound. The next best advice was that you needed to be persistent and build relationships That of course was BS, and you later asked how often you should follow up and why you should follow up with someone "not interested" (probably because they are not interested "now" and will be later...or your timing was bad - it is clear you do not know how to set appointments by the way you described the short amount of time..but anyway...) With all these years of sales experience, you should have a long customer list to call from. People you have relationships with that see you as a problem solver and solution provider...oh wait...thats BS...you want the telemarketing route -- SLAM THE SALE the minute you meet and MOVE ON! I guess thats why you are not getting referrals either... See a pattern here? Sounds like you are from that old school hardclosertakechargecontroltheconversationfindthei rpainandassumethesalesandler mentality that stopped working 2 decades ago. You are the kind of rep Sales Managers call coaches like me in to train. And your type either pitches a fit and leaves because they know it all (but don't perform) or they learn and grow and become rock stars. Bottom line: People buy from people. and they buy from people they know, like and trust. Clearly they don't know you, and you don't give them time to trust you, and if you give customers the attitude you have given the people here trying to help you, calling it all BS...well I am amazed you made even 2 sales. I assure you majority of those owners will buy a mobile site at sometime. You are on something that is cutting edge. I remember when I sold websites, and THEY were considered cutting edge. Why buy one when you can get one free from GEOCITIES? lol Yet I grew my company from 0 to 10 employees in 2 years... You have a lot of pride. Clearly Mobile sites sell, and sell well. Clearly you are not selling any..."Law of the Lid", Friend (21 irrefutable laws of leadership)... but you don't see the problem as you...its the "stupid customers":rolleyes: The other problem is you have the mindset of a salesman, you are concerned about what you have to offer, and you clearly have not been a business owner, and therefore you are not concerned about what you can do for them. The minute you figure out your attitude will determine your sales, you will be able do dozens of sales per month. my 2¢ (which I am sure you will call "BS")
	Get LEGIT! Make 6, 7 or 8 FIGURES Per MONTH Just Like The Other Students I Mentor Do!

1st Jan 2012, 04:37 PM	#107
Perpetual Marketing Warrior Member War Room Member Join Date: 2010 Location: Perth,W.A. Posts: 5 Thanks: 0 Thanked 7 Times in 1 Post	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Hi guys, I have a few suggestions. I sold two mobile websites for $1750 plus $500 worth of food vouchers at the restaurant. First I go through Google Places typing in the keyword phrase to see what restaurants come up. Then I look at what their sites look like on a mobile. I also check google keyword tool and under advanced settings select mobile devices. I leave it on broad match. I take screen shots of the overall term restaurants (area) I also look to see how many searchers there are for their actual restaurant. Sending an email is a waste of time. I will ring at make an appointment and go in with my laptop and go through the process of what a mobile user does. I point out that everyone is using a mobile and they agree with this. I show them how I would do a search on my phone for a restaurant in the area. I say that people want three things fast. 1) contact number 2) location 3) hours Then a menu. When their google places comes up all that shows is contact, address and map and that's when I show them what their site looks like on my phone. Then I get them to try and find their phone number etc looking at their own site on my mobile / or theirs. The problem with most restaurant owners is they think like restaurant owners and not like customers. You have to get them to see the viewpoint of a customer. Anyway I gave my price and they wanted a deal because I was unknown so instead of discounting the price I said $1750 plus food. They agreed to go ahead. It was my second sale. Subiaco Hotel M on the Point I am giving my clients sites here in good faith. The first sale I made was for $500 plus $300 in food vouchers. I just wanted to get a client. Plus I didn't have to enter the menu items. Anyway I think ringing and making an appointment and cold calling are the best methods. Sure you have to pick your times. I have been out at 7,8,9 at night cold calling. I can understand that countries areas are a bit tougher because they may be behind the times and I would go for the directory idea and use QR Codes and maybe even get your local radio station to promote it. Meaning you build a Mobile Directory and have links from that to clients mobile sites and have the radio station promote the .mobi address. Naturally you might want to give the radio station a free page. Put QR Codes up around the town pointing to the mobile website directory. Anyway that's my 2cents worth. I registered the business name Market 2 Mobiles and am operating in Australia. Best, Tony
	Tony Peacock www.perpetual-marketing-machine.com

1st Jan 2012, 04:59 PM	#108
Lmr1 Active Warrior Join Date: 2011 Posts: 60 Thanks: 0 Thanked 22 Times in 11 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: CONGRATS!!!! Tony, awesome job and I am glad you are charging what you are worth! May 2012 be even better for you with more clients than you can handle! Love to hear when something is working out well. Good stuff!

1st Jan 2012, 05:53 PM	#109
PeacefulCalamity Businessman/Beautiful War Room Member Join Date: 2011 Posts: 164 Thanks: 55 Thanked 37 Times in 34 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Where does outsourcing fit into any of this? (lots of great resonses btw)

1st Jan 2012, 09:18 PM	#110
unlimitedmarketing HyperActive Warrior War Room Member Join Date: 2010 Location: Dallas, TX Posts: 488 Thanks: 132 Thanked 106 Times in 58 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: SHOW them the value! Get a mobile phone, search for say pizza restaurant, and SHOW THEM their competitors who DO have a Google places listing, that leads to their mobile site. People on the go want a site easy to get to what they want, they don't want to zoom in to see the phone number on their regular site. Also do a MOCK-UP of their mobile site, like using dudamobile.com, its easy and free. Once you show them THEIR site in mobile form, they are more likely to buy than showing them your previous work. Also keep in mind that a lot of people may not buy from your the first time, so follow up! Not necessarily bu phone calls, just send them a post card thanking them for the time they spent with you and "reminding" them of your offer. Maybe also get someone else to go with you and give you tips on what you're doing right / wrong on your presentations. Good luck! Hope you get more sales : )
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1st Jan 2012, 09:35 PM	#111
marketingstatic CoachWarrior War Room Member Join Date: 2009 Location: Council Bluffs Iowa Posts: 364 Thanks: 138 Thanked 56 Times in 51 Posts Blog Entries: 1	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Wow Thanks so much good input from so many people from all levels so good job for starting this thread and I think if Mak25 didnt want to learn he wouldn't be a Warrior Forum Member as some referred to his skill sets and attitude. Im glad for one he started the Thread it allowed me to learn so much. He also said something that really sticks in my mind hes in a smaller area of New Jersey. One thing I observed over years is people have routines especially in smaller towns and probably already know where they want to go eat or drink. So some areas this idea of mobile web sites etc..just isnt that valid IMHO. At least 1 or 2 people here commented on Market Research. Hitting the nail on the head I think in this case. He Mak25 described lots of smaller towns back to back probably wont be pulling out their smart phones to see what cool restaurants are out there. In fact I just moved to a small town and the age demographics are older people with no cell phone or an old one nothing more than an old Razor style like my parents have and barely know how to use it. Plus the coverage if they had one is horrible for high speed connection. In most smaller community's there really aren't that many dinning out options. So people already have their favorites again Creatures of Habit-So if anything why not reverse prospect and go to people and tell them to ask the owner to do something like offer rewards programs or only target places that already do offer rewards programs. Robert Kiyosaki sold his first books with this method. No Book stores wanted to carry Rich Dad Poor Dad, they didn't see the value or demand. He developed blitz sent out people from his friends, neighbors and JV partners to encourage to the stores asking for the stores to carry it.
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1st Jan 2012, 10:05 PM	#112
MartinWinWeb MartinWinWeb War Room Member Join Date: 2012 Location: Switzerland Posts: 9 Thanks: 2 Thanked 1 Time in 1 Post	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Hi mak25 it's my feeling that especially restaurants suffer the Groupon Syndrome. Giving a 50% rebate after which they have to share 50/50 with Groupon and then leaves them with 25%. My suggestion would be to go after all the Groupon etc. advertiser and do a reverse calculation of their "advertising-costs". Search for the current Groupon offers closest to you and pick the numbers i.e. value $23 for $10 over 200 sold and do the math --> discount $13 plus $5 for groupon times 200 = $3600 for a single ad with groupon. Bet you can do better :-) Should you be interested I'll give you some coordintes in order to make individual restaurant ads on a FB Fan page feel free to contact me, Martin

1st Jan 2012, 10:10 PM	#113
techndu2012 Bob Massa War Room Member Join Date: 2012 Location: oklahoma city/Bangalore Posts: 21 Thanks: 3 Thanked 6 Times in 4 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: like you, Ive been in sales and marketing a Long LONG time and in my opinion the perceived value just isnt there yet. Nothing has happened to make them "see" a demand, a need or a return. DUH! you're not going to get many calls from an internet capable mobile phone if you dont have a mobile friendly web site. I have an outsourcing company and I develop and promote mobile conversions and mobile sites for clients. They are ALL struggling with the same issues. I can tell you some of the things they have done or I have done for them at their request that has worked but basically the only people who see the value are the ones that have taken the risk, (good sales hook BTW that you are free to use as my gift :-) first of all is case studies. There is info online to give you the data you need to put together a power point or a printed color graph showing things like starbucks, amazon, ebay etc. Thier sales have all jumped in double and triple digits promoting mobile sites and apps showing them this and then telling them you'll be showing this to competitors so he can be first or last but he knows as well as you do that is own wife or kids is using their Iphone to contact starbicks. does he think Java Joe's is happy about that? there are two other things Ive seen work really well that I think are really good. offer to build them an app and tell them they can use it for free BUT you make 5% of every order. This can build into an incredible recurring revenue stream very quickly because now the business assumes NO RISK but your upside can be HUGE> once they take the deal they are also open for all kinds of upsells of dsign and features OR tell them they can buy it for $1800 (made up number you base your prices on perceived value and what the market will bear) the other is get a booth at trade shows and THEY WILL COME TO YOU. At the very least you avoid that 2 hour window. You may think the cost is prohibitive but if you add the cost of your time, your gas and your anti-rejection juice going down. it is probably a VERY smart move you'd be amazed at the interest level. Probably from the same people who turned you down before. EVERYBODY knows its coming they just dont see the value to them in their bank account yet so they're waiting. BUT you launch the app taking 5% and promote it at a show and 0H MY GOD! CUT ME IN AND I'll build the apps and provide tech support!!!!!!!!! Finally, (I dont care for this one but Ive seen it work) build your own perceived value. set up a network of people (pay them if you have to), to start calling up in Jan asking what their mobile website address is. have them act shocked when they are told there isnt one and have them ask for the number of a competitor before they hang up rest. hello thanks for calling Joes customer:what is your mobile website? rest: sorry we dont have one can I take your order cust : no I wanted to look at a menu and click with my phone. do you know the number for the restaurant around the corner from you. They have a mobile site I think Rest: Im sorry I dont. click bbbzzzzzzzzzzz rest: Hey boss. Just got another call about a mobile site personally I dont believe this is smart business. Building up fake expectations is NEVER good in my opinion and I wouldnt share it except Ive seen it work

1st Jan 2012, 10:58 PM	#114
Mobileico Mobile design and creator Join Date: 2011 Location: Greeneville, Tennessee. Posts: 135 Thanks: 9 Thanked 48 Times in 21 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: I make the tacos and sell the cheese. Does anyone want some sour cream with that?
	"My aim in design and UX is elegance, intelligence, functionality, and fun." - Wallace Morrison. Desktop - Mobileico.com / Mobile - m.mobileico.com Featured in Google's video about mobilizing, Mobile 1:35 http://www.youtube.com/watch?feature...&v=Rzs5Iud20bk

2nd Jan 2012, 12:33 AM	#115
xlfutur1 Senior Warrior Member War Room Member Join Date: 2005 Location: Michigan Posts: 1,112 Thanks: 13 Thanked 249 Times in 154 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Tony: (perpetual marketing), thanks for the info and links to those mobile sites. Those are from Kevin Koop's WSO right? Gotta love those icons. I've set up some myself for existing clients, but your method of finding and selling seems to be spot on. I just checked a popular restaurant in my town and according to Google, they have 590 searches per month for their name just on mobile devices. Yet their website sucks when displayed on my Android mobile device. I'll be putting them on my list to contact. Thanks again.

2nd Jan 2012, 05:32 AM	#117
IWelcomesocialmedia Lead Generation Pro War Room Member Join Date: 2006 Location: United Kingdom. Posts: 329 Thanks: 44 Thanked 55 Times in 44 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Excellent!

3rd Jan 2012, 12:38 AM	#119
Jaymez Warrior Member War Room Member Join Date: 2010 Posts: 4 Thanks: 1 Thanked 1 Time in 1 Post	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Mike: Your attitude is disaster. It is one of an order taker and not of a salesman. If you believe your customers are "rubes" that will come through loud and clear....before you even open your mouth. All things being equal, it's generally not the product....it's the salesman. Know, like and trust still applies. The tone of your posts would not meet the minimum threshold for K.L.T. People buy from people...unless you have the only oasis in the middle of desert...then you can take orders. There is a lot of excellent advice and content on this thread.

3rd Jan 2012, 03:44 PM	#121
kemper Light Warrior War Room Member Join Date: 2011 Location: Northern Arizona Posts: 12 Thanks: 1 Thanked 1 Time in 1 Post Blog Entries: 1	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Ok well just to add some humor I think the one reply with "No wonder you cant sell" should of used the word "Cell" just saying. It's a shame there are people who get replied to in this way from a very earnest person looking for help. Great thread MAK25 So what can I say that hasn't already been said. I have been following this thread and I am amazed at the amount of info here and some very good info. Also the pieces from some top warriors. I'm very impressed when people come out to help. So the one thing I picked up on was where you are "South Jersey" In the real world brick and mortar business it always has and will be "Location, Location, Location" So am I stating the obvious well perhaps. It has been my experience that I cannot market certain things in certain areas simply because of the Demographics. Demographics you say !! who in the world would study demographics of there potential customer base. Just a guy who has spent a few years in marketing. So indeed you have a rough go of it in your particular area and for all the good reasons you and others have stated. Why would I know this. I checked the Demographics for South Jersey and Jersey. First I pulled up a link on the first page of Google for "South Jersey" South Jersey Dining Directory and oh yes I pulled up the dining directory. Lots of restaurants with maps. Now please don't think I dont feel like you hadn't already did this, I just wanted to check for myself. I also pulled up a map of "Jersey" I love the fact that there are so many of your niche market along the coast. Which is where I would aim. Next I pulled up the census info for your state New Jersey QuickLinks from the US Census Bureau Lots of good info here for somebody to really drill down on. Found some areas that I would consider being able to market to. Also there's a subset breakdown from this site which gives you manufacturing, retail and many other stats that would help in deciding a market to target. Everything is here from projected population to industrial growth and so on. What I noticed or at least stuck out to me is I would extend my reach I mean what is local, sometimes I can become my optic and not see past my nose. I then checked some online puplications like this one SouthJerseyMagazine.com What I'm getting at is I found enough potential areas and businesses to market too that it really got me going. The first site has some missing pages for "Resources" as a example they have downloads for guides I would contact the publishers of the brochures and see about making them mobile. Also the other publication searches I did have some great ideas for mobile. So the big question is do I sell mobile sites. Yes my niche is "Addiction Treatment". As a note please know that I have spent several years going to another way of marketing products and services which is "Conferences" and "Exhibitor Shows" So perhaps going to a Restaurant Show such as New Jersey Restaurant Association (NJRA) or a few of the national shows. Well I just didn't want to way in with more words and not some actual support for you. AND you may have all this done or may not need it. It takes getting out of my comfort zone to hang myself out there so please be gentle if anything I said here bothers anyone. One last thing Arizona is Local to me. Prescott Arizona is where I live. If I had a mobile site for cowboys here in Prescott I would be hard pressed to sell it. !!!!! Home of Worlds Largest Rodeo And yes we use cell phones here to tell our friend which of the dozen restaurants Im in. LOL Keep on keeping on !!

3rd Jan 2012, 06:46 PM	#123
DMBwarrior Warrior Member War Room Member Join Date: 2011 Location: Pro Football Hall of Fame City...Canton Ohio Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: mak25 I would like to thank you for this post....I am having the same problems with the restaurants here in Ohio. It just seems like they don't get how mobile can help them. You have a lot of great information that people have posted here. I see I have to change my course of action. Once again thanks for your post this helps out a lot of us newbies..

3rd Jan 2012, 07:53 PM	#124
BillCrosby Internet Mad Scientist War Room Member Join Date: 2009 Location: Chicago, IL Posts: 2 Thanks: 0 Thanked 3 Times in 2 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Mike, I have been selling SMS services to restaurants for the past year with good success. My model has been to offer the first 30 days free while setting up their in house marketing campaigns (simple stuff, flyers, etc.) to get their lists built quickly. We offer 1 cent beers, free apps, etc to motivate people to join the list. Then, after about 20 days, I hit the new list and "wham", instant traffic. I lay it all out for them on an iPad presentation which takes 10 minutes to fully explain with testimonials and major benefits. Point is, it is very simple, benefit driven, and they instantly get it. Then, and only then, have I been able to sell them other products/services of which they almost always buy (mobile sites, QRs). Restaurant owners are not stupid, just incredibly busy and NOT tech savvy. Also, they are not trusting people as they get swarmed with people trying to sell them stuff constantly. Hope that inspires some ideas. Bill
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3rd Jan 2012, 08:42 PM	#125
lint631 MobileWebRockstar War Room Member Join Date: 2011 Location: New York Posts: 253 Thanks: 41 Thanked 52 Times in 37 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: @Bill I like your plan. It gets them to see the value before purchasing. And once they see customers coming in they'll be hooked! How do you approach them? Walk-ins, cold calling, emails????
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4th Jan 2012, 04:30 PM	#132
asiancasanova Destined Hero of IM War Room Member Join Date: 2011 Posts: 499 Thanks: 36 Thanked 157 Times in 58 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: I don't really think people realize the impact of mobile websites. However with the advent of advanced smart phones, a lot of regular sites are easy to navigate now a days.
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4th Jan 2012, 05:14 PM	#133
Mobileico Mobile design and creator Join Date: 2011 Location: Greeneville, Tennessee. Posts: 135 Thanks: 9 Thanked 48 Times in 21 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Maybe you should try bringing the 'brostache' to the next party
	"My aim in design and UX is elegance, intelligence, functionality, and fun." - Wallace Morrison. Desktop - Mobileico.com / Mobile - m.mobileico.com Featured in Google's video about mobilizing, Mobile 1:35 http://www.youtube.com/watch?feature...&v=Rzs5Iud20bk

5th Jan 2012, 01:17 AM	#134
Michael William HyperActive Warrior War Room Member Join Date: 2010 Posts: 303 Thanks: 87 Thanked 71 Times in 49 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: For restaurants owners, you want to show them what their competition is doing with their mobile site, and why. Explain that their competition is grabbing all the mobile users looking for a restaurant and that it would be a damn shame to allow that to continue, especially when you have a mobile site with their name on it (literally) waiting for you to transfer it over to them.
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5th Jan 2012, 05:38 PM	#138
Salesmanship In Print Life is an OTO War Room Member Join Date: 2002 Location: USA Posts: 80 Thanks: 151 Thanked 207 Times in 85 Posts	Re: Itf Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Daniel - Yes, good point. What I was pointing out is that 'some won't'...and sometimes the reason is simple bull-headedness. Which is often impossible to overcome. It's not worth trying to overcome it, or to worry about it.
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11th Jan 2012, 04:37 PM	#140
NewParadigm Senior Warrior Member Join Date: 2011 Posts: 1,141 Thanks: 628 Thanked 286 Times in 222 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: There are numerous ways to add value for restaurants. Why not start w/ a campaign to collect customer opt ins? Use a menu card or table tent "for 10% off todays meal, text 0000 to XXXXX" Get buttons for waitresses to wear, "10% off today, ask me how" Get paper drink coasters printed with the text offer or QR code. Especially at sitdown restaurants, people have nothing to do while waiting for food. They play w/ their phones and read everything on the table. They will now have a heckuva list in no time to do various promotions. Another entry into restaurants, why not do a reservation text reminder setup? Also a great way to get into docs, chiros, dentists, spa's, golf courses etc....They lose real revenue when people skip their appointments. Text reminders can help a lot.

12th Jan 2012, 12:56 PM	#143
star007 HyperActive Warrior Join Date: 2006 Location: St. Louis, MO Posts: 189 Thanks: 5 Thanked 34 Times in 34 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Hey Guys, I have been reading a lot about mobile marketing in the forum but was wondering what the difference is betwn a mobile website and one that I view using my phone today? I know that when I pull one up today, the print is very small and I am not able to see the entire site on the screen. Will the mobile sites be more screen friendly. I am thinking about purchasing software to build my own sites, but just wander what the main difference was before I make that investment. thanks
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12th Jan 2012, 01:52 PM	#144
Lmr1 Active Warrior Join Date: 2011 Posts: 60 Thanks: 0 Thanked 22 Times in 11 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Mobile sites are fit to the smart phones screen. Large buttons, easy to navigate, no long loading times. They are light. Not heavy so to speak. Makes it quick, clean, and easy with click to call buttons, about us, location.....etc.... The one you are viewing on your phone is perfect for laptop or desktop. If its long to load, small fonts, etc.. Businesses have to go where the eyes are. It's where this market is going and will only move forward.

19th Jan 2012, 09:06 PM	#148
jaxxmont Search Monster War Room Member Join Date: 2011 Location: Toronto Posts: 13 Thanks: 8 Thanked 7 Times in 7 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Ya, I agree with the last post by Mary, mobile is hot and only getting hotter. I work for an SEO firm and 80% of our clients and leads ask for mobile sites. Especially with smart phones being able to just touch to call they are getting more and more powerful. Add some call tracking to the number that shows up on a mobile site and you got a good pitch to a client. So everyone that thinks nobody wants one you're either asking the wrong people or you're asking the wrong questions lol

20th Jan 2012, 09:30 AM	#149
zoobie Mobile Apps Warrior War Room Member Join Date: 2007 Location: hong kong Posts: 995 Thanks: 4 Thanked 45 Times in 41 Posts Blog Entries: 2	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Simply concentrate on other clients, there are plenty who will understand what's the latest trend in marketing.

20th Jan 2012, 11:49 AM	#150
PauletteVA Virtual Assistant Join Date: 2012 Location: New York City Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: I didn't read every single post because it's 4 pages so excuse me if someone already brought this up, but what is included in your $350 per year asking price? I assume periodic updates, maintenance, etc? Have you considered using another price point like a one time flat fee for setting up the site? Instead of asking for a yearly fee perhaps you could offer a one time set up fee for the mobile site and if at some point they need the site updated they could contract your services at an hourly rate? That might be another angle you want to try.
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