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Unread 8th Feb 2012, 08:28 PM   #201
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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If anyone is in doubt about the future of mobile anything...just go to the nearest large university and sit and watch.

You'll be absolutely astounded at the numbers of students walking around with heads down looking at something or doing something on their smart phones.

Just now I was walking by a study cubicle at the Library and was a bit surprised to see a girl who had been sitting at the cubicle just a minute ago, sitting on the floor between cubicles...you guessed it, doing something on her cell phone. I didn't even know she was there until I walked by.

I am guessing that she started to go and unplug the charging chord from her phone in preparation for leaving and got distracted by something on her phone that she absolutely just could not ignore. Probably a friend's text message LOL.

The other day I thought I had seen everything respecting students walking around with their heads in their phones (i.e. walking across the street on cross walks texting, walking across bike paths texting without looking, etc.) until I saw a girl stumble on the stairs as a result of texting on her phone. I mean she didn't take a fall or anything but nevertheless it struck me as a bit extreme to be texting or otherwise engaged on your cell phone while walking down the steps.

Students seem absolutely and unquestionably addicted to their phones.

I see them pull out a phone and start in on whatever they do on it the moment they step outside a classroom. Almost before their hands let go of the classroom door they just came through. Out comes the cell phone.

Like a drug user who absolutely must have their fix .

I mean I suppose there are legitimate reasons to do that but still...that's how it comes across.

Oh...the girl just got up from the floor. I think she put her cell phone away but you never know. She might pull it out again any minute. She seems to be thinking about it (she just looked down to what I presume is her cell phone again).

Too funny...this cell phone phenomenon.

It's sweeping the land.

Carlos
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Unread 9th Feb 2012, 08:30 AM   #202
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by RichardDean View Post

Thanks for the heads up

YEP... what happens when you buy crap scripts and plugins... the only place I have been buying stuff is the WSO... my point again proven by a hack job.

People are in such a hurry to make a new script or plugin then they have holes in them because they don't fully test things.

This could not be the case here but you want to think it was the last thing you installed that WSO for cheap price plugin good buy.

Buy crap and crap happens it's not the first time won't be the last time.

Richard
Dick,

Sounds good, no worries. I was just reading your "about warrior gigs" page on warriorgigs.com: you mentioned after the first few para's "join warrior gigs to get the best products".

Question: at the bottom of that page you say: "WarriorGigs is for sale" - ok so if I join to get the "best products", and you sell it, will I still get them? I only want to deal with the best and you really look the goods.

Stay tuned for my new 5r gig: "me so horny, me love you long time 5 dollar..."
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Unread 9th Feb 2012, 07:33 PM   #203
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by mak25 View Post

... but it's up to them to promote
it properly for that to happen. The site and code won't do it automatically for them.

...
This is definitely at the core of the issue. In their minds, you are simply giving them more work to do - in an area they hardly understand!

You need to work on that bit, probably not mention at all BUT rather find easy (turnkey) ways for them to promote those sites. That way way you will have a complete package.

Google Analytics may not do the trick since most sites don't get much traffic anyway.

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Unread 10th Feb 2012, 11:56 AM   #204
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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I saw these numbers recently:

75%
50%
30%

these were what percentage of certain groups approved of same sex marriage being legal.

75% under 30
50% 31-49
30% over 50

As the over 50 die [ I am 45] and are replaced by 31-49
and the 18-30 replace the 31-49
and the under 18 become 18-30
I hope you can see where I am going with this. In a very short time no one will remember how they searched or the world searched the internet using just a desktop computer that was locked down on a table, in a room, in one location!

People buying Cd's will be like buying albums are now [a funny thing to show friends when they come over for a drink] in five years or less. Maybe they already are!

Last edited on 10th Feb 2012 at 11:57 AM. Reason: edit
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Unread 10th Feb 2012, 09:53 PM   #205
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Joe,

Not sure what your numbers on same sex marriage have to do with searching the internet and all but...interesting...I suppose.

I mean I don't decide such issues based on polls or based on how many people are in favor of something or not and I certainly don't search the internet to find the percentages of people opposed, for, or indifferent about an issue such as this.

Carlos
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Unread 13th Feb 2012, 05:21 PM   #206
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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My issues with mobile sites has been that if a prospect has a good optimized Google Places link then it will come up in a mobile browser, so they ask why do they need a mobile website?
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Unread 13th Feb 2012, 06:39 PM   #207
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by carsonben View Post

My issues with mobile sites has been that if a prospect has a good optimized Google Places link then it will come up in a mobile browser, so they ask why do they need a mobile website?
If you are a restaurant can I view your menu and order from your Google Places listing? That is only one example but you get the point.

Also, I would not be targeting people who are showing up well in Google Places. You want people who are spending money on advertising their website as they are going to be more receptive and the fact they are not up the top of Google also gives you other services you can sell them in the future.

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Unread 14th Feb 2012, 11:53 PM   #208
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Show them a kick-butt custom QR code that will make their print ad stand out against competitors. THEN explain to them why they need a mobile site. I feel your pain too, coming from the other end, selling mostly the custom QR graphic design. The market doesn't yet know it needs this... but the two really do go hand in hand and as more big marketers start blasting consumers with custom QR codes, QR readers come native in future smartphones, etc, SMB's will start to catch on. Crap, I hope.

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Unread 15th Feb 2012, 08:34 PM   #209
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Hi, My experience has been great, contact me and I will give you some tips. Mary Wilhite

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Unread 15th Feb 2012, 09:55 PM   #210
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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OP just isn't a very good marketer at all, he could of been in sales for 40 years, means nothing.

he is preaching features instead of the benefits and value that flips the emotional triggers to a point where its a NO BRAINER, to a point where it HURTING them if they dont' buy is the difference between selling 2 out of a 100 and selling 80 out of a 100 especially in FACE TO FACE meetings where they were ALREADY interested.

Go to the copywriting forum on here, they will help you out greatly.
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Unread 19th Feb 2012, 05:12 PM   #211
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by Jason Fladlien View Post

Restaurants ARE one of the hottest businesses to sell mobile sites to. You're either not targeting correctly or botching the sales presentation or both.

What I show local restaurants...

1) a mockup mobile site that captures PHONE leads for their customers with the optional birthday as well (people never eat alone on their birthday)

2) A mockup table tent with a QR code and a long code/shortcode that basically says "how'd you like to get 10% off this meal?". the hook is if you join the businesses's digital diner club you get an immediate 10% of your first meal.

Marketing is done on the backend via text messaging.

You've solved all their problems. They don't have to market the website. It markets itself via the table tents placed on every table. It answers the question of "what's in it for me?" because this is an obvious way that any business owner with half a brain would realize could be a money maker.

Plus this is a service you can sell for much, much more than $350.
Jason,

Can you please post a picture of your table tent? Great suggestion by the way!
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Unread 20th Feb 2012, 04:58 AM   #212
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by Mary Wilhite View Post

Hi, My experience has been great, contact me and I will give you some tips. Mary Wilhite
Mary,

I think you miss the point of a forum. Your posts are always just telling people to contact you for tips. Why not share your tips right here... that's what a forum is all about, right?!

Telling people to contact you doesn't really add anything to the conversation we have going on here.

No disrespect meant but 'cmon.

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Unread 20th Feb 2012, 03:51 PM   #213
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Thanks for sharing your daily offline routine. I've sold two mobie sites included w/website. It's rough out there. Some biz don't see the need for website or mobie site ? Numbers game..

cyberbiz
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Unread 21st Feb 2012, 07:59 AM   #214
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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I have also tried to do this. I tried cold calling 100 restaurants and I got no sales. Most of points have already been brought up. Most restaurants have very low margins and I found that trying to sell stuff to them has been futile. Good luck!
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Unread 21st Feb 2012, 08:11 AM   #215
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by MammothINC View Post

I have also tried to do this. I tried cold calling 100 restaurants and I got no sales. Most of points have already been brought up. Most restaurants have very low margins and I found that trying to sell stuff to them has been futile. Good luck!
Restaurants don't need "stuff", they need more customers.... so come up with a way that your products/services will accomplish that and you'll start getting sales.

I do voice over work... here's a SAMPLE
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Unread 21st Feb 2012, 08:16 AM   #216
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by MammothINC View Post

I have also tried to do this. I tried cold calling 100 restaurants and I got no sales. Most of points have already been brought up. Most restaurants have very low margins and I found that trying to sell stuff to them has been futile. Good luck!
Somebody is selling them to restaurants, because there are a few who are adapting to this technology. I agree with the precious poster, sell the benefits, not the features, and keep at it.

I failed as a financial advisor a few years ago, and I know exactly why. It wasn't because people weren't buying, it was because I didn't know how to sell.

It is unwise to trust all you read on the internet.
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Unread 21st Feb 2012, 11:22 AM   #217
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by Daniel LaRusso View Post

Somebody is selling them to restaurants, because there are a few who are adapting to this technology. I agree with the precious poster, sell the benefits, not the features, and keep at it.

I failed as a financial advisor a few years ago, and I know exactly why. It wasn't because people weren't buying, it was because I didn't know how to sell.
Perhaps hire an outside sales person (or team) who knows how to sell and pay them on commissions. That is what I am leaning towards. It's all about sales at the end of the day. Businesses want more money with less cost to attain more customers - however it is done (the tech part of how it works flies over their head really nor do they care).

Something to think about...


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Unread 21st Feb 2012, 02:10 PM   #218
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Lots of great info going on in this thread. I've started getting into mobile marketing in the restaurant/bar business here locally. In order to give myself a "boost" (rather than go out there cold with nothing to really "show" for it), I'm doing the following:

- Creating a full-blown web directory for only LOCAL restaurants/bars (including a separate mobile directory as well). While these are common, I've managed to "dumb things down" and make searching for a local restaurant so stupidly easy, it is almost ADDICTING to use it. Makes searching for something local MUCH easier than trying to search through Google Places or the web in general.

- Building an e-mail list of people who visit this directory looking for coupons and offers from local area bars/restaurants.

In other words, I'm building up something that can easily benefit ANY local restaurant/bar owner. Plus, once I get traffic rolling and the list sign-ups coming through, I have the ammo I need to help land sales (both via mobile sites AND advertising via my list and on my directory).

Is going this route a bit tougher? Maybe, but by going this way I have the opportunity to build TRUST with local restaurant and bar owners as the brand name builds up. To me, it's worth the effort and should make things easier than randomly walking into a bunch of businesses with something to sell.

If I things right over time, I could even have some business owners calling ME to take action. Am I dreaming? I guess I'll find out soon enough

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Unread 21st Feb 2012, 05:13 PM   #219
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Mac,

Do you write your own mobile apps, or do you use a program like GoMobile Solutions? I've watched their webinar three times now, and your story was basically one of the reasons I never jumped on the opportunity. Another reason was the reputation of the company owners, but I don't have first hand knowledge, so I hate to judge.

I would love to learn how to create mobile apps and wonder if you have any advice on where is the best place to start AND the bigger question is...is it even worth it?

Judging from your post, it doesn't sound like it :rolleyes:
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Unread 21st Feb 2012, 10:19 PM   #220
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by WillR View Post

Mary,

I think you miss the point of a forum. Your posts are always just telling people to contact you for tips. Why not share your tips right here... that's what a forum is all about, right?!

Telling people to contact you doesn't really add anything to the conversation we have going on here.

No disrespect meant but 'cmon.
I was about to chime in with the very same comments.

I'd be really interested in how you source your clients as I'm sure everyone else would.

Perhaps we'll all throw you something back in return!


Daniel
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Unread 22nd Feb 2012, 10:44 AM   #221
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by MammothINC View Post

I have also tried to do this. I tried cold calling 100 restaurants and I got no sales. Most of points have already been brought up. Most restaurants have very low margins and I found that trying to sell stuff to them has been futile. Good luck!
If you're trying to sell them stuff then maybe that's why it is not working.
You are offering them an opportunity to increase their sales. Explain how.

If restaurants are not working out for you, then why not try locksmiths, plumbers, etc.?

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Unread 26th Feb 2012, 02:30 PM   #222
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Nice article: Mobile website design important for businesses' on-the-go users | Shreveporttimes | shreveporttimes.com

And this is latest mobile device stats: http://www.engadget.com/2012/02/23/c...-have-smartph/

90% websites not mobile optimiezed: http://www.brafton.com/news/mobile-d...nt-consumption

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Unread 26th Feb 2012, 04:56 PM   #223
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by ricardot View Post

Instead of trying to sell mobile websites, your presentation should focus on getting customers for their businesses.
ditto... I agree 100%
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Unread 26th Feb 2012, 07:13 PM   #224
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You could try the im market...

Custom sites for mobile marketing...
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Unread 1st Mar 2012, 07:29 AM   #225
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by midasman09 View Post

Hey Mike....when I first started seeing all the "Stats" on "Mobile" and bought some of the WSOs on "Making Money with Moble"....my first thought was;
"Hey! If I'm the owner of a restaurant, I could give a rip about how many Mobile Phones were sold or how many people are using them or....whatever! My ONLY thought is, "WHAT'S IN IT FOR ME!"

"HOW can "Mobile" help ME...as a restaurant Owner (or a Dentist, or Chiropractor or whatever)

So....since I've been selling Ad Programs to Restaurant Owners for years (Menu Books in Hotel Lobbies, Info Boards on Hotel/Motel Lobby Walls and "TV Channel Guides" in Hotel/Motel Rooms.....my first thought was to INCLUDE a way for "Travelers/Tourists" to FIND my "Mobile Sites" on their Mobile Phones.

AND....instead of offering my new "Mobile" program to everyone and their brother....make it EXCLUSIVE!

So....I put together a "Mobile Directory" of Mobile Sites that Tourists/Travelers who check into Hotels/Motel WILL be interested in (Travlers/Tourists do NOT carry food with them so....they're interested in "Places To Eat or Have Food Delivered to Them!)

And....I provided a way for these "Tourists/Travelers" to FIND "Access" to my Mobile Directories!

Then....when "LITTLE OL' ME" goes in and tells a Restaurant Owner that "Little Ol' ME" can give him an EXCLUSIVE for his "Mexican" (Chinese, Italian, Greek etc) Restaurant....with my "Mobile Directory" that can EASILY be FOUND by Travelers/Tourists checking into local ... Hotels/Motels....and HOW...ONLY HIS.....restaurant can appear on their Mobile Phones!.....the question they ask is NOT, "How Much?'.....the question they ask is...."WHO DO I MAKE THE CHECK TO?"

Also....Mike....what if you were to Show a (Dentist, Medical Clinic, Chiro, House Painter, Pest Control, Plumber, Roofer...etc) how THEY could be the ONLY biz in THEIR CATEGORY.....in a "Mobile Directory" that was "Put In Front of "Home Buyers"? (Yeah, homes are STILL being sold! 83 last mo in my town...down from 123 a year ago BUT....83 is 83 families NOT zero families!)

Again....because you are offering an "exclusive" to their PRIME PROSPECTS....the question also is NOT, "How Much?" but...."To Whom Do I make My Check!"

Ever since the "Mobile" thing appeared on the scene....my thought has been, "HOW" are prospects going to FIND these Mobile Sites?"

When you show them HOW and they can be the ONLY ONE IN THEIR CATEGORY....makes ALL the difference in the world!

So....put on yer "Thinking Cap" and put together a program that will;
1) Show how prospects can FIND their Mobile Site
2) How they can "beat their competition"

Don Alm...."marketing guy"
Bingo! You hit the nail right on the head. "Exclusivity" is the key to mobile this early in the game. Your mobile directory is a fantastic idea. Smart, direct... and dare I say it again... Exclusive.
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Unread 1st Mar 2012, 08:44 AM   #226
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Originally Posted by midasman09 View Post

"Mobile, Schmobile!" People do NOT care about..."internet"...Face Book, "Twitter-Schmitter"...."websites"..."mobile sites"...THEY DO CARE ABOUT GETTING PEOPLE IN TO THEIR PLACE OF BUSINESS TO.....BUY....THEIR GOODS OR SERVICES!"

If little ol' YOU can SHOW businesses, professionals, medicos....how they can GET MORE CUSTOMERS, CLIENTS, PATIENTS....you can "Name Your Own Price"!

Example: People are checking into local Motels/Hotels in YOUR town... every day! Here's what these Travelers/Tourists HAVE....

1) A "Mobile Device" (If you doubt this...go ask the Front Desk Mgr of ANY Motel/Hotel in YOUR town. Ask 3 or 4 or more...and they will ALL tell you...."100% of their Guests, checking in, HAVE a Mobile Device!)

2) A "HUNGER" for Something To Eat! (Most travelers/tourists today do NOT bring food in their vehicles)

3) "CASH"....to either Order a Pizza delivered to their room or to spend at a Sit-Down restaurant.

And....WHAT....do local restaurants/pizzerias....WANT?

So....knowing WHAT....Travelers/Tourists and Local Eating Places.... WANT...how can little ol' YOU....satisfy....these WANTS!

Now....I've discovered HOW to "satisfy these WANTS!"

YOU can figure it out also!

Don Alm...."Finding WANTS and ways to Fill them!"

It's funny, this post kind of flew under the radar - two "thanks" and I believe one other quote.

This is one of the most impactful posts I have ever read in the mobile marketing forum. Why? Because it's a blueprint of actions.

How do I know? Because when I read it I took action that very afternoon. I rang the local hotel in my town, spoke with the GM and agreed an arrangement to promote my mobile town directory to their guests, in return for a free mobile site and regular updates.

I did the exact same thing in a college campus which holds over 1000 beds and caters for tourists in the off season when college is closed. Same deal. Promoting the mobile site in all the rooms. A business card promoting the site is slipped into the wallet of their keycard upon checkin - for both places.

This bit was key for me:
"If little ol' YOU can SHOW businesses, professionals, medicos....how they can GET MORE CUSTOMERS, CLIENTS, PATIENTS....you can "Name Your Own Price"!"

If you've got a QR code scanner handy try this out



I was in there on Tuesday, ordered a breakfast and a smoothie, asked for the Manager and demo'd the site for him. He LOVED the facebook like part along with the coupon appearing after it was liked.

He agreed to promote my mobile directory in his BUSY popular cafe. Exactly what I wanted.

I did the same to two other businesses that day.

Once I had the two main businesses in that town that I wanted on it, selling this was easy. I already have deals (in principle) that when the site goes live they get a top slot in return for a monthly recurring fee.

One tip - if you go networking ask your group of networkers if they know anyone in the hotel industry/owner of a cafe. It can be a great head start for you. I knew the campus accommodation manager but not the other two, but when I had the agreement to promote it the leverage was on my side.

Thanks midasman09 for an awesome strategy.

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Unread 3rd Mar 2012, 10:39 PM   #227
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by midasman09 View Post

Hey Mike....when I first started seeing all the "Stats" on "Mobile" and bought some of the WSOs on "Making Money with Moble"....my first thought was;
"Hey! If I'm the owner of a restaurant, I could give a rip about how many Mobile Phones were sold or how many people are using them or....whatever! My ONLY thought is, "WHAT'S IN IT FOR ME!"

"HOW can "Mobile" help ME...as a restaurant Owner (or a Dentist, or Chiropractor or whatever)

So....since I've been selling Ad Programs to Restaurant Owners for years (Menu Books in Hotel Lobbies, Info Boards on Hotel/Motel Lobby Walls and "TV Channel Guides" in Hotel/Motel Rooms.....my first thought was to INCLUDE a way for "Travelers/Tourists" to FIND my "Mobile Sites" on their Mobile Phones.

AND....instead of offering my new "Mobile" program to everyone and their brother....make it EXCLUSIVE!

So....I put together a "Mobile Directory" of Mobile Sites that Tourists/Travelers who check into Hotels/Motel WILL be interested in (Travlers/Tourists do NOT carry food with them so....they're interested in "Places To Eat or Have Food Delivered to Them!)

And....I provided a way for these "Tourists/Travelers" to FIND "Access" to my Mobile Directories!

Then....when "LITTLE OL' ME" goes in and tells a Restaurant Owner that "Little Ol' ME" can give him an EXCLUSIVE for his "Mexican" (Chinese, Italian, Greek etc) Restaurant....with my "Mobile Directory" that can EASILY be FOUND by Travelers/Tourists checking into local ... Hotels/Motels....and HOW...ONLY HIS.....restaurant can appear on their Mobile Phones!.....the question they ask is NOT, "How Much?'.....the question they ask is...."WHO DO I MAKE THE CHECK TO?"

Also....Mike....what if you were to Show a (Dentist, Medical Clinic, Chiro, House Painter, Pest Control, Plumber, Roofer...etc) how THEY could be the ONLY biz in THEIR CATEGORY.....in a "Mobile Directory" that was "Put In Front of "Home Buyers"? (Yeah, homes are STILL being sold! 83 last mo in my town...down from 123 a year ago BUT....83 is 83 families NOT zero families!)

Again....because you are offering an "exclusive" to their PRIME PROSPECTS....the question also is NOT, "How Much?" but...."To Whom Do I make My Check!"

Ever since the "Mobile" thing appeared on the scene....my thought has been, "HOW" are prospects going to FIND these Mobile Sites?"

When you show them HOW and they can be the ONLY ONE IN THEIR CATEGORY....makes ALL the difference in the world!

So....put on yer "Thinking Cap" and put together a program that will;
1) Show how prospects can FIND their Mobile Site
2) How they can "beat their competition"

Don Alm...."marketing guy"

Great post. Very informative and realistic. I'm extremely new to mobile marketing but I'm very committed. I've spent the last two days on my laptop researching and gathering any useful info and I plan on doing this for the next couple months. One question for you, how do I make a mobile directory?
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Unread 5th Mar 2012, 07:25 PM   #228
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WOW! Kevin! I just re-read your post and discovered a GREAT, PROMO idea!

You said;
I did the exact same thing in a college campus which holds over 1000 beds and caters for tourists in the off season when college is closed. Same deal. Promoting the mobile site in all the rooms.

(Now HERE'S where the "Unique Promo Idea" comes in)
A business card promoting the site is slipped into the wallet of their keycard upon checkin - for both places.

Wow! Again...WOW!

MOSt of you also probably missed this...excuse my over-exhuberance but...."SLIPPING A BUSINESS CARD INTO THE WALLET OF KEY-CARDS upon check-in"....is STUPENDOUS!

Why? "Keycards" with advertising on them ARE EXPENSIVE!

One of my first thoughts on "Marketing" my "Mobile Directory" was to concentrate on Targeting "Tourists/Travelers" staying at local Hotels/Motels.

My thought was to "Find Ways to let the "Room Guests" (who have NO food with them and are looking for "Places To Eat" or "Have Food Delivered to their Room")....was to put a QR Code (and the URL addy of my Directory....ONTO a "KeyCard".

However....this is Expensive because the KeyCards have to be printed on Plastic and..."electronically adjusted to the Hotel'Motel Door System... so...I then thought about dropping the KeyCard idea.

BUT....Kevin here...has provided a "Low-Cost" answer of making up El-Cheapo "BUSINESS CARDS" (My supplier can print 10,000 of these puppies, 14pt, UNcoated for....hold onto yer hat.....$69.16!!!!!)

WOW! FOR LESS THAN A PENNY APIECE....I can have An Ad (+my QR Code) for my Mobile Directory...shoved into the envelope that holds the expensive KeyCard....so....EVERY ONE of 10,000 GUESTS... checking into my participating Hotels/Motels....WILL SEE THE AD FOR MY "DIRECTORY" that will provide these "Tourists/Travelers" with VALUABLE INFO on;
WHERE TO EAT (including how to get Pizza delivered to their rooms)
WHERE TO SHOP
LOCAL ATTRACTIONS
LOCAL SERVICES (Car Wash, Auto Repair, Oil Change)
REAL ESTATE
BEAUTY SALONS

MOWEE....WOWEE!

As an example;
Let's say you have 6 Hotels with 100 rms each...who've agreed to HAND each of their guests.... a "Business Card"...along with their KeyCard....when they check in.

Let's say the occupancy Rate is just 50% (in summer it's more like 80%).....this means that on any given day there are 300 rooms being rented.

In a month....it's 300 x 30 = 9,000 of YOUR business cards being HANDED to "Visitors"....and your cost is $70!

If YOU were the owner of a Restaurant, Car Wash, Gift Shop, Beauty Salon, Local Attraction....WHAT do you think it would be worth to have YOUR BIZ SEEN by 9 to 10,000 Visitors A MONTH?

$100/mo?....$200/mo?...more?

Well....ya don't know UNTIL ya try to sell it! So....guess what Donnie-boy is gonna be doin' the next few weeks?

Don Alm....idea-guy....off on another "Hunt for Info"
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Unread 7th Mar 2012, 08:02 AM   #229
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Originally Posted by midasman09 View Post

WOW! Kevin!
inspirational story and something I'm also looking into! But....

What is the incentive for the hotel owner? Why would he give away your card instead promote some of his/her own stuph...?

I think their needs to be an incentive for the business owner also..
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Unread 7th Mar 2012, 12:24 PM   #230
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I'm sorry BUT....it seems that MOST "viewers" HERE...don't have a "clue" on how the "Real World WORKS!

So...without sounding "High-Falutin" or "Snobbish" ( I have PAID MY DUES and am ENTITLED to "Speak Out" on a subject I know a LOT about.... meeting "Face-To-Face"...with REAL Business Owners....finding WHAT they "WANT"....and delivering IT to them....since 1980)

OK...here goes;

Your question is;
"What is the incentive for the hotel owner? Why would he give away your card instead promote some of his/her own stuph...?"

I will begin by saying; WHY...will ANY business owner DO anything?

Well...for a number of reasons BUT....what we are talking about here is, "WHY will Hotel Owners (or Mgrs) want to "Take The TIME" to participate in MY program?....telling their Front Desk Staff to....Place a Card IN THE HAND of EVERY Guest checking in?

1) MY program is totally FREE to them
2) MY program makes them appear.... "More Professional" and with the "Convenience" of their Guests...at Heart (Hey! Hotels/Motels are in the SERVICE business! They "serve" travelers. So...if they can provide MORE "Service" to their customers....does that make them appear "Better" or "worse")
3) MY program SAVES TIME of their Front Desk Staff...answering questions about...."Where To Eat, Where To Shop, What attractions are nearby.....Where to get ANY Service!

"Guest Directories" have been around for MANY years. These are PRINTED Booklets... with many Pages full of Ads and Info about the LOCA area.

These "printed" booklets are usually placed IN A DRAWER....waiting for the Room Guests to FIND THEM....then....because there are MANY PAGES... the Room Guests will NOT see ALL the ads unless they TURN THE PAGES!

So....what I am doing is making it EASY for Travlers/Tourists....Visitors to the area....to FIND....Info THEY are interested in.

Thus....when "I" talk to a Hotel/Motel Owner or GM....I talk in terms of "Stuff" that HE....is interested in...."Providing MORE service and convenience for his Guests AND....making it EASIER for his Staff!

Thus....excuse me for seemingly "getting on my "High-Horse" but...."I Ben Dere n Done Dat"!

And....maybe some of you can "GIT IT!

Don Alm...off to sell another Hotel on participating
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Unread 7th Mar 2012, 01:02 PM   #231
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by BillCrosby View Post

Mike,

I have been selling SMS services to restaurants for the past year with good
success.

My model has been to offer the first 30 days free while setting up their
in house marketing campaigns (simple stuff, flyers, etc.) to get their lists
built quickly. We offer 1 cent beers, free apps, etc to motivate people to join
the list. Then, after about 20 days, I hit the new list and "wham", instant
traffic.

I lay it all out for them on an iPad presentation which takes 10 minutes to fully
explain with testimonials and major benefits.

Point is, it is very simple, benefit driven, and they instantly get it. Then, and only
then, have I been able to sell them other products/services of which they almost
always buy (mobile sites, QRs).

Restaurant owners are not stupid, just incredibly busy and NOT tech savvy. Also,
they are not trusting people as they get swarmed with people trying to sell them
stuff constantly.

Hope that inspires some ideas.

Bill
Mike you hit it right on the head. We do the same thing. We offer 30 days of FREE SMS Text Marketing plus a FREE Mobile website.

They get 500 subscribers their first month and we make sure they get as many of those 500 subscribers as possible signed up. We make sure they send out 2 powerful campaigns near the end of their 30 days and BOOM! Floods of business.

Then it's them asking where do I sign up. We charge them $147/mo for their FREE mobile website hosting, 1000 SMS subscribers with unlimited text messages, and coupons etc.

Prior to visiting we do build up a mock website to get them engaged a little faster. Our reps end up getting paid a nice monthly commission too as do our mobile website design staff.

Mark...

Mark Fromm, CEO & Founder
Business Growth Today, Inc.
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Unread 7th Mar 2012, 02:45 PM   #232
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WOW!... you tried selling a marketing product to business owners and blatantly
don't give a rats about them or it afterwards and it's NOT working out????

no.......


You mean they want someone to actually provide VALUE?? holy crap bub, it's crazy
out there!!


Serious talk, it IS your attitude. Savvy business owners smell this crapola a mile away,

Real b2b sales IS relationship building & your clients are seeing right through you.

ALL you want to do is sell them something. Great. They know.

& that's where your relationship has failed.

You're selling something, not providing value

BYE. BYE.
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Unread 8th Mar 2012, 07:14 PM   #233
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Originally Posted by Victor Edson View Post

WOW!... you tried selling a marketing product to business owners and blatantly
don't give a rats about them or it afterwards and it's NOT working out????

no.......


You mean they want someone to actually provide VALUE?? holy crap bub, it's crazy
out there!!


Serious talk, it IS your attitude. Savvy business owners smell this crapola a mile away,

Real b2b sales IS relationship building & your clients are seeing right through you.

ALL you want to do is sell them something. Great. They know.

& that's where your relationship has failed.

You're selling something, not providing value

BYE. BYE.
I am an absolute newbie to this. But I second this. I would think that with a friendly conversation, asking questions, perhaps providing a case study - how others have used it to create real results (ie - present the value), finish it off with a bit of contrast comparison...

I would also add that if people are spending money on advertising... the price you quoted (350 a year - if you're emphasizing to them the ow monthly cost) is so low - and you're asking for it up front...

There is a book called "Influence: Science & Practice."

If you read the chapter on contrast/comparison you will see my point when I illustrate what I would be thinking if I were a business owner - and hearing (this is me reading between the lines of how you likely "pitched" them.

"So this guy wants $350 bucks. why not collect it month to month - he is probably gonna disappear. Obviously if this is gonna bring me in sales - it would cost a lot more."
he will not be thinking it but he will feel the following
- this is too cheap to be of any value.

My suggestion? (raise your prices, work on value comparisons, and make a friend. One time closes? They are not worth it. Not for them, not for you.

I gotta give props on 30 days of poundin that pavement though. But your time invested/commited (read the commitment chapter in Influence) is causing you to defended your convoluted reality; ie - your identity is now shaped by your habits. 1st step to overcoming is to be aware..

Then after reading that chapter on contrast comparison scoot on over to the "liking: the friendly thief" chapter 5; Then invest in a sales course like "Unlock the Game by Ari Galper." Cuz your trained on selling that is a style from the 50's, which creates a lot of pressure, makes people lie to you, and is all about the numbers. Sorry that's just how it is.
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Unread 10th Mar 2012, 12:18 PM   #234
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I see a lot of people talking about mobile directories but i haven't seen anyone explain how they get traffic to those directories?

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Unread 15th Mar 2012, 04:30 AM   #235
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Nice post man!

How did you create the Facebook fangating thing on your mobile website?

Originally Posted by Cringer View Post

It's funny, this post kind of flew under the radar - two "thanks" and I believe one other quote.

This is one of the most impactful posts I have ever read in the mobile marketing forum. Why? Because it's a blueprint of actions.

How do I know? Because when I read it I took action that very afternoon. I rang the local hotel in my town, spoke with the GM and agreed an arrangement to promote my mobile town directory to their guests, in return for a free mobile site and regular updates.

I did the exact same thing in a college campus which holds over 1000 beds and caters for tourists in the off season when college is closed. Same deal. Promoting the mobile site in all the rooms. A business card promoting the site is slipped into the wallet of their keycard upon checkin - for both places.

This bit was key for me:
"If little ol' YOU can SHOW businesses, professionals, medicos....how they can GET MORE CUSTOMERS, CLIENTS, PATIENTS....you can "Name Your Own Price"!"

If you've got a QR code scanner handy try this out



I was in there on Tuesday, ordered a breakfast and a smoothie, asked for the Manager and demo'd the site for him. He LOVED the facebook like part along with the coupon appearing after it was liked.

He agreed to promote my mobile directory in his BUSY popular cafe. Exactly what I wanted.

I did the same to two other businesses that day.

Once I had the two main businesses in that town that I wanted on it, selling this was easy. I already have deals (in principle) that when the site goes live they get a top slot in return for a monthly recurring fee.

One tip - if you go networking ask your group of networkers if they know anyone in the hotel industry/owner of a cafe. It can be a great head start for you. I knew the campus accommodation manager but not the other two, but when I had the agreement to promote it the leverage was on my side.

Thanks midasman09 for an awesome strategy.
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Unread 15th Mar 2012, 11:20 AM   #236
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Hold on to them and as moblie website traffic grows over the years you will be happy.
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Unread 15th Mar 2012, 04:18 PM   #237
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Originally Posted by YellowGreenMedia View Post

I see a lot of people talking about mobile directories but i haven't seen anyone explain how they get traffic to those directories?
Yea I cannot agree with you more- this is exactly my sentiments.
I mean lets say you go ahead a build a mobile directory and have businesses listed in them.

How do people even know it exists? How do they find it?
Wouldnt we have to rank the directory in google or something as a regular website with a moblie version in order for mobile users to find it?

Really confused about this.
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Unread 15th Mar 2012, 05:36 PM   #238
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"Yea I cannot agree with you more- this is exactly my sentiments.
I mean lets say you go ahead a build a mobile directory and have businesses listed in them.

How do people even know it exists? How do they find it?
Wouldnt we have to rank the directory in google or something as a regular website with a moblie version in order for mobile users to find it?

Really confused about this."


Wow! I learned LOONG AGO, "YA CAIN'T SELL APPLES FROM AN EMPTY BASKET!

Too bad most of you folks here didn't grow up when things were Tough! There's NO doubt...you WOULD understand exactly what I'm taking about!

So....your question is...."HOW do people know IT exists? HOW do "they" find it?....question, question, etc, etc!

HOGWASH! HOGWASH! HOGWASH!

CREATE THE THING! Create the Directory! Put in a few "Sample" Sponsors (so future participants can see they will not be alone...and that there are sponsors ALREADY IN your Directory (NO one wants to be FIRST!)

Then....you WILL be able to Add sponsors to your Directory.

Then....when you get some actual Paying Sponsors....Go Back to your Sample Sponsors...show them the Paying Sponsors you now have and.....when they SEE the Sponsors you NOW have....they will have CONFIDENCE to "Join"!

So....I'm sorry but....most of the folks viewing this will NOT have a clue as to what I'm talking.

Don Alm.....trying to "educate" the NON-Sales people
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Unread 15th Mar 2012, 05:51 PM   #239
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Originally Posted by midasman09 View Post

"Yea I cannot agree with you more- this is exactly my sentiments.
I mean lets say you go ahead a build a mobile directory and have businesses listed in them.

How do people even know it exists? How do they find it?
Wouldnt we have to rank the directory in google or something as a regular website with a moblie version in order for mobile users to find it?

Really confused about this."


Wow! I learned LOONG AGO, "YA CAIN'T SELL APPLES FROM AN EMPTY BASKET!

Too bad most of you folks here didn't grow up when things were Tough! There's NO doubt...you WOULD understand exactly what I'm taking about!

So....your question is...."HOW do people know IT exists? HOW do "they" find it?....question, question, etc, etc!

HOGWASH! HOGWASH! HOGWASH!

CREATE THE THING! Create the Directory! Put in a few "Sample" Sponsors (so future participants can see they will not be alone...and that there are sponsors ALREADY IN your Directory (NO one wants to be FIRST!)

Then....you WILL be able to Add sponsors to your Directory.

Then....when you get some actual Paying Sponsors....Go Back to your Sample Sponsors...show them the Paying Sponsors you now have and.....when they SEE the Sponsors you NOW have....they will have CONFIDENCE to "Join"!

So....I'm sorry but....most of the folks viewing this will NOT have a clue as to what I'm talking.

Don Alm.....trying to "educate" the NON-Sales people
heheh lol- actually I give you many thanks for trying to educate- i read all of your posts all the time and get some really good insight.

I understand what you are saying about building up the directory and building up paid sponsors etc.

I am just curious to know though- the businesses that do sign up as paid sponsors- will they not want to see some kind of return- ie people (potential customers looking at/searching the directory and making contact?

I dont know if i am way off the mark or what but is not the point of the directory to have potential customers coming there and looking at the different business offerings?

doesnt seem to make sense to me if the only people that know about and look at the directory are the businesses that have their listings in it.

How would you bridge this gap and get actual people to know about it?
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Unread 15th Mar 2012, 06:21 PM   #240
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Originally Posted by jtlucas2511 View Post

No wonder you can't sell ****
Hear Hear !!! And so ungrateful.
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Unread 15th Mar 2012, 07:22 PM   #241
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Originally Posted by igrowyourbiz View Post

judging by the responses here...the issue is not the product, but the pitchman.

You are the issue friend.

When I read the first post, it was CLEAR you were "selling" websites for a "phone" - no small business owner cares about that.

You may have been in sales for all these years and be 60 years old, but the advice given to "show them how to get customers and not buy a website" was very sound.

The next best advice was that you needed to be persistent and build relationships

That of course was BS, and you later asked how often you should follow up and why you should follow up with someone "not interested" (probably because they are not interested "now" and will be later...or your timing was bad - it is clear you do not know how to set appointments by the way you described the short amount of time..but anyway...)

With all these years of sales experience, you should have a long customer list to call from. People you have relationships with that see you as a problem solver and solution provider...oh wait...thats BS...you want the telemarketing route -- SLAM THE SALE the minute you meet and MOVE ON!

I guess thats why you are not getting referrals either...

See a pattern here?

Sounds like you are from that old school hardclosertakechargecontroltheconversationfindthei rpainandassumethesalesandler mentality that stopped working 2 decades ago.

You are the kind of rep Sales Managers call coaches like me in to train. And your type either pitches a fit and leaves because they know it all (but don't perform) or they learn and grow and become rock stars.

Bottom line: People buy from people. and they buy from people they know, like and trust. Clearly they don't know you, and you don't give them time to trust you, and if you give customers the attitude you have given the people here trying to help you, calling it all BS...well I am amazed you made even 2 sales.

I assure you majority of those owners will buy a mobile site at sometime. You are on something that is cutting edge. I remember when I sold websites, and THEY were considered cutting edge. Why buy one when you can get one free from GEOCITIES? lol

Yet I grew my company from 0 to 10 employees in 2 years...

You have a lot of pride. Clearly Mobile sites sell, and sell well. Clearly you are not selling any..."Law of the Lid", Friend (21 irrefutable laws of leadership)...

but you don't see the problem as you...its the "stupid customers":rolleyes:

The other problem is you have the mindset of a salesman, you are concerned about what you have to offer, and you clearly have not been a business owner, and therefore you are not concerned about what you can do for them.

The minute you figure out your attitude will determine your sales, you will be able do dozens of sales per month.

my 2¢
(which I am sure you will call "BS")
Hear Hear again !! Well worth 2 cents :-)
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Unread 15th Mar 2012, 08:19 PM   #242
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Good info here. We tend to find our clients want/ need mobile sites because of user demand. They are not always need for every client but can't hurt either.

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Unread 15th Mar 2012, 09:07 PM   #243
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Now that things have "died down" a bit, is it safe to stray off topic enough to point out that no matter how uncomfortable it gets down here, you guys got nothin' on the copywriting folks?

Now there's a party.

A man could go through a lot of popcorn up there...
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Unread 15th Mar 2012, 09:54 PM   #244
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If the price is suitable with men's income, i think many people will want to own one.
First of all you should verify mobile sites to everyone demand.
Thanks!

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Unread 16th Mar 2012, 12:39 AM   #245
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Originally Posted by midasman09 View Post

"Yea I cannot agree with you more- this is exactly my sentiments.
I mean lets say you go ahead a build a mobile directory and have businesses listed in them.

How do people even know it exists? How do they find it?
Wouldnt we have to rank the directory in google or something as a regular website with a moblie version in order for mobile users to find it?

Really confused about this."


Wow! I learned LOONG AGO, "YA CAIN'T SELL APPLES FROM AN EMPTY BASKET!

Too bad most of you folks here didn't grow up when things were Tough! There's NO doubt...you WOULD understand exactly what I'm taking about!

So....your question is...."HOW do people know IT exists? HOW do "they" find it?....question, question, etc, etc!

HOGWASH! HOGWASH! HOGWASH!

CREATE THE THING! Create the Directory! Put in a few "Sample" Sponsors (so future participants can see they will not be alone...and that there are sponsors ALREADY IN your Directory (NO one wants to be FIRST!)

Then....you WILL be able to Add sponsors to your Directory.

Then....when you get some actual Paying Sponsors....Go Back to your Sample Sponsors...show them the Paying Sponsors you now have and.....when they SEE the Sponsors you NOW have....they will have CONFIDENCE to "Join"!

So....I'm sorry but....most of the folks viewing this will NOT have a clue as to what I'm talking.

Don Alm.....trying to "educate" the NON-Sales people
Sure..... who cares about having traffic on your directory and giving your clients a good ROI, this kind of practice is also really good for your reputation.

I am glad i am not your client.

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Unread 22nd Mar 2012, 06:43 PM   #246
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Does anyone believe all the crap that gets posted in these here threads or is it that you just can't tell this is just their way to add to their leads sales funnel.

When you go out to sell something just sell. Specially if you are a half decent sales person. If they don't buy then you are not selling the right things to the right crowds.

My take on all of this is SIMPLE. Find something you can sell in your town, to your market. Even if it is titty pink gloves instead of mobile sites. I've gone to customers who I try to sell mobile or FB or any of the other fashionable online or offline services and end up picking up an order for something totally unrelated often times.

If you keep listening and believing the crowd of un-inspired talk alike marketers in here trying to sell you or me something then you've already lost.

Good luck and keep on selling

JR
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Unread 24th Mar 2012, 02:20 AM   #247
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Hi Chris, I live in New Zealand so please don't see my request a potential threat to your local market but I read the following: "We sent out 15 test emails to businesses and got 4 immediate responses (all literally within 5 minutes, and all along the lines of... YES.. definitely or YES I've been looking for this) at $500 to set it up and $50/mo to maintain, with a one-year contract (all explained in the initial email). So I believe the market exists, you just have to find the right approach for your area and choose the right targets.

Any chance I could get a copy of the test email you sent out for me to try with my local businesses?

travis.mcdonogh at gmail com
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Unread 24th Mar 2012, 09:41 PM   #248
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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We are small biz owners recently in market for regular website. Sorry but ongoing price way too high. Sell site design, then they can find hosting or have option of hosting w you. People don't like or want ongoing financial commitment. Plus just tonight I found template online for mobile site $10 a month, can be customized and didn't look too bad. I'm sure your custom work is far superior but not $29 a month forever superior. I'd always assume ongoing hosting is a scam...sorry
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Unread 30th Mar 2012, 03:36 PM   #249
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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A global survey shows that more than 50% of the surfing done was via mobile devices.
No wonder the mobile sites are so hot.
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Unread 13th Apr 2012, 10:16 AM   #250
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Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?
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Thanks to OP for asking this question, everyone's answers has sparked heaps of ideas and renewed motivation for me.. so thanks!

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