If Mobile Sites Are So Hot, Why Is It That Nobody Wants One?

WillR · 17th May 2012, 06:47 PM

Originally Posted by DaneSebastion

Hey there,

I am visiting friends down here in New Zealand. What a place, fantastic scenery, great easy going people. I went into the local supermarket here and was given a flyer for their new app. This chain of supermarkets is the largest in Australasia. Businesses do want mobile when they see how it can add "VALUE" to their business and customers.

Check out this link;

Countdown - Food & Inspiration - Smartphone App

Regards

Dane

That's funny. When I saw you say they are the biggest in Australasia I thought to myself, hang on, how could that be if I have never heard of them in Australia. I clicked over to the site and it appears to be a rebranded version of Woolworths here in Australia which yes, is one of the biggest players.

This the same mob that recently introduced the virtual supermarkets over here in the train stations. Using that app you were talking about, people could then go to these virtual supermarkets, scan the barcodes of the items they wanted to purchase, the goods would then be delivered to their house.

So far I think it's been a bit of a flop.

JoeRockefeller · 18th May 2012, 12:32 PM

Haven't had a chance to read this entire thread completely yet as it is so long so if this is something that has already been mentioned I apologize for the redundancy. If not, I hope it helps.

This sort of goes along with what some of the people have been mentioning about taking the risk away from the clients.

Recently my uncle was contacted by DemandForce. Don't know if you have heard of it or not, but they offer internet services to many different industries. They are pretty good at it too. Being that he didn't want to hear there pitch, simply cause he didn;t have the time he had me take the appointment for him.

So I took the call. They had me log on to join.me and went through a 20 minute presentation of what they could provide for the shop(automotive). In the end, they mentioned that the services would run $295/month and that they guaranteed that we would receive $3 for every $1 that we would spend or the next month would be free.

Now without this guarantee I thought what they were offering was a pretty good deal. Simple Online management of all campaigns etc.. But the guarantee is what pushed me over the top. I could give this a try and if it didn't make me enough $$$ I wouldn't have to pay for it.

My Uncle didn't end up purchasing the product. Not because he didn't like it but because I pretty much do everything for him that they offered and it would be redundant. But, had he not had me to do those things for him I am sure he would have purchased because I was sold.

Taking any risk from the equation will definitely help boost your chances of conversion.

DemandForce is a multimillion dollar company with trained professionals who do this full time. If there is any one who needs an example to emulate I would suggest going to their website and asking for a demo. It will take roughly 20 minutes of your time and you would definitely gain some value from it. I know I did.

Hope this helps someone.

** I am in no way affiliated with demandforce. I just like the way they handled themselves in a business like manner and they would be a good starting point to get pointers on how to go through the sales process.

cobra tatham · 18th May 2012, 03:45 PM

Originally Posted by Tydowns

Care to share the email you used?

I would like to see this email as well !

-Andy

eztado · 18th May 2012, 10:27 PM

Originally Posted by mak25

That's what I would love to know.

After spending the better part of one month calling on restaurants
and pizza shops, and any eatery that isn't a hole-in-the-wall, I've come
to the conclusion that Mobile sites w/QR codes just doesn't cut it.

I've done it 2 ways: setting appointments via the phone, and walk-ins
pounding the pavement.

Either way, it's grating on the nerves. Why? Simply because there is a
very SMALL window to work with.

You've got about an hour or so in the morning, then you're SOL until
after 2, when things slow down and they'll give you some time.

Then the clock strikes 4 and you're basically done for the day.
Call or walk in then, and you're told to come back tomorrow, or whenever,
but around 2.

All in all I did about 65 in person, eyeball to eyeball demos.
Some already had websites, others did not.

Either way, most responses were 'Hey, pretty nice. You do nice work'.
And I do. Attached is a sample.

But when push came to shove: No deal. No sale. Not something they
want to part with their money for.

Don't call us, we'll call you. I did though, sell 2. That's T-W-O.
In a month. Geez. I just don't know where to spend all of that big time
cash I just made.

So now my brain is thisclose to giving up. But there's one small problem:
I'm not a quitter. But I am also not one to continue to have my self worth
and pride to be shown the door.

Then I started thinking that maybe this niche is just full of idiots and morons.
They're either too old to get it, or in most cases, too stupid to see the value.

In the beginning it seemed reasonable to think that this niche would be ideal
for mobile sites. Menus. Coupons. Tap-to-call. All right there for their customers
to easily use and order from.

But maybe I'm too naive. It does make sense. To me. But not them.

So now I'm thinking about others niches and getting the hell away from these
backward thinking, stuck in the past nitwits.

But who? And why?

Dentists? What's the benefit for them?
Contractors? Same question.
Retail shops? Again, same question.
Locksmiths? Ditto.
Hair Salons? Ditto. Ditto.

For eateries and the like, I get it. Menus, coupons, specials.
For anyone else, I don't really know what the selling point is.

If I owned a hardware store, why would I want one?

So what's your story? Or is it just me? Or my area? Or the niche?

Any and all responses would be greatly appreciated.

Mike

Hi Mike, Mobile Marketing does work, but there are a lot of people who for whatever reason just won't do it. My success so far have been with Accountants (It just makes cents to them - pardon the pun...) and some retail outlets, in particular a Shop Fitting Business. My advice don't give up...

CrossHash · 20th May 2012, 10:41 PM

Hi Mike ..
The first thing that came to mind based on reading the posts above was .. something that I saw on a video from Ryan Deiss .. He explained about one of his friends who was into mobile marketing .. her proceedure was to walk into the business and ask ... If I could get you on the first page of google for $20 .. would you be interested in abc ...

She followed with 20 questions based on what current marketing the business was doing ( questions based around the service she was offering ) .. which pretty much supported what her product was whithout saying what it was ...

When she returned with the results the next week, she had won the business over and they were prepaired to pay her for ongoing results based on her putting her money where her mouth was ( so to speak ).

I suppose everyone likes to see results before parting with any money, but $20 is just more to tease the person as they wouldnt really get that much service from anyone else for that amount of money .. and it also gets them thinking of you as the go to man .. just a thought!

WillR · 20th May 2012, 11:55 PM

Ryan Deiss says a lot of stuff in his videos... generally to help sell whatever product he is peddling.

George Phillip · 21st May 2012, 06:43 AM

Mobile is hot and in demand, you just have to explain the benefits well. Most business owners (SME's) are more interested in revenue, whilst biggest brands talk about terms like Touchpoints, Brand Experience etc. If you know your audience, I am confident you can sell mobile.

Cringer · 21st May 2012, 07:05 AM

Speaking from personal experience my team have made well over 1200 mobile sites as mockups for marketing consultants and a significant number of these have been sold for monthly recurring fees... I know this as I personally send the payment requests out.

So, they are definitely "hot" and they are in demand. I guess you just got to pick the right businesses to start with.

eezymoney · 24th May 2012, 01:29 PM

This is one of the best threads on the warrior forum - so much actionable advice given for FREE.

Many thanks

sairon · 7th Aug 2012, 11:35 PM

Hi mak25, your problem is negative thinking, and that is what blocking you from getting business. Please watch the movie The Secret, you can see 20 minute summary on Youtube, and you will understand what I mean. You can check out many other videos on this subject on Youtube, also check out videos of the speakers in the Secret, especially Bob Proctor, Joe Vitalle, trust me on this one, I've been there. Unless you release negative thoughts, you are not going to get anywhere.

The Secret

The Secret - First 20 mins - YouTube

also excellent sales training

Boiler Room clip | "You have to be closing all the time!" - YouTube

Alec Baldwin Speech - YouTube

AdamDowning · 9th Aug 2012, 07:46 AM

The businesses I have worked with in the past, owners tend to have older mobile phones and you cannot demonstrate properly the effectiveness as they think "well i've never visited a site from my phone... whats the point". I have however demonstrated some statistics before in mobile sites and conversion rates and if you put it as an "addon" package, maybe $50 extra and you've got the full lot, they sometimes purchase.

WillR · 9th Aug 2012, 06:30 PM

Originally Posted by AdamDowning

The businesses I have worked with in the past, owners tend to have older mobile phones and you cannot demonstrate properly the effectiveness as they think "well i've never visited a site from my phone... whats the point".

That just doesn't matter. This is why targeting bars and restaurants is often good because they tend to be owned and operated by younger people who get this stuff.

If a business owner doesn't understand the importance of mobile then I suggest walking them out the front door and on to the street. Stand there for 5 minutes and watch how many people walk past playing with their phone. Tell him these are his customers and they ARE mobile.

Ignoring mobile now is like ignoring the Internet 5 years ago. It's not an option.

Earn.cx · 10th Aug 2012, 01:32 AM

Originally Posted by mak25

Judging from my limited experience, that seems to be true. But on the other hand, this is something that would benefit restaurants a great deal.

Some have said to show how this will bring in more customers.
I ask, how does one do that?

Some have said, show how many searches are done looking for their type of business.
I ask, how does one do that?

If I use Google search results, it would show 'no results given'.

Some have said, show them how this is a good ROI for them.
I ask, How can I prove that?

All nice suggestions, but nothing given to back them up.

Thanks Grahame, they are built by me from scratch.

You are doing a good job. It's good you are finding out exactly the opposition they have in mind. Most people don't even take the initial steps to set things up. You're a persistent kind of guy and that's why you're on this forum asking questions. Soon you will figure out what to do next, and you'll be reeling in big money.

When customers are asking questions, of course you may not know the answer, but at the very least you gotta try to come up with an answer that will satisfy them and have them move onto the next step

When they ask "How will it bring in more customers?"

At the very least you need to re-iterate everything you've mentioned.
"With a mobile app, you can use push notification and instantly reach customers. You can't do this by email, it'll straight to the spam box"

You tell them that with a mobile app, each customer that enters their store, will become a repeat customer if they download the app.

To be a good ROI. you should give it to them free for 2-3 months, and they can measure for themselves if it's worth it or not. They can continue to pay you if they like it. The store can offer deals from time to time and if customer comes in showing their mobile phone, then you know the mobile platform is effective for them.

pbarbanes · 10th Aug 2012, 09:50 AM

This thread has been like going to an all-you-can-eat buffet, and I'm stuffed! Good stuff. Well, here's some more food...for thought:

Why We Shouldn't Make Separate Mobile Websites | Smashing Mobile

As almost always, I get some of the best ideas not just from posts, but from the comments to them - like this one:

"...One of my favorite sites to read on break at work is Smart Planet. The issue I have with them is that they do not pick up that I am on my phone and instead deliver a horrible mobile experience by forcing me to view an otherwise ‘just fine’ desktop page. A large advertisement loads and on PC, I just close it out. The issue being that on mobile you have to wait for the video to load, (there goes a decent amount of data), then zoom in several times in order to confidently hit the close button instead of accidentally opening another browser window. Luckily the advert doesn’t load every time.

I understand that it would not be so painful if the webdev made the site with both platforms in mind, but both platforms have different needs. I rarely, if ever, surf the web for the sake of surfing on my phone like I do on my pc. On my phone, I have a specific destination in mind and usually only care about one facet of the page. An article or some piece of information only. Everything else on the page is irrelevant to me on that platform. Having two separate platforms with an ability to switch between them at will would provide the best user experience in my opinion."

However, none of that really gets to the OP question of why nobody is buying mobile sites (from him). To that and to many of the commenters here - with many great suggestions - I'd say stop talking. Shut up. Sales is about listening FIRST. Stop pitching and demo'ing...at first. ASK QUESTIONS.

HIM: "Tell me about your newfangled mobile website thingy."
YOU: "Be glad to! But let's talk about your restaurant first, ok?"

Now, if you're 60 and have been in sales for eons than you know SPIN Selling. If you're younger you might not have heard of it. SPIN is an acronym for Situation / Problem / Implications / Need. You uncover the prospect's Situation by...wait for it...asking questions. Then you learn what the prospects's Problem is by...you guessed it. Etc.

Old school consultative sales methods like SPIN and others (NOT "let me show you my set of ginzu knives! Would you like delivery on Tuesday or Thursday?") COMBINED with new-tech prospecting (PURLs, video, social media, etc.) plus many of the other sales strategies and tactics mentioned (persistency, Know-Like-Trust, presenting to groups like Chambers of Commerce, not viewing your prospects as buffoons but as businesspeople who need help, etc.) can be a winning combination.

It all starts with a desire to have a conversation - where you come to the conversation as an expert and from a position of wanting to learn and help, not a desire to pitch and close.

cousinfizz · 11th Aug 2012, 07:50 AM

Well I'm going to talk like my grand dad did when he was alive and kickin' and say ya know, in my day we did it like this. You remember when them calculators were first brought into the market place and you got a % key for the first time? Yeah, grand dad , yeah. Well have you thought of any one that could use that thing? I mean really use it? Yeah, well we did. At that time the grain elevators needed it BIG time because it shortened the time to figure things out. It was good for the business men or women, today that's changed and it's not the same sure the business people (owners) need to make extra money but what does the CONSUMER need? If a person gets locked out of their house or car who they gonna need or if their car gives out then what? I mean sure pizza places will come on board but right now like it's been posted the plumber is needed now, the places that render services need to be sold to first and let the others, in time, get onboard, because they are going to have to there's no question about that. It use to be I could sell a calculator to just about anyone in the workplace but now a'days it's just so different that now it's the consumer that's bringing in the moola. The business owners know that and they have adapted quite well. So get with someone or by yourself and brain storm it out and I know you'll get it down to the ones that want and need your services now because if there's something needed and I mean RIGHT NOW those are the ones to reach out to.. (I keep sayin the same thing over and over) at least that's what I've been thinking about the last couple of months in my planning while other things are going on at the moment while I'm busy with other things, but that's changing and I too will be out there trying to find the ones that need this right now and for a pretty penny I might add! Take care and I hope you do well, all the best and DON'T give up. I'm sure we'll ALL be doing well here in the near future if we're not already.. cya.....

Ashleydupray · 27th Sep 2012, 07:34 AM

Sorry have to disagree here. I actually found a small sushi place that had 170 mobile visits and only 110 PC from Google keyword tool.
AD

Originally Posted by candem

I think you really need to delve deeper into those stats. From looking at the analytics of over 50 local clients (USA) I can tell you that visitors using mobile is closer to the 3%-8% . When you dig into those about 60% are tablets so no great need for a mobile site.

If my memory is correct that stat is based around time spent surfing and something ridiculous like 95% (can't remember exact number) was spent on the Social Media sites - Facebook, Twitter, etc.

There are certain niches that mobile is a good fit for however, in my opinion the hype is totally overblown and the vast majority of businesses will see VERY little benefit from a mobile site.

This is likely to change in the future but I don't see it happening as quickly as many people are suggesting.

Ashleydupray · 28th Sep 2012, 02:49 PM

To add to that today I found a pub with 720 views on mobile and only 480 on desktop.

Tell me again how mobile for local isn't growing?

Ashley

dominodivine · 28th Sep 2012, 11:54 PM

Originally Posted by javarog

So the moral of the story is,, stop by and say hi from time to time,, don't be pushy and eventually you will see the benefits.

Thanks for the post ... I was not going to post because I read some of the post and the original poster somehow thinks that his age means that he knows more than most about marketing and it does not really seem that he wants advice.

But if his sales and marketing offline is as cocky as the post that I have seen then I see why he might be having problems closing client.

I am kind of lost I don't have much problems closing anyone as I lead with the old know like and trust.

I never lead with technology...

I also lead with the benefits ... and how a mobile website will add to their bottom line... Small business only care about one thing... HOW IS THIS TECHNOLOGY GOING TO HELP ME!!!

The focus should always be on the client needs ....!!!!!!!!!!

Now here is my edge ... I do use dudamobile. ....

Why is that a edge because when I go to a prospect their site is already half completed.

They see that I took notice in them and their business ....

Putting them first ...showing them that I care about their business....

Steve L · 29th Sep 2012, 04:33 PM

Originally Posted by mak25

Very informative post DEaFeYe. You probably hit the nail on the head.

Your last comment about coming up with a model where I assume all of the risk
seems like something that would make most of the people I saw react favorably.

But what could that model be?

The only thing I can think of is to build them a site with all the amenities that
I mentioned I do, and just ask them to pay $29 a month from the get-go.

But then I have to chase them monthly for billing. I was trying to stay away from that idea.
Plus, that's a LOT of upfront work to do for an initial $29 payment.

Then who's to say that they'll stay on after one month?

Any other ideas, or comments about that idea are welcome.

Thanks to all so far for all replies.

Mike

I agree, the problem was with who you were hitting up. Restaurants are barely paying the bills in this hard economy. You have to solicit businesses that are not feeling the pinch of the economy so much.

MoBuzz · 29th Sep 2012, 04:52 PM

In most case businesses do not want anything.

Go in with real stats on how many people are searching for their business and similar businesses on Google from their mobile device. Explain how not having a mobile version is loosing business because of being hard to navigate and slow to load. Use Google stats to back this up.

Give them free mobile ppc advertising on Google or Facebook to GUARANTEE targeted leads to the new mobile site.

Explain how they can add a QR code to their current advertising to drive traffic to the mobile site.

In other words do not sell the mobile site. Sell the ways you are going to drive mobile traffic to the site.

I still find selling mobile sites as a stand alone product to be difficult. I have got the best results when selling the mobile site as part of a package.

xInd · 29th Sep 2012, 06:18 PM

I think one of the biggest parts of the issue here might be that brick and mortar businesses are too much stuck in their monthly balance sheet. To spend anything more than a typical business monthly bill, is too much because somebody somewhere is going to beak at them for messing up that month's numbers. Perhaps if you keep full control of the site, so if they fail to pay the bill on time, you can suspend it in one way or another, but offer the site, management and marketing of it all in one, for a monthly price, perhaps with a contract of commitment. That's what I'll be doing should I start pounding the local pavement for mobile sites, or any sites for local businesses for that matter. Could be more specific to my area, but I think it would apply worldwide, since that's how financing is sourced for businesses, that's how banks look at yes or no to lines of credit, etc... How much did you spend and how much did you make, each month. $1500 costs last month more than every other month, WTF? ....

Minista · 30th Sep 2012, 12:53 PM

It's all about price and your niche.

I've been a webmaster for 10 years. People don't like monthly fee when is not necessary.

You can charge the price you want for the mobile Website design. Once you delivered the Website, make a deal with the customer.

Charge them 30 to 120$ every time they want an update. If they are satisfy with your services they will stay with you for a long time...

ho! by the way, always give them a little more for what the paid... That will make them happy.

Scott Newman · 30th Sep 2012, 07:16 PM

It's tough times, period! You definitely have to pull out all your creative sales skills just to get an eye2eye with alot of these people. Some is lack of understanding the technology, other factors are risk, budgets and some are afraid to pull the decisionary trigger!

I feel that the mobile wave is here and it maybe more so the client we choose to approach. It's sad to say that the "big box" that has the resources and funding to manage the tech side of business and are already ramping up thier strategies to sway the consumers from the app side of the market... i.e.; price comparison apps, push notification strategies and so-on... I realize this post is old and maybe you guys aren't in the game anymore?

I've taken the approach of diversification, I offer more than just mobile marketing and sms, I do the web development from the redesign and recurring revenue hosting aspects. There are always good and bad days as well! This was just my opinion, for what its worth... do reply if you want to add to this post.

kayoz · 30th Sep 2012, 09:31 PM

Mak, I live in a msall community of 75,000 in a rather isolated area of Norhterm Canada. I've been in sales and business since I was 15 and I'm now 62. I've sold everything from lawn mowers to mansions...and everything in between. One thing I now, is no one is a nit wit...they are all good at what they are doing or they wouldn't be in business. It's not an easy close...not like whoever these guys are who say they are closing $15,000 deals in a walking. That's pure BS I've seen their sales training material and it's nothing to write home about. I have my own sales approach...I never sell anyone anything they don't need, and THEY are the ones telling me what they need...not me tellilng them. Cold call sales and one pop sales don't work in B2B offline. Never did, never will. Last month I closed 3 plus a responsive site rebuild. I had to find out what these clients goals where, where do they need help, what would they like to improve, then structure my sales strategy to answer their needs. With their permission, I tell them I'll come back in a couple days with something that might help them, I make the appointment then and there...then go back with the demo site. Making sure I've addressed what THEY wanted with the site. You can't do that if you don't know the buseinss or the owners needs first. It's not a one call slam dunk, but I charge $497, with a discount if I need to...and $49 a month maintenance, if they want it. No pressure, no hard sell...Try to remember that businesses are hit many time a day with telmarketers promising them the moon and walk in sales people selling them the latest and greates technology that's going to boom their sales. They have a budget, they have to stick to it. They are in business to make money, not to make sure you or I make money, and their main priority that day when they got up wasn't "god I hope some guy comes in to sell me mobile site today!!" They have a zillion things to tend to in a day....I got a call back last week from a Limo company I spoke to at great lenth a year ago! but hey, it's still $$ in the bank and he'll be a good referal.

kayoz · 30th Sep 2012, 09:55 PM

Correction that should read $997 and discount to as low as $497 if I have to (but I take stuff off the build as well) If they can't afford that, then I offer them a $197 landing page with click to call, tap to tex, or qr code. They'll generally go for that and later, we get to the full site. Just to clarify all that.

kayoz · 30th Sep 2012, 10:01 PM

Originally Posted by dominodivine

Thanks for the post ... I was not going to post because I read some of the post and the original poster somehow thinks that his age means that he knows more than most about marketing and it does not really seem that he wants advice.

But if his sales and marketing offline is as cocky as the post that I have seen then I see why he might be having problems closing client.

I am kind of lost I don't have much problems closing anyone as I lead with the old know like and trust.

I never lead with technology...

I also lead with the benefits ... and how a mobile website will add to their bottom line... Small business only care about one thing... HOW IS THIS TECHNOLOGY GOING TO HELP ME!!!

The focus should always be on the client needs ....!!!!!!!!!!

Now here is my edge ... I do use dudamobile. ....

Why is that a edge because when I go to a prospect their site is already half completed.

They see that I took notice in them and their business ....

Putting them first ...showing them that I care about their business....

That's been my approach for years...my gut feeling is this chap is donig a lot of selling and telling without any listening. Age doesn't make you better at your craft...skill does. You're right in that. When I was a rookie sales person, best advice that was ever given me was "two ears and one mouth...that's because you should listen twice as much as you speak." Works like a charm ask a million questions then sell them what they want...it's so much easier that way.

kayoz · 30th Sep 2012, 10:06 PM

Originally Posted by xInd

I think one of the biggest parts of the issue here might be that brick and mortar businesses are too much stuck in their monthly balance sheet. To spend anything more than a typical business monthly bill, is too much because somebody somewhere is going to beak at them for messing up that month's numbers. Perhaps if you keep full control of the site, so if they fail to pay the bill on time, you can suspend it in one way or another, but offer the site, management and marketing of it all in one, for a monthly price, perhaps with a contract of commitment. That's what I'll be doing should I start pounding the local pavement for mobile sites, or any sites for local businesses for that matter. Could be more specific to my area, but I think it would apply worldwide, since that's how financing is sourced for businesses, that's how banks look at yes or no to lines of credit, etc... How much did you spend and how much did you make, each month. $1500 costs last month more than every other month, WTF? ....

Small business have to keep a close eye on their budget...othewise they won't be in business long! Just because we want to sell something doesn't mean they're obligated to buy. Besides, many of them have long standing relationships and contracts with traditional media (newspaper, radio, tv etc. they can't just dump) I worked breifly selling digital media for the local paper...they gouge the linving shit out of small business and they're contracted! It doesn't work for them, but they're stuck...and now they don't trust any so called "marketing guru's"....can't say I blame them either.

NYC Partners · 2nd Oct 2012, 10:45 AM

Greetings,

I can definitely agree it is tough to succeed when you promote just one product.

I would say do not give up, but add some more weapons to your chest!

Get an SMS marketing platform so u can sell list building and driving business at will the the businesses, even if it takes a few months.

Learn about social media and prospect for people online who have needs as well... then you can sell them the mobile site as part of the package.

In any case, there has got to be a way that you target people in a manner which will pre-qualify them for you so you dont go everywhere. Do you have a brief survey you can ask them to fill out before you visit?

If you can engage them and get them to meet you halfway somewhere, your success rate should go up.

Hope that helps.

Have a great day and good luck!

Sincerely,
Roman

ITvideoTutor · 2nd Oct 2012, 07:57 PM

You know, I was about to record a video tonight for my target market: churches that need web hosting and its associated services. I thank you for posting Simon Sinek's video which talks about:

( ( ( why ) how ) what ) and turning this "inside out"

I was prepared to focus on WHAT I do and HOW I do it.

But now, I realize that I must first enuciate WHY I do what I do in such a compeling manner that it will cause my audience to want to join me:

It's simple -- to change people's lives for the better.

Thanks again for posting the video.

DesertSand · 4th Oct 2012, 02:52 PM

I just read this while and work and I have to say that it could be bottled up and sold as a WSO!

I'm just getting into the mobile market and have made about 20 cold calls. Lol. I've gotten 20 no thank you's as well.

But I'm confident. This thread has given me a ton of ideas.

Ashleydupray · 4th Oct 2012, 03:04 PM

What are you saying? I am making appointments and pretty much get the appt 90% of the time. I close 50%. Yesterday I closed a yr deal with text and mobile all one payment of $2999.
Ashley

Originally Posted by DesertSand

I just read this while and work and I have to say that it could be bottled up and sold as a WSO!

I'm just getting into the mobile market and have made about 20 cold calls. Lol. I've gotten 20 no thank you's as well.

But I'm confident. This thread has given me a ton of ideas.

TotalWebsiteControl · 4th Oct 2012, 03:19 PM

This thread has tons of valuable information. Time to make a WSO brb

YellowGreenMedia · 5th Oct 2012, 03:02 AM

Originally Posted by sairon

Hi mak25, your problem is negative thinking, and that is what blocking you from getting business. Please watch the movie The Secret, you can see 20 minute summary on Youtube, and you will understand what I mean. You can check out many other videos on this subject on Youtube, also check out videos of the speakers in the Secret, especially Bob Proctor, Joe Vitalle, trust me on this one, I've been there. Unless you release negative thoughts, you are not going to get anywhere.

The Secret

The Secret - First 20 mins - YouTube

also excellent sales training

Boiler Room clip | "You have to be closing all the time!" - YouTube

Alec Baldwin Speech - YouTube

Ohw please cut out with the secret crap and scam artists like Bob Proctor, Joe Vitalle...

This isn't the mind power section nonsense, i don't think he is waiting on advice from people who suggest that you have to think real real hard and you will get it... New age bullcrap never made anyone rich acept the people selling that crap...

OT
Have you tried emailing people, i only use emailing now and it works great, you have to think in big numbers though, i used to do postcards, but this way is much better...

I use thunderbird with mailmerge, construct a good email that sent them to a landingspage with a screenshot made in mobilizer of their website and offer them a free no strings attached mock-up, when they wan tto take me up on that offer they have to fill in a form that will ad them to my list for later marketing.

When i am done with the mock-up i create a Paypal button and when they have paid i finnish of the mobile site and sent them a mail with another download page where i upsel other services

Just a thought

NYC Partners · 6th Oct 2012, 11:03 AM

Hey There... over the last couple days, I have had some great success not in selling the actual mobile pages, but in selling the "Mobile Marketing" aspect to a business... driving them traffic to their biz or building a list for them by placing ads on mobile apps and other places.

In case you are not aware, Google Local Search on Mobile is separate than than regular Google Adwords and the competition is much less, so you can really help these companies take advantage and get paid very well for helping them stay on the "cutting edge" of technology.

Plus, once a lead agrees to the lead generation, they will NEED a mobile website... at least one of them.. maybe even a lead capture and an actual mobile site... and they will be much more likely to buy once you have proven you can drive traffic!

Jay Abraham always says "Add Value First, then Make Money" (ok... I may have put it into my own words...lol) Your goal should be to prove to each business that you can help them... drive them some customers for a really affordable fee, then they will be your loyal clients and will but a lot of what you offer from that point on.

Anyone Agree or Disagree?

Hope that Helps... have a great rest of the day!

Sincerely,
Roman

Nick Brighton · 21st Jan 2013, 06:24 AM

What is your sales process exactly?

What questions are you asking?

What are their responses?

You clearly have tons of sales experience so I'm not going to suggest the obvious, but there's clearly a reason why you're not closing sales...

... and I hate to break it to you, but it's not because mobile isn't HOT.

In fact, local business owners NEED mobile friendly sites more than ever... I'm just wondering if the right bait has been left under their nose.

Do they truly understand the benefits?

Can they see the potential ROI gains?

Moreover, can they see the potential LOSSES?

Just throwing some feelers out there.

mak25 · 21st Jan 2013, 07:42 AM

Okay boys and girls, it's about time I put this thread to sleep. Permanantly.

I started this thread over a year ago, check the dates people, and a lot has happened since then.

First and foremost, my business is doing very well. I may have started this thread with a negative and pissed-off mindset, but oh well, that's how it was.

Today, I am only working with those who fit MY criteria. Not theirs.
With the package I offer, I can bring their marketing and customer aquisition current and up-to-date. And make them more money by selling to mobile users.

It was a real job learning how backward and stupid a lot of these owners are. Even now. They still act and think like it's 1980. Many still don't get it. No prob. There are too many that do.

Anyway, before I leave this thread for good, I have a couple things I want to get off my chest after reading some of the replies here:

1- For those who offered some thoughtful and constructive criticism and advice, I thank you. And thank you for those who have read every post of this thread.

2- For those of you morons and a$$holes who insulted me, and offered below the belt comments, go to hell and stay there. You helped nobody with your pithy and useless posts.

If anyone out there is prospecting and selling mobile solutions to take-out restaurants, hang in there. It will get better as time goes by.

Keep the faith baby. I did.

*poof*

Danny Archer · 22nd Jan 2013, 06:22 PM

I read most of the thread however not completely yet as it is so long so if this is something that has already been highlighted I apologize... If not, I hope it helps.

We found that business owners are much more inclined to sign-up and part with monies if you are leaving something they can "touch and feel" in return other than just the promise of listing someone on a magical directory or creating some magical mobile website which they cannot see how anyone will get to once you walk out the door. Giving a tangible/physical item that attracts attention makes a world of difference and some smaller Restaurant owners and staff love explaining QR codes to their customers once they get it too they think its magic and love telling people about them so it creates a talking point and when they get a response back from impressed customers about what a good idea it is they BUY-IN even deeper... so even if your directory or site is not performing they love it!!

Some of WillR's products have some great QR display stands and there are some other templates for use in restaurants and takeaways here for Table Tents, Cards and Window Stickers. Think back to the old (dare i say it) Yell "find us on" window stickers.... they used the same tactic http://goo.gl/zhnpK

By them receiving these tangible/physical table cards/Window Stickers they can see people scanning it and talking about it in their establishments and justify their spend in their own mind which is important if you want to sign up and keep monthly subscriptions running.

There is also information on how to create a Dynamic QR sales pitch and on using Google for QR codes to get the maximum Google Juice for your websites.

http://www.mocialsedia.com/creating-...our-directory/

In the main the comments about highlighting the benefits and how it can add value to a business rather than selling the mobile site or directory itself are absolutely correct, no business wants to know about a mobile site they want to know everything about attracting and getting more sales period!

I hope this information is helpful, it has certainly benefited many others in this niche.

socialentry · 22nd Jan 2013, 08:26 PM

Originally Posted by mak25

Today, I am only working with those who fit MY criteria. Not theirs.
With the package I offer, I can bring their marketing and customer aquisition current and up-to-date. And make them more money by selling to mobile users.

It was a real job learning how backward and stupid a lot of these owners are. Even now. They still act and think like it's 1980. Many still don't get it. No prob. There are too many that do.

If anyone out there is prospecting and selling mobile solutions to take-out restaurants, hang in there. It will get better as time goes by.

So in other words if they do not know anything about mobile beforehand, you will not take the time to educate them?

mak25 · 24th Jan 2013, 05:31 PM

Originally Posted by socialentry

So in other words if they do not know anything about mobile beforehand, you will not take the time to educate them?

Educate them? Me?

NO!

That's for you to do, then I'll come in behind you and sell them!

I don't want to stinkin educamate them. I want to sell them.

Seriously dude. What's your angle?

WillR · 25th Jan 2013, 08:33 AM

Originally Posted by mak25

Educate them? Me?

NO!

That's for you to do, then I'll come in behind you and sell them!

I don't want to stinkin educamate them. I want to sell them.

Seriously dude. What's your angle?

Classic!

I agree this thread has been going for a LONGGGGGG time. If we haven't agreed now we will never agree.

I've sold a lot of mobile sites since it started though... so there's the proof

Social Guy · 26th Jan 2013, 05:37 PM

Originally Posted by mak25

Okay boys and girls, it's about time I put this thread to sleep. Permanantly.

I started this thread over a year ago, check the dates people, and a lot has happened since then.

First and foremost, my business is doing very well. I may have started this thread with a negative and pissed-off mindset, but oh well, that's how it was.

Today, I am only working with those who fit MY criteria. Not theirs.
With the package I offer, I can bring their marketing and customer aquisition current and up-to-date. And make them more money by selling to mobile users.

It was a real job learning how backward and stupid a lot of these owners are. Even now. They still act and think like it's 1980. Many still don't get it. No prob. There are too many that do.

Anyway, before I leave this thread for good, I have a couple things I want to get off my chest after reading some of the replies here:

1- For those who offered some thoughtful and constructive criticism and advice, I thank you. And thank you for those who have read every post of this thread.

2- For those of you morons and a$ who insulted me, and offered below the belt comments, go to hell and stay there. You helped nobody with your pithy and useless posts.

If anyone out there is prospecting and selling mobile solutions to take-out restaurants, hang in there. It will get better as time goes by.

Keep the faith baby. I did.

*poof*

I'm 'following' this thread from the beginning (like some 28 other interesting threads). The most important thing I read from you is working with clients who fit YOUR criteria.

My business is just a little older than one year and I already said NO to two clients that (one for a website and one for social media marketing). I just got NO energy from them and they thought the knew everything about the internet.. I want to build a long term relationship with my clients... Even when I needed the money I said that my company was not the best fit for them... To this day my business is going well (can always be better but I'm hanging in there so ..

)

WillR · 27th Jan 2013, 08:31 AM

Originally Posted by videoweb

I was wondering if anyone knows of a quick or short way to see if company has a mobile site.

Besides typing in the company website in a mobile.

Is there a browser plugin or Google search shortcut?

Thanks

Ken

ken,

Nope, there is no 100% guaranteed way because different websites use different methods of detection and redirection. Some use screen size, some use responsive design, some use user agent detection, some use htaccess files.

You would need to check quite a few things to be 100% sure they did not have a mobile optimized website.

Bayo · 9th Feb 2013, 07:23 PM

It's not that people don't want one but it's getting business owners to appreciate how having such a site helps them eliminate a problem they personally identify with.

WE understand the value, but your average business owner may not - and it may be true that it really doesn't solve any problem they are aware they have = lack of interest.

Tim Franklin · 10th Feb 2013, 07:56 AM

Wow, I just finished reading this thread, (I did skip the arguments, [flame warriors])

I can understand and identify with how hard it is to get people who are running a business to even "think" about using the Internet, most of them are barely surviving, with food costs up as high as 150% over the last five years, most of them are scrambling to even figure out how to pay the rent or pay the accountant for the next six months.

Its hard to reach them, because they are buried in trying to survive, they are doing what has always worked in the past, putting in long hard hours trying to get over the hump.

Over the last four years most of the business in the three state area I live in have suffered a huge loss of volume, sales are down, and costs are up, I did a local survey and found something astonishing, 30 percent of business competitors, had actually gone out of business.

For every one business that is still operating there were literally four or five, (for rent signs, for sale signs, for lease signs) So, people are struggling to make it and they are very difficult to reach, the thing is even if you do reach them can you really help them?

I think that may be the real issue, reaching someone that is in a sinking ship, is not that difficult or at least you might think that, but if the guy or girl is constantly trying to bail out the ship with a tea cup, they will never even know your there.

They might say hello or even "pretend" to be polite but in the back of their mind they are already thinking about how they are getting behind and they still have hours of work left to do before the day ends, so they keep on trying to bail out the leaking water.

I think that the real question here and actually for anyone in the US trying to sell services, to business owners, in this really difficult economy is can you help them?

Can you get them so much business they they no longer worry about making the rent?

I recently visited a town I used to live in four years ago and there were a few favorite restaurants, that I used to eat at and one afternoon, I went to have some steak hibachi at this place that used to have awesome food, (at a fair price and the portions were nice too)

So, I head over to the place and the signs are gone, the place is empty, Im thinking what is going on here, so I move on to my second choice, a place that does tex mex, or a combination, burrito, (steak again) they have some great home made chips that are thin and hot and the cheese dip is awesome.

So, I head over there,

Again the place where I used to eat is closed, for sale signs on the building...

Now, Im starting to wonder what is going on here, so I spend the next few hours just driving around, (ended up catching a quick burger just to keep from starving)

But I was really interested in what was happening in what was once a thriving market for many different types of business operations.

I found something startling...

The costs of doing business had risen in this market, Rents, were up, Food costs, were up, insurance costs were up, but most people were not willing to pay one dime more for a sandwich or a pizza than they had in the past, so business made the mistake that so often is made, they started to look for cheaper ingredients, they offered less choices on the menu, they ended up going out of business.

As it turned out four out of ten business locations in this town were closed, some had moved to a different area, where they could get access to a better clientele, others just went out of business and a few who had been doing business in this town for 20 or more years just said forget it, Im done.

Now, obviously not everyone went out of business and some new places popped up, but over all, there are more for rent signs and more for lease sign and more for sale signs than there are business operating.

You would think that retail space would be available in this area at a savings, but that is not the case at all, in fact the cost of retail space is higher than it was four years ago, all the while the owners of empty buildings wonder how they can cover their tax obligations, they sit there with empty unprofitable buildings, so they ask twice as much as they need to survive in hopes of getting one or two long term clients.

I can see how difficult it is and from reading the OP and his replies, I can see what he is up against, its a difficult market, I spoke with four people over the last two days, just wondering the kind of answer I would get I asked four different professional business owners, one question, just to hear what the reply would be.

"Do you have a website" ?

I asked this as a customer, you know like Im interested in buying products or services online, they have no idea if I am or not, but Im just asking, Do you have a website, and you know what the reply is?

Well, No, But we have been thinking about it.

Four out of four and thats not just this week, thats, over three months, I actually ran into a couple that did have a website, but the idea was to find out how many actually did have a website.

70 percent did not have one, did not care if they did, and did not care if they were missing out on business, because most of them had a tea cup trying to bail out a leaking listing business and they were unable to see a way to make a difference and they were just counting the seconds until they could get back to bailing out water, some had to ask twice, because they were so distracted, so worried and so behind in what they were doing that they had not even heard the question the first, time, so I would ask it a second time,

Do you have a website and in one case, I added, "you know, so I can see if you have products or services I might want to purchase online?" to most of these people, it was an alien thing, something like star wars, or star trek, most of them still held a tea cup while their mouth dropped open as you could see the gears briefly engage in their minds.

Then they would all say the same thing, No, but we have been thinking about it.

Its not hard to convince a struggling business owner, that they need a life preserver, Its hard to convince them that they need a bigger engine, so they can avoid that sinking feeling.

azTechnique · 13th Feb 2013, 10:16 AM

Originally Posted by mak25

Okay boys and girls, it's about time I put this thread to sleep. Permanantly.

I started this thread over a year ago, check the dates people, and a lot has happened since then.

First and foremost, my business is doing very well. I may have started this thread with a negative and pissed-off mindset, but oh well, that's how it was.

Today, I am only working with those who fit MY criteria. Not theirs.
With the package I offer, I can bring their marketing and customer aquisition current and up-to-date. And make them more money by selling to mobile users.

It was a real job learning how backward and stupid a lot of these owners are. Even now. They still act and think like it's 1980. Many still don't get it. No prob. There are too many that do.

Anyway, before I leave this thread for good, I have a couple things I want to get off my chest after reading some of the replies here:

1- For those who offered some thoughtful and constructive criticism and advice, I thank you. And thank you for those who have read every post of this thread.

2- For those of you morons and a$ who insulted me, and offered below the belt comments, go to hell and stay there. You helped nobody with your pithy and useless posts.

If anyone out there is prospecting and selling mobile solutions to take-out restaurants, hang in there. It will get better as time goes by.

Keep the faith baby. I did.

*poof*

I'm glad you are doing well and never gave up.

One of the biggest issues people have is identifying their problems/barriers then figuring out solutions to over come them. You identified a huge problem in your 1st post, that you're in an area with small towns and businesses stuck in the old ways of doing things. The solution is to drive out of that rural area to the fast-paced big city where there is more competition between businesses. Show a mock-up of how their competitor is using mobile and have been "stealing" their customers to build their business. If you had to drive 1-2 hours to get to where the sales are easier, it's worth it.

Another problem is that people have to also be able to look within themselves to see if anything needs to change with them. Your problem seems to be a lack of patience for people who don't have common sense. You have to realize common sense is not common. You have to either adjust to communicate with them or seek out and only sale to a smaller piece of the pie. It looks like you chose the latter, hence why you are now successful.

kyhawk2 · 15th Feb 2013, 05:59 AM

Google has a great site. Not sure if it has been mentioned here. One example is 70 percent of searches for restaurants are on mobile. It might help GoMo by Google Ready To Go Mo?

+newportone · 2nd Mar 2013, 12:22 PM

Almost the same exact scenario has happened to me. I do not think it is you, by any means. I think that it is not in the general merchant consciousness yet that a mobile version makes their business more accessible. It seems to me that the public in general is somewhat ahead of the merchants. I hear stories of how poeple are remarking to my clients that they are unhappy with how their websites come up on mobile phones.
Perhaps a long term strategy and mentality is in order. Namely offer clients a free trial for 30 , 60 , 90 day period, whatever you feel comfortable with. I am thinking I will change promotions to terms along those lines.

zoro · 10th Feb 2015, 07:57 PM

I know this thread is a few years old now, but in 2015 with so many websites being fully responsive, do you think a dedicated mobile website is still relevant ?

mak25 · 10th Feb 2015, 08:31 PM

Originally Posted by zoro

I know this thread is a few years old now, but in 2015 with so many websites being fully responsive, do you think a dedicated mobile website is still relevant ?

Yes this an OLD thread. Responsive may be good in certain cases, but not mine.I sell dedicated mobile web apps to restaurants. More correctly take-out restaurants. They are getting huge ROI from them. Don't believe the hype that says otherwise. I hand code all of them, and make them unique to their needs. It serves them well. And me too

zoro · 10th Feb 2015, 08:37 PM

Originally Posted by mak25

Yes this an OLD thread. Responsive may be good in certain cases, but not mine.I sell dedicated mobile web apps to restaurants. More correctly take-out restaurants. They are getting huge ROI from them. Don't believe the hype that says otherwise. I hand code all of them, and make them unique to their needs. It serves them well. And me too

I was looking at Web Apps too. If I'm correct they provide a business with both a Mobile Website plus a Mobile App ... is that correct? If yes, where or how can I get these Web Apps built and how much do they cost approx?

18th May 2012, 12:32 PM	#302
JoeRockefeller Active Warrior Join Date: 2010 Posts: 31 Thanks: 3 Thanked 5 Times in 5 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Haven't had a chance to read this entire thread completely yet as it is so long so if this is something that has already been mentioned I apologize for the redundancy. If not, I hope it helps. This sort of goes along with what some of the people have been mentioning about taking the risk away from the clients. Recently my uncle was contacted by DemandForce. Don't know if you have heard of it or not, but they offer internet services to many different industries. They are pretty good at it too. Being that he didn't want to hear there pitch, simply cause he didn;t have the time he had me take the appointment for him. So I took the call. They had me log on to join.me and went through a 20 minute presentation of what they could provide for the shop(automotive). In the end, they mentioned that the services would run $295/month and that they guaranteed that we would receive $3 for every $1 that we would spend or the next month would be free. Now without this guarantee I thought what they were offering was a pretty good deal. Simple Online management of all campaigns etc.. But the guarantee is what pushed me over the top. I could give this a try and if it didn't make me enough $$$ I wouldn't have to pay for it. My Uncle didn't end up purchasing the product. Not because he didn't like it but because I pretty much do everything for him that they offered and it would be redundant. But, had he not had me to do those things for him I am sure he would have purchased because I was sold. Taking any risk from the equation will definitely help boost your chances of conversion. DemandForce is a multimillion dollar company with trained professionals who do this full time. If there is any one who needs an example to emulate I would suggest going to their website and asking for a demo. It will take roughly 20 minutes of your time and you would definitely gain some value from it. I know I did. Hope this helps someone. ** I am in no way affiliated with demandforce. I just like the way they handled themselves in a business like manner and they would be a good starting point to get pointers on how to go through the sales process.

20th May 2012, 10:41 PM	#305
CrossHash a quiet student Join Date: 2009 Location: Gold Coast Australia Posts: 34 Thanks: 11 Thanked 4 Times in 4 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Hi Mike .. The first thing that came to mind based on reading the posts above was .. something that I saw on a video from Ryan Deiss .. He explained about one of his friends who was into mobile marketing .. her proceedure was to walk into the business and ask ... If I could get you on the first page of google for $20 .. would you be interested in abc ... She followed with 20 questions based on what current marketing the business was doing ( questions based around the service she was offering ) .. which pretty much supported what her product was whithout saying what it was ... When she returned with the results the next week, she had won the business over and they were prepaired to pay her for ongoing results based on her putting her money where her mouth was ( so to speak ). I suppose everyone likes to see results before parting with any money, but $20 is just more to tease the person as they wouldnt really get that much service from anyone else for that amount of money .. and it also gets them thinking of you as the go to man .. just a thought!
	Paul Morris

20th May 2012, 11:55 PM	#306
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Ryan Deiss says a lot of stuff in his videos... generally to help sell whatever product he is peddling.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

21st May 2012, 06:43 AM	#307
George Phillip Advanced Warrior War Room Member Join Date: 2010 Posts: 589 Thanks: 4 Thanked 110 Times in 48 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Mobile is hot and in demand, you just have to explain the benefits well. Most business owners (SME's) are more interested in revenue, whilst biggest brands talk about terms like Touchpoints, Brand Experience etc. If you know your audience, I am confident you can sell mobile.
	[SIGPIC][/SIGPIC]

21st May 2012, 07:05 AM	#308
Cringer AKA Kevin O'Connor War Room Member Join Date: 2009 Location: Somewhere over the rainbow... Posts: 325 Thanks: 130 Thanked 355 Times in 70 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Speaking from personal experience my team have made well over 1200 mobile sites as mockups for marketing consultants and a significant number of these have been sold for monthly recurring fees... I know this as I personally send the payment requests out. So, they are definitely "hot" and they are in demand. I guess you just got to pick the right businesses to start with.
	Access to my entire team for less than the cost of a Virtual Assistant and have unlimited requests including Cold Calling each day![/B] Click Here to find out more

24th May 2012, 01:29 PM	#309
eezymoney Active Warrior Join Date: 2010 Posts: 71 Thanks: 14 Thanked 15 Times in 12 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: This is one of the best threads on the warrior forum - so much actionable advice given for FREE. Many thanks

7th Aug 2012, 11:35 PM	#310
sairon New Warrior Member War Room Member Join Date: 2010 Location: New York Posts: 16 Thanks: 4 Thanked 5 Times in 4 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Hi mak25, your problem is negative thinking, and that is what blocking you from getting business. Please watch the movie The Secret, you can see 20 minute summary on Youtube, and you will understand what I mean. You can check out many other videos on this subject on Youtube, also check out videos of the speakers in the Secret, especially Bob Proctor, Joe Vitalle, trust me on this one, I've been there. Unless you release negative thoughts, you are not going to get anywhere. The Secret The Secret - First 20 mins - YouTube also excellent sales training Boiler Room clip \| "You have to be closing all the time!" - YouTube Alec Baldwin Speech - YouTube

9th Aug 2012, 07:46 AM	#311
AdamDowning Active Warrior Join Date: 2011 Posts: 78 Thanks: 10 Thanked 4 Times in 4 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: The businesses I have worked with in the past, owners tend to have older mobile phones and you cannot demonstrate properly the effectiveness as they think "well i've never visited a site from my phone... whats the point". I have however demonstrated some statistics before in mobile sites and conversion rates and if you put it as an "addon" package, maybe $50 extra and you've got the full lot, they sometimes purchase.
	I'll write you 30 x 500 word articles @ $120 - Inbox me?

10th Aug 2012, 09:50 AM	#314
pbarbanes The Branding Professor War Room Member Join Date: 2012 Location: South Florida Posts: 182 Thanks: 154 Thanked 174 Times in 51 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: This thread has been like going to an all-you-can-eat buffet, and I'm stuffed! Good stuff. Well, here's some more food...for thought: Why We Shouldn't Make Separate Mobile Websites \| Smashing Mobile As almost always, I get some of the best ideas not just from posts, but from the comments to them - like this one: "...One of my favorite sites to read on break at work is Smart Planet. The issue I have with them is that they do not pick up that I am on my phone and instead deliver a horrible mobile experience by forcing me to view an otherwise ‘just fine’ desktop page. A large advertisement loads and on PC, I just close it out. The issue being that on mobile you have to wait for the video to load, (there goes a decent amount of data), then zoom in several times in order to confidently hit the close button instead of accidentally opening another browser window. Luckily the advert doesn’t load every time. I understand that it would not be so painful if the webdev made the site with both platforms in mind, but both platforms have different needs. I rarely, if ever, surf the web for the sake of surfing on my phone like I do on my pc. On my phone, I have a specific destination in mind and usually only care about one facet of the page. An article or some piece of information only. Everything else on the page is irrelevant to me on that platform. Having two separate platforms with an ability to switch between them at will would provide the best user experience in my opinion." However, none of that really gets to the OP question of why nobody is buying mobile sites (from him). To that and to many of the commenters here - with many great suggestions - I'd say stop talking. Shut up. Sales is about listening FIRST. Stop pitching and demo'ing...at first. ASK QUESTIONS. HIM: "Tell me about your newfangled mobile website thingy." YOU: "Be glad to! But let's talk about your restaurant first, ok?" Now, if you're 60 and have been in sales for eons than you know SPIN Selling. If you're younger you might not have heard of it. SPIN is an acronym for Situation / Problem / Implications / Need. You uncover the prospect's Situation by...wait for it...asking questions. Then you learn what the prospects's Problem is by...you guessed it. Etc. Old school consultative sales methods like SPIN and others (NOT "let me show you my set of ginzu knives! Would you like delivery on Tuesday or Thursday?") COMBINED with new-tech prospecting (PURLs, video, social media, etc.) plus many of the other sales strategies and tactics mentioned (persistency, Know-Like-Trust, presenting to groups like Chambers of Commerce, not viewing your prospects as buffoons but as businesspeople who need help, etc.) can be a winning combination. It all starts with a desire to have a conversation - where you come to the conversation as an expert and from a position of wanting to learn and help, not a desire to pitch and close.
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11th Aug 2012, 07:50 AM	#315
cousinfizz Warrior Member Join Date: 2012 Location: Tampa, Clearwater area Posts: 22 Thanks: 0 Thanked 19 Times in 18 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Well I'm going to talk like my grand dad did when he was alive and kickin' and say ya know, in my day we did it like this. You remember when them calculators were first brought into the market place and you got a % key for the first time? Yeah, grand dad , yeah. Well have you thought of any one that could use that thing? I mean really use it? Yeah, well we did. At that time the grain elevators needed it BIG time because it shortened the time to figure things out. It was good for the business men or women, today that's changed and it's not the same sure the business people (owners) need to make extra money but what does the CONSUMER need? If a person gets locked out of their house or car who they gonna need or if their car gives out then what? I mean sure pizza places will come on board but right now like it's been posted the plumber is needed now, the places that render services need to be sold to first and let the others, in time, get onboard, because they are going to have to there's no question about that. It use to be I could sell a calculator to just about anyone in the workplace but now a'days it's just so different that now it's the consumer that's bringing in the moola. The business owners know that and they have adapted quite well. So get with someone or by yourself and brain storm it out and I know you'll get it down to the ones that want and need your services now because if there's something needed and I mean RIGHT NOW those are the ones to reach out to.. (I keep sayin the same thing over and over) at least that's what I've been thinking about the last couple of months in my planning while other things are going on at the moment while I'm busy with other things, but that's changing and I too will be out there trying to find the ones that need this right now and for a pretty penny I might add! Take care and I hope you do well, all the best and DON'T give up. I'm sure we'll ALL be doing well here in the near future if we're not already.. cya.....

28th Sep 2012, 02:49 PM	#317
Ashleydupray Texas tornado Join Date: 2010 Location: Pa Posts: 76 Thanks: 50 Thanked 13 Times in 11 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: To add to that today I found a pub with 720 views on mobile and only 480 on desktop. Tell me again how mobile for local isn't growing? Ashley

29th Sep 2012, 04:52 PM	#320
MoBuzz Local Marketing Solutions War Room Member Join Date: 2012 Location: Napa, California Posts: 220 Thanks: 93 Thanked 162 Times in 46 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: In most case businesses do not want anything. Go in with real stats on how many people are searching for their business and similar businesses on Google from their mobile device. Explain how not having a mobile version is loosing business because of being hard to navigate and slow to load. Use Google stats to back this up. Give them free mobile ppc advertising on Google or Facebook to GUARANTEE targeted leads to the new mobile site. Explain how they can add a QR code to their current advertising to drive traffic to the mobile site. In other words do not sell the mobile site. Sell the ways you are going to drive mobile traffic to the site. I still find selling mobile sites as a stand alone product to be difficult. I have got the best results when selling the mobile site as part of a package.

29th Sep 2012, 06:18 PM	#321
xInd Advanced Warrior War Room Member Join Date: 2007 Location: Victoria, BC , Canada. Posts: 730 Thanks: 93 Thanked 109 Times in 85 Posts Blog Entries: 16	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: I think one of the biggest parts of the issue here might be that brick and mortar businesses are too much stuck in their monthly balance sheet. To spend anything more than a typical business monthly bill, is too much because somebody somewhere is going to beak at them for messing up that month's numbers. Perhaps if you keep full control of the site, so if they fail to pay the bill on time, you can suspend it in one way or another, but offer the site, management and marketing of it all in one, for a monthly price, perhaps with a contract of commitment. That's what I'll be doing should I start pounding the local pavement for mobile sites, or any sites for local businesses for that matter. Could be more specific to my area, but I think it would apply worldwide, since that's how financing is sourced for businesses, that's how banks look at yes or no to lines of credit, etc... How much did you spend and how much did you make, each month. $1500 costs last month more than every other month, WTF? ....
	www.minervasol.com www.empoweredmarket.com

30th Sep 2012, 12:53 PM	#322
Minista Active Warrior War Room Member Join Date: 2011 Location: Montreal (Quebec) Canada Posts: 65 Thanks: 0 Thanked 17 Times in 13 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: It's all about price and your niche. I've been a webmaster for 10 years. People don't like monthly fee when is not necessary. You can charge the price you want for the mobile Website design. Once you delivered the Website, make a deal with the customer. Charge them 30 to 120$ every time they want an update. If they are satisfy with your services they will stay with you for a long time... ho! by the way, always give them a little more for what the paid... That will make them happy.
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30th Sep 2012, 07:16 PM	#323
Scott Newman Warrior Member War Room Member Join Date: 2009 Location: Greenville, SC USA Posts: 12 Thanks: 0 Thanked 4 Times in 3 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: It's tough times, period! You definitely have to pull out all your creative sales skills just to get an eye2eye with alot of these people. Some is lack of understanding the technology, other factors are risk, budgets and some are afraid to pull the decisionary trigger! I feel that the mobile wave is here and it maybe more so the client we choose to approach. It's sad to say that the "big box" that has the resources and funding to manage the tech side of business and are already ramping up thier strategies to sway the consumers from the app side of the market... i.e.; price comparison apps, push notification strategies and so-on... I realize this post is old and maybe you guys aren't in the game anymore? I've taken the approach of diversification, I offer more than just mobile marketing and sms, I do the web development from the redesign and recurring revenue hosting aspects. There are always good and bad days as well! This was just my opinion, for what its worth... do reply if you want to add to this post.
	Scott Newman

30th Sep 2012, 09:31 PM	#324
kayoz newbee doobee War Room Member Join Date: 2011 Location: Canada Posts: 41 Thanks: 44 Thanked 25 Times in 14 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Mak, I live in a msall community of 75,000 in a rather isolated area of Norhterm Canada. I've been in sales and business since I was 15 and I'm now 62. I've sold everything from lawn mowers to mansions...and everything in between. One thing I now, is no one is a nit wit...they are all good at what they are doing or they wouldn't be in business. It's not an easy close...not like whoever these guys are who say they are closing $15,000 deals in a walking. That's pure BS I've seen their sales training material and it's nothing to write home about. I have my own sales approach...I never sell anyone anything they don't need, and THEY are the ones telling me what they need...not me tellilng them. Cold call sales and one pop sales don't work in B2B offline. Never did, never will. Last month I closed 3 plus a responsive site rebuild. I had to find out what these clients goals where, where do they need help, what would they like to improve, then structure my sales strategy to answer their needs. With their permission, I tell them I'll come back in a couple days with something that might help them, I make the appointment then and there...then go back with the demo site. Making sure I've addressed what THEY wanted with the site. You can't do that if you don't know the buseinss or the owners needs first. It's not a one call slam dunk, but I charge $497, with a discount if I need to...and $49 a month maintenance, if they want it. No pressure, no hard sell...Try to remember that businesses are hit many time a day with telmarketers promising them the moon and walk in sales people selling them the latest and greates technology that's going to boom their sales. They have a budget, they have to stick to it. They are in business to make money, not to make sure you or I make money, and their main priority that day when they got up wasn't "god I hope some guy comes in to sell me mobile site today!!" They have a zillion things to tend to in a day....I got a call back last week from a Limo company I spoke to at great lenth a year ago! but hey, it's still $$ in the bank and he'll be a good referal.

30th Sep 2012, 09:55 PM	#325
kayoz newbee doobee War Room Member Join Date: 2011 Location: Canada Posts: 41 Thanks: 44 Thanked 25 Times in 14 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Correction that should read $997 and discount to as low as $497 if I have to (but I take stuff off the build as well) If they can't afford that, then I offer them a $197 landing page with click to call, tap to tex, or qr code. They'll generally go for that and later, we get to the full site. Just to clarify all that.

2nd Oct 2012, 10:45 AM	#328
NYC Partners Warrior Profit Partner Join Date: 2012 Location: New York, NY Posts: 33 Thanks: 4 Thanked 6 Times in 6 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Greetings, I can definitely agree it is tough to succeed when you promote just one product. I would say do not give up, but add some more weapons to your chest! Get an SMS marketing platform so u can sell list building and driving business at will the the businesses, even if it takes a few months. Learn about social media and prospect for people online who have needs as well... then you can sell them the mobile site as part of the package. In any case, there has got to be a way that you target people in a manner which will pre-qualify them for you so you dont go everywhere. Do you have a brief survey you can ask them to fill out before you visit? If you can engage them and get them to meet you halfway somewhere, your success rate should go up. Hope that helps. Have a great day and good luck! Sincerely, Roman

2nd Oct 2012, 07:57 PM	#329
ITvideoTutor Eugene Murray Join Date: 2011 Location: Aurora, Colorado Posts: 10 Thanks: 0 Thanked 9 Times in 3 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: You know, I was about to record a video tonight for my target market: churches that need web hosting and its associated services. I thank you for posting Simon Sinek's video which talks about: ( ( ( why ) how ) what ) and turning this "inside out" I was prepared to focus on WHAT I do and HOW I do it. But now, I realize that I must first enuciate WHY I do what I do in such a compeling manner that it will cause my audience to want to join me: It's simple -- to change people's lives for the better. Thanks again for posting the video.

4th Oct 2012, 02:52 PM	#330
DesertSand HyperActive Warrior War Room Member Join Date: 2012 Location: Mobile, AL Posts: 173 Thanks: 93 Thanked 55 Times in 27 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: I just read this while and work and I have to say that it could be bottled up and sold as a WSO! I'm just getting into the mobile market and have made about 20 cold calls. Lol. I've gotten 20 no thank you's as well. But I'm confident. This thread has given me a ton of ideas.

4th Oct 2012, 03:19 PM	#332
TotalWebsiteControl www.wiinstarassets.com War Room Member Join Date: 2012 Location: WiinStar Assets, LLC Posts: 1,573 Thanks: 311 Thanked 247 Times in 185 Posts Blog Entries: 2	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: This thread has tons of valuable information. Time to make a WSO brb
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6th Oct 2012, 11:03 AM	#334
NYC Partners Warrior Profit Partner Join Date: 2012 Location: New York, NY Posts: 33 Thanks: 4 Thanked 6 Times in 6 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Hey There... over the last couple days, I have had some great success not in selling the actual mobile pages, but in selling the "Mobile Marketing" aspect to a business... driving them traffic to their biz or building a list for them by placing ads on mobile apps and other places. In case you are not aware, Google Local Search on Mobile is separate than than regular Google Adwords and the competition is much less, so you can really help these companies take advantage and get paid very well for helping them stay on the "cutting edge" of technology. Plus, once a lead agrees to the lead generation, they will NEED a mobile website... at least one of them.. maybe even a lead capture and an actual mobile site... and they will be much more likely to buy once you have proven you can drive traffic! Jay Abraham always says "Add Value First, then Make Money" (ok... I may have put it into my own words...lol) Your goal should be to prove to each business that you can help them... drive them some customers for a really affordable fee, then they will be your loyal clients and will but a lot of what you offer from that point on. Anyone Agree or Disagree? Hope that Helps... have a great rest of the day! Sincerely, Roman

21st Jan 2013, 06:24 AM	#335
Nick Brighton Professional Copywriter War Room Member Join Date: 2006 Location: In the trenches... Posts: 1,803 Thanks: 685 Thanked 643 Times in 261 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: What is your sales process exactly? What questions are you asking? What are their responses? You clearly have tons of sales experience so I'm not going to suggest the obvious, but there's clearly a reason why you're not closing sales... ... and I hate to break it to you, but it's not because mobile isn't HOT. In fact, local business owners NEED mobile friendly sites more than ever... I'm just wondering if the right bait has been left under their nose. Do they truly understand the benefits? Can they see the potential ROI gains? Moreover, can they see the potential LOSSES? Just throwing some feelers out there.

21st Jan 2013, 07:42 AM	#336
mak25 Senior Warrior Member Join Date: 2008 Location: Planet Earth...At the Moment Posts: 305 Thanks: 839 Thanked 214 Times in 118 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Okay boys and girls, it's about time I put this thread to sleep. Permanantly. I started this thread over a year ago, check the dates people, and a lot has happened since then. First and foremost, my business is doing very well. I may have started this thread with a negative and pissed-off mindset, but oh well, that's how it was. Today, I am only working with those who fit MY criteria. Not theirs. With the package I offer, I can bring their marketing and customer aquisition current and up-to-date. And make them more money by selling to mobile users. It was a real job learning how backward and stupid a lot of these owners are. Even now. They still act and think like it's 1980. Many still don't get it. No prob. There are too many that do. Anyway, before I leave this thread for good, I have a couple things I want to get off my chest after reading some of the replies here: 1- For those who offered some thoughtful and constructive criticism and advice, I thank you. And thank you for those who have read every post of this thread. 2- For those of you morons and a$$holes who insulted me, and offered below the belt comments, go to hell and stay there. You helped nobody with your pithy and useless posts. If anyone out there is prospecting and selling mobile solutions to take-out restaurants, hang in there. It will get better as time goes by. Keep the faith baby. I did. poof

22nd Jan 2013, 06:22 PM	#337
Danny Archer www.mocialsedia.com War Room Member Join Date: 2012 Posts: 49 Thanks: 10 Thanked 38 Times in 18 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: I read most of the thread however not completely yet as it is so long so if this is something that has already been highlighted I apologize... If not, I hope it helps. We found that business owners are much more inclined to sign-up and part with monies if you are leaving something they can "touch and feel" in return other than just the promise of listing someone on a magical directory or creating some magical mobile website which they cannot see how anyone will get to once you walk out the door. Giving a tangible/physical item that attracts attention makes a world of difference and some smaller Restaurant owners and staff love explaining QR codes to their customers once they get it too they think its magic and love telling people about them so it creates a talking point and when they get a response back from impressed customers about what a good idea it is they BUY-IN even deeper... so even if your directory or site is not performing they love it!! Some of WillR's products have some great QR display stands and there are some other templates for use in restaurants and takeaways here for Table Tents, Cards and Window Stickers. Think back to the old (dare i say it) Yell "find us on" window stickers.... they used the same tactic http://goo.gl/zhnpK By them receiving these tangible/physical table cards/Window Stickers they can see people scanning it and talking about it in their establishments and justify their spend in their own mind which is important if you want to sign up and keep monthly subscriptions running. There is also information on how to create a Dynamic QR sales pitch and on using Google for QR codes to get the maximum Google Juice for your websites. http://www.mocialsedia.com/creating-...our-directory/ In the main the comments about highlighting the benefits and how it can add value to a business rather than selling the mobile site or directory itself are absolutely correct, no business wants to know about a mobile site they want to know everything about attracting and getting more sales period! I hope this information is helpful, it has certainly benefited many others in this niche.
	Danny --------------->>> Please hit the "Thanks" if you found this information useful, Thank you. Create a Dynamic QR sales pitch \| Templates for restaurants

9th Feb 2013, 07:23 PM	#343
Bayo BAYO aka Mr B War Room Member Join Date: 2007 Location: Chicago, London and Hawaii Posts: 1,300 Thanks: 237 Thanked 417 Times in 251 Posts Blog Entries: 1	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: It's not that people don't want one but it's getting business owners to appreciate how having such a site helps them eliminate a problem they personally identify with. WE understand the value, but your average business owner may not - and it may be true that it really doesn't solve any problem they are aware they have = lack of interest.
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15th Feb 2013, 05:59 AM	#346
kyhawk2 Active Warrior War Room Member Join Date: 2008 Posts: 98 Thanks: 0 Thanked 9 Times in 9 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Google has a great site. Not sure if it has been mentioned here. One example is 70 percent of searches for restaurants are on mobile. It might help GoMo by Google Ready To Go Mo?

2nd Mar 2013, 12:22 PM	#347
+newportone Active Warrior War Room Member Join Date: 2010 Location: Newport Rhode Island Posts: 83 Thanks: 14 Thanked 13 Times in 12 Posts	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: Almost the same exact scenario has happened to me. I do not think it is you, by any means. I think that it is not in the general merchant consciousness yet that a mobile version makes their business more accessible. It seems to me that the public in general is somewhat ahead of the merchants. I hear stories of how poeple are remarking to my clients that they are unhappy with how their websites come up on mobile phones. Perhaps a long term strategy and mentality is in order. Namely offer clients a free trial for 30 , 60 , 90 day period, whatever you feel comfortable with. I am thinking I will change promotions to terms along those lines.

10th Feb 2015, 07:57 PM	#348
zoro Online for Offline War Room Member Join Date: 2008 Location: Qld. Australia. Posts: 1,628 Thanks: 351 Thanked 222 Times in 191 Posts Blog Entries: 4	Re: If Mobile Sites Are So Hot, Why Is It That Nobody Wants One? Share on: I know this thread is a few years old now, but in 2015 with so many websites being fully responsive, do you think a dedicated mobile website is still relevant ?