Mobile Poker Marketing

mobilecasino · 25th Dec 2011, 07:27 AM

Hi,

Great forum and great crowd posting here.

I wanted to share a bit of my experience in marketing an iOS mobile poker app, this is the only real money poker app live on iTunes.

we began marketing it couple of months ago with all the known mobile networks such as millennial media, inmobi, mojiva etc. Since then we've got mixed results, Millennial is our top performer with around 50 conversions per day at $10 CPD, 2nd runner up is Inmobi with about $20 CPD and 20 downloads per day.

a few insights i can make on our current progress:

1. mobile tracking is limited.
At the moment we can track only downloads, we are testing a new app version where we'll be able to track deposits as well by opening a browser within the app and dropping a cookie which would allow us to approach web based mobile affiliates.
2. Quality
Since most of the traffic comes through RON networks we get low quality customers. we're not getting enough first time depositors from these niches.
3. Results
we've hit a line where we achieve 500 downloads a day but it's hard to go over that line, we can simply by more but it's going to kill our eCPD conversion.

I wanted to find out whether anyone in this forums can either offer targeted mobile networks or publishers we can use, or have some insight about what we've done so far or what we should be focusing on.

being limited to tracking only downloads doesn't let us know which network actually gets deposits, this is the major issue for us.

John

View Poll Results: Where do you buy traffic for your mobile brand?
Mobile Networks (Millennial, admob, Inmobi etc)	0	0%
Mobile publishers - targeted mobile apps	0	0%
Mobile Publishers - targeted mobile sites	0	0%
Google mobile search.	0	0%
I don't, everything we get is organic.	2	100.00%
Voters: 2. You may not vote on this poll

25th Dec 2011, 07:27 AM	#1
mobilecasino Warrior Member Join Date: 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Mobile Poker Marketing Share on: Hi, Great forum and great crowd posting here. I wanted to share a bit of my experience in marketing an iOS mobile poker app, this is the only real money poker app live on iTunes. we began marketing it couple of months ago with all the known mobile networks such as millennial media, inmobi, mojiva etc. Since then we've got mixed results, Millennial is our top performer with around 50 conversions per day at $10 CPD, 2nd runner up is Inmobi with about $20 CPD and 20 downloads per day. a few insights i can make on our current progress: 1. mobile tracking is limited. At the moment we can track only downloads, we are testing a new app version where we'll be able to track deposits as well by opening a browser within the app and dropping a cookie which would allow us to approach web based mobile affiliates. 2. Quality Since most of the traffic comes through RON networks we get low quality customers. we're not getting enough first time depositors from these niches. 3. Results we've hit a line where we achieve 500 downloads a day but it's hard to go over that line, we can simply by more but it's going to kill our eCPD conversion. I wanted to find out whether anyone in this forums can either offer targeted mobile networks or publishers we can use, or have some insight about what we've done so far or what we should be focusing on. being limited to tracking only downloads doesn't let us know which network actually gets deposits, this is the major issue for us. John