Target 30+yrs users

Gimbo · 29th Nov 2015, 05:44 PM

Hi,

I have a pretty big marketing budget and would like to target users that are 30+ years old, specially women, I've tried this on facebook but the average download came out to be more then 1usd which would eat up my budget pretty fast. And I don't believe the ROI is good on facebook installs from my earlier experience, so my question is if you guys have an alternate way of targeting this kind of audience? I was thinking of buying phone numbers and send them SMS but that would most likely be considered as spam(?) any other successful way/channel you've been driving installs from?

kzone711 · 1st Dec 2015, 03:04 PM

What product do you sell?

Gimbo · 2nd Dec 2015, 09:51 AM

it's a free iphone & android app

flugjoshi · 13th Dec 2015, 05:43 PM

have a look at ad spaces at discussion boards who target the same audience

Steelheart · 20th Jan 2016, 08:14 AM

You can try running them on DSP with brandsafe option. Most of them have 3rdparty targeting.

Gimbo · 10th Feb 2016, 04:41 PM

what's a DSP with brandsafe option?

adirapinjamandana · 10th Feb 2016, 04:44 PM

try to use social media exchange, because we can determine the site visitors of different ages

29th Nov 2015, 05:44 PM	#1
Gimbo Warrior Member Join Date: 2013 Posts: 22 Thanks: 0 Thanked 0 Times in 0 Posts	Target 30+yrs users Share on: Hi, I have a pretty big marketing budget and would like to target users that are 30+ years old, specially women, I've tried this on facebook but the average download came out to be more then 1usd which would eat up my budget pretty fast. And I don't believe the ROI is good on facebook installs from my earlier experience, so my question is if you guys have an alternate way of targeting this kind of audience? I was thinking of buying phone numbers and send them SMS but that would most likely be considered as spam(?) any other successful way/channel you've been driving installs from?

1st Dec 2015, 03:04 PM	#2
kzone711 Warrior Member Join Date: 2012 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Target 30+yrs users Share on: What product do you sell?

2nd Dec 2015, 09:51 AM	#3
Gimbo Warrior Member Join Date: 2013 Posts: 22 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Target 30+yrs users Share on: it's a free iphone & android app

13th Dec 2015, 05:43 PM	#4
flugjoshi Warrior Member Join Date: 2012 Posts: 14 Thanks: 1 Thanked 1 Time in 1 Post	Re: Target 30+yrs users Share on: have a look at ad spaces at discussion boards who target the same audience
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20th Jan 2016, 08:14 AM	#5
Steelheart Banned Join Date: 2015 Posts: 39 Thanks: 6 Thanked 7 Times in 6 Posts	Re: Target 30+yrs users Share on: You can try running them on DSP with brandsafe option. Most of them have 3rdparty targeting.

10th Feb 2016, 04:41 PM	#6
Gimbo Warrior Member Join Date: 2013 Posts: 22 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Target 30+yrs users Share on: what's a DSP with brandsafe option?

10th Feb 2016, 04:44 PM	#7
adirapinjamandana Warrior Member Join Date: 2016 Location: indonesia Posts: 13 Thanks: 0 Thanked 1 Time in 1 Post	Re: Target 30+yrs users Share on: try to use social media exchange, because we can determine the site visitors of different ages
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