SMS Marketing Message?

by bryson
11 replies
I am just getting into SMS and set to launch in January. I have been looking around and found a couple messages that look okay.

Anyone care to share an SMS message they sent that had a great response?

*FREE VIP TONIGHT! Show this text at the door before 11pm to get FREE entry and VIP Access and a free drink.

*Dentist Appointment! A quick reminder for your appointment at 11:15am on the 8th June at ABC Dentists. If you need to change this please call us on 01422 200000

*ABC Store Clearance: Take an additional 25% off all sale items, ends 5pm Sunday.

#marketing #message #sms
  • Profile picture of the author HypeText
    Originally Posted by bryson View Post

    I am just getting into SMS and set to launch in January. I have been looking around and found a couple messages that look okay.

    Anyone care to share an SMS message they sent that had a great response?

    *FREE VIP TONIGHT! Show this text at the door before 11pm to get FREE entry and VIP Access and a free drink.

    *Dentist Appointment! A quick reminder for your appointment at 11:15am on the 8th June at ABC Dentists. If you need to change this please call us on 01422 200000

    *ABC Store Clearance: Take an additional 25% off all sale items, ends 5pm Sunday.
    You arent going to find canned messages that will work successfully with every set of customers.

    Each Customer Base has a personality of its own.

    There is always a period of Trial and Error with SMS Promo Messages. Experimenting with different verbage for each clients campaigns is the only thing that will help you arrive at a successful mix.

    Rules that will apply are, but are not limited to, Offers that spur interest on the part of recipients, Creativity is key, Do not over-send as it leads to heightened opt-outs, Initial Offers need to be enticing to prompt Customers Opting in, Content needs to be relevant to customer interests.
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    • Profile picture of the author bryson
      Originally Posted by HypeText View Post

      You arent going to find canned messages that will work successfully with every set of customers.

      Each Customer Base has a personality of its own.

      There is always a period of Trial and Error with SMS Promo Messages. Experimenting with different verbage for each clients campaigns is the only thing that will help you arrive at a successful mix.

      Rules that will apply are, but are not limited to, Offers that spur interest on the part of recipients, Creativity is key, Do not over-send as it leads to heightened opt-outs, Initial Offers need to be enticing to prompt Customers Opting in, Content needs to be relevant to customer interests.
      I agree.

      My objective is to create a source for messages that have worked. Kind of a starting point for noobs to SMS like me to customize for specific clients or campaigns.

      Maybe I am way off base here but my thinking is it is kind of like headlines.

      Headlines that have proven to work can be tweeked to work for many niches.
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  • Profile picture of the author tadco
    I use a white label that allows each customer to access their back office interface and they put in their own messages, expiration dates and scheduling times for messages to be sent....takes a lot of problems off my hands...
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    • Profile picture of the author BKH
      Bryson, thanks for the great info in the PM. Whats in the message is just part of the scenario, you have to figure the time that they are sent as well. You will get your best response from a good offer sent at the right time (Lunch special 2 for 1 at xxx! Sent at 11:00 while people are just starting to get hungry and thinking of a place to eat).

      Also just a side note, make sure that your customers are offering a different and better special than what's at the door! I had a recent customer that had almost half of his list that opted out because a "vip special $5 at the door" which was the cover at the bar anyways. The next time he sent out a message over 40 people opted out.
      Goodluck,
      b
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    • Profile picture of the author HappyGayleen
      Originally Posted by tadco View Post

      I use a white label that allows each customer to access their back office interface and they put in their own messages, expiration dates and scheduling times for messages to be sent....takes a lot of problems off my hands...
      Care to share which service you use? Please!
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    • Profile picture of the author HappyGayleen
      I'd love to see this list, too. It would be like a swipe file to help create customized ads.
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      • Profile picture of the author bryson
        Here are some more:

        NEWS! (Store Name) are now extending their 20% discount offer until 6 pm this Friday. For amazing offers on all our (product), call us now on 01234567890. www.website.com

        Weather forecast is cold and wet. Cosy up at (B&B/hotel name) from $125.00 for 2 nights B+B. Roaring fire, local beer, fine wines and dining. Call 0123456789 or reply ROCK to this text.

        Beat the crowd! Show this text at (Nightclub Name) before 10pm tonight and we'll take you through the members' only entrance. Free single shot at the bar with this text.

        OIL CHANGE NOW DUE! Your car is now due for its oil change. Please call (company name) now on 012345 67890 to book your car in. www.website.com

        JOB ALERT! Please call (company name) now on 012345 67890. We have a number of exciting new vacancies that match your skills and experience. www.website.com

        A massive 50% off all sports products at (store name) this weekend. Logon now to www.website.com. This offer will end at 7 pm on Sunday, so logon now and quote code X13.
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        • Profile picture of the author bellsman
          Hey Bryson. I have three months under my belt...here is what I learned. People want FREE before any percent off. If a restaurant owner wants to knock 30% off of an order of two entres, it is better to offer a free "whatever" with each order...of the same value. I live in a small town...messages sent at 3.30 pm for supper do the best...anything later hurts response...I think earlier it might get lostin sms shuffle.

          My video guy (yeah he still rents videos in my town) gets a decent response 4 to 5% on his slow night with a 2 for 1 rental offer.

          I just started with a bar last week and have yet to send a message to a list.

          I call some VIPs . I used exclusive membership for the restaurant.

          I try to get attention. I started a rest mssg with Baby it's cold outside...and then went into the offer on a cold winter day.

          For video store I used, My grandmother is from Holland. Speaking of Old Dutch (canadian chip company) we have ...offer.

          The bar guy wants "fun" built into the message and even the odd no promo just fun...message. Probably the odd link with some guy getting a groin shot is also what he is looking for. a young crowd and major smart phone users.

          PM for more info. Best of luck.
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  • Profile picture of the author Aaron Doud
    I'd actually send a lunch offer a bit earlier. About 10am myself as people get lunch hours normally at 11, 12, and 1 for the vast majority.

    And in an office setting we often start talking about where to get lunch at 9 or 10 am if one guy is grabbing it to bring it back.

    And yeah informing people of the normal deals is fine but you have to have better deals to get people in. I personally like a mix of both and the sms lists I am personally subscribed to normally do both. But once it gets to be just the normal specials it gets old and you want to unsubscibe. Or the ones like Checkers nationally that never send good deals.
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  • Profile picture of the author socialmediaking
    I try to not to focus as much on the wording of the message, as I do on the concept. You can utilize the list to carry out certain actions.

    -If it is raining or cold out, you can send out a message that stimulates demand for delivery.
    -If you want to make the slowest night, i.e. Tuesday, more popular, offer a good deal during that time only.
    -If you wanted to increase the amount of patrons, you can send out a "buy one, get one free" deal and people will invite friends and new customers.
    -If you have a bunch of fish that is going bad, offer a wonderful deal on it.
    -If you have a new dish that you want to introduce, give a deal on it.

    If you think about outcome you want to achieve, you will have no problems with the individual messages.
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  • Profile picture of the author FDI Global
    I am trying to build a business that involves Yeptext SMS text messaging and want to make it BIG BIG BIG with it. Does anyone have any suggestions or info that this can be a realistic goal? Im very excited but nervous...I am a school teacher and opted in my parents and so far so good in getting them information, and it also saves paper and copies! Like I said I am sooo excited but nervous. Can someone help me out and give some tidbits or soothing info that I'll be okay this year doing this?
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