It's after hours and there are no salesmen on the lot. A guy and his wife are driving along and decide to pull into the lot and start looking around. After some looking around they see one that really catches their eye. But no ones around to give them any information on the car. Then they spot the sign in drivers window that says:
"Get More Info On This Car Anytime 24 Hrs A Day - Call 555-1212 Right Now and Text GM123 And You'll Immediately Receive A Text With All The Details About This Car!"
The man and his wife immediately receive details about the car on their cell phone ... AND you or your one of your salesman receive a text alerting you to the fact that someone is interested in one of your cars along with the phone number they called from and the number of the car they were interested in.
Now what you do with that information is up to you and your sales team, but I would think you might want to have someone call that customer back either the same evening they called on the car or by the next day at the latest AND set up a time when they could come back in for a test drive OR set up a time when your salesman could GO TO THE PROSPECTS location for a test drive.
My friend asked "Sounds interesting. What would you have to do to set it up?". My answer: "I honestly don't know but I wouldn't think it would be too difficult. Let me know if you want to try it out and we'll see what needs to be done to set it up and test it out to see if it's profitable."
That was about a month ago. Yesterday I got a call from him saying "What do we have to do to set that up?"
Okay, so here we are. I don't remember where I read about the "auto dealership" scenario I told him about but it was probably here on Warrior Forum. In any case, does anyone have a simple explanation as to how this would be set up and what the cost involved might be?