5 Easy Steps to Fail in Mobile

HypeText · 30th Dec 2011, 12:19 PM

1) Give your product or service away for FREE

In most cases, if you ask for nothing...nothing will be the perceived value. (A free product bundled with a paid one is an exception)

2) Jump on the "Mobile Bandwagon" without educating yourself on the industry, products, services, and sales strategies.

3) Print your Sales Collateral and Forms off on your Inkjet Printer

Presentation is half the Sale...at least half!

4) Don't Diversify your Offering

Mobile is more than just a Mobile Website...or a Text Message!

5) Start Tomorrow!

Every Day, Tell yourself you will get on the phone and set yourself some appointments TOMORROW!

rlhurst · 30th Dec 2011, 09:42 PM

Originally Posted by HypeText

1) Give your product or service away for FREE

In most cases, if you ask for nothing...nothing will be the perceived value. (A free product bundled with a paid one is an exception)

I'd agree with you on all points, except this one (although you did preface it with "in most cases"). I started out giving a few sites away, but in high traffic establishments, for the exposure and word of mouth. It resulted in a couple paid jobs, which in turn has resulted in referrals to others as well. I think it's all in how you approach and frame the conversation with the business owner, that results in the perceived value being offered.

HypeText · 30th Dec 2011, 09:46 PM

Originally Posted by rlhurst

I'd agree with you on all points, except this one (although you did preface it with "in most cases"). I started out giving a few sites away, but in high traffic establishments, for the exposure and word of mouth. It resulted in a couple paid jobs, which in turn has resulted in referrals to others as well. I think it's all in how you approach and frame the conversation with the business owner, that results in the perceived value being offered.

Bartering & discounting for referrals, or providing a donated site for the purpose of obtaining new business are obviously all legitimate strategies.

I put that in there, tongue in cheek, addressing those who give the sites away and just charge for hosting as a normal business practice.

rlhurst · 30th Dec 2011, 09:50 PM

Originally Posted by HypeText

Bartering & discounting for referrals, or providing a donated site for the purpose of obtaining new business are obviously all legitimate strategies.

I put that in there, tongue in cheek, addressing those who give the sites away and just charge for hosting as a normal business practice.

Gotcha..... they need one of those "tongue in cheek" icons here...

All Night Cafe · 30th Dec 2011, 10:25 PM

I do mobile and don't give anything away. If the owner
can't se what I bring to the table, next. I have the
blueprint to take them to the next level.

You have to value you services. Nothing is free that
is worth having.

HypeText · 30th Dec 2011, 10:43 PM

Originally Posted by All Night Cafe

I do mobile and don't give anything away. If the owner
can't se what I bring to the table, next. I have the
blueprint to take them to the next level.

You have to value you services. Nothing is free that
is worth having.

That was the point I was trying to get across...

Lmr1 · 30th Dec 2011, 11:05 PM

I don't go into their place of business and expect anything for free.....so they shouldn't either..
Nothing is free and I hope folks on here can embrace that and charge what they are worth and not be afraid to ask for the sale. Worst they can say is, "NO"....and that is when you kindly move on.
We have got to get a grip on giving things away. It is only going to hurt us in the end. We all have bills to pay. It is ok to make an honest living. Profit is not a dirty word....
Wish you all well in 2012!

HypeText · 30th Dec 2011, 11:13 PM

Originally Posted by Lmr1

I don't go into their place of business and expect anything for free.....so they shouldn't either..
Nothing is free and I hope folks on here can embrace that and charge what they are worth and not be afraid to ask for the sale. Worst they can say is, "NO"....and that is when you kindly move on.
We have got to get a grip on giving things away. It is only going to hurt us in the end. We all have bills to pay. It is ok to make an honest living. Profit is not a dirty word....
Wish you all well in 2012!

Ahhh...the "P" word!

YellowGreenMedia · 30th Dec 2011, 11:51 PM

Originally Posted by HypeText

4) Don't Diversify your Offering

Mobile is more than just a Mobile Website...or a Text Message!

I couldn't agree more with this statement, the amount of extra work i get when i offer my mobile service is significant... I use mobile to get my foot in the door and have the business owner come to know and more important come trust me. that is why i charge on the low end of the price tag spectrum.

When you have proven yourself more often then not business owners will ask you what else it is that your doing besides mobile marketing, that is how i get my ROI and i would suggest new marketers to be ready for that.

Anther tip would be to create a professional looking website where you have all you other services, so people can find out what other services you have. could be SEO, Fanpages, Google Places, Lead generation etc etc.

You have to think broader then just mobile websites, if you really want to make money you have to become their go to guy for all their online needs and also sent their friends and relationships to you.

That is how you build a real business that will provide you with a good living

Dave

Lmr1 · 30th Dec 2011, 11:52 PM

Ahhh...the "P" word!

........LOL!!!!!
so, so true my friend!
There are folks that I really think believe this otherwise they would value their time and effort a little more and realize it is ok to charge for things!
You made me crack up on that one!!!!

HypeText · 31st Dec 2011, 12:11 AM

Originally Posted by Lmr1

Ahhh...the "P" word!

........LOL!!!!!
so, so true my friend!
There are folks that I really think believe this otherwise they would value their time and effort a little more and realize it is ok to charge for things!
You made me crack up on that one!!!!

Yeah well....I more or less just expounded on what you said...

mrtreyk · 31st Dec 2011, 03:44 AM

Originally Posted by HypeText

2) Jump on the "Mobile Bandwagon" without educating yourself on the industry, products, services, and sales strategies.

I couldn't agree more than with #2!

Lmr1 · 31st Dec 2011, 11:15 AM

Originally Posted by HypeText

Yeah well....I more or less just expounded on what you said...

Gotcha....its nice to see someone agrees and was catching what I was throwing out there.....nice!

AustralasianLadyBoy · 31st Dec 2011, 11:33 AM

3) Print your Sales Collateral and Forms off on your Inkjet Printer, Presentation is half the Sale...at least half!

Good points. Thank me I am learning lots here. Are you saying: 1/don't print your sales stuff because competition will see it? Or, 2/print your sales stuff to look more professional in front of client?

HypeText · 31st Dec 2011, 05:10 PM

Originally Posted by AustralasianLadyBoy

3) Print your Sales Collateral and Forms off on your Inkjet Printer, Presentation is half the Sale...at least half!

Good points. Thank me I am learning lots here. Are you saying: 1/don't print your sales stuff because competition will see it? Or, 2/print your sales stuff to look more professional in front of client?

Choice 2...

Inkjet ink is not as vibrant and the minute it gets even remotely damp it will smudge and run...

AustralasianLadyBoy · 7th Jan 2012, 09:04 AM

Originally Posted by HypeText

Choice 2...

Inkjet ink is not as vibrant and the minute it gets even remotely damp it will smudge and run...

Thank you. Reminds me of an old girlfriend. Just bought a color laser.

Morphius · 7th Jan 2012, 09:58 AM

Originally Posted by HypeText

1) Give your product or service away for FREE

In most cases, if you ask for nothing...nothing will be the perceived value. (A free product bundled with a paid one is an exception)

2) Jump on the "Mobile Bandwagon" without educating yourself on the industry, products, services, and sales strategies.

3) Print your Sales Collateral and Forms off on your Inkjet Printer

Presentation is half the Sale...at least half!

4) Don't Diversify your Offering

Mobile is more than just a Mobile Website...or a Text Message!

5) Start Tomorrow!

Every Day, Tell yourself you will get on the phone and set yourself some appointments TOMORROW!

I agree with everything you say, except number 5. "Start Today" not tomorrow

Its like diet. Good diet start right now, not tomorrow.

HypeText · 7th Jan 2012, 11:58 AM

Originally Posted by Morphius

I agree with everything you say, except number 5. "Start Today" not tomorrow

Its like diet. Good diet start right now, not tomorrow.

And thats why these were the "5 Steps to FAIL in Mobile"! lol

30th Dec 2011, 12:19 PM	#1
HypeText Ultimate Warrior Join Date: 2011 Posts: 734 Thanks: 28 Thanked 181 Times in 131 Posts	5 Easy Steps to Fail in Mobile Share on: 1) Give your product or service away for FREE In most cases, if you ask for nothing...nothing will be the perceived value. (A free product bundled with a paid one is an exception) 2) Jump on the "Mobile Bandwagon" without educating yourself on the industry, products, services, and sales strategies. 3) Print your Sales Collateral and Forms off on your Inkjet Printer Presentation is half the Sale...at least half! 4) Don't Diversify your Offering Mobile is more than just a Mobile Website...or a Text Message! 5) Start Tomorrow! Every Day, Tell yourself you will get on the phone and set yourself some appointments TOMORROW!
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30th Dec 2011, 10:25 PM	#5
All Night Cafe Advanced Warrior War Room Member Join Date: 2009 Posts: 677 Thanks: 12 Thanked 93 Times in 82 Posts	Re: 5 Easy Steps to Fail in Mobile Share on: I do mobile and don't give anything away. If the owner can't se what I bring to the table, next. I have the blueprint to take them to the next level. You have to value you services. Nothing is free that is worth having.

30th Dec 2011, 11:05 PM	#7
Lmr1 Active Warrior Join Date: 2011 Posts: 60 Thanks: 0 Thanked 22 Times in 11 Posts	Re: 5 Easy Steps to Fail in Mobile Share on: I don't go into their place of business and expect anything for free.....so they shouldn't either.. Nothing is free and I hope folks on here can embrace that and charge what they are worth and not be afraid to ask for the sale. Worst they can say is, "NO"....and that is when you kindly move on. We have got to get a grip on giving things away. It is only going to hurt us in the end. We all have bills to pay. It is ok to make an honest living. Profit is not a dirty word.... Wish you all well in 2012!

30th Dec 2011, 11:52 PM	#10
Lmr1 Active Warrior Join Date: 2011 Posts: 60 Thanks: 0 Thanked 22 Times in 11 Posts	Re: 5 Easy Steps to Fail in Mobile Share on: Ahhh...the "P" word! ........LOL!!!!! so, so true my friend! There are folks that I really think believe this otherwise they would value their time and effort a little more and realize it is ok to charge for things! You made me crack up on that one!!!!

31st Dec 2011, 11:33 AM	#14
AustralasianLadyBoy Active Warrior Join Date: 2011 Posts: 30 Thanks: 2 Thanked 14 Times in 7 Posts	Re: 5 Easy Steps to Fail in Mobile Share on: 3) Print your Sales Collateral and Forms off on your Inkjet Printer, Presentation is half the Sale...at least half! Good points. Thank me I am learning lots here. Are you saying: 1/don't print your sales stuff because competition will see it? Or, 2/print your sales stuff to look more professional in front of client?
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