Chart: How Google And Apple Won The Smartphone Wars

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Chart: How Google And Apple Won The Smartphone Wars | TechCrunch

Apple’s and Google’s combined market share of U.S. mobile subscribers for iPhones and Android phones went from 43.8 percent to 75.6 percent between August, 2010 and November, 2011.

During the same period, RIM’s Blackberry tumbled from 37.6 percent to 19.7 percent (an almost 18-point drop). Microsoft’s mobile share was also nearly cut in half from 10.8 percent to 5.7 percent. And Palm, which had almost 5 percent share 18 months ago, basically disappeared (comScore stopped reporting its share).
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  • Profile picture of the author HypeText
    Originally Posted by MoneyMagnetMagnate View Post

    Chart: How Google And Apple Won The Smartphone Wars | TechCrunch

    Apple's and Google's combined market share of U.S. mobile subscribers for iPhones and Android phones went from 43.8 percent to 75.6 percent between August, 2010 and November, 2011.

    During the same period, RIM's Blackberry tumbled from 37.6 percent to 19.7 percent (an almost 18-point drop). Microsoft's mobile share was also nearly cut in half from 10.8 percent to 5.7 percent. And Palm, which had almost 5 percent share 18 months ago, basically disappeared (comScore stopped reporting its share).
    I found it unusual that they bundled Google and Apple's market share together. Android has a significant lead over Apple having increased over 27 points whereas Apple only increased over 4 points.

    The old numbers were 19% for apple and 40% for Android.

    That would essentially give Android in excess of a estimated 50% Market Share under the new numbers.
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  • Good point - I should have added they discuss this very thing in the comments...

    "When you drill down further, almost all of these gains went to Android, which added 27.3 points of market share versus a more modest 4.5 points for Apple. "

    Then why combine them?
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    • Profile picture of the author HypeText
      Originally Posted by MoneyMagnetMagnate View Post

      Good point - I should have added they discuss this very thing in the comments...

      "When you drill down further, almost all of these gains went to Android, which added 27.3 points of market share versus a more modest 4.5 points for Apple. "

      Then why combine them?
      Probably to avoid a Turf War between Android Users and Iphone Users...

      Which will most likely start here in...3....2....1....wait for it! lol
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      • Profile picture of the author AppWarrior
        I use both the iPhone and Blackberry. I must say I like them both for different tasks.

        Overall, Apple iPhone and Apple products in general our better now and for the future because of long term sustainability.

        It is my prediction that blackberry will be brought out very soon because of patents they hold. The BB platform will not be around in five years or even 3 years as fast as the world is moving now.
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  • Ok, so what does this mean for mobile marketers like us?
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    • Profile picture of the author HypeText
      Originally Posted by mobilemarketer2012 View Post

      Ok, so what does this mean for mobile marketers like us?
      It essentially shows the growth of Smartphone market penetration.

      While SMS Marketing works with all cellphones, an increased number of Smartphone users means more usability of Mobile Websites, QR Codes, and Mobile Apps.

      In other words it makes Mobile Marketing Services that much more effective.
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