My question is to anyone who sells SMS marketing as a lead in to other things;
Would a Free month of SMS marketing be appealing to a business? And I mean COMPLETELY free. Since I'm on Twilio, even 500 messages would only cost me $5/month. And I use the drug dealer analogy that once they start getting leads and customers after 30 days, then they will HAVE to continue with me since I control their database and have (hopefully) brought more business in their door.
Are there any inherent problems with this idea? The main one I can think of is if they don't do their part to advertise or push their keyword, they won't think SMS marketing works and I've lost that client.
Would it have the same issues as the "free or not free" mobile website debate? (Where giving away something for free, the client places little worth in it?)
Plus, most people have the mindset that "free" really isn't, and always has some strings (which this wouldn't).
My (initial) thoughts are that I'd offer them a free phone number, free keyword, etc. and 500 texts, along with a consultation. I would also state that at the end of 30 days, they can continue for a monthly fee (maybe $95/mo) for a minimum of 3 months.
I'd like any and all thoughts on this idea - good or bad.