8th Feb 2012, 03:26 PM | #1 |
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Hi again OK I have a question today about how much work is involved to get a mobile-optimized website sale to a client. So let’s say I want to contact dentists by email. I want to contact dentists who don’t have a mobile-ready site yet, and I want to sell them a site I can create for them. So I send them each an email saying how great I am, etc. So my question is, how many dentists can I expect to email, before I can make a sale? 20? 50? 1000? I know this a very broad question and depends on certain factors, but I want to know what I am in for doing this. And of course this can be about any business, like restaurants, lawyers, etc. I’m just wondering how many emails it may take. So I’d appreciate any feedback from those who have been successful selling mobile sites, or selling anything internet-market related, or really from anyone with an opinion on this. And I get that one shouldn’t just rely on emails to get business, there are other ways. But for now I am wondering specifically about emailings. Thank you. |
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8th Feb 2012, 03:35 PM | #2 |
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1) I wouldn't send an email saying how great you are... I'd send one telling them about what you can do for them. 2) If you want to know how many emails to send, decide how much money you want to make. If you want to make NO money , send 1 email to 1 dentist. If you want to make a LITTLE money send 1 email to a few dozen dentists. If you want to make SOME money send 1 email to a couple hundred dentists. ... But if you want to make a LOT of money ... Email as many dentists as you can and mail them many times. It's all about the follow up. |
8th Feb 2012, 03:38 PM | #3 |
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Rather interesting. I think the number of emails do not count much. Even a single mail will do if your product is good or trustworthy.
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8th Feb 2012, 03:48 PM | #4 |
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8th Feb 2012, 04:03 PM | #5 |
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Perhaps I should have phrased my question differently. Maybe I should ask: if I send out 50 emails, is it reasonable to expect one sale of a mobile-friendly website? I get it somewhat depends on what I say. I was kidding a little when I said my email would say how great I was. I get I have to show the customer the benefits of purchasing such a site. Though I do feel I should show I’m not just some moron who doesn’t know what he’s doing. |
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8th Feb 2012, 04:08 PM | #6 |
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I've gotten several dentist clients from cold calling, networking, and through email marketing. Just put in quality work + stay consistent + good offer and you should have no issues generating leads via email. I generate a steady flow of leads via email marketing because I write a very targeted email and put in real effort on each email sent out. I have my VA do research on each prospective client, so each email we send out is customized and personal.. Oh and make sure to...TEST, TEST, TEST! Test out different copy! Best of luck, Ahmad |
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8th Feb 2012, 04:11 PM | #7 | |
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I've gotten an SEO client from a batch of 20 emails I sent out. But that doesn't always happen. Thanks, Ahmad | |
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8th Feb 2012, 05:03 PM | #8 |
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i personally haven't had success with emails or cold calling, maybe i did things wrong or something. i am the shyest person alive, but i was in tough spot so i had to suck it up and go out there. i walked around for 1 hr trying to talk to business owners, and i sold 2 websites for 297 each with $50 for hosting. anyways, i think is easier to go out there step out of your comfort zone and just do it! it worked for me. |
8th Feb 2012, 05:18 PM | #9 |
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Mott, Hey I know you had tongue in cheek when you asked the question. Something I would consider would be to go after New Castle Dentist.com on Google for top 3 ranking. Let's assume you live in New Castle. After a few weeks you could rank reasonably well for that keyword then I would contact all the Dentist and ask them which one of them wanted the traffic I had coming to this site. I bet someone will want it really quickly. The other thing would be to work out a deep discounted deal with one of the dentist and then after he is pleased then use him as a referral for other business, that works as well. |
8th Feb 2012, 05:50 PM | #10 |
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I tried this but with Fan pages and works. What I did: 1. Prepare a portfolio with websites you already made or you can make and print it(make sure it looks nice) 2. Make a presentation with case studies about how mobile enabled websites will bring more clients to your target 3. Have some templates ready, let him choose what he likes(or what he wants to change), this will increase your success significantly 4.Once you have your material ready, make a research and get phone numbers/emails of your nearby prospects 5. If you are shy, try sending emails, but the success rate is lower, the email needs to be personal(include location, his name, business name, make a compliment, etc) and catchy. On the phone you need to try and get an appointment with him as fast as possible, don't sell over the phone...just focus on getting the appointment. Just make him curious and ask for the meeting to show him "the thing". 6.On the meeting, get your materials and let him know what are you doing and how you can help him - than close the sale. That's all |
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8th Feb 2012, 08:51 PM | #11 |
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I mainly use email and sometimes have some great success and sometimes I don't. I have sent out 20 emails and landed 2 clients. But then I might send out 50 and not get a response. Keep it short and to the point. I use a mobile emulator (find it in my sig) that they can actually try out with a live site. It's impressive. I also keep an excel spreadsheet. I don't want to keep emailing the same client over and over. Like others said it's a numbers game. I think I'm going to hit the streets next week just to get away from the computer for a bit! |
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8th Feb 2012, 09:58 PM | #12 |
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are you expecting to convert or close solely off email? I would seriously like to see those results Here are your Unknowns? He or she who opens the emails are they even a decision maker that person could be an admin who takes appts |
8th Feb 2012, 10:03 PM | #13 |
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I send out video emails to dentists and attorneys. I show them what their current site (iphone tester) looks like and also what the mock-up (Duda mobile) site looks like. It's about 1:20 video. I try to send out 10/day as it takes time. I recently signed up a big personal injury attorney (from a video email) in town for a mobile site, citations and a press release. We are in the works on putting together a video/lead generation/nurturing program together for him. He totally trusts me and is (somewhat) in the process of letting me take over all his digital marketing. So does email work? Yea, it does. I had no luck with just email so I added video to it. I've got a ton of leads from it as well and they are being "nurtured" |
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8th Feb 2012, 10:48 PM | #14 | |
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It's going to depend on so many different factors that no one is going to be able to give you a viable answer. I am not trying to be difficult, but without having seen the emails you are sending, the geographic area, what the competition is, among other factors...its going to be very difficult to quote viable numbers. | |
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9th Feb 2012, 07:58 AM | #15 |
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9th Feb 2012, 08:57 AM | #16 |
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When I first started building mobile websites to small businesses, I started with sending emails and I was able to close some deals, that's why I want to say a couple things regarding your question. Firstly, closing a sale with email is a lot more difficult than other methods. There are many factors that affect your conversion rate and you should just keep testing different titles, different email copies and different niches. From my own experience and what I heard from some fellow warriors, 1 sale per 50 emails is very rare. In one of my campaigns, I sent more than 1000 emails and got 3 sales. Other warriors, who are expert emailers, might have different conversion ratios but you shouldn't expect high conversions with email. You can get some more emailing ideas on one of my previous posts here. |
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9th Feb 2012, 11:35 AM | #17 |
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I completely agree with Neil Yener in that the conversion rate totally depends on how hard hitting your email is. If you have managed to convince your reader about the benefits he will accrue from your service, you will be able to get a sale with lesser emails, although 50 emails is usually not enough !
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9th Feb 2012, 07:06 PM | #18 | |
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9th Feb 2012, 09:32 PM | #19 |
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There is no specific number. If you are going to do your prospecting via email, send out as many as you can, as often as you can. Or outsource this process. Like someone else mentioned above, do Not make boasting how great you are etc the focus of your email. Instead focus on educating how having a mobile website can benefit the business owner by helping new customers find them etc. And why not offer to set up a free demo to entice the business owner to respond? |
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10th Feb 2012, 11:57 AM | #20 | ||
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Two "different" warriors with the exact same post. And terrible advice. As said before, it is about your copy. First, the prospects you are targeting. Are you qualifying them? Then personalizing them? Or just using a scraper and sending a mass mailing to everyone. Then, you have to test different subject lines to find the ones that have the best open rate. Then, you have to test the copy in the email, to see which performs the best. Which one(s) will get the action required. Do they then contact you to learn more about your service, or do they just buy? How many steps are in the buying process? There are several variables to consider. Like said already, one person can convert 1:20 vs. another takes 1:250 | ||
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10th Feb 2012, 12:04 PM | #21 |
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Why Are you spending your time sending out emails which is probably the hardest way to sell mobile websites. We have customers ringing us every day to get mobile websites and the only emails I send are the invoices and confirmation of what they want. It always amazes me that people who try and sell stuff online don't use their own products. Aren't you telling your customers that they will get more customers using your products so why don't you use similar strategies? Just saying QUE PS: Come and listen on my Free Seminar tomorrow 7 pm EST Free Seminar on Mobile Marketing |
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11th Feb 2012, 07:01 PM | #22 |
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I currently am running an email campaign,I have not received no responses. I am using Dennis Bayne 'Pushbutton emailer'it works great but too many bounced emails out in cyberspace. The leads were purchased from Oppseekers.com I purchased 120,000 leads,not one signup has come from sending out any of these emailer leads,not even an opt-in or conversion. I will not be doing any email marketing after this batting average of zero opt-in and conversion rate,email marketing sucks cause I made no bucks...... |
11th Feb 2012, 07:37 PM | #23 |
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I just wanted to put my 2 cents here. 1) Use "pointfomail.com" to track opens, clicks, how many seconds they read your email etc. 2) Send out in batches for 20-30 targeting one industry at a time, weekly. Customize everything, name of the owner is very important (you can find this on their website, infousa.com, or call them to find out), name of the company, website, compliment them on something on their website. 3) Test with video or with no video. If you go video, you have 2 ways, either shoot video for each, or change the beginning or have 1 general video for that industry. Don't sell anything, just CALL-TO-ACTION for 1 hour free consultation to show them the mistakes they are making online etc. 4) Followup with the same batch as soon as you can. SQUEEZE this small batch like a lemon! Use pointofmail data. If they did not open it, change the subject, reshoot. If they opened but didn't watch the video, shoot them another email. If they did all that and did not call you, CALL THEM! 5) Follow-up again, maybe this time with direct mail. 6) ONLY If you feel you have exhausted this small batch, start over with a new list. I don't think it's a numbers game - it's about reaching the decision maker (make sure of that!), being persistent that you want the DECISION MAKER to hear your message, and show them you care by customizing your message. It only becomes a numbers game, when you don't do these things, because you are lazy or just can't afford to invest in this venture. Also, make sure they need customers at the first place. You will be surprised how many business owners there don't want more customers, they just want to be comfortable and they are. So target people who are doing advertisement already. |
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12th Feb 2012, 03:51 AM | #24 |
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Hi Mott, In sales, like in many other things in life: Success is a numbers game. You need to run tests with yourself and see how many “cold emails” you need to send out before getting a response- and how many responses lead to an actual sale. From the experience of our marketing managers: Emails are the wrong way to go. Although this is an “online business” and what you are selling is “virtual”– the contact with your clients should not be “virtual”. Most of the people you are contacting are probably deleting your emails or just forget to contact you back- the best thing you can do to start basing any sort of business contact with them is CALL. Call them, speak with them, see what they are looking for and get to know your target audience a bit better. This way- even if you don’t “close” all the deals- you at least made some progress in networking and know more people. This will benefit you a lot in any business. Good luck! |
12th Feb 2012, 04:42 AM | #25 |
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I agree there's no set number and like any sales methods part of it is a numbers game, but there are ways to vastly increase your effectiveness. If you target correctly, you will get people opening up your emails, but the problem is, will they respond? To get them to respond, it's all about your approach. You can't come off as salesly or even quote a price in your first email. You have to make them want what you have in a really clever way, and it really needs to be a soft approach. Tell them who you are, don't hide anything in that area, but don't give them all the details. You can pique their interest and that should get them calling you as they really want to find out more once you pique their interest. It's an art and it can be difficult, but look for an approach where it really looks you are doing them a favor and giving them something they already want. |
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12th Feb 2012, 04:48 AM | #26 | |
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12th Feb 2012, 12:27 PM | #28 |
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| 7 is the magic number in the email marking realm. Of course make them all sequential and not the same email each time. Start with info then gear up with hard sales toward the end. Do a video demo of how it works - so they can "see" it and get it. And always call to follow up! Not all clients are created equal. Some need more convincing and education of why this will bring them more $$$. |
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13th Feb 2012, 02:47 AM | #29 | |
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Some sends out at least 100 mails per day. But for me, if you know your market and you were able to establish your niche, 50 would be just fine. Mary | |
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13th Feb 2012, 04:34 AM | #30 | |
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There is no magic number people and don't let anyone tell you otherwise. Do your research and send as many as you can whilst maintaining quality. | |
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13th Feb 2012, 10:07 AM | #31 |
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Hi Quentin, I recently saw your response in the above thread and I wanted to ask you how clients (wanting mobile sites) were finding you. I have sent out numerous e-mails to prospective clients, but I'd love to find people who wanted my services, instead of trying to convince someone of why they should purchase a mobile site. If you respond to this message, please keep in mind that I can't PM you (my post amount is too low). However, if you PM your e-mail address, I can respond via e-mail. Thanks |
13th Feb 2012, 11:36 AM | #32 | |
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It's great to see someone with this pov about small targeted batches worked meticulously before moving on. Business owners get bombarded with emails daily and sometimes may just need to see perhaps that you are a legitimate source first before responding to your first email. | |
15th Feb 2012, 07:39 AM | #33 | |
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15th Feb 2012, 07:15 PM | #34 |
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Just an update with the video emails. I just mocked up 10 sites in an hour. They look pretty darn impressive! I have mockups down to a science. Emails will be sent tomorrow plus I'll mock up another ten maybe more. I'll let you know how it goes.
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15th Feb 2012, 08:27 PM | #35 |
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I've heard this question a lot and will reiterate what some other Warriors have said....it's all about the follow up and there is no magic number. Personally, I use more than a simple e-mail (even if it is a video) to reach out to businesses....there so many avenues now to reach out, why not take advantage? For Example: Send them an e-mail Send message through their website Call them (yes, pick up the phone) Contact through LinkedIn Contact through Facebook Contact through Twitter Direct Mail If applicable, stop by their place of business The trick is finding the right blend of what works for each niche and the responsiveness of your message - it's a fun game to play especially once you figure out what works! =) |
16th Feb 2012, 02:32 AM | #37 |
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It really depends on the type of client your reaching out to. Sometime going email alone is not the best way to communicate with a client. Try reaching out through multiple channels to find that preferred mode of communication that the client likes. Maybe he just wants to see how far your willing to go.
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16th Feb 2012, 02:43 AM | #38 |
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This is one thread that has definately taught me something about email marketing. Should be developing one soonest and the information from fellow warriors is definately one that I should put into account.
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16th Feb 2012, 03:31 AM | #39 |
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Email marketing is a number game. You have to ensure that you the email you obtain is the dentist personal email and not the general email which will be access by the staffs only. Email marketing will not work wonder unless they are the one who subscribe to your opt in list otherwise they will not take interest to read but will consider it as spam. You can try using ezine marketing targeting dentist or other professional to avoid spamming. Hope this useful for you. Happy marketing |
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16th Feb 2012, 12:02 PM | #40 | |
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Send an email and let them know expect your call about you can give them "this benefit" Or hit them on FB and let them know to you are sending a mailer about how you "helped someone just like them do XYZ" Hit them thru multiple channels and multiple times. I make a list of my 100 dream prospects and work that list till I try 12 contacts with each and at least ten follow-ups with each. If I can tick all those boxes THEN and only then I at least can say I tried. Jay P.S. don't give up! | |
16th Feb 2012, 03:38 PM | #41 | |
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Just an update on how my video emails went. They actually didn't go anywhere. I guess I didn't realize how much setup I needed for them (shooting, editing, uploading, ect..) so basically just finished up. I don't want to send them now so will send the emails out first thing tomorrow morning. I have mock ups and shooting the videos down to about 10 in under 2 hrs. Sending the emails is easy so figure it will be about a 3hr/day process. Will post results. | |
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16th Feb 2012, 07:47 PM | #42 | |
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That's why you need to know your "target market" If you know them, you'll know how many and how frequent you will be sending out. The numbers of responses will depend on this. Cheers! Mary | |
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17th Feb 2012, 06:32 AM | #43 |
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Hello, Great work... |
17th Feb 2012, 09:22 AM | #44 | |
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What do they want? Things like QR Codes so I simply created a site around QR Codes in my area. I get calls every day from people wanting QR Codes then I ask are you directing them to a mobile site because if not don't waste your time and money as people wont use your site because they will have to zoom and scroll. Business directories so I can contact them as a person who used my service of listing their business. Niche sites targeting different various industries like wine making manufacturers etc Just to name a few ideas. If you take all the time you send emails and build sites you should do well plus I get clients all over the world Quentin | |
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17th Feb 2012, 10:38 AM | #45 | |
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I just sent out 10 video emails and tracked it with pointofmail (cool service, signed up for the free trial). I also made a spreadsheet with what I'm doing. I followed up 6 with an message on Twitter or Facebook. I'd like to see how many times I have to reach out to hear something. Just testing this on Dentists for now. Will keep you updated of my results. In pointofmail I can see that a few were opened and they clicked on the video. I'll be sending out more next week. | |
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17th Feb 2012, 01:59 PM | #46 |
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its completely based on your presentation how you impress the client. if client likes your quote , the deal can be closed in single meeting.
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17th Feb 2012, 11:17 PM | #47 |
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Another important thing with mobile websites is include a QR Code with tracking as this has helped us close a lot more deals over our competition. Quentin |
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18th Feb 2012, 04:08 PM | #48 | |
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Video email update: 50% open rate and they all watched the video. I will contact 48hrs from when I first sent them (while it's still in their mind). Even if this doesn't work if you're using email marketing as contacting prospects, you need to track your emails! I think I found a great free tool that I'll be posting here. | |
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18th Feb 2012, 06:41 PM | #49 | |
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18th Feb 2012, 09:35 PM | #50 |
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100 emails should be enough to see some results, provided that you come across as professional, convincing and priced reasonably.
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