How many emails should I send to get a client?

1) I wouldn't send an email saying how great you are... I'd send one telling them about what you can do for them.

2) If you want to know how many emails to send, decide how much money you want to make.

If you want to make NO money , send 1 email to 1 dentist.

If you want to make a LITTLE money send 1 email to a few dozen dentists.

If you want to make SOME money send 1 email to a couple hundred dentists.

... But if you want to make a LOT of money ... Email as many dentists as you can and mail them many times. It's all about the follow up.

Rather interesting. I think the number of emails do not count much. Even a single mail will do if your product is good or trustworthy.

I've gotten several dentist clients from cold calling, networking, and through email marketing.

Just put in quality work + stay consistent + good offer and you should have no issues generating leads via email.

I generate a steady flow of leads via email marketing because I write a very targeted email and put in real effort on each email sent out.

I have my VA do research on each prospective client, so each email we send out is customized and personal.. Oh and make sure to...TEST, TEST, TEST! Test out different copy!

Best of luck,
Ahmad

i personally haven't had success with emails or cold calling, maybe i did things wrong or something.
i am the shyest person alive, but i was in tough spot so i had to suck it up and go out there.
i walked around for 1 hr trying to talk to business owners, and i sold 2 websites for 297 each with $50 for hosting.

anyways, i think is easier to go out there step out of your comfort zone and just do it!
it worked for me.

Mott,
Hey I know you had tongue in cheek when you asked the question. Something I would consider would be to go after New Castle Dentist.com on Google for top 3 ranking. Let's assume you live in New Castle. After a few weeks you could rank reasonably well for that keyword then I would contact all the Dentist and ask them which one of them wanted the traffic I had coming to this site. I bet someone will want it really quickly. The other thing would be to work out a deep discounted deal with one of the dentist and then after he is pleased then use him as a referral for other business, that works as well.

I tried this but with Fan pages and works. What I did:

1. Prepare a portfolio with websites you already made or you can make and print it(make sure it looks nice)
2. Make a presentation with case studies about how mobile enabled websites will bring more clients to your target
3. Have some templates ready, let him choose what he likes(or what he wants to change), this will increase your success significantly
4.Once you have your material ready, make a research and get phone numbers/emails of your nearby prospects
5. If you are shy, try sending emails, but the success rate is lower, the email needs to be personal(include location, his name, business name, make a compliment, etc) and catchy.

On the phone you need to try and get an appointment with him as fast as possible, don't sell over the phone...just focus on getting the appointment. Just make him curious and ask for the meeting to show him "the thing".

6.On the meeting, get your materials and let him know what are you doing and how you can help him - than close the sale.

That's all

I mainly use email and sometimes have some great success and sometimes I don't. I have sent out 20 emails and landed 2 clients. But then I might send out 50 and not get a response.

Keep it short and to the point. I use a mobile emulator (find it in my sig) that they can actually try out with a live site. It's impressive.

I also keep an excel spreadsheet. I don't want to keep emailing the same client over and over.

Like others said it's a numbers game. I think I'm going to hit the streets next week just to get away from the computer for a bit!

are you expecting to convert or close solely off email? I would seriously like to see those results

Here are your Unknowns?
He or she who opens the emails are they even a decision maker that person could be an admin who takes appts

I send out video emails to dentists and attorneys. I show them what their current site (iphone tester) looks like and also what the mock-up (Duda mobile) site looks like. It's about 1:20 video. I try to send out 10/day as it takes time.

I recently signed up a big personal injury attorney (from a video email) in town for a mobile site, citations and a press release. We are in the works on putting together a video/lead generation/nurturing program together for him. He totally trusts me and is (somewhat) in the process of letting me take over all his digital marketing.

So does email work? Yea, it does. I had no luck with just email so I added video to it. I've got a ton of leads from it as well and they are being "nurtured"

Thats like asking "How many licks does it take to get to the center of a Tootsie Roll Pop"! lol

It's going to depend on so many different factors that no one is going to be able to give you a viable answer.

I am not trying to be difficult, but without having seen the emails you are sending, the geographic area, what the competition is, among other factors...its going to be very difficult to quote viable numbers.

When I first started building mobile websites to small businesses, I started with sending emails and I was able to close some deals, that's why I want to say a couple things regarding your question.

Firstly, closing a sale with email is a lot more difficult than other methods. There are many factors that affect your conversion rate and you should just keep testing different titles, different email copies and different niches.

From my own experience and what I heard from some fellow warriors, 1 sale per 50 emails is very rare. In one of my campaigns, I sent more than 1000 emails and got 3 sales. Other warriors, who are expert emailers, might have different conversion ratios but you shouldn't expect high conversions with email.

You can get some more emailing ideas on one of my previous posts here.

I completely agree with Neil Yener in that the conversion rate totally depends on how hard hitting your email is. If you have managed to convince your reader about the benefits he will accrue from your service, you will be able to get a sale with lesser emails, although 50 emails is usually not enough !

There is no specific number. If you are going to do your prospecting via email, send out as many as you can, as often as you can. Or outsource this process.

Like someone else mentioned above, do Not make boasting how great you are etc the focus of your email. Instead focus on educating how having a mobile website can benefit the business owner by helping new customers find them etc.

And why not offer to set up a free demo to entice the business owner to respond?

Why Are you spending your time sending out emails which is probably the hardest way to sell mobile websites.

We have customers ringing us every day to get mobile websites and the only emails I send are the invoices and confirmation of what they want.

It always amazes me that people who try and sell stuff online don't use their own products.

Aren't you telling your customers that they will get more customers using your products so why don't you use similar strategies?

Just saying
QUE

PS: Come and listen on my Free Seminar tomorrow 7 pm EST
Free Seminar on Mobile Marketing

I just wanted to put my 2 cents here.

1) Use "pointfomail.com" to track opens, clicks, how many seconds they read your email etc.
2) Send out in batches for 20-30 targeting one industry at a time, weekly. Customize everything, name of the owner is very important (you can find this on their website, infousa.com, or call them to find out), name of the company, website, compliment them on something on their website.
3) Test with video or with no video. If you go video, you have 2 ways, either shoot video for each, or change the beginning or have 1 general video for that industry. Don't sell anything, just CALL-TO-ACTION for 1 hour free consultation to show them the mistakes they are making online etc.
4) Followup with the same batch as soon as you can. SQUEEZE this small batch like a lemon! Use pointofmail data. If they did not open it, change the subject, reshoot. If they opened but didn't watch the video, shoot them another email. If they did all that and did not call you, CALL THEM!
5) Follow-up again, maybe this time with direct mail.
6) ONLY If you feel you have exhausted this small batch, start over with a new list.

I don't think it's a numbers game - it's about reaching the decision maker (make sure of that!), being persistent that you want the DECISION MAKER to hear your message, and show them you care by customizing your message. It only becomes a numbers game, when you don't do these things, because you are lazy or just can't afford to invest in this venture.

Also, make sure they need customers at the first place. You will be surprised how many business owners there don't want more customers, they just want to be comfortable and they are. So target people who are doing advertisement already.

Hi Mott,

In sales, like in many other things in life: Success is a numbers game.
You need to run tests with yourself and see how many "cold emails" you need to send out before getting a response- and how many responses lead to an actual sale.

From the experience of our marketing managers: Emails are the wrong way to go. Although this is an "online business" and what you are selling is "virtual"- the contact with your clients should not be "virtual".

Most of the people you are contacting are probably deleting your emails or just forget to contact you back- the best thing you can do to start basing any sort of business contact with them is CALL.

Call them, speak with them, see what they are looking for and get to know your target audience a bit better. This way- even if you don't "close" all the deals- you at least made some progress in networking and know more people. This will benefit you a lot in any business.

Good luck!

I agree there's no set number and like any sales methods part of it is a numbers game, but there are ways to vastly increase your effectiveness.

If you target correctly, you will get people opening up your emails, but the problem is, will they respond?

To get them to respond, it's all about your approach. You can't come off as salesly or even quote a price in your first email. You have to make them want what you have in a really clever way, and it really needs to be a soft approach. Tell them who you are, don't hide anything in that area, but don't give them all the details. You can pique their interest and that should get them calling you as they really want to find out more once you pique their interest. It's an art and it can be difficult, but look for an approach where it really looks you are doing them a favor and giving them something they already want.

7 is the magic number in the email marking realm. Of course make them all sequential and not the same email each time. Start with info then gear up with hard sales toward the end.

Do a video demo of how it works - so they can "see" it and get it.

And always call to follow up! Not all clients are created equal. Some need more convincing and education of why this will bring them more $$$.

=================
Some sends out at least 100 mails per day. But for me, if you know your market and you were able to establish your niche, 50 would be just fine.

Mary

Hi Quentin,

I recently saw your response in the above thread and I wanted to ask you how clients (wanting mobile sites) were finding you.

I have sent out numerous e-mails to prospective clients, but I'd love to find people who wanted my services, instead of trying to convince someone of why they should purchase a mobile site.

If you respond to this message, please keep in mind that I can't PM you (my post amount is too low). However, if you PM your e-mail address, I can respond via e-mail.

Thanks

Just an update with the video emails. I just mocked up 10 sites in an hour. They look pretty darn impressive! I have mockups down to a science. Emails will be sent tomorrow plus I'll mock up another ten maybe more. I'll let you know how it goes.

I've heard this question a lot and will reiterate what some other Warriors have said....it's all about the follow up and there is no magic number.

Personally, I use more than a simple e-mail (even if it is a video) to reach out to businesses....there so many avenues now to reach out, why not take advantage?

For Example:
Send them an e-mail
Send message through their website
Call them (yes, pick up the phone)
Contact through LinkedIn
Contact through Facebook
Contact through Twitter
Direct Mail
If applicable, stop by their place of business

The trick is finding the right blend of what works for each niche and the responsiveness of your message - it's a fun game to play especially once you figure out what works! =)

It really depends on the type of client your reaching out to. Sometime going email alone is not the best way to communicate with a client. Try reaching out through multiple channels to find that preferred mode of communication that the client likes. Maybe he just wants to see how far your willing to go.

This is one thread that has definately taught me something about email marketing. Should be developing one soonest and the information from fellow warriors is definately one that I should put into account.

Email marketing is a number game. You have to ensure that you the email you obtain is the dentist personal email and not the general email which will be access by the staffs only. Email marketing will not work wonder unless they are the one who subscribe to your opt in list otherwise they will not take interest to read but will consider it as spam.
You can try using ezine marketing targeting dentist or other professional to avoid spamming. Hope this useful for you. Happy marketing

Hello,

Great work...

its completely based on your presentation how you impress the client. if client likes your quote , the deal can be closed in single meeting.

Another important thing with mobile websites is include a QR Code with tracking as this has helped us close a lot more deals over our competition.

Quentin

100 emails should be enough to see some results, provided that you come across as professional, convincing and priced reasonably.

It obviously depends on your offer. Pretty important to test... however when I do email... I generally send out about 500 emails (all come off as personalized, but really arent) and I get about 5-10 leads from it.

Thanks Will. I will do that in other emails but for some reason didn't think about embedding it with my videos! Oh well. I'm still working on the emails I sent out. They keep opening the emails and watching the videos but still no replies. Am going to reach out again tomorrow.

Email tracking is huge. For anyone sending out emails make sure you use a tracking tool. I think I found a good free one that I'll post. Want to try it first.

There's no magic number. It all depends on how well you can offer a relevant product/service to a targeted market.

I am trying to start my mobile marketing campaign, I need advice on how often you pursue a client. For example if I go visit them today, how long should I wait to follow-up. Please help me out?

Pay close attention to what Quentin is saying... he is really pinpointing it.
...and I'd like to add: "Profit is a reward for satisfying the desire of someone else."
People are motivated, but by what? Actually - most people find e-mails annoying, and we hate being on lists because we "know" what we will receive. Focus on your product site, as Quentin says, and you'll experience that over time your cutomers will beg you to help them. As a QR-code site for instance. Get it ranked. My personal experience is that a simple QR generator site gives me leads to follow up with almost every day. (tiny site).

Sofus

When you put in your letter how great you are, they'd get the impression that you're too proud or boastful. So, you might want to avoid that. Explain and share to them what you have done, what you can do for them.

The thing with being too confident is that it could lead to disappointment from your clients. In the end, delivery is what they want to see. How you deliver your job and yourself and an accomplishment. If, somehow, they are not satisfied, it defeats the purpose of you trying to impress them too much.

Since you're directly asking how many emails it will take, then the right answer for that is its not about the number of emails, 1 mail can work the magic on one, maybe more clients. It sums up to different emails for meeting different needs.
But any client satisfied with what you're offering can be tempted to try...

I would suggest you send as many emails as you can but take care of few things:
1.Make a customized email for every potential costumer.
2.Think as a costumer while drafting a email.
3.Commit only what you can deliver.
4.The tone of the email should be interactive.
5.Follow up every email.
6.Change the wordings if sending again to the same costumer.
7.Supplement your strategy with other marketing tools.

I hope this will help and you may get a response from your first five emails.