Do you really Think Mobile Marketing is the best Next "Big Thing"??

179 replies
You bet it will be.
Mobile Marketing is the future, people don't use PC Desktops anymore.

I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

Jaime (El Tigre)
#big thing #marketing #mobile #mobile marketing #smartphones
  • Profile picture of the author xlfutur1
    I think mobile will eventually be the norm, but speeds are still not what a desktop PC can deliver. I have 3G on my android and the speed gets a little annoying most of the time. Kind of like where internet on a desktop was in 1999 with dialup. Couple more years though and I could see most everyone doing most of their surfing on their mobile devices.

    Selling mobile sites also seems to be as tough as selling regular websites in the 1990s. Many business owners don't really see a need to have one. A business wouldn't think about not having a normal website today, but they rarely think of a mobile site. That will change over the next few years. We on the WF are always ahead of the curve!
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    • Profile picture of the author HypeText
      Originally Posted by xlfutur1 View Post

      I think mobile will eventually be the norm, but speeds are still not what a desktop PC can deliver. I have 3G on my android and the speed gets a little annoying most of the time. Kind of like where internet on a desktop was in 1999 with dialup. Couple more years though and I could see most everyone doing most of their surfing on their mobile devices.

      Selling mobile sites also seems to be as tough as selling regular websites in the 1990s. Many business owners don't really see a need to have one. A business wouldn't think about not having a normal website today, but they rarely think of a mobile site. That will change over the next few years. We on the WF are always ahead of the curve!
      Keep in mind the number of people accessing the internet via a mobile device will outnumber the number of people doing so via Desktop by 2014...

      Also, 4G exceeds the speed of DSL and 3G is soon going by the wayside.

      As with any other technology, there will always be early adopters and there will be those who have to play catch up down the road.
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      • Profile picture of the author mobiussilver
        Originally Posted by HypeText View Post

        Keep in mind the number of people accessing the internet via a mobile device will outnumber the number of people doing so via Desktop by 2014...

        Also, 4G exceeds the speed of DSL and 3G is soon going by the wayside.

        As with any other technology, there will always be early adopters and there will be those who have to play catch up down the road.
        Is this sign that mobile apps for mobile marketing will be kick up?
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    • Profile picture of the author SirThomas
      Originally Posted by xlfutur1 View Post

      Selling mobile sites also seems to be as tough as selling regular websites in the 1990s. Many business owners don't really see a need to have one.
      It's because, if they don't get any business through their regular site, why would it change with a mobile site? It seems useless to them.


      Thomas
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  • Profile picture of the author 4webmaster
    Well, this is nothing new, you can read here all over with similar questions/answer.

    Summary:
    Next Big Thing: Yes
    When: Now and better in years to come.
    Desktop Pcs: No, they still use it in office & home.
    Mobile: Out of office, home.
    Worldwide: No, some countries doesn't use wireless internet yet.
    Statewide (US, UK...): Yes, most have it.

    Hope it help
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  • Profile picture of the author belleinc
    I can tell you from personal experience, businesses who have a budget for advertising have no problems being right in the thick of the "what's happening now." I get that most still don't feel the need to have a mobile site, but once you show them the numbers of where they are leaving money on the table it becomes a no brainer. I don't go after franchised million dollar businesses, but I don't try and sell mobile services to a business barely making ends meet either.

    Mobile has never been a real hard sell for me, I believe it will only get easier!
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    • Profile picture of the author Janitro
      Originally Posted by belleinc View Post

      I can tell you from personal experience, businesses who have a budget for advertising have no problems being right in the thick of the "what's happening now." I get that most still don't feel the need to have a mobile site, but once you show them the numbers of where they are leaving money on the table it becomes a no brainer. I don't go after franchised million dollar businesses, but I don't try and sell mobile services to a business barely making ends meet either.

      Mobile has never been a real hard sell for me, I believe it will only get easier!
      That's right. I think that, as the consumer base of smartphones and tables goes up, businesses will see the opportunities they are missing... On the other hand, there are many marketing tools available that are free (google maps, etc).
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    • Profile picture of the author isoaudit
      Really nice think
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  • Profile picture of the author anpharmd09
    Absolutely. The tough part is just that many businesses, especially the smaller mom and pop types still don't see or understand the value of mobile services because it is so uncommon. But that's where we come in as offline consultants It will definitely become much more common within the next 1-2 years I'd say to the point where it will almost be the norm.
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  • Profile picture of the author ace666
    Mobile coverage is growing at breakneck speed, my friend works for erricson & they are massively busy building the networks to cope with demand. However even my friend says we are still a couple years away from getting the speeds we get from our pcs
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  • Profile picture of the author nickhumph
    I feel proud to be apart of a network of early adopters!!
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  • Profile picture of the author KyleGolemMedia
    Mobile is absolutely the next big thing. As many are saying, the market is growing every day with millions of phones being sold consistently. I don't see any other market opening up the way mobile is/will.

    Kyle
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    • Profile picture of the author adfinikin
      I agree with you on this, mobile demand will continue to grow especially when the networks can provide a better network coverage and faster speeds. It won't be long before we are already there and moving onto the next stage.
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    • Profile picture of the author hbsjcd3
      Originally Posted by KyleGolemMedia View Post

      Mobile is absolutely the next big thing. As many are saying, the market is growing every day with millions of phones being sold consistently. I don't see any other market opening up the way mobile is/will.

      Kyle
      All you need to know is that there are over 1 billion smartphones in circulation worldwide and that number is expected to reach 3 billion in 2015, according to "Digital Age"
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  • Profile picture of the author KingMedia
    It's already going in that direction. The more smartphones that sell, the more opportunity for sales. All my websites are mobile optimized with QR codes. If you can make it fast and easy for them to take an action (buy, opt-in, click ad, etc) the better the conversion as mobile folks browsing have a shorter attention span...
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  • Profile picture of the author sizzlemediauk
    Obviously! And it has the reason as there was with the internet. We all know that why internet has became the most considerable place for marketing and in that the social networks. The only reason is the connect at one place and so it is the biggest market place, similarly mobile is next communicative place you can say where fast communication takes place within no time. Selling products and services through this by calling, messaging and other mediums will get directly to the user and so chances accordingly increases of bagging them.
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  • Profile picture of the author Meyowza
    Lets not forget Tablet Devices. In my honest opinion, I dont think people will really surf the net on their cell phones. I think cell phones will be used for instant info gratification. Cell phone users will use limited but specific apps that are connected to the net to satisfy their current interest. Using apps like facebook, yelp, foursquare, twitter and apps that give them instant info like weather, movie times or Q&A like wiki.

    I think the real surfing will be done on Desktops, Laptops and Tablets. Desktops will slowly die off, but as battery tech improve, I believe light weight, powerful cloud based and long lasting battery laptops will dominate the "Surfing the Net" Market. I still believe by 2015 more people have access to the net on smartphones than people on laptops, but I believe more of the time spent "surfing" will be done on the laptops mentioned above.

    Let not forget that the new breed of laptops are going to be considered more mobile than ever before. For example, Im down stairs in the lobby and the internet is down. So Im now on my 3G connection on my chromebook and I can stay down here for 7 more hours and not worry about battery life. I consider that pretty mobile.

    what say you?
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    • Profile picture of the author Jasmin27
      I think you are absolutely right. Most mobile phone screens are too small to do much except quick searches and updates. Tablets and laptops however are increasingly popular and it is they which will replace PCs for sheer convenience.
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  • Profile picture of the author Meyowza
    A good idea, but already taken. It can be done with a derivative tech of NFC (Near Field Communication), but I believe their is a company using this idea with audio. Their are sounds the human ear can't hear but your cell phone can. Imagine walking by a clothing store and the sound emitted from that store activate the "always on" earing app you installed. Your phone vibrates and dings letting you know there is a 20% deal going on in that store. You go in and check it out. You pick up an item and head to the dressing room. While in the dressing room and other sound is emitted and your phone picks it up and letting you know that if you purchase this item in the next 10 minutes you will receive another 10% off (Countdown starts on your app...you see [9mins 57sec]...dang dang dang, buy buy buy.

    End Imagination Here
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  • Profile picture of the author vic alexander
    Thanks for this. I think tablet will work better than mobile.
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    Vic Alexander

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    • Profile picture of the author NitalJoshi
      Originally Posted by vic alexander View Post

      Thanks for this. I think tablet will work better than mobile.
      i personal don't thing tablet are better options because not every one have tablet in their hand but smart phone -- Yes
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  • Profile picture of the author NewParadigm
    Aren't many asian countries more mature in mobile than we are? Any trends that are popular there that we could adopt here?

    With the bigger screen droids, mobile phones aren't too bad for surfing/net stuff. The new galaxy note looks interesting w/ even larger screen 5.3 in? and a stylus, what's old is new! I like the old idea of stylus w/ annotating and intuitive easy changes rather than hitting keys or pads to move a cursor. Old fashioned hand writing input is still pretty dang good, capturing notes on the fly etc...

    A game changer for mobile would also be the embedded pico projector creating a large screen as well. Not sure how far off they are but lots of goodies that will make mobile even more robust and handy.

    I personally can't believe Apple hasnt rolled out a larger screen iphone yet. After a droid, I'd never go back to such a small screen. I know Steve Jobs was insistent on keeping the size for one hand operation, but I bet he'd reconsider that now.

    The voice input is getting phenomenal too. That makes mobile ease of use and data input HUGE. By making input much easier. My droid voice input and voice to text works incredibly well. I just press the 'mic' button and speak away for emails/texts etc...no typing hardly anymore.

    I do not get the tablet craze. I have one and its ok for light reading but for any typing, it sucks. Mine sits at home unused in lieu of laptop. I'd use the tablet if traveling etc...Plus it's much more efficient navigating using a smaller laptop touchpad than it is swiping across a whole tablet screen. I'll be getting one of the new thin ultra books that are full function laptops that folds over into a tablet w/ a touch screen. I think that's the best of both worlds. Why get a tablet, then buy a bluetooth keyboard, for about the same price you get a full function ultrabook/tab convertible.

    NFC and mobile payments etc... will only make the mobile more integral in our daily lives. I think we've only scratched the surface in mobile and there will be tons of opportunities new mobile biz ideas.

    The mobile video chat opens up a whole new world. Qik and Ustream could spawn all kinds of biz opps. I was thinking of have remote golf pro coaching real time while you are on the course. Your buddy live streams your golf shot from the course to a remote coach and the coach gives you pointers via your bluetooth headset. A golf pro could be coaching a few players at a time $$$$

    How bout how to fix something? your live mobile vid stream gives the remote pro the eyes and ears to tell you what to do, real time.
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  • Profile picture of the author mariashern1
    For me at this moment mobile marketing is one of the best platform all advertisers, especially small local businesses would do well not to ignore, and it is the next big thing; but whether it can be as big a next thing as we believe it will be lies with the decisions of consumers.

    Thanks
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  • Profile picture of the author 4webmaster
    Here is a great article on Mobile QRCODES:

    How to Crack the QR Code for Mobile Marketing

    How to Crack the QR Code for Mobile Marketing | Entrepreneur.com
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  • Profile picture of the author queen bee
    Mobile marketing has come up in a very big way in the recent years.
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    • Profile picture of the author codybrown
      Mobile is definitely the next big thing!

      It has already opened up so many avenues and possibilities for marketers alone and I believe it is just the beginning!

      Personally I can't wait to see what else is coming for mobile!

      -Cody
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  • Profile picture of the author MarimediaLtd
    Hi El Tigre!

    We think you are right, but not because "PC is dead", online marketing is still going strong and we don't see it despairing as long as WEB is a part of our lives (which we think can stay solid for a long time).

    Right now, mobile marketing seems huge mainly because it's so new and has everybody talking we see more and more companies entering the market and forecast 2012 to be a boom for the mobile industry(rather than actually taking part) Seems like everybody are talking about it and taking a part of it. We also started a new mobile network ourselves and last year and it's very profitable and we are seeing a significant increase of players which is growing month by month.

    There are speculations of when mobile will take over the web advertising. The bottomline is that this is all about performance, it is 100% measurable. As we saw in end of year studies that companies are moving the majority of their marketing budgets to online rather than print, we believe we can expect to see this in mobile as well. To say that mobile will take over web, we can't see this happening anytime soon.
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  • Profile picture of the author stranger11
    Its pretty hard to predict what the next big thing will be, but I think the general trend, especially with younger generations in tune with new technology, is headed in that direction. But there are always those who have other preferences. For example, people still subscribe to print magazines and things like that.
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  • Profile picture of the author Jodik
    Oh yes - this is like ebay - who would buy anything online ever (circa 1995!!) People will definitely buy from their phones because their phones are always with them. I am so excited about this.
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  • Profile picture of the author Mary Wilhite
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    =================

    Absolutely, Mobile Marketing is the thing you could ever think of in doing your business....

    Mary
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    • Profile picture of the author WillR
      Originally Posted by Mary Wilhite View Post

      =================

      Absolutely, Mobile Marketing is the thing you could ever think of in doing your business....

      Mary
      Huh?? :rolleyes:
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      • Profile picture of the author jhuman
        @ Meyowza - true, it's like Groupon in real-time.

        I think the "mobile revolution" started many years ago and the thing about the "next big thing" is the hype that is associated with it which could be an illusion or a goldmine. As Warren Buffet says, "buy the fear" "sell the greed" or something like that.

        I'm interested in working on NFC technology and a mobile advertising exchange. Anyone else out there interested in exploring this further?
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  • Profile picture of the author JesseRadford
    You know it's a big and ever growing market when my mother in law now has a smart phone and is thinking of getting a website built for mobile devices!
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  • Profile picture of the author queen bee
    True Jesse :-) My grandmother got a smartphone a couple of days back and she has a strong opinion about what and how mobile sites should be like :-)
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  • Profile picture of the author craighwatson
    A business wouldn't think about not having a normal website today, but they rarely think of a mobile site.
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  • Profile picture of the author WaynesWorld
    Yes! I like the comments of its like Groupon but in real time. Mobile marketing has been very successful for a lot of companies! It will continue to grow. Everyone should consider adding other channels of marketing to their strategies as well. Think of a platform that offers email and mobile at the same time! PERFECT!
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  • Profile picture of the author Fernando Veloso
    Mobile, as in phone? No way people will trade a 14" to watch videos, or discuss in a web forum to a 5" phone.

    If the question is - will we see more people using their phones to surf the web - while away from a bigger monitor? Damn right they will. But you can ask anyone using a smart phone if they're willing to JUST use it to surf the web...

    Not.
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author Benjam1n
    I provide mobile marketing solutions and, for what it's worth, here is what I think:

    The potential for SMS Marketing is huge if local businesses implement an effective and well thought out campaign. It could well be the only advertising they need to invest in.

    However, I think it's a different story for mobile websites. After you've got past all the hype (espcially in this forum, which is no bad thing) many people find it's not as big as you originally anticipated, especially viewing all these fantastic ideas that people have. The main reason is because a mobile website on its own is absolutely useless for any business.

    That's why those that are just concentrating on selling mobile websites are disappointed because they can't and won't sell any.

    However, a mobile website that is generating activity and brining in new customers is priceless. If you want to be a mobile marketer, you have to become an expert in not just creating mobile websites, but in how to generate traffic and gain profit through them.

    There are countless posts which say "Mobile websites are HUGE for local businesses", but they're not. They're only huge if you can provide solutions by which local people know the business has a mobile website and they are going to use it. How would a small local shoe shop benefit from having a mobile website?? Why would people visit a small local shoe shop website on their phone - that is where the gold lies.

    For example, I created a mobile website (shout out to Willr's WSO, its awesome!) for a succesful local restaurant as a favour because it was my first one and I wanted to see how it works. After about 4 months, I would guess that it has probably had about 4 hits max (I havnt checked). Im not fussed because we havn't worked on promoting it and I did it as a favour for business owner who is happy because he got it for free.

    How are local businesses going to know about your website and how can it make money for your client?? - That is the question you need to know before you approach any business.

    So before getting your hopes of generating $millions of income form selling mobile websites, I would recommend getting creative, coming up with lots of ways in which businesses can promote their mobile website (and why should visitors even bother visiting the site even when they know about it) and putting together a full plan before visting any business. It's exactly the same as a website, a business could spend hundreds of thousands on creating the best website ever made, but if nobody visits it and no business is generated, it's a complete waste of money and you're not going to be getting any referals.

    For the newb's, it is too easy to get blinded by the hype on any subject in this forum, which clouds sensible and logical thinking. Especially when there is no proof behind people's claims, whilst some are very genuine, dont believe everything you read.

    I think mobile marketing COULD be big, but it depends on how creative we get.

    The end.
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  • Profile picture of the author xlfutur1
    4 hits in 4 months? They must not get any traffic to their main website then either. If you have a redirect and have Google analytics going, you'll see the kinds of traffic that the mobile sites get.

    I have a client (restaurant) that gets a consistent 30% of its traffic from mobile devices. Hasn't changed in months. This equates to about 500+ visitors per month to its mobile site. The page that gets the most traffic? The coupon page.

    So if you have a restaurant with a mobile site, be sure you have coupons whereby visitors can show the coupon from their phone. Much better than paper and is very convenient for customers.
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    • Profile picture of the author Benjam1n
      Originally Posted by xlfutur1 View Post

      4 hits in 4 months? They must not get any traffic to their main website then either. If you have a redirect and have Google analytics going, you'll see the kinds of traffic that the mobile sites get.
      I agree, if I was being paid for the mobile site then I would be tracking etc, but I set it up for him as a favour. It might be getting 1000's of hits but I doubt it since people won't suddenly think when they're out "I know, lets have a look at JOES PIZZA on our phone".

      Originally Posted by xlfutur1 View Post

      I have a client (restaurant) that gets a consistent 30% of its traffic from mobile devices. Hasn't changed in months. This equates to about 500+ visitors per month to its mobile site. The page that gets the most traffic? The coupon page.

      So if you have a restaurant with a mobile site, be sure you have coupons whereby visitors can show the coupon from their phone. Much better than paper and is very convenient for customers.
      That is my point exactly, if you're just selling mobile sites, don't expect a lot of business BUT if you're selling mobile sites and you can act as a "consultant", showing businesses how to make the most of them (such as the coupons idea you talk about) , you will get a lot of business and a lot of refferals.

      (All in my opinion of course!)
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      • Profile picture of the author thedealmaker
        Yahoo just announced that it was cutting part of it's workforce.

        That's a real bummer.

        But when asked about the future for Yahoo, they said they would focus on two areas.

        1. Social
        2. MOBILE

        That's how important Mobile is.

        They are setting themselves up to profit.
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  • Profile picture of the author Mary Wilhite
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    ------------------------
    Hi Jamie,

    Definitely...It is the next big thing...Mobile Marketing is not just a fad...its here to stay to make lives easier...businesses to grow bigger...

    Cheers!

    Mary
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  • Profile picture of the author derek.ang
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    • Profile picture of the author Mark Fromm
      Very solid information and discussion on the thread. I really like the talk about being realistic.

      As Benjam1n and xlfutur1 brought up it's crucial to consult or advise those businesses that you are building mobile website for on how to maximize them.

      We run a 30 day free trial for our clients and work with them to produce results. We sell ROI and increased Revenues rather than all the technical stuff that sounds really cool but in the end it's all about the increase in ROI and Revenue. If you increase their ROI and Revenue you'll have a client for life and get referrals from those clients. Our 30 day trial is actually our 30 day closing process and relationship building process.

      I know there's a lot of stuff and WSO's that tell you just do this and you'll make a ton of money. Reality Check...it doesn't happen that way. There's work involved and the most important work you'll do with mobile marketing for your clients is producing results.

      Our tagline is "Mobile Marketing...It's Like Printing Money For Your Business!™" and it's true IF you work with the client to produce great results.
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  • Profile picture of the author DueDiligenceDiva
    Mobile is without question not only the future, but the present. I have been working the mobile arena for some time (ever since the heads-up with a mastermind with Ryan Deiss), and even so, my 11 year old teaches me something new to do with my smart phone on an almost daily basis, lol.

    One of the most impressive indicators to me is the fact that mobile phones have allowed global reach, unlike any previous technology in history. Underdeveloped countries that would never have been able to install wired systems are already connecting via mobile. Just this morning, I connected with a business partner on Facebook, visiting his homeland of Nigeria, and was only able to do so via his smartphone.

    Mobile is the great equalizer. I love it, and learn more from it every day!
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    • Profile picture of the author MoBuzz
      I think a big key in selling mobile marketing is to do research on the prospect and go in with a plan to show them how they can use mobile to make their current advertising more powerful.
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  • Profile picture of the author theodorus13
    I myself, like one of the posters here, work for a global mobile network so I know that are huge developments in mobile networks. Check out this JPMorgan repport:

    http://www.navocate.com/Downloads/In...%20-%20JPM.pdf

    Page 13:
    Mobile data has ramped faster than fixed-line Internet. According to Cisco data, global mobile data traffic grew 2.6x in 2010, nearly tripling for a third year in a row. Moreover, Mobile data traffic (237 PB/month) is already
    over 3x the size of global fixed-line Internet traffic (75 PB/month) in 2000. Despite a much larger base, mobile data growth rates are expected to be similar to the early days of fixed-line data growth going forward. Cisco expects a 92% CAGR for global mobile data traffic from 2010 through 2015 with smartphones (116% CAGR) and Tablets (190% CAGR) outpacing overall mobile data growth. For comparison, Cisco projects fixed-line Internet data increasing 42% during the same period, largely driven by increasing video consumption.

    Also an interesting view has this guy here:

    Communities Dominate Brands: The Big Picture "All the Stats" Total View to Mobile Industry, 2010 Edition

    These numbers will become numbing very fast. So a bit of context. There are 920 million people who own and operate a car on the planet, thus paying for petrol and insurance and car maintenance regularly. There are 950 million people who watch multi-channel TV like cable TV or satellite TV and a vast majority of those pay to do so. There are about 1.15 Billion people with a landline phone account. About 1.2 Billion PC owners pay for an internet access (about half now on broadband). There are about 1.7 Billion households on the planet, so in most cases but not all, those involve rents, mortgages, electricity utility bills etc. But there are 4.6 Billion paid subscriptions to mobile telecoms. You get the picture. Mobile is the giant among lilliputs.
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    • Profile picture of the author trumpador
      Originally Posted by theodorus13 View Post

      I myself, like one of the posters here, work for a global mobile network so I know that are huge developments in mobile networks. Check out this JPMorgan repport:

      http://www.navocate.com/Downloads/In...%20-%20JPM.pdf

      Page 13:
      Mobile data has ramped faster than fixed-line Internet. According to Cisco data, global mobile data traffic grew 2.6x in 2010, nearly tripling
      for a third year in a row. Moreover, Mobile data traffic (237 PB/month) is already
      over 3x the size of global fixed-line Internet traffic (75 PB/month) in 2000. Despite
      a much larger base, mobile data growth rates are expected to be similar to the early
      days of fixed-line data growth going forward. Cisco expects a 92% CAGR for
      global mobile data traffic from 2010 through 2015 with smartphones (116%
      CAGR) and Tablets (190% CAGR) outpacing overall mobile data growth. For
      comparison, Cisco projects fixed-line Internet data increasing 42% during the same
      period, largely driven by increasing video consumption.

      Also and interesting view has this guy here:

      Communities Dominate Brands: The Big Picture "All the Stats" Total View to Mobile Industry, 2010 Edition

      These numbers will become numbing very fast. So a bit of context. There are 920 million people who own and operate a car on the planet, thus paying for petrol and insurance and car maintenance regularly. There are 950 million people who watch multi-channel TV like cable TV or satellite TV and a vast majority of those pay to do so. There are about 1.15 Billion people with a landline phone account. About 1.2 Billion PC owners pay for an internet access (about half now on broadband). There are about 1.7 Billion households on the planet, so in most cases but not all, those involve rents, mortgages, electricity utility bills etc. But there are 4.6 Billion paid subscriptions to mobile telecoms. You get the picture. Mobile is the giant among lilliputs.

      Loved this blog post and it's a great summary. Thanks for Sharing
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  • Profile picture of the author ejunkie
    Mobile phones/smartphones will be one consumer touchpoint that no brands, advertisers & marketers can ignore. In fact, it might become the ultimate touchpoint.

    Yes, i tend to think in terms of marketing it is/will the next big thing.

    However, what marketers are doing currently with it is just the beginning.

    This 'sector' is really something to watch out for.
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  • Profile picture of the author mariashern1
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    How do you know when a new technology reaches a critical mass? Remember when the first flood of iPhone apps started coming down the pike? Even jaded tech veterans acted like kids in a candy store.
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  • Profile picture of the author Cedevita
    They will probably have a great future. But most of countries aren't ready yet for the big jump. I guess in the next 3-4 years things will change a lot
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  • You have to understand that mobile marketing will just become marketing. The way your cable tv service is being delivered is now through IP meaning internet. We are experiencing the tipping point of technology. It sucks for us because we have do all this cross platform marketing. Print, tv internet etc. Soon companies like google will let you set your daily marketing budget and you will get the biggest bang for your buck whether its a text ad in some commonly viewed area for your target market or a youtube video on someones refridgerator. The line between internet marketing and marketing in generally is slowly closing. The limitations to these technologies are closing in fast. Especially because every 18 months, the computing capacity doubles.

    But yes, mobile will be huge over the next few years, especially as GPS targeting becomes more popular.
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  • Profile picture of the author bizadpros
    Being one that consults businesses on mobile marketing, focusing on the main three phases: Mobile websites, SMS Marketing and QR code marketing), Mobile Marketing is indeed going to be the future for small business advertising.

    It is very frustrating to search for a website on a smart phone and see the site is a miniature version of the main website.

    Using a smart phone is just that...being smart and up to date and - here is the thing - easy to navigate and use for websites and apps.
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    • Profile picture of the author rlhurst
      When you're out and about, take a look around at the amount of people who are engaged with their phone. Go to a mall and make it a point to look for those who are viewing their phone...

      side note here... as I'm typing this I have the news on and they just had a story about smart phone use, and how it is expanding quickly!..No joke.

      Now, think about what all those people are viewing and you'll realize the opportunity there for providing mobile friendly material. The need is HUGE.
      The time is NOW to be prepared for the demand that is coming.
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  • Profile picture of the author sbrettoncm
    [DELETED]
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      • Profile picture of the author austarsolar
        It's because, if they did not get any Business through their regular site.
        why would it change with a mobile site?
        It seems useless to them.


        Austar
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      • Profile picture of the author maureenlinks
        Originally Posted by crosshairs View Post

        Google thinks it will be GoMo by Google
        good share,,


        thank for this info
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      • Profile picture of the author TheLocalCoach
        Great thread. As stated here by many, the statistics are undeniable, yet many businesses are slow to adopt. ONE reason, which is even evident by the many solutions mentioned so far in this thread, is the mass confusion that most business owners face... in regards to their marketing options and what they "NEED."

        Do they "need" a mobile website, SMS marketing, mobile App, NFC, Google+ Local, SEO, Rep Management, Facebook, Twitter, Foursquare.... and on and on. Most biz owners know little about any of this, they just want to run their business and get more customers!

        As consultants/marketing advisors, our job is to help the biz owner see through the clutter, and NOT sell them what we want but to find out what, of all of these kinds of technologies and services, will benefit them most, then guide them toward a solution. They need our help.

        If they don't see the benefit, there's no ROI and therefore most likely no sale. Business owners don't want to be on Page 1 of Google..... they want the customers that result from being on Page 1.

        Mobile is exploding, and small business owners are ready for solutions that will bring them more customers, more revenue and more profits.
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        • Profile picture of the author Lee M
          Originally Posted by TheLocalCoach View Post

          Great thread. As stated here by many, the statistics are undeniable, yet many businesses are slow to adopt. ONE reason, which is even evident by the many solutions mentioned so far in this thread, is the mass confusion that most business owners face... in regards to their marketing options and what they "NEED."

          Do they "need" a mobile website, SMS marketing, mobile App, NFC, Google+ Local, SEO, Rep Management, Facebook, Twitter, Foursquare.... and on and on. Most biz owners know little about any of this, they just want to run their business and get more customers!

          As consultants/marketing advisors, our job is to help the biz owner see through the clutter, and NOT sell them what we want but to find out what, of all of these kinds of technologies and services, will benefit them most, then guide them toward a solution. They need our help.

          If they don't see the benefit, there's no ROI and therefore most likely no sale.
          Great advice! Couldn't agree more. So true. When I'm out in the field talking with local business owners face to face ... they know and can sense that mobile (or any other new 'techy' things mentioned above) are becoming more and more popular.

          But they want MORE customers coming through their door, LITERALLY, and if you can't produce results in 30 to 60 days ... they seem to lose interest. No matter WHAT service you're offering. That's been MY experience, of course your mileage may vary.

          Interestingly, I have had far more success pitching small local business owners on simple NON-tech services rather than the new, latest and greatest. I learned the hard way. I sell what they want to buy ... not what I want them too.
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      • Profile picture of the author gerski
        Yap with everyone using a mobile phone and with lots odf new apps to be used for a mobile phone.No doubt that mobile marketing is the best next thing
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  • Originally Posted by JaimeCruzM View Post

    Do you really Think Mobile Marketing is the best Next "Big Thing"??
    I think it's certainly one of the "Next Big Things."
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  • Profile picture of the author yaji
    People will access Internet even more, any time, anywhere. There will be more marketing opportunities than evev before in this virtual world.
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  • Profile picture of the author jeradparker
    Mobile marketing is definitely going to be the next big thing. Everything is on the mobile phone now. Be it a video, a ppt, a file or anything. You can carry mobiles anywhere you like, no botheration to carry any heavy equipment. Therefore there will be more new features added to the mobiles in the future. These facts suggest that mobile marketing is the next big thing.
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  • Profile picture of the author bizadpros
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    Mobile websites are indeed the future. Computers are not used as much and just about everyone is using smart phones on the road, at work and even at home.

    Biz Owners that don't have an optimized website now - will sooner or later - realize the importance of optimized mobile websites.
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  • Profile picture of the author eplanellas
    There is no doubt that mobile marketing is profitable, but not everyone uses there phones so heavily. Traditional online marketing still has its place. I could not imagine doing all the work that I now do using a tiny keyboard and a 4.5 inch screen! If they made them any bigger they would be recreating the laptop or tablet, so mobile marketing can't take over that much. Still, it is powerful and lucrative.
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  • Profile picture of the author MotiveTeresa
    There's a definite shift towards to mobile/tablet. I don't think it'll completely take over PC, but you never know. We'll just have to wait and see!
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  • Profile picture of the author Angela V. Edwards
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    I agree it is the next BIG thing but I disagree with some who say mobile devices will completely take over. I would hate, hate, HATE to do my work on a mobile device and it's not very fun for posting on forums like this. I suspect folks will always have a computer but like you say, will use their mobile devices for watching movies and surfing the web. Anything that takes very much typing or editing will NOT work so well on a mobile device; especially a smart phone.
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    • Profile picture of the author darrylhudson
      Originally Posted by Angela V. Edwards View Post

      I agree it is the next BIG thing but I disagree with some who say mobile devices will completely take over. I would hate, hate, HATE to do my work on a mobile device and it's not very fun for posting on forums like this. I suspect folks will always have a computer but like you say, will use their mobile devices for watching movies and surfing the web. Anything that takes very much typing or editing will NOT work so well on a mobile device; especially a smart phone.
      I agree Angela it a pain to try work on mobile phone also my finding are most of the purchases that come thru mobile are on tablets, which in most cases are easier to work with than our smart phones.
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      • Profile picture of the author Mark68
        If you look at the motorola atrix and google the phrase "ubuntu phone" you can see where mobile is going. A phone you carry around that has 100gb internal memory and 100gb micro sd card (we are close to those numbers now) could replace a pc. Plug it in to the dock and use a full size key board at work or home. Work files can be stored and accessed in the cloud.

        A tablet with portable keyboard might do better but the phone can act as a hot spot for the data connection. It will be convenient to have most of your work files, websites and favorite places accessable anywhere.
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      • Profile picture of the author dennism70
        Originally Posted by darrylhudson View Post

        I agree Angela it a pain to try work on mobile phone also my finding are most of the purchases that come thru mobile are on tablets, which in most cases are easier to work with than our smart phones.
        Thats nonsens, with a bluetooth keyboard for instance, its very good to do. A tablet is also touch...and without a keyboard its also hard to work with. So even if puchases are done on tablets like you state, those have the same OS, so if puchases are done on them they will also be done on phones.

        The reason for it being on tablets and not on phones is that most shops are not Mobile Ready. And on a tablet you can watch the full websites in a normal view because of the bigger screen!

        I've seen on 1 of my sites more sales thru a mobile than thru a normal shop, just because it was EASY to buy!
        Mobile users are likely to take action quicker.

        Just go with your mobile to flytouch3.nl and tell me if you couldn't buy easy
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        • Profile picture of the author John Ayling
          Originally Posted by dennism70 View Post

          Thats nonsens, with a bluetooth keyboard for instance, its very good to do. A tablet is also touch...and without a keyboard its also hard to work with. So even if puchases are done on tablets like you state, those have the same OS, so if puchases are done on them they will also be done on phones.

          The reason for it being on tablets and not on phones is that most shops are not Mobile Ready. And on a tablet you can watch the full websites in a normal view because of the bigger screen!

          I've seen on 1 of my sites more sales thru a mobile than thru a normal shop, just because it was EASY to buy!
          Mobile users are likely to take action quicker.

          Just go with your mobile to flytouch3.nl and tell me if you couldn't buy easy
          Absolutely agree - combine this with direct payment from mobile bill and you have a killer impulse sales tool in someone's pocket.
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  • Profile picture of the author JaimeCruzM
    As a part-timer in the wireless industry and part-timer in Network Marketing, I can tell you that out 10 people 9 uses their devices specially cell-phones to look at the content on blogs, sites special offers etc.. now with communication open all the way there is many text services out there making ton of money too.

    I put a test with my primary Company on a QR code, and for my surprise I got 2 sign ups that just scanned the code into their cellphones and signed up, when I contacted them, they told me Well I'm always on the go and I SsAW YOU ON MY Phone and decided to give a try.
    As per our last survey 67% of the people would rather to wtach a movie on their Smart-Phones then to watch it at home.

    In about 3 years Mobile Marketing will be huge, won't replace laptops and computers but will be making a big whole to Desktops and Laptops, just take apple for example, from desktops computers to wireless devices.
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  • Profile picture of the author 1vijay
    Mobile marketing is very easy.Today mobile marketing provide more effective options.all business consulting by mobile marketing.
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  • Profile picture of the author saday
    Absolutely, Now a days how many people use a Desktop?? I think the percentage is very low. Few years back Laptop has been the craze and now High quality Mobiles, Palmtop, I phones, Tablets are ruling the digital market. No one bother to surf internet in Desktop or Laptop now, all are going for Mobile phones and other small gadgets. Thus Mobile marketing is the next Big thing which becomes so popular.
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  • Profile picture of the author Ttone7
    If you can - start looking at monetizing mobile traffic and even look into APPS

    This is the future people !

    Those who adapt will do best
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  • Profile picture of the author TimothyReeves
    Mobile marketing is strong right now and just beginning to take of. I highly recommend that anyone involved in internet marketing learn how to market to mobile device users.
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  • Profile picture of the author sitedesignadvisor
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    Wrong.

    I would like to see how websites will be built without proper pc's for one, in the UK people complain about their providers overcharging them because they use up all their airtime on you tube.
    I use my pc to run netflix through to my telly.

    PC's will always be around.
    My wife came home the other day and i almost fell off my seat when she told me a co worker had ordered broadband for his ipad, and could not set it up because he couldnt find a slot for the installation cd on his ipad....

    Mobile websites have their place
    Responsive websites will make people money, because of the vast amount of different devices that connect to the internet.
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  • Profile picture of the author sitedesignadvisor
    The point is you need to cater for everyone at all times, not just mobile users. Mobile sites are great, i love them but don't think for one second that they will replace PC's because they won't.
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  • Profile picture of the author mattysaff
    We are agree with mobile marketing is the big thing in the Marketing field. Now large amount of people use wireless devices for use communication, personal mails, social networking, facebook, twitter etc. So now the time for mobile marketing.
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  • Profile picture of the author gabbo
    Mobile is the big thing already. I make around 12k/month in average just with mobile. Many people still don´t know how big you can earn as an mobile affiliate.
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    • Profile picture of the author maxlinks
      Gabbo

      you make 12K a month on Mobile ?

      Can you share a small tip bit of info on how you do that ?
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  • Profile picture of the author JaimeCruzM
    Mobile won't replace Pc'S But is growing big time nowadays, also there is many companies already making big bucks out of mobile marketing and converting websites to mobile like mobify and all. I ran a test-text to 35 of people and 2 of them
    joined me and when I asked them, they said, well I'm planing to run this business out of my tablet and the other one out of his Iphone. both of them are on the go most of the time traveling. also google and apple are driving 78% of their revenues just on mobile, and mobile apps.

    I work part-time in the mobile industry for one of the largest carrier in USA and part-time at home and I'm considering CONVERTING 45% of my business to mobile devices.
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  • Profile picture of the author John Ayling
    I'd love to hear more from you Gabbo.

    What techniques are you using for a 12K/month return? Don't need to get specific - but are you talking about CPA, pay per call, offline mobile site/app sales, ??
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  • Profile picture of the author rocho
    Yes, Mobile marketing is definately the Next Big Thing!! Especially if you are selling Bulk Texting Services under your own brand.
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  • Profile picture of the author TrumpiaTim
    Mobile marketing already is having a huge impact on marketing.
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  • Profile picture of the author Kristabelle
    People are lazy - we all know that - so when you travel alot and carring the full 19inch screen laptop or the iPad with the keyboard .. there is a def idea that wireless is better. But you still have to find a Powerpoint in the airports or cafes!
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  • Profile picture of the author shoopt
    As the technology is changing day by day, people use to surf a lot with their smart phones, but it does not mean that computer and laptops are old thing. People still uses computers at their office, since they prefer to surf web and watch videos via mobile phone while the are on the move.
    Yes, mobile marketing is next big thing.
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  • Profile picture of the author JaimeCruzM
    Considering Now that people can paired and Hotspot all many other devices with their Smartphones, Mobile Marketing is taking a huge impact on People's Life's I started Advertising Campaign and generate 7 QR Codes to split test my business
    and I got a nice surprise, out of 10 leads, 1 is with me now, Just becase he got interested on what a QR Code was, So I'm very Excited with Mobile Marketing.
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  • My brother is an insurance agent, and reaches out to people through mobile marketing every day. These same people who he has tried to call, e-mail, send snail mail too, but never got a response from. For some reason, when someone gets a text message, they seem to be much more likely to actually respond.

    It depends on your target audience and what you're trying to market, but I would say that mobile marketing is definitely beneficial. It's not too hard to do, and you'll be getting responses from people who you probably otherwise never would have.
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  • Profile picture of the author TrumpiaTim
    It's been proven, with SMS text messages the impact is much greater.

    The read/open rate is 90% plus
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  • Profile picture of the author daya1
    Yes mobile marketing is a huge hit for Internet marketers.
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  • Profile picture of the author Sabrina001
    Yes, I think it is. For the fast upgrading of mobile, more and more people change their mobiles frequently to make themselves to catch the fashion.
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  • Profile picture of the author rgstieg
    Yes, I think probably so, but only if you include tablets in "mobile". It seems apparent that the rapid growth in tablet sales is probably closely related to the dissatisfaction of people with the screen size of smart phones, particularly when browsing the web.

    Last time I checked a couple of months ago, mobile phones accounted for about 4% of total page views, and tablets about 3%, if I remember correctly. And if you look at what kinds of sites mobile users access, I think you'll see that mobile sites for most businesses overall get very little traffic. My guess is that we'll start seeing more and more people carrying both a phone and a tablet, and if you do that, why do you need a smart phone?
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  • Profile picture of the author John Ayling
    Why do you need a smart phone - to make phone calls.
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    • Profile picture of the author rgstieg
      No, you need a cell phone to make phone calls, but you don't need a smart phone. And why pay for a data plan on both a smart phone and a tablet? Yes, many people will, but in this economy especially, I think you'll start seeing more people buying a basic phone plus a tablet.
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  • Profile picture of the author John Ayling
    Good point rgstieg. It's actually hard to find a basic phone these days. I guess that's another reason why mobile commerce is taking off.
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  • Profile picture of the author Chuck Sterling
    Has anyone on this thread seen absolutely crazy results with mobile marketing?

    Is anyone here CRUSHING it with mobile marketing?

    I'd like to know because we can work together on a few things
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.
    That's a big ol' sack of BS.

    Originally Posted by JaimeCruzM View Post

    I work in the Wireless Industry for one of the Largest Mobile Carriers...
    Oh really? Which one?

    Originally Posted by JaimeCruzM View Post

    ...according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.
    according to my fake survey, 99% or I mean 89%, or whatever, you get the idea. just click on my sig file, PLEASE!

    Originally Posted by JaimeCruzM View Post

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.
    You guessed wrong. Oh and by the way, affiliate links are not allowed in your signature! Have a nice day.
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  • Profile picture of the author MotiveTeresa
    Hey, if anyone is looking for CPI mobile campaigns.. PM me with your email.
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  • Profile picture of the author erica6
    Yes it will be next big thing. technology is growing very fast so it will be next big thing.
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  • Profile picture of the author faisalferoze
    I actually just prefer sticking with my PC lol
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  • Profile picture of the author Weblin
    The mobile marketing is gaining popularity (eg. instragram) but don't forget one thing it can't replace pc.
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  • Profile picture of the author Andrew74
    I think mobile marketing are taking off. Once 3G networks/coverage get better they will become much more popular
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  • Profile picture of the author Andrew74
    When i used to work for someone and get a train and bus into work i saw so many frustrated people because webpages were taking to long to load. And i worked in a Sydney so it ain't no 3rd country but our networks are pretty ordinary compared to other countries
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    Andrew

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    • Profile picture of the author WillR
      Originally Posted by Andrew74 View Post

      When i used to work for someone and get a train and bus into work i saw so many frustrated people because webpages were taking to long to load. And i worked in a Sydney so it ain't no 3rd country but our networks are pretty ordinary compared to other countries
      I can vouch for that. Our mobile speeds are pretty ridiculous. Thank Christ for WIFI or I would very rarely use the Internet on my phone.
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      • Profile picture of the author elfplay
        Mobile is surely the next big thing, as penetration of mobile increases, its going to be increasingly important for new businesses. There is a lot of scope in terms of providing services over mobile platform. Mobile may be uniform medium for everything we do over internet today.
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  • Profile picture of the author brianng
    Well, looking at Twitter, I'd say mobile blogging will be the norm for the next 2 years. It's practically impossible to attend an event and simultaneously take photos with a digicam, download them to a laptop, ask the waiter for wifi password, get connected, upload them photos to the computer, resize the photos, upload them to the blog, write a paragraph or two, tag everything post and distribute the post. Oh and you have to click "Safely remove your device", if you are using windows OS =)
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  • Profile picture of the author JaimeCruzM
    Mobile Marketing is really opening doors for those who are into this industry, I see so many postings that it doesn't work, but unfortunately I can't say the same , specially with all this APPS being launched everyday, and now this brand new one coming up that is expected to be bigger than whatsapp, pinterest, faceebook and instagram together.

    I've been into thee wireless industry for quite long time and I have seen Google went Mobile, Apple went Mobile.

    Mobile is Definitely the next big Thing (No doubt), 85% off the people nowadays
    use their mobile devices than their laptops.
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  • Profile picture of the author DeusX
    if You are not in mobie market yet - u should get there asap!
    50% of current instrnet traffic is mobile and its growing! apps are great tool for an advertisers to reach an audience, this will be next big thing for sure!
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  • Profile picture of the author WeavingThoughts
    Anybody who takes mobile IM lightly has been living under a rock.
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  • Profile picture of the author JSL Publishing
    It's the rage.. Do you know that there are currently 5 times as many mobile phones in the world than computers? Crazy, huh!..

    It's the Rage for sure.. Get to know it



    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
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  • Profile picture of the author leemajors
    Remember This.. Smart Phone users don't Surf.. They Buy - That's Right They are buyers...

    Do you know that there are currently 5 times as many mobile phones in the world than computers? Crazy, huh!..






    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
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  • Profile picture of the author TrumpiaTim
    Absolutely, that's why WF created a forum just for mobile right?
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  • Profile picture of the author Andy Lemos
    Mobile is going to be more dependable within the years. Sooner or later these businesses will get the hint
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  • Profile picture of the author Amanda786
    Smart phones technology can't be compare with just another wireless gadget. People are more into mobile applications and prefer wireless internet rather than using desktop for checking emails etc. Mobile application Technology is getting bigger each day and soon is going to share the biggest part in the marketing world.
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  • Profile picture of the author webstarcom
    As i said in another post from my own marketing ratings m-commerce explodes daily with one obstacle ahead. People are still afraid to do big money purchases through their smartphones. When this obstacle is passed, and that will happen with much better mobile security suites then the purchase fear will go away. Then we will be talking about a multi-trillion $ industry.
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  • Profile picture of the author Brandon Martin
    I agree that mobile is important to understand because of it's implications in a number of areas including how best to present content. However, I'm a little skeptical about "mobile websites" being a must-have for businesses and marketers everywhere. I think responsive design is as important as the next guy, but, mobile devices are getting to the point where they are more desktop alternatives rather than something that needs too much special catering. I carry an Galaxy S3 and a BlackBerry Z10 and the latter browser's HTML5 support is better than Chrome on my desktop. "Reader" mode on BlackBerry 10 makes almost any website easy to read. At some point, I just wonder whether people might be better off focusing on making sure the traditional marketing elements are strong a little more than worrying about mobile presentation.

    In regards to all the SMS/TXT schemes and push messaging and such, I think we'll see legislative and technological barriers erected very soon. The mobile space is a lot less "wild west" than it seems...
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    • Profile picture of the author Fredbou
      As a Web developer and a smartphone user, I'd go for responsive every time.

      I hate most mobile sites with a vengeance! They are usually a very cut-down version of the main site and as such lose much of the attraction. Yes, it's done for a purpose, faster loading, less data cost, etc. but I always feel cheated! At the very least, mobile site owners should have a link to their main site, which should be responsive. Very few do.

      Responsive sites that I build display much the same across all devices and screen sizes and as a user, this is what I prefer. I always optimize images totally, to reduce data usage for everyone, not just mobile users, but as the cost of mobile data usage falls this won't be as imperative as it is at present.

      As for users doing everything on a mobile phone? Well, if you're young and have amazing eyesight and dextrous fingers and want to be forever zooming in and out and scrolling side to side, then do it all on mobile, but I like to see everything properly and listen to music on a good sound system with a HUGE bass and watch videos on a decent size screen.

      My 2 cents!
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  • Profile picture of the author accelaweb
    Agreed. And unlike other trends that come and go, once mobile marketing hits it big, I don't think it will ever go away.
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  • Profile picture of the author annaharris
    Definitely, mobile technology is one of the fastest growing fields. It will become a big industry in coming years.
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  • Profile picture of the author Analog4Life
    I'd be curious to see which industries in e-commerce have most effectively made the switch to m-Commerce. I would expect that services more than commodities would be what people tend to purchase via their phone, but have no proof.

    In the US, are their payment processing systems that allow you to have a charge billed to your phone bill?
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    • Profile picture of the author 4webmaster
      m-commece will be huge as soon as NFC will be comon in store and more generally in consumers mind. You need to pay with your smartphone anything like ticketing (subways, parking,...), purchase products without the need of a sales person like Google wallet and other credit card supported machines (vending machines, in store products...)...
      Now if you are talking about pure online than m-commerce is actually working great for orders, virtual and non-virtual products (ebooks, DVD, books: amazon, best buy...) I don't have stats here but m-commerce is not really adopted by consumers at this time but can see growing fast.
      The reason is because smaller screens of smartphones gives less atractive pictures than regular desktop or tablet size screens, when we know a picture worth thousand words it is true! People prefer to wait till they get their tablet, notebook or desktop computer to make a purchase rather than smartphone.

      Now what is selling at best are mobile apps of course, you need your mobile to purchase these apps in most case.

      I never heard of U.S. payments over the phone like it exist in europe (France, UK....) mainly because of several phone operators and laws and regulations that are different in the U.S. and Europe. Maybe someone here can disagree with me so waiting for your reply.
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  • Profile picture of the author Rip57
    I don't know if it's "Next Big Thing", but it's the Big Thing Right Now!
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    • Profile picture of the author BizManRobert
      Originally Posted by Rip57 View Post

      I don't know if it's "Next Big Thing", but it's the Big Thing Right Now!
      Mobile certainly is 'the Big Thing Right Now' however, looking around the forum a lot of folks supplying mobile are struggling to sell these services.

      Remember, a lot of these biz owners need to be educated on the benefits of having a mobile friendly site, especially biz owners in the restaurant business, any biz like this needs and should have a mobile friendly site for obvious reasons.

      Anyway, if you are a warrior struggling to sell your online services to bricks and mortar businesses check out my link in my signature, that may sound like a promotion, and yes it is..!

      However, you have nothing to lose AND you're guaranteed to gain a HUGE amount...

      Best,

      Robert.
      Signature
      ''Discover How To Make $19,289 In Just 30 Days From Biz Owners Begging You To Take Their Money!''

      "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)
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  • Profile picture of the author sinnombre
    Do any of you think it's worth purchasing dot mobi domains? Do you think Google will give precedent to dot mobi domains in their mobile search engine?
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    • Profile picture of the author 4webmaster
      Originally Posted by sinnombre View Post

      Do any of you think it's worth purchasing dot mobi domains? Do you think Google will give precedent to dot mobi domains in their mobile search engine?
      No, .mobi have no value added in term of SEO to Google eyes. The only benefit will be to make the difference with a .com.

      I always use QR-codes and redirect for my clients that have a .mobi but in many case when the standard website .com was designed by my competitor, they won't give me access to the FTP to add the redirect code, so I suggest .mobi to my client.
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  • Profile picture of the author carrera57
    Absolutely. Businesses who get it already know that most consumers use primerely their smartphones to access the web. If they can put an icon in front of the customers on their phones the chances are much higher that they will use their services. Also push notifications have a much higher opening rate compared to emails.
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  • Profile picture of the author NewParadigm
    mobile has really boomed and will continue w/ the larger screen phones. my old iphone3 not so much, my new galaxy note2? much more mobile based for me. I can't believe Apple is so stupid not to roll out larger phones to compete w/ the droids.

    As critical mass builds for mobile, accumulated education of people on using mobile will just further its reach.

    it'll get even better as user input methods improve such as voice to text and voice command. The note2 voice to text is quite accurate as I rarely have to type anything in anymore.
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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  • Profile picture of the author mert
    Lol... you're exaggerating things! 30% is not to belittled as it is still a huge market to get sales from.

    Mobile marketing, video marketing, they all are the next big thing! BUt it's still an unknown terrain and it would take some times or years before we finally accept this truth.
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  • Profile picture of the author aceriker
    Mobile marketing is eventually great to discover and share new things more strategies are rolling out beyond expectations ,this going to be success trend of 2013.
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    Interested to develop booking and rental website then choose booking software , popular in developing clone script like groupon and airbnb clone

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  • Profile picture of the author franamico
    That's a very good question...I actually use mobile marketing to generate leads. Howwever, it can be very expensive. You can burn $50 in just minutes. On the other hand, if you want to market a local business in a big city, it can be very helpful. Not many businesses know how to run effective mobile marketing campaigns and you can use this as a competitive advantage...
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  • Profile picture of the author rosemarybroeker
    As mobile selling is using is going up and up and as new tabs are in market at reasonabel cost i think yes you should try now mobile marketing due to less usage of computer systems. Most of peopel are turning to the mobile websites.
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  • Profile picture of the author RaymondB
    No doubt about it... 90% of mobile users use the internet on a daily basis and 97% of consumers search for local business online.

    If you want to see more stats, go here:
    Mobile Marketing Statistics
    Mobile Marketing Statistics - Marketing Exchange
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    Friendly advice, useful tips...
    Raymond B.

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    • Profile picture of the author Plugin Profits
      I just read this today:

      "And with the smart phone and mobile app BOOM
      now in full effect, there could not be a better time
      for you to profit from what you are about to learn!"

      I've been hearing about this mobile 'boom' for years now, it's not new. Though is it somehow more fully boomed today than it was a year ago?
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      • Profile picture of the author rlhurst
        There's "boom"...... and then there's "BOOM"!!!!!!
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  • Profile picture of the author billpullman
    no it wont be the next thing
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  • Profile picture of the author TrumpiaTim
    Absolutely, look at how quickly mobile exploded and it will only continue to grow.
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  • Profile picture of the author digitalsapien
    I think so. I has become the best platform of advertising for online and local businesses. I see a great and bright future with mobile marketing. Promising indeed.
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  • Profile picture of the author webzie
    As most of the people are using mobile and tabs i think yes mobile marketing is going tobe the biggest thing soon.
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  • yes ofcourse mobile marketing is very power full tool for a brand and when the user can easily share there views about any brand easily just by mobile app and time in their hand.
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  • Profile picture of the author mhobbs25
    I agree that Mobile marketing is the future for sure! But there is still a market with computers because I mainly use computer for business vs mobile... I'm sure that will change through time though...
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  • Profile picture of the author Moneymaker2012
    yes obviously it is,
    just keep in mind the number of people who use mobile phones, they almost have it in their hands all the time.
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  • We are betting pretty heavy on it. It IS the best way to reach customers. Everyone has a cell phone handy in NYC and most other metropolitan cities. Its applicable to a LOT of different verticals. The only question is how to do it BEST !
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    Please follow the instructions EXACTLY as written ! If even ONE character is off, you cannot follow directions, and you will not work out for us. Also PM for NYCs VIP List.
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  • Profile picture of the author AlexGeorge
    With more and more people using smartphones, it's fast become one of the most effective ways of marketing. I don't utilize it do much right now, but I've tampered with it in the past and it's quite interesting. I think in a few years from now mobile marketing will be extremely popular.
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  • Profile picture of the author networkempire
    I believe the present round of stats are proving that more people are surfing the net on their smart phones than their PCs. Yes mobile is absolutely the future and with respect to marketing, right now it is where IM was in the early 2000s, remember all the millionaires the golden age of the IM had made So if you are an early adopter you really are being smart with your money. There are TONS of opportunities that no one is looking into - apps, mobile specific CPA and mobile PTC (Paid To Click)/GPT (Get Paid To) offers to run with here.
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  • Profile picture of the author coreypaulotten
    But I use my computer still..... lol

    I don't think mobile marketing will replace any old form of marketing. Just add to it. Mobile marketing is a powerful tool definitely but newspapers still work..... hahaha
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  • Profile picture of the author Emily Abbes
    I'd say, yes it is. They way mobile market has grown from last couple of years, it has set a benchmark for app developers and advertisers. Nowadays, it is one of the hot topic in every forum. I've seen people browsing on their cell phones while they watch TV or listen music. And stats of last 5 years gives brief idea on it.
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  • Profile picture of the author kevinfer
    Yes, it will be. It's a smartphone era now!
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  • Profile picture of the author katboss07
    I stil prefer computer over mobile, at least at this time. But do feel that mobile will be the next big thing in the near future! Not all mobile apps have all the tools available to do what you need to do
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  • Profile picture of the author ankee1991
    Mobile usage has exploded and is growing at such a rapid rate it's insane! It's such a fragmented market and basically the wild wild west. Starting now you can still get your foot in at the ground floor, the amount of volume out there with the ROI's marketers are able to generate is really impressive. International offers are the way to go.
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  • Profile picture of the author frankievince
    I agree that a lot of people use their mobile devices/iPads for searching and watching videos on the web. It definitely is quicker than pulling out the laptop all the time. But with that being said, doing others things like working a business that's using a lot of cut and pasting and typing the pc's are still the easiest and quickest way to "move around" from one application to another. But that to will probably change in the future . . .
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    • Profile picture of the author sydneyhugh
      Mobile is the way of the future. I still see a huge need for PCs that mobile won't be able to fill for a long while yet.

      For marketers, the key is how to make the user experience work on mobile.

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  • Profile picture of the author Michael Ten
    Will mobile marketing be the next big thing? We cannot tell the future for certain, but it definitely has the potential to be nearly unimaginably huge.
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  • Profile picture of the author mdhynson1
    Definitely! Everyone is on the go and accessing the internet from their phone/tablet. Whether we are looking for a restaurant to eat at or someone to fix our car, we turn to our phones because it is more convenient than pulling out our laptops or booting our computer!
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  • Profile picture of the author chenfox
    Does anybody knows which Mobile Ad-network/server is the best for US viewers? and which one is the cheapest?
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  • Profile picture of the author businessplus
    There is no doubt about marketing being in the forefront of the marketing tool in few years to come
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  • Profile picture of the author onlinemarketer23
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    hi there,

    i think its not the next big thing.. its the craze for the last and this year and top of that.. it will be the trendy pattern in the upcoming years as smartphones and tablets prices become unexpensive and far more affordable!! regards... take care!!
    Signature

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  • Profile picture of the author badboy_Nick
    I just started dabbling in mobile traffic and found that if you can get shorter forms to capture leads/CPA ... your conversion rate will be very high and the quality is just as good as web traffic. I also get paid the same from mobile traffic compared to web traffic as the quality is just as good.

    If anyone knows some extra mobile traffic sources besides adwords and bing let me know, I'm all ears as I'm killing it with my CPA deals at the moment, especially around xmas.

    But any questions just let me know happy to help out if needed.

    Best,
    Nick
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  • Profile picture of the author rango1
    I do think that mobile marketing will be huge. What is it that most people have attached to their waist, a cell phone, and if their not at home surfing the web on their laptop their surfing it from their cell phone while away from the house. More and more business is done on a mobile device now, more than ever, will it take the place of laptop and such, doubtful but will see.
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  • Profile picture of the author Magicalidea
    Since the first time of Internet technology, PC was the biggest way to look through the world. After that, the laptop appearance got the 1st position in human communication.

    In the early of 21st century we beheld the spectacular breakthrough of tablet and come with it was smart phone.

    And absolutely that "mobile marketing" will be the next big thing in this century.
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    • Profile picture of the author byeazel
      The last figures that I read show that of the 1.3 billion people using Facebook, 65% are accessing their accounts via mobile devices. If you are marketing on any of the social media sites you need to make sure that your ads and other marketing vehicles are mobile accessible, or you will be leaving a lot of money on the table.
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  • Profile picture of the author 4webmaster
    I don't think mobile phones is the big thing, when look at Black Friday sales report Tablets and iPads were on top 3 and smartphones weren't even on top 10

    So I will be more focus on responsive development than pure mobile website.
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  • Profile picture of the author shopindexer
    Well. What I can tell you is that during this thanksgiving 53% of walmart's traffic resulted from mobile devices, 25% of its online sales also came from mobile devices. From this data we can see that the conversion rate is not so good but the traffic is increasing.

    My firm's website receives 50,000 ip everyday and it makes no difference after we have the mobile site. So, we don't think a mobile site is necssary. Or if we really need to improve the browsing experience from mobile devices we could just change the template of a website instead of building a new website.
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  • Profile picture of the author ankee1991
    Mobile is the CURRENT thing. People are generating those insane ROI's and profit running mobile campaigns as we read this forum.
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  • Profile picture of the author AvidJon
    Mobile marketing is here and it's a powerful marketing tool.

    Marketers are just tapping into the power of this this marketing tool. Mobile marketing will be a big thing for marketers. Never before with any marketing mediums has their been the opportunity to place marketing message directly into the hands of a consumer at any given time. Mobile has made this possible and has changed the game for companies.

    Marketing has always had the marketing mix (price, product, promotion, and place) and this will be apart of marketing until the end of time. Mobile has created a new opportunity for the marketing mix and allows you to provide the mix directly to the consumer at the opportune time. As your consumer enters the purchase cycle products and services can now be presented to the consumer right before the purchase and in turn impact the consumers purchase decision.

    Mobile marketing will become the norm when it comes to companies and their marketing plans. There is a vast opportunity here and it is something incorporate into any business!
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  • Profile picture of the author Jo Stone
    Mobile Marketing is definetly the "future".
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  • Profile picture of the author Mady1234
    I completely agree...but when you are selling mobile sites it is still a hassle to make business owners completely understand the power of it.
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  • No one interacts with anyone anymore they are glued to their phone so of course it will be the next big thing. 25 million people used their mobile devices for shopping on cyber Monday. There are great for shopping but from a marketers stand point it is hard to cut paste ads, for now it is much easier to use your PC for that.
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  • Mobile is definitely the next big thing and the markets here in Asia are definitely heating up. It's now a matter of finding ways for smaller start ups to stand out from the crowd. I know start-ups here in Asia are looking into ways to making the most of localized/smaller markets.
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  • Profile picture of the author chrisbiz13
    I believe the numbers speak for themselves (statistics taken from various research articles, representative of the US market):

    1. Increase in web traffic through mobile devices = 100% from Q1 2012 to Q1 2013
    2. Total sales impact from mobile marketing:
    2010: $48 Billion
    2013: $205 Billion
    2015: Projected to be $401 Billion (that's over 120% increase year-over-year)
    3. Ad spending on mobile marketing is increasing at the same rate as the sales impact (about 120% per year).

    And yes, we are at the edge of people accessing the internet through mobile devices outnumbering access through a desktop.
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  • Profile picture of the author metrivers
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    I do feel that mobile marketing is fast becoming the way of the future. I continue to hear that the open rates on mobile text messages is in the very high 90% area. That's incredible! I don't know if this is just hot for the moment or if this is a sign of things to come.
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  • Profile picture of the author azhar
    Yes, definitely, the mobile users are growing every day, people using mobile phones to use internet, to check emails, read news papers, check the position of stock market or so on.
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  • Profile picture of the author 4webmaster
    I will say that it's no more the future but the past, especially when we think of mobile website and SMS. I know that some won't agree with me, but this is true!

    Here is why:
    Yes more and more people are using their smart phones but do you know what for? Well not really browsing a mobile website but simply the Internet, a full site is fine and even better than mobile version because smartphone screens are wider than before, mobile Internet speed is super fast, and it has full features. They don't mind zooming in/out that is common now when people browse the Internet.
    When you see how people really use their mobile phone well they like apps (games, utilities, social, email...) first and phone calls then the Internet browsing at the bottom of the list.

    So don't get me wrong on the mobile marketing sales pitch that most other marketers will tell you.

    Having a regular desktop site is really not the business owner's nightmare as far as it can be seen in Tablets and mobiles. Responsive will be better but not a big deal. Mobile sites are sites that are trendy.
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  • Profile picture of the author DanMcMor
    Hi, I'm from Uzbekistan, I'm doing offline now, here in Uzbekistan about 70% mobile and 30% desktop, what will you say to that?
    I have three local directory websites -completely mobile. And I'm doing great selling listings.
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  • Profile picture of the author ramtin
    there is a MOBILE REVOLUTION that is taking place. having a PLATFORM for capturing this is the essential KEY.
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    ~ Ramtin

    Is it time to throw in the towel on this whole Internet Marketing Game!

    see my thoughts here!
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  • Profile picture of the author planetlubs
    Originally Posted by JaimeCruzM View Post

    You bet it will be.
    Mobile Marketing is the future, people don't use PC Desktops anymore.

    I work in the Wireless Industry for one of the Largest Mobile Carriers across the nation and according to last survey 79% of the people would rather to watch videos and Search the Web right from teir Phone than to be stick to a monitor for a couple of hours.

    I guess that Wireless Technology Nowadays is so convienience and porwerful that you don't need Computers anymore.

    Jaime (El Tigre)
    With billions of people with phones and tablets, there is no doubt that mobile marketing is the future.

    However, as marketers, we need to know how to take advantage of this.

    Why?
    Because people will surf, check emails and post status updates using mobile. But when it comes to buying something online, most will postpone it until they are on their PC.

    So you just have to figure out how to incorporate that knowledge into your marketing. Things like dating and games will surely be a big mobile thing with time.
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  • Profile picture of the author 4webmaster
    If you read all my latest post here I did not really end 2013 with my goal with mobile website.

    I'm skeptical but I want to change this so I will say: 2014 is the mobile year.
    I will put huge effort on it.
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  • Profile picture of the author smith5
    Yes the future belongs to mobile....but that will include all mobile devices from your phone device to tabs to notebook....already in 2011 itself the shipment of tabs have overtaken laptops...and ....with better technology and data charges dropping more and more people are shifting their internet consumption towards mobile devices.....
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