stand alone mobile site

19 replies
Is there such a thing as making a stand alone mobile site? Mobile squeeze page without having to build a website? Would it get ranked in mobile searches without standard website? And if so, would you have to buy a .mobi domain also?

I'm just tired of building standard websites. Is this viable to just build mobile sites for products, local businesses, info products?
#mobile #site #stand
  • Profile picture of the author koolphoto
    I still think there is a need for a company to have a website in addition to a mobile site is some areas for example the insurance industry.

    I am starting to think that places like restaurants and many types of service companies don't really need a main website.

    I believe a mobile site can suffice for the restaurant area. I for one usually search and visit restaurant sites on my phone. I am usually interested in the menu, address or hours of operation which is perfect for mobile sites.
    Signature

    My name is Ken Katz and I am a Web Designer and Photographer. My motto: "If you really want to do something, you'll find a way. If you don't, you'll find an excuse." -Jim Rohn

    Celebrity Portrait Photgapher - My Photography Portfolio.

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    • Profile picture of the author WillR
      Originally Posted by koolphoto View Post

      I still think there is a need for a company to have a website in addition to a mobile site is some areas for example the insurance industry.

      I am starting to think that places like restaurants and many types of service companies don't really need a main website.

      I believe a mobile site can suffice for the restaurant area. I for one usually search and visit restaurant sites on my phone. I am usually interested in the menu, address or hours of operation which is perfect for mobile sites.
      Yes but there is still a need for a main website. I think the older generation of surfers are more inclined to use PC computers and think about all the people at work who are surfing on their work computers all day planning things for the evening.

      Any business without a standard website would be missing a trick.
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    • Profile picture of the author Steve1776
      Ken check out: http://www.warriorforum.com/mobile-m...eddings+mobile

      If you want to build mobile sites this should fit in good with your photo biz.
      Signature

      You can get anything you want if you help enough other people get what they want.
      Losers fail and quit. Winners fail until they succeed.
      Indecision is worse than the wrong decision. You can fix a wrong decision, you can't fix indecision.

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      • Profile picture of the author MaxxC
        The OP's primary question of a 'stand alone' mobile site has not been answered.
        The 'spin off' questions about ranking and mobi. domain are secondary, and dependent on the answer to the primary one, IMO.

        In my city, I was asked the same question by many local barber shops, auto repair/servicemen, ladies hair stylists, chinese restaurants, who were not interested in standard websites, but were very keen on having mobile ones.
        The owners/managers of these businesses would like to have a mobile presence online, so that when a potential or recurring customer enters the specific business name, they can read driving directions, business hours, contact and similar info.

        I told them the mobile site was dependent on, and won't function outside the "umbrella" of the parent or standard website.
        Did I give the wrong answer?

        I can fully appreciate of the value of SERP and the resulting visibility the standard website will get via SEO, which will rub off onto the mobile site.


        I personally would like to know if a local-small-business mobile site that is NOT connected to a pre-existent / co-existent standard website can function at all. Will the site be visible? Will it be indexed? Will having a mobi.domain help it to stand ALONE ??


        I would appreciate a definitive answer from any knowledgable forum member, and yes, I have a vested interest in a definitive answer.

        Let's hope that sometime soon, more Wordpress Responsive Themes will become easily available, and when, with a single installation, the websites will be friendly to ALL devices.
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  • Profile picture of the author Darrenjames
    so many site has been already made with .mobi domain like mtld.mobi but i thinks it doesn't show the region or location or country. so it create confusion if any person doing online shoping for mobile.(it's my personal openion only).
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  • Profile picture of the author queen bee
    It is important to have a main site ...only a mobile site is not a good idea
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    • Profile picture of the author tresfavian
      I appreciate all the feedback. I agree that it would leave some traffic out by not having a standard site, but as future statistics read that mobile will dominate and be stronger than pc usage.

      So if not caring about pc users, could a stand alone mobile site, get found without a website? How important is website to pull seo to your mobile in your opinions? Is it necessary?
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      • Profile picture of the author WillR
        Originally Posted by tresfavian View Post

        I appreciate all the feedback. I agree that it would leave some traffic out by not having a standard site, but as future statistics read that mobile will dominate and be stronger than pc usage.

        So if not caring about pc users, could a stand alone mobile site, get found without a website? How important is website to pull seo to your mobile in your opinions? Is it necessary?
        They are two different things and Google is starting to treat them as such. A mobile site is going to get preferential treatment to mobile users and a PC site is going to get preferential treatment for PC users... it only makes sense, right?

        Google is all about the end user experience.

        Obviously a mobile site usually has a lot less information/content on it so would be harder to SEO properly. I'm not sure how Google are going to work things out but I could definitely see there being a strong link between the ranking of your standard website and your mobile website.
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        • Profile picture of the author tresfavian
          Thanks Will for Your Reply. It seems the 2 venues will be tied together forever if that is so. So this would mean in order to get found on mobile sites you still need to be in top ranking positions in the search engines.

          Is this how mobile search engines work? Mobile is on the same search engine browser but by seeing a mobile redirect it picks up to go to a mobile screen for mobilers to see?

          Are there any watchdog sites out there that may be testing these things or is getting inside info from Ggl that anyone is aware about for mobile algorithims?
          Just wondering.

          Whereas YouTube videos help websites but it is also an entity on its own too. That YouTube has an algorithim thru likes and views and such that makes videos go viral.

          I would think it would be important to have a share button on your mobile site, probably Ggl + and to FB, maybe email or other social sites. This may sound dumb but is there a plugin or just put a code in to the buttons to send a like and recommend to social friends? Is this being implemented on mobile sites?

          Appreciate responses for clarification.
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          • Profile picture of the author tresfavian
            Talk about speaking of the devil. This came to my email soon after I posted.

            Google announced on Thursday, December 15, 2011 a brand new spider they are adding to the Googlebot line up - this bot is for smartphone related content and is named "Smartphone Googlebot-Mobile."

            This new crawler was introduced because of the huge spike in smartphone based content. Google said "Googlebot-Mobile now crawls with a smartphone user-agent," to help increase Google's "coverage of smartphone content and to provide a better search experience for smartphone users."

            Skip Redirect for Smartphone-Optimized Pages: Google has also introduced "Skip Redirect for Smartphone-Optimized Pages" to make the process of being redirected from a non-smartphone optimized page to a smartphone optimized page faster.

            In short, Google will figure out the URL for the smartphone page and send you directly there, instead of taking you to the first URL and then making the server redirect you. Google said it should save the searcher about " 0.5-1 seconds on average."

            Google AdWords Reward Good Mobile Sites Google has announced a shift in policy to reward sites with good mobile optimization with better AdWords performance. If you promote your site with Google AdWords, your ads will drive traffic at a lower cost if they link to your mobile-optimized site.

            The Google blog post cites a recent study that found that 61% of users are unlikely to return to a website that offered a bad mobile Web experience. This adjustment to AdWords is an incentive for site administrators to improve mobile experiences.

            "As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords--they will generally drive more mobile traffic at a lower cost," writes Google Mobile Ads product manager David Nachum on the Google Mobile Ads Blog.

            For background, Google's landing page quality for mobile sites factors in site navigability, simple layout, content prioritization, mobile features, touch features, minimal flash, landing page load time.

            Landing page quality is one of several factors that determine an advertiser's keywords' Quality Scores. As Google says, a poor mobile web experience can negatively shape a consumer's opinion of a brand or company and make it hard for them to engage or make a purchase.
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  • Profile picture of the author SteveAndrew
    If you're looking to funnel most of your traffic to a mobile device, I've seen some companies (mainly app developers and owners) that have a VERY small mail desktop/global website. Otherwise, it may not be truly appropriate to feature just a website for mobile devices and ignore desktop web presence.

    However, I don't think I've seen normal companies do this before ... could be promising if it's done creatively and has an interesting hook for users who exclusively use their content on their mobile phone or tablet. Opportunity?
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  • Profile picture of the author 4webmaster
    I do have clients with mobile only site. They don't have a regular site but a nice custom parking page I provide with a online simulator. The mobile site have a link to that page for non mobile browsing. Those client only wants mobile because they mainly do facebook and offer QRcodes on location and advertising. They don't care about SEO, regular website, this is true for businesses with huge competitors in Google... (weight loss, vitamins, care products, beauty accessories...) Social Network and Mobile (QR codes, coupons...) is their winning team and that's how I see the future of marketing.
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    • Profile picture of the author tresfavian
      Thank you 4webmaster! Do you mind answering few more questions? Can I pick your brain?

      How are the analytics of your customers?
      Having ROI conversions mainly thru Social FB or Local Advertising?
      So this is working for you/them.

      How about mobile searches? Or you just don't emphasize/care what mobile searches are doing at all becuz your campaign is Social, QR Codes, Coupons, Local Advertising.

      Are all your mobile sites for just local businesses or have you also ventured with affiliate marketing products on mobile?

      ooh, how I want to see your parking pages and your mobile sites. If you care to share with me, please pm me!
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      • Profile picture of the author 4webmaster
        in reply:

        How are the analytics of your customers?
        if you're asking for goog stats, I really don't know because they/we do direct marketing not SE.

        Having ROI conversions mainly thru Social FB or Local Advertising?
        Both. But FB is for viral and another marketing method and Local Adv. will more be the QR code stuff. for mobile site.

        How about mobile searches? Or you just don't emphasize/care what mobile searches are doing at all becuz your campaign is Social, QR Codes, Coupons, Local Advertising.
        Yes, that's right.

        Are all your mobile sites for just local businesses or have you also ventured with affiliate marketing products on mobile?
        Local only.

        ooh, how I want to see your parking pages and your mobile sites. If you care to share with me, please pm me?
        Sorry, won't disclose my client sites or PM but a parking page is just what you see in the demo of the simulator I own with a URL of a client site.
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        • Profile picture of the author tresfavian
          Right on 4webmaster, I did check out yr simulator site. Thanks for clarifying, I appreciate it whole heartedly for answering my questions! I get the jist of what you are doing. So thank you very much.

          I want to bypass the whole website, articles, seo and such. Unless they already have it fine. Your reply has helped me a lot.
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    • Profile picture of the author MaxxC
      Originally Posted by 4webmaster View Post

      I do have clients with mobile only site. They don't have a regular site but a nice custom parking page I provide with a online simulator. The mobile site have a link to that page for non mobile browsing. Those client only wants mobile because they mainly do facebook and offer QRcodes on location and advertising. They don't care about SEO, regular website, this is true for businesses with huge competitors in Google... (weight loss, vitamins, care products, beauty accessories...) Social Network and Mobile (QR codes, coupons...) is their winning team and that's how I see the future of marketing.


      I found Tresfavian and 4webmaster's questions / replies /posts here on this thread very informative and engaging.

      As a regular lurker here on WF - but a relative newbie to IM - I'm aware that I have a better idea of online advertising and promotion than 90% of the business managers and owners "out there".

      However, I now realise that in effect, I gave the wrong advice to several micro businessmen in my city, who were interested
      in stand-alone-mobile-only sites. They had no interest in standard sites that need articles, SEO, etc.

      I gave my potential clients the impression that they needed TWO websites - standard and mobile, in order to get their mobile optimized one to function - or words to that effect - because that's what I thought !!

      Does the simulator sig link teach how to set up what you (4webmaster) described as :
      " a nice custom parking page I provide with a online simulator. The mobile site have a link to that page for non mobile browsing" ??

      I'm sure I can persuade some local businessmen to get mobile only sites, but I need to know if there are any limitations to be considered.
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      • Profile picture of the author 4webmaster
        Originally Posted by MaxxC View Post

        I found Tresfavian and 4webmaster's questions / replies /posts here on this thread very informative and engaging.

        Does the simulator sig link teach how to set up what you (4webmaster) described as :
        " a nice custom parking page I provide with a online simulator. The mobile site have a link to that page for non mobile browsing" ??

        I'm sure I can persuade some local businessmen to get mobile only sites, but I need to know if there are any limitations to be considered.
        Yes, you get a ready parking page with the sim you can customize as you wish. And Yes you need to add a link to that parking page from your mobile site.

        I've got some clients that have more visits to their mobile site rather than regular desktop site and switch to full mobile and parking page where they cancel their monthly fee for the regular site provided by my competitor also they no more need to update 2 sites.

        I suggest having your site on a sim parking page with a auto-detect redirect for mobile devices.

        I think because QR codes is very popular and when you advertise with it, the regular desktop site is no need but don't relay on search engine to get top listed on generic words, it work great on search engine when you have a business name not generic. If someone is looking for Company Name, will get on top but if search for Product Name

        The goal is to focus on local marketing (google map, newspapers, yellow page), social marketing (FB, twitter) and mobile marketing (QR codes, sms)...
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  • Profile picture of the author jenncruz
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