With the NFL's SMS campaign over the Superbowl, the awareness of SMS campaigns to nearly every business owner I talk to is much greater. In addition to the ads that everybody saw there is a nice article including some of the substantial numbers they received that I like to talk about when mentioning the campaign. You can see the article here NFL Completes End Run With Text-Message Super Bowl Ad but the numbers are a staggering 1.7 million opt ins from one commercial. The commercial has done wonders for awareness and the numbers have done wonders in helping me close customers. Hope this information can assist fellow SMS providers in increasing your business.