SMS text messages.. How the heck does it work?

9 replies
Newb here: how does SMS text messaging work? Where can I go to learn?
#heck #messages #sms #text #work
  • Profile picture of the author Legacy3
    SMS (short message service aka Text Messaging) another medium similar to email to communicate or market to customers. Unlike email, however, SMS can pretty much be seen on ALL mobile phones and studies have shown that people are nearly 4-5 times more likely to read an SMS message than they they are to read an email message.

    SMS messages are usually limited to 160 characters. The SMS list usually consists of a list of opt-in subscribers for one particular business. These subscribers generally agree to receive a few messages per month (4-8) with special offers or messages from that business upon subscribing. They generally join the list because the business has provided something of value for them to opt-in like 50% their next visit or a Free Appetizer, etc.


    This is a great primer for you (but unlike the video suggests it is NOT just for the younger crowd):

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  • Profile picture of the author CircleofDocs
    Thanks so much.... Here's what I'm trying to do:

    Take a list of numbers and send them a text message 1x every month...

    Best way to do this?? Suggestions?
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    • Profile picture of the author WaynesWorld
      Originally Posted by CircleofDocs View Post

      Thanks so much.... Here's what I'm trying to do:

      Take a list of numbers and send them a text message 1x every month...

      Best way to do this?? Suggestions?

      Use a software that inputs your list of numbers into a database. You can then send out a message to this database any time. It is very simple. Once you find the right software, you can not only send sms messages but also MMS messages. Take the time to find the right software.
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  • Profile picture of the author Legacy3
    Is the list for you or a client(s)? How many names on the list? Do you have any intentions to grow the list? What kind of message do you plan on sending? (Marketing like Getting Subscribers to buy more?, or Informative like a Quote/Joke/Scripture?) Is it business or personal?
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  • Profile picture of the author CircleofDocs
    I would be marketing to people I know and the. Having them give me the numbers they want pinged... The list would be changing and growing daily...
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    • Profile picture of the author Nanaswhimsy
      Originally Posted by CircleofDocs View Post

      I would be marketing to people I know and the. Having them give me the numbers they want pinged... The list would be changing and growing daily...
      LOL maybe I am showing my age, but pinging someone's phone conjures up memories of the old days in MIRC when you could get pinged right off the server if you got pinged enough.

      If you are serious about growing a marketing business then do it right, think long term, building customer relationships that last. Get optins, verify the optins, then honor what they were told when they opted in. And always give them a way to opt out. I don't think it is legal to send a marketing message to someone who has not opted in to receive that message, just like the SPAM laws there are laws involving SMS marketing. And if you are "pinging" lists someone else gives you, then you have no way of knowing if that list is opted in or duplicates of the list you sent the day before. It sounds like you are putting yourself at a lot of risk and Don't quote me but I think the fines can be as high as 18K each.
      Don't look for get rich quick, look for a long term business.
      Suzanne
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  • Profile picture of the author Legacy3
    If you are looking to build a legitimate opt in list take a look at TXT180.com for your personal list.
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  • Profile picture of the author HBurner
    I have heard that in some countries the government has banned the mobile numbers actively involved in sms marketing after some receivers complained for being spammed. Its better to create an opt-in list first rather than starting straightaway with your campaign.
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    • Profile picture of the author WillR
      Originally Posted by HBurner View Post

      I have heard that in some countries the government has banned the mobile numbers actively involved in sms marketing after some receivers complained for being spammed. Its better to create an opt-in list first rather than starting straightaway with your campaign.
      That goes without saying... all lists should be optin nowadays whether email marketing or mobile marketing. If not you are just asking for trouble.
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