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Unread 1st Mar 2012, 06:24 PM   #1
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2012 Mobile Expectations Report - Students
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An E-Expectations trend study

The proliferation of smartphones is transforming the online college search experience. More and more prospective students are using their smartphones to visit campus Web sites, interact through social media channels, watch videos, and more. But what do these students expect when they are browsing college mobile Web sites and social media pages?

The Mobile Browsing Behaviors and Expectations of College-Bound High School Students contains results from a survey of 2,300 students regarding their use of mobile devices in the college search process. The findings discuss:
•How many students browse college sites via mobile devices, and which smartphone/tablet platforms they use
•How satisfied students are with college mobile sites
•What content they value most when browsing on their smartphones
•What social media they access on mobile devices
•How much value students place on Facebook pages for colleges and univeristies

Great report, I'm sorry I can't attached pdf report for legal reasons so you have to subscribe on site and download free report.

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Unread 7th Mar 2012, 04:34 AM   #2
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Re: 2012 Mobile Expectations Report - Students
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Just read the report, thanks for sharing this!

As a student myself, I tend to agree with what's being said here. It's either good or bad with a schools social media management and mobile websites.

I think UCLA does this the best

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