Results from First Client Using Mobile

Chris Beatty · 2nd Mar 2012, 08:18 AM

Just wanted to stop by and share with everyone the results my first clients got from using my mobile marketing system.

This company is a Restaurant and Brewery in a town of about 45K people. We've been building their list for a couple months and they were up to 453 subscribers.

Yesterday around 4:30 we sent out their first Mobile Coupon and at the end of the night, the owner text me and said the coupons generated about $600 in sales for their Restaurant.

He was THRILLED about the results and can't wait to do the next deal!

Mobile Marketing is LEGIT!

SirThomas · 2nd Mar 2012, 08:33 AM

Well done! What kind of coupon did they send out?

Thomas

MegaC · 2nd Mar 2012, 08:35 AM

Originally Posted by BestPMarketing

Just wanted to stop by and share with everyone the results my first clients got from using my mobile marketing system.

This company is a Restaurant and Brewery in a town of about 45K people. We've been building their list for a couple months and they were up to 453 subscribers.

Yesterday around 4:30 we sent out their first Mobile Coupon and at the end of the night, the owner text me and said the coupons generated about $600 in sales for their Restaurant.

He was THRILLED about the results and can't wait to do the next deal!

Mobile Marketing is LEGIT!

That's awesome news man, congrats! What type of offer did the restaurant send out?

sbishop · 2nd Mar 2012, 01:53 PM

Do that once a week and he will see over $2,400 per month from the deals. He will think you are a genius!!

Chris Beatty · 2nd Mar 2012, 04:48 PM

The message was "new beer release tonight, $5 off $25 dinner. Valid 3/1/12 only."
That was basically what it said. The owner is pretty pumped now that he sees that I want just blowing smoke up his a**. He's on the hook now so I'm looking forward to building his list even more and making his business a lot of money

everge · 2nd Mar 2012, 04:54 PM

Well done awesome result....had you been charging him a monthly fee while building the list for him?

Austin357 · 2nd Mar 2012, 07:14 PM

Great job!

Use him as your reference and get 5 new restaurants that want to increase sales the same way. Then you can branch into other business verticals.

Chris Beatty · 2nd Mar 2012, 07:51 PM

Just so everyone knows... I use the Wordpress plugin by Chad Wyatt integrated with Twilio for my mobile marketing.

As for my pricing model, this was my first client with mobile and I really just wanted to get in the door and use him as an example. We are not doing a monthly subscription for him. We charged a $197 set up fee and gave him his own local #. With the $197 we gave him 18 table tents customized for his Restaurant. His keyword is BREW.

As you all know, Twilio's pricing is .01/msg. We are letting this customer do a "Pay As You Go" type thing and his costs are .05/msg with a minimum of $20/message sent.

We do not charge him for "incoming texts" for the purpose of building his list. It's only cost us around $10 to build his list up to this point so it's worth it to us.

This is obviously a ridiculously low price and I know that....... But now I have an example to go out like Austin357 said and get 5 new restaurants to sign up at a much higher rate!

So it cost him $22.65 to send out the first message and resulted in $600 in sales. Which is about a 2649% return on investment

WillR · 3rd Mar 2012, 05:07 AM

These are great results but make sure your client understands that the more often you send out these deals, the less effective they will be. The business owner might think great, this has worked so well lets run an offer every couple of days. Try and limit your sms marketing to a maximum of 6 messages per month. That's a little more than one a week. This way you won't annoy your list and your special offers will still generate buzz.

ASUService · 3rd Mar 2012, 07:40 AM

NICE JOB!!! Congrats!

Thanks for sharing.

kmalikis · 3rd Mar 2012, 10:42 AM

BestPMarketing,

Well done and congrats. We need more people to post results like this!

A small suggestion if i may... next client... track and document exactly when you started building their list... how many signups on a week to week basis, the date you sent out first message and all messages in the first month. What kind of sales came in from first offer, and any other metric you wanna track. That would be an awesome case study and proof to take to your future clients.

Also perhaps offer your first client another full month free service if he will send out that case study to other restaurant owners he knows and video tape a testimonial on your behalf.

Keep up the good work!

Kam

2nd Mar 2012, 08:18 AM	#1
Chris Beatty HyperActive Warrior War Room Member Join Date: 2011 Location: Indiana Posts: 108 Thanks: 80 Thanked 86 Times in 70 Posts Blog Entries: 2	Results from First Client Using Mobile Share on: Just wanted to stop by and share with everyone the results my first clients got from using my mobile marketing system. This company is a Restaurant and Brewery in a town of about 45K people. We've been building their list for a couple months and they were up to 453 subscribers. Yesterday around 4:30 we sent out their first Mobile Coupon and at the end of the night, the owner text me and said the coupons generated about $600 in sales for their Restaurant. He was THRILLED about the results and can't wait to do the next deal! Mobile Marketing is LEGIT!

2nd Mar 2012, 08:33 AM	#2
SirThomas Advanced Warrior War Room Member Join Date: 2007 Location: Seattle, WA Posts: 1,007 Thanks: 251 Thanked 228 Times in 179 Posts	Re: Results from First Client Using Mobile Share on: Well done! What kind of coupon did they send out? Thomas

2nd Mar 2012, 01:53 PM	#4
sbishop HyperActive Warrior War Room Member Join Date: 2011 Posts: 168 Thanks: 17 Thanked 28 Times in 21 Posts	Re: Results from First Client Using Mobile Share on: Do that once a week and he will see over $2,400 per month from the deals. He will think you are a genius!!

2nd Mar 2012, 04:48 PM	#5
Chris Beatty HyperActive Warrior War Room Member Join Date: 2011 Location: Indiana Posts: 108 Thanks: 80 Thanked 86 Times in 70 Posts Blog Entries: 2	Re: Results from First Client Using Mobile Share on: The message was "new beer release tonight, $5 off $25 dinner. Valid 3/1/12 only." That was basically what it said. The owner is pretty pumped now that he sees that I want just blowing smoke up his a**. He's on the hook now so I'm looking forward to building his list even more and making his business a lot of money

2nd Mar 2012, 04:54 PM	#6
everge Active Warrior Join Date: 2012 Location: Australia Posts: 62 Thanks: 1 Thanked 10 Times in 9 Posts	Re: Results from First Client Using Mobile Share on: Well done awesome result....had you been charging him a monthly fee while building the list for him?

2nd Mar 2012, 07:14 PM	#7
Austin357 HyperActive Warrior War Room Member Join Date: 2011 Location: Los Angeles, CA Posts: 307 Thanks: 32 Thanked 35 Times in 34 Posts	Re: Results from First Client Using Mobile Share on: Great job! Use him as your reference and get 5 new restaurants that want to increase sales the same way. Then you can branch into other business verticals.

2nd Mar 2012, 07:51 PM	#8
Chris Beatty HyperActive Warrior War Room Member Join Date: 2011 Location: Indiana Posts: 108 Thanks: 80 Thanked 86 Times in 70 Posts Blog Entries: 2	Re: Results from First Client Using Mobile Share on: Just so everyone knows... I use the Wordpress plugin by Chad Wyatt integrated with Twilio for my mobile marketing. As for my pricing model, this was my first client with mobile and I really just wanted to get in the door and use him as an example. We are not doing a monthly subscription for him. We charged a $197 set up fee and gave him his own local #. With the $197 we gave him 18 table tents customized for his Restaurant. His keyword is BREW. As you all know, Twilio's pricing is .01/msg. We are letting this customer do a "Pay As You Go" type thing and his costs are .05/msg with a minimum of $20/message sent. We do not charge him for "incoming texts" for the purpose of building his list. It's only cost us around $10 to build his list up to this point so it's worth it to us. This is obviously a ridiculously low price and I know that....... But now I have an example to go out like Austin357 said and get 5 new restaurants to sign up at a much higher rate! So it cost him $22.65 to send out the first message and resulted in $600 in sales. Which is about a 2649% return on investment

3rd Mar 2012, 05:07 AM	#9
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Results from First Client Using Mobile Share on: These are great results but make sure your client understands that the more often you send out these deals, the less effective they will be. The business owner might think great, this has worked so well lets run an offer every couple of days. Try and limit your sms marketing to a maximum of 6 messages per month. That's a little more than one a week. This way you won't annoy your list and your special offers will still generate buzz.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

3rd Mar 2012, 07:40 AM	#10
ASUService Advanced Warrior War Room Member Join Date: 2002 Location: USA. Posts: 612 Thanks: 440 Thanked 125 Times in 101 Posts	Re: Results from First Client Using Mobile Share on: NICE JOB!!! Congrats! Thanks for sharing.
	Best Regards, Mike Allton ASU Service, Inc. The LAST SMS Platform You'll Ever Need! Easy Money!

3rd Mar 2012, 10:42 AM	#11
kmalikis HyperActive Warrior Join Date: 2011 Posts: 120 Thanks: 95 Thanked 15 Times in 10 Posts	Re: Results from First Client Using Mobile Share on: BestPMarketing, Well done and congrats. We need more people to post results like this! A small suggestion if i may... next client... track and document exactly when you started building their list... how many signups on a week to week basis, the date you sent out first message and all messages in the first month. What kind of sales came in from first offer, and any other metric you wanna track. That would be an awesome case study and proof to take to your future clients. Also perhaps offer your first client another full month free service if he will send out that case study to other restaurant owners he knows and video tape a testimonial on your behalf. Keep up the good work! Kam