I am in the business of creating mobile-friendly websites for businesses, but I am wondering what one does about Google Places, when trying to sell a mobile site to a client.
Let me explain: one of my selling points for a client to get a mobile-friendly site, is to show them that if I search for their business using their smart phone, showing a mobile-optimized site in the results is a big advantage.
But when I use my Android, and I search for say "pizza in MyTown", the results I get (after ads) are Google Place results. And these results have a phone number one can tap to call them up. And if you click their name, the directions and reviews of the pizza place show up nicely, mobile-optimized.
If a client sees that, I would think that they might feel that they don't need a mobile site. They can be on Google Places and have the mobile presence anyway.
Now I get that I can tell the client that getting on page one of a Google Places search would be something we can look into later. But it's not a good mobile site selling point, it seems, to do a local search for the business type.
So how would I overcome this obstacle of trying to sell a mobile-optimized site to a business, when local searches show these Google Places on top anyway?
Thanks for any advice!