21st Apr 2012, 02:37 PM | #151 |
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Great post here. Thanks to Mo Buzz and Digi Man, especially! Mo Buzz, have you used any of the marketing videos on Lime - and use these instead of the non-targeted video in WillR's method? For example, you could use the one for restaurants, and then a week later target Gyms. More targeted may convert better. I signed up for Lime's free trial. Great idea they have to let me poke around and create a few coupons and get a feel for the whole enchilada. Cheers! Stephen |
22nd Apr 2012, 02:50 PM | #152 | |
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22nd Apr 2012, 09:21 PM | #153 |
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Mo Buzz, this is indeed a great post started last month and still running. Mobile Marketing, including all phases (QR code marketing/coupons, SMS Text Messaging Marketing, and Optimized Websites) is really a strong niche - especially in a local market. What I have found and am doing, as well as starting the implementation of your strategy - is that most local business owners are a lot more receptive when you can show them the end product (a real text message demo, and show them a completed mobile website of their business) they are really impressed. Again, very good post and information. Thanks. |
22nd Apr 2012, 10:12 PM | #154 |
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Nice threads, I have recently hopped into the mobile marketing as a recent graduate that cannot find a job. Anyways, I was curious of how you engage the business & offer the service to begin with? Communications was my worst class I am just trying to beat this barrier. Do you hit them with statistics ? Or simply explain how it works? Thank you ,Mark |
22nd Apr 2012, 11:42 PM | #155 | ||
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Glad you found the post helpful. Yes it is very powerful to walk in knowing that you can show them almost instant results as well as their mobile site already up and running. If you do this enough, and follow thru, then good things will come.
True, and more important is to shut up and LISTEN to your clients. This was hard for me as I love to talk. As soon as I really followed the 80/20 rule my closing rate shot way up. | ||
23rd Apr 2012, 03:52 AM | #156 | |
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You should be doing very little of the talking. Be like a good boy on a first date. Listen, listen and listen some more. | |
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30th Apr 2012, 11:27 PM | #157 |
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So we just finalized the fundraiser we will be doing with a local youth sports team. They have 120 football players and 50 cheerleaders that will be handing out 10,000 flyers to begin with. Plus promoting the program on their website, facebook ect. This is a GREAT way to quickly build your own list AND help out our youth. BUT you better put it together in your town soon, before we get there ; ) |
2nd May 2012, 05:11 AM | #158 |
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I would just like to say how much I enjoyed reading Digiman's posts. They may be long, but for a grammatical pedant like me they were pure pleasure, lucid and cogent ideas expressed free of grammatical errors and spelling mistakes a rare find indeed! Preston, I salute you! Also may I encourage all the readers of this thread (and there are plenty of them) to stop reading and make a start on implementing the ideas expressed here. As I said in another post - "learning without action is dead" |
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2nd May 2012, 03:50 PM | #159 | |
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Would you willing to share more how you are doing this, what the costs are, the ROI, and what kind of fundraisers work well with this method? Is this something that would work for non-profits? - at least the non-profits who aren't afraid of a little work? Thanks so much! You need to be awarded a "gold star" (whatever that is!) for the great assistance you are to all of us on this thread! Stephen | |
2nd May 2012, 04:22 PM | #160 | |
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It is really hard to say what the cost are as it greatly depends on which SMS service you are using. Yes the youth sports team is a non profit and it works great. They will continue to promote the program all year thru flyers ect. We give them 50% of the profit each month after cost to run the program. The great thing is that you can repeat this in different towns. The REALLY great thing is that everyone wins. | |
2nd May 2012, 06:43 PM | #161 |
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Thanks again, Mo Buzz! Nice site you have there. Do you mind a few more questions? 1) How much do you charge the local merchants? 2) If you have a different fundraiser in Napa, would you use the same domain, just ad a sub directory? Or would you build a more inclusive site that could handle many non-profits? 3) Kudos for building a mobile site for this too. One thing i am looking for is a "Click To Text" html code to add to a mobile site. A QR code will do this, but having a QR code show up on a mobile phone is pointless. ( I know, I did it, and then immediately realized - "dumb!" 4) One selling point is the merchants get to be "linked" with the non-profit, giving them definite additional brownie-points and future "ad ammo". 5) Of the 10,000 cards that you passed out - were they business card size (A LOT cheaper that post cards) and did they link straight to the text -Napa7 to 71442 - or did you send them to the website too. Cheers! I appreciate you! Stephen |
2nd May 2012, 11:51 PM | #162 | |
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3rd May 2012, 12:20 PM | #163 | |
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3rd May 2012, 09:33 PM | #164 |
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Thanks to everyone for contributing but especially MoBuzz for starting the thread and generously sharing knowledge and experience. My youngest daughter graduated from college not long ago with a marketing degree and has figured out that "book learning" has its place but is no substitute for the real world... lol I, having no such degree, have earned a very nice living as a "marketing guy" 0for as long as I can remember. So, my daughter asked if I'd be willing to mentor her and maybe front her a little capital to get started with something. Mobile marketing is pretty much what we settled on and this thread just cemented that decision for us. We set up a trial account with Lime a couple days ago and have spent hours pouring over the features, watching video and reading everything in the knowledge base. That brings me to today... We were having an "official business meeting" at my favorite pizza joint and got to chatting with the owner. I've done many marketing campaigns for him in the past so he always asks me what I'm cooking up when I stop in for lunch. I explained that I was helping my daughter get started in mobile marketing. He kinda perked up and asked what the heck that was... lol. We live in a pretty decent sized market area and nobody is doing this here. So I explained it to him and told him we'd start the list building process the first part of next week. He was curious about that so I explained how it works and told him we'd probably look for 2 or 3 clients to get it started. OK... this has gone long so here's the pay-off... I told him what the rates would be once we were ready to mail to the completed list and he says...instead of finding 2 or 3 offers to send to the new registrations would we take $600 to mail his offer exclusively to each new registrant until the list is complete? My daughter... the rookie... kinda gulped and looked at both of us. We both laughed and I said hell yes, as a favor to you! We left with a check and he comped our lunch! I already love this business... I think my daughter's future looks bright! |
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3rd May 2012, 09:42 PM | #165 | |
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Thanks so much for sharing that. Exactly the reason I started this thread. Do consider teaming up with a local youth sports team to help grow your master list. It is a great cause and everybody wins. | |
3rd May 2012, 09:59 PM | #166 | |
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I have 2 grandsons in youth soccer league. The league website says they have 1785 kids in the league. My original thought was to put together a diner's discount card with 10 bogo offers from 10 different popular restaurants and have the kids sell them for 10 bucks with a 50/50 split. I figured if each just sold 2... parents/grandparents... that would be $35,700 gross... so close to 18K for them and we'd eat the printing cost. I think the whole thing could turn in less than 30 days. The problem is I've never been a short term thinker so I like the long term play of the residual of mobile marketing vs the quick score. My daughter, of course, is cursing your name... lol. She's intrigued with the quick score... lol We haven't made a final decision on that yet. | |
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3rd May 2012, 10:11 PM | #167 | |
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I say do both : ) Let me add that I am currently the head coach of a youth football team and on the board. I have been involved with youth sports for 15 years. My point is that EVERY youth team will love this program. Its to easy | |
3rd May 2012, 10:25 PM | #168 | |
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Our first thought was to do both then it occurred to me that we'd be offering to put these guys on the discount card for free then turning around and asking them to pay to access a smaller list. I'm not real sure about that. | |
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3rd May 2012, 11:33 PM | #169 | |
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Honestly the residual is the way to go if it's one or the other. Not only is it more money in the long run, it also allows you to work with many businesses for the non profit opening up the door for mobile sites, google places ect ect | |
4th May 2012, 09:03 AM | #170 | ||
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I had an idea along these lines, but I am too busy to follow through with it, so I will pass it along here... Along the lines of youth sports teams, the other place you might consider approaching is schools. I know my daughter's school is always complaining about not having enough money for new computers etc. (of course, they sock most of it to their sports teams.....) But anyway, whether its for the school teams, or their computer dept, etc., you could do the same thing: Get either a pizza type card OR (better) as you said, several different restaurants and/or stores to provide a 2 for 1 type deal on a card. If you go with variety, you *could* also ask the company to pay a fee if you really wanted to (advertising or set up fee). Get the students to canvass door to door with the card and sell it for $5-10-20, and split the profits with the school. I know around here, they've done the entertainment book in the past ($20), but honestly we never bought it. (And even worse, the public school did it literally 2 weeks after the high school did it, so I don't think the public school did very well). Thick books aren't the way to go, but a business card size would be easy because you can put it in your wallet. HOWEVER... if you VARIED the offers, you could literally do 2 totally different cards, 1 for public school and 1 for high schools. (Hint: get offers that match each... i.e., public school, ensure there's at least 1 offer from a kids type store if possible, i.e., bogo for clothes... get stuff that appeals to high school kids or parents for the high school age). One size doesn't fit all, so if you appeal that side of it, you could sell 2-3 different cards to the same people (i.e., if they have kids in both high school and public)... or on different sports teams. Obviously that would depend on the size of your city, but it could work. Just some thoughts I've had over time LOL. | ||
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4th May 2012, 09:05 AM | #171 |
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Sorry, a quick thought to that - you could also have a "text xxx to 12345" on each box to get the deal on their phones as part of the coupon, that way they don't even have to have the card with them...
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4th May 2012, 10:15 AM | #172 |
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Wow now you got me thinking lol I say do both : ) --------------------------------- Our first thought was to do both then it occurred to me that we'd be offering to put these guys on the discount card for free then turning around and asking them to pay to access a smaller list. I'm not real sure about that. ------------------------------------------------------------------- ( sorry - I can't figure out how to get "multi quote" to work ) ------------------------------------------------------------------- I'm thinking that if the kids were to offer the bogo card, and then, whether the customer bought the card or not, they could end their conversation by handing out the "text napa" flyer (or a small card) saying that "this is another way you can get great deals and help us for free". it would seem to me that eventually your "free" text list ( that you charge businesses to access ) would be larger that the number of people who "buy" the bogo card. |
6th May 2012, 06:53 PM | #173 |
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So I have a question for you Mobuzz (or anyone else that wants to chime in). What would you suggest for a slightly bigger city, which would have definitely more than 30 businesses want to participate? Thinking of it from a user aspect... (hashing this out here) Say a city that has nearly 100K people - would you break the city into like 4 quadrants, set up an sms for each "area", and get people to text the code closest to their house? However, if a person works across the city from their home, they would have to in essence join both lists in case they wanted something nearby either... or would you simply have one text list for the city, and have businesses kind of "battle" (aka: reserve one specific day) for the spot for the month? I'd like to add this to a concept I'm doing, but for bigger areas I'm not sure how this would work best. Thoughts? |
Last edited on 6th May 2012 at 06:53 PM. Reason: spelling | |
6th May 2012, 09:01 PM | #174 | |
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If I lived in a area that was more spread out I might separate the two list by location. For us it is not much of an issue, we plan on having one master list in as many towns as possible. Working with youth sports teams to help grow the list quickly. Napa will most likely be the only town that we have multiple list. We will also be launching our mobile directory http://napasearch.mobi next week. Hopefully it takes off as quick as Napa Mobile Deals, but I expect it to be a little slower. Still bugs to be worked out. Good luck in your venture : ) | |
6th May 2012, 09:26 PM | #175 | |
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6th May 2012, 10:10 PM | #176 | |
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I am not using a WSO or a template for the site. It was created using Limes website builder. The site is not perfect and will prob keep evolving over the next couple months. When perfected we will take it to the next town over. No I did not sell ALL the businesses on the directory before I put them in. Some are businesses that I already deal with and I knew they would jump on it as tourist are very hard people to reach. Others were places that I wanted to target. I would say a little over half are paying, while the rest are on a free trial. There are still some kinks to workout as the program is new but overall it has been going great. We already have a major resort with 600 rooms committed to directing their guest to the site. As well we have agreements with most of the B&Bs At some point we will start looking for select people to partner with to help set these programs up in their area. | |
7th May 2012, 12:34 AM | #177 | |
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city I live in is about 150,000 - 160,000 with an ADI of about 350,000. I'm just getting started but I plan to build multiple lists of limited number and offer each advertiser the opportunity to "mail" each list once per month in addition to building their own in house lists. QUESTION FOR MoBuzz... Do you find the Lime site builder adequate or should I seek other solutions? Do I need something like the products offered by Will, Quentin or the other gentleman whose name I don't recall at the moment? lol | |
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7th May 2012, 12:42 AM | #178 | |
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7th May 2012, 01:00 AM | #179 |
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7th May 2012, 03:05 PM | #180 |
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Great info on here , Mobuzz. In my business I do it a little different and do not give a free trial. Instead, I bill at the end of each month. So, if they start on May 1, I invoice on June 1. That way I pick up any overage text charges or any other charges for the month. When they start, I give them a guarantee that on June 1 we can cancel with no charge to them if that is what they want to do.. Once they have the warm puppy dog for a month, it is very easy to keep it. I do limit the number of texts for that month. And we hit it hard with list building ideas. I set up a Lime text to win campaign today for a client, a restaurant. All entries of course go on a new opt in list for him. The prize is a free $10 max meal and drink every day in June for the winner. His total cost could be $300 retail ( $100 cost), IF they ate there everyday, which they won't. And they will not eat alone much either. So we build the list while making him money. Great ides in this thread , guys. This gives the same effect as a free trial, but you still have a chance to collect that last month if they ever leave. |
7th May 2012, 06:55 PM | #181 | |
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9th May 2012, 08:01 PM | #182 |
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Really incredible Napa Search site, Mo Buzz! Have you built all the mobile sites using Lime? How fast can you build one in Lime. I use Kevin Koops system, and my first took me about 2 days! (a restaurant with lots of menu items) But with templates that I have already done, I think I could crank one out in about 2 hours. Then faster. (all HTML and CSS) My bigger concern is about mobile load times, the bigger the site gets. Is the Home page also done with Lime? Do all these mobile sites use Napa Search as their redirect from their regular site? I really appreciate what you are teaching here. Cheers! Stephen |
11th May 2012, 02:08 PM | #183 | |
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Mobuzz, I was talking with Lime today. For a one time $17 you can move the mobile site to any host domain. | |
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11th May 2012, 05:01 PM | #184 |
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13th May 2012, 01:14 PM | #185 | |
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13th May 2012, 01:49 PM | #186 |
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13th May 2012, 03:34 PM | #187 | |
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Great thread people! I'm also building a local directory and this thread is helping in a big way | |
19th May 2012, 11:42 AM | #188 |
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I just have to say I love mobile marketing. It really allows you the freedom to be very creative. My wife who has zero experience in marketing has decided to join the party. She over heard me talking about offering mobile invitations and loved the idea. One of her friends happens to be getting married soon so she pitched the idea to her, and she loved it as well. In fact we just finished her mobile invitations. The best part is that the bride told her wedding planner about the invitations and she wants to offer them to her future brides. Who knows where it will lead but the wife seems to think she can sell these all day long lol. Where we live there are Quinceanera's everyday. I can not imagine a 15 year old girl passing on a mobile invitation with her pic on it : ) |
20th May 2012, 01:22 AM | #189 |
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Wow this is a great thread! I had dismissed SMS to work on other things but I am going to give it a try after reading the thread. MoBuzz, I'm very intrigued by the invitations idea. I would love to see an example of what you are doing. |
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20th May 2012, 01:29 AM | #190 | |
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invitation looks like. Is it a text that links to a personalized website? | |
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20th May 2012, 01:33 AM | #191 |
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20th May 2012, 01:13 PM | #192 | |
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Someone made a thread about doing this awhile back (Quentin I believe) and I was talking about it with someone when my wife overheard and decided to offer it to a friend of hers who just started planning her wedding. I will post a link once finished. | |
20th May 2012, 01:40 PM | #193 |
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I think the invitation deal is great to. I also am going after the quinenera crowd. lol Here is a link to the thread Mo spoke of. Right now it is lower here on page one. http://www.warriorforum.com/mobile-m...go-mobile.html |
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21st May 2012, 03:50 AM | #194 |
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Hi, may I ask a stupid question. I don't know anything about SMS marketing. You send them a SMS coupon? What would that be? Is it that they receive a text and then show to the business to receive a discount. To show them their mobile phone display with the coupon text on it? Thanks dtm |
21st May 2012, 06:31 PM | #195 | |
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Example: "Text 'Discount' to 12345 and receive an instant 10% off your bill." The person then receives an SMS message with a discount code they can use to get 10% off their bill. | |
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22nd May 2012, 01:55 AM | #196 | |
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I saw the site a couple of weeks ago and it looked real good! | |
22nd May 2012, 02:04 AM | #197 | |
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but thanks for looking out ; ) | |
23rd May 2012, 04:20 AM | #199 |
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| Hi MoBuzz your mobile directory http://napasearch.mobi is very interesting. I understand you charge $49 per month and give them 30 days free trial. Would you just include a business in the directory for 30 days, and if they decide against it, delete it after 30 days? I am just wondering if there is any legal problem including a business in the list without them agreeing first. Thanks for this very informative thread. DTM |
27th May 2012, 09:13 PM | #200 |
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Hi Mo, Great thread. When you say "The homepage of that site is a jpeg of the actual flyer I use.", which site do you mean? By the way on your site Downtown Joes the word "brewery" is spelled incorrectly on the menu. |
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