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Unread 21st Apr 2012, 02:37 PM   #151
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Re: How I am making $ with Mobile Marketing
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Great post here. Thanks to Mo Buzz and Digi Man, especially!

Mo Buzz, have you used any of the marketing videos on Lime - and use these instead of the non-targeted video in WillR's method? For example, you could use the one for restaurants, and then a week later target Gyms. More targeted may convert better.

I signed up for Lime's free trial. Great idea they have to let me poke around and create a few coupons and get a feel for the whole enchilada.

Cheers!

Stephen
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Unread 22nd Apr 2012, 02:50 PM   #152
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Originally Posted by elofmark View Post

Great post here. Thanks to Mo Buzz and Digi Man, especially!

Mo Buzz, have you used any of the marketing videos on Lime - and use these instead of the non-targeted video in WillR's method? For example, you could use the one for restaurants, and then a week later target Gyms. More targeted may convert better.

I signed up for Lime's free trial. Great idea they have to let me poke around and create a few coupons and get a feel for the whole enchilada.

Cheers!

Stephen
Another great question. I will def be using limes videos (branded with our info of coarse) to target specific industries. I should be doing this already but our business is growing so fast that it has been put off. Hopefully be using the vids within a week or so.
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Unread 22nd Apr 2012, 09:21 PM   #153
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Mo Buzz, this is indeed a great post started last month and still running.

Mobile Marketing, including all phases (QR code marketing/coupons, SMS Text Messaging Marketing, and Optimized Websites) is really a strong niche - especially in a local market.

What I have found and am doing, as well as starting the implementation of your strategy - is that most local business owners are a lot more receptive when you can show them the end product (a real text message demo, and show them a completed mobile website of their business) they are really impressed.

Again, very good post and information. Thanks.
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Unread 22nd Apr 2012, 10:12 PM   #154
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Nice threads, I have recently hopped into the mobile marketing as a recent graduate that cannot find a job. Anyways, I was curious of how you engage the business & offer the service to begin with? Communications was my worst class I am just trying to beat this barrier. Do you hit them with statistics ? Or simply explain how it works? Thank you
,Mark
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Unread 22nd Apr 2012, 11:42 PM   #155
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Originally Posted by bizadpros View Post

Mo Buzz, this is indeed a great post started last month and still running.

Mobile Marketing, including all phases (QR code marketing/coupons, SMS Text Messaging Marketing, and Optimized Websites) is really a strong niche - especially in a local market.

What I have found and am doing, as well as starting the implementation of your strategy - is that most local business owners are a lot more receptive when you can show them the end product (a real text message demo, and show them a completed mobile website of their business) they are really impressed.

Again, very good post and information. Thanks.

Glad you found the post helpful. Yes it is very powerful to walk in knowing that you can show them almost instant results as well as their mobile site already up and running. If you do this enough, and follow thru, then good things will come.


Originally Posted by the11project View Post

Nice threads, I have recently hopped into the mobile marketing as a recent graduate that cannot find a job. Anyways, I was curious of how you engage the business & offer the service to begin with? Communications was my worst class I am just trying to beat this barrier. Do you hit them with statistics ? Or simply explain how it works? Thank you
,Mark
Thanks... I do not talk much about statistics. I give them the basic idea of what we do and offer them a free 30 day trial. Bottom line is they only care about results. If you can show them results for free it will close its self.

Originally Posted by Hendley View Post

Good to hear of you success - telling your clients about the benefits instead of too many details about the product itself gave you an advantage.
True, and more important is to shut up and LISTEN to your clients. This was hard for me as I love to talk. As soon as I really followed the 80/20 rule my closing rate shot way up.
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Unread 23rd Apr 2012, 03:52 AM   #156
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Originally Posted by MoBuzz View Post

True, and more important is to shut up and LISTEN to your clients. This was hard for me as I love to talk. As soon as I really followed the 80/20 rule my closing rate shot way up.
That's a big one to learn and so true.

You should be doing very little of the talking. Be like a good boy on a first date. Listen, listen and listen some more.

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Unread 30th Apr 2012, 11:27 PM   #157
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So we just finalized the fundraiser we will be doing with a local youth sports team. They have 120 football players and 50 cheerleaders that will be handing out 10,000 flyers to begin with. Plus promoting the program on their website, facebook ect.

This is a GREAT way to quickly build your own list AND help out our youth.

BUT you better put it together in your town soon, before we get there ; )
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Unread 2nd May 2012, 05:11 AM   #158
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Re: How I am making $ with Mobile Marketing
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I would just like to say how much I enjoyed reading Digiman's posts. They may be long, but for a grammatical pedant like me they were pure pleasure, lucid and cogent ideas expressed free of grammatical errors and spelling mistakes a rare find indeed!
Preston, I salute you!

Also may I encourage all the readers of this thread (and there are plenty of them) to stop reading and make a start on implementing the ideas expressed here.

As I said in another post - "learning without action is dead"

Cheap websites for small businesses: Affordable mobile websites
Get a free autoresponder here: Money Making Opportunities
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Unread 2nd May 2012, 03:50 PM   #159
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Originally Posted by MoBuzz View Post

So we just finalized the fundraiser we will be doing with a local youth sports team. They have 120 football players and 50 cheerleaders that will be handing out 10,000 flyers to begin with. Plus promoting the program on their website, facebook ect.

This is a GREAT way to quickly build your own list AND help out our youth.

BUT you better put it together in your town soon, before we get there ; )
Hey MoBuzz!

Would you willing to share more how you are doing this, what the costs are, the ROI, and what kind of fundraisers work well with this method?

Is this something that would work for non-profits? - at least the non-profits who aren't afraid of a little work?

Thanks so much! You need to be awarded a "gold star" (whatever that is!) for the great assistance you are to all of us on this thread!

Stephen
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Unread 2nd May 2012, 04:22 PM   #160
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Originally Posted by elofmark View Post

Hey MoBuzz!

Would you willing to share more how you are doing this, what the costs are, the ROI, and what kind of fundraisers work well with this method?

Is this something that would work for non-profits? - at least the non-profits who aren't afraid of a little work?

Thanks so much! You need to be awarded a "gold star" (whatever that is!) for the great assistance you are to all of us on this thread!

Stephen
Hey thanks for the kind words : )

It is really hard to say what the cost are as it greatly depends on which SMS service you are using.

Yes the youth sports team is a non profit and it works great. They will continue to promote the program all year thru flyers ect. We give them 50% of the profit each month after cost to run the program.



The great thing is that you can repeat this in different towns. The REALLY great thing is that everyone wins.
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Unread 2nd May 2012, 06:43 PM   #161
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Re: How I am making $ with Mobile Marketing
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Thanks again, Mo Buzz!

Nice site you have there. Do you mind a few more questions?

1) How much do you charge the local merchants?

2) If you have a different fundraiser in Napa, would you use the same domain, just ad a sub directory? Or would you build a more inclusive site that could handle many non-profits?

3) Kudos for building a mobile site for this too. One thing i am looking for is a "Click To Text" html code to add to a mobile site. A QR code will do this, but having a QR code show up on a mobile phone is pointless. ( I know, I did it, and then immediately realized - "dumb!"

4) One selling point is the merchants get to be "linked" with the non-profit, giving them definite additional brownie-points and future "ad ammo".

5) Of the 10,000 cards that you passed out - were they business card size (A LOT cheaper that post cards) and did they link straight to the text -Napa7 to 71442 - or did you send them to the website too.

Cheers! I appreciate you!

Stephen
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Unread 2nd May 2012, 11:51 PM   #162
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Originally Posted by elofmark View Post

Thanks again, Mo Buzz!

Nice site you have there. Do you mind a few more questions?

1) How much do you charge the local merchants?

I charge 300 a month but I also provide a few additional services as well at that price.

2) If you have a different fundraiser in Napa, would you use the same domain, just ad a sub directory? Or would you build a more inclusive site that could handle many non-profits?

I will only have one fundraiser in Napa. There will be other non profit programs in different cities and they will each have there own site.

3) Kudos for building a mobile site for this too. One thing i am looking for is a "Click To Text" html code to add to a mobile site. A QR code will do this, but having a QR code show up on a mobile phone is pointless. ( I know, I did it, and then immediately realized - "dumb!"

Click to text is just not where it needs to be yet, hopefully soon.


4) One selling point is the merchants get to be "linked" with the non-profit, giving them definite additional brownie-points and future "ad ammo".

5) Of the 10,000 cards that you passed out - were they business card size (A LOT cheaper that post cards) and did they link straight to the text -Napa7 to 71442 - or did you send them to the website too.

Nope 8x11 fliers and the non profit actually payed for them

I think we paid 490.00 for 10000 full color

The homepage of that site is a jpeg of the actual flyer I use.



Cheers! I appreciate you!

Stephen
Glad to be of help
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Unread 3rd May 2012, 12:20 PM   #163
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Re: How I am making $ with Mobile Marketing
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Originally Posted by WillR View Post

That's a big one to learn and so true.

You should be doing very little of the talking. Be like a good boy on a first date. Listen, listen and listen some more.
Hi Will just wanted to say thanks for posting on the thread. If people would simply follow the following 3 steps, the rest should fall rite into place with experience.

1. Take Action

2. Shut up and listen

3. Follow Up
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Unread 3rd May 2012, 09:33 PM   #164
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Thanks to everyone for contributing but especially MoBuzz for starting
the thread and generously sharing knowledge and experience.

My youngest daughter graduated from college not long ago with
a marketing degree and has figured out that "book learning" has
its place but is no substitute for the real world... lol

I, having no such degree, have earned a very nice living as a
"marketing guy" 0for as long as I can remember. So, my daughter
asked if I'd be willing to mentor her and maybe front her a little
capital to get started with something.

Mobile marketing is pretty much what we settled on and this thread
just cemented that decision for us. We set up a trial account with Lime
a couple days ago and have spent hours pouring over the features, watching
video and reading everything in the knowledge base.

That brings me to today...

We were having an "official business meeting" at my favorite pizza joint
and got to chatting with the owner. I've done many marketing campaigns
for him in the past so he always asks me what I'm cooking up when I stop
in for lunch.

I explained that I was helping my daughter get started in mobile marketing.
He kinda perked up and asked what the heck that was... lol. We live in a
pretty decent sized market area and nobody is doing this here.

So I explained it to him and told him we'd start the list building process
the first part of next week. He was curious about that so I explained how
it works and told him we'd probably look for 2 or 3 clients to get it started.

OK... this has gone long so here's the pay-off...

I told him what the rates would be once we were ready to mail to the completed
list and he says...instead of finding 2 or 3 offers to send to the new registrations
would we take $600 to mail his offer exclusively to each new registrant until the
list is complete?

My daughter... the rookie... kinda gulped and looked at both of us. We both
laughed and I said hell yes, as a favor to you! We left with a check and he
comped our lunch!

I already love this business... I think my daughter's future looks bright!

If you knew what I know you'd be doing what I do...
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Unread 3rd May 2012, 09:42 PM   #165
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Originally Posted by Tsnyder View Post

Thanks to everyone for contributing but especially MoBuzz for starting
the thread and generously sharing knowledge and experience.

My youngest daughter graduated from college not long ago with
a marketing degree and has figured out that "book learning" has
its place but is no substitute for the real world... lol

I, having no such degree, have earned a very nice living as a
"marketing guy" 0for as long as I can remember. So, my daughter
asked if I'd be willing to mentor her and maybe front her a little
capital to get started with something.

Mobile marketing is pretty much what we settled on and this thread
just cemented that decision for us. We set up a trial account with Lime
a couple days ago and have spent hours pouring over the features, watching
video and reading everything in the knowledge base.

That brings me to today...

We were having an "official business meeting" at my favorite pizza joint
and got to chatting with the owner. I've done many marketing campaigns
for him in the past so he always asks me what I'm cooking up when I stop
in for lunch.

I explained that I was helping my daughter get started in mobile marketing.
He kinda perked up and asked what the heck that was... lol. We live in a
pretty decent sized market area and nobody is doing this here.

So I explained it to him and told him we'd start the list building process
the first part of next week. He was curious about that so I explained how
it works and told him we'd probably look for 2 or 3 clients to get it started.

OK... this has gone long so here's the pay-off...

I told him what the rates would be once we were ready to mail to the completed
list and he says...instead of finding 2 or 3 offers to send to the new registrations
would we take $600 to mail his offer exclusively to each new registrant until the
list is complete?

My daughter... the rookie... kinda gulped and looked at both of us. We both
laughed and I said hell yes, as a favor to you! We left with a check and he
comped our lunch!

I already love this business... I think my daughter's future looks bright!

Thanks so much for sharing that. Exactly the reason I started this thread.

Do consider teaming up with a local youth sports team to help grow your master list. It is a great cause and everybody wins.
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Unread 3rd May 2012, 09:59 PM   #166
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Originally Posted by MoBuzz View Post

Thanks so much for sharing that. Exactly the reason I started this thread.

Do consider teaming up with a local youth sports team to help grow your master list. It is a great cause and everybody wins.
That's actually where our thinking began and then evolved to this.

I have 2 grandsons in youth soccer league. The league website says
they have 1785 kids in the league.

My original thought was to put together a diner's discount card with 10
bogo offers from 10 different popular restaurants and have the kids sell
them for 10 bucks with a 50/50 split.

I figured if each just sold 2... parents/grandparents... that would be $35,700
gross... so close to 18K for them and we'd eat the printing cost. I think the
whole thing could turn in less than 30 days.

The problem is I've never been a short term thinker so I like the long term
play of the residual of mobile marketing vs the quick score.

My daughter, of course, is cursing your name... lol. She's intrigued with
the quick score... lol

We haven't made a final decision on that yet.

If you knew what I know you'd be doing what I do...
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Unread 3rd May 2012, 10:11 PM   #167
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Originally Posted by Tsnyder View Post

That's actually where our thinking began and then evolved to this.

I have 2 grandsons in youth soccer league. The league website says
they have 1785 kids in the league.

My original thought was to put together a diner's discount card with 10
bogo offers from 10 different popular restaurants and have the kids sell
them for 10 bucks with a 50/50 split.

I figured if each just sold 2... parents/grandparents... that would be $35,700
gross... so close to 18K for them and we'd eat the printing cost. I think the
whole thing could turn in less than 30 days.

The problem is I've never been a short term thinker so I like the long term
play of the residual of mobile marketing vs the quick score.

My daughter, of course, is cursing your name... lol. She's intrigued with
the quick score... lol

We haven't made a final decision on that yet.
Wow now you got me thinking lol

I say do both : )

Let me add that I am currently the head coach of a youth football team and on the board. I have been involved with youth sports for 15 years. My point is that EVERY youth team will love this program. Its to easy
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Unread 3rd May 2012, 10:25 PM   #168
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Originally Posted by MoBuzz View Post

Wow now you got me thinking lol

I say do both : )

Let me add that I am currently the head coach of a youth football team and on the board. I have been involved with youth sports for 15 years. My point is that EVERY youth team will love this program. Its to easy
I hear ya'

Our first thought was to do both then it occurred to me that we'd be
offering to put these guys on the discount card for free then turning
around and asking them to pay to access a smaller list. I'm not real
sure about that.

If you knew what I know you'd be doing what I do...
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Unread 3rd May 2012, 11:33 PM   #169
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Originally Posted by Tsnyder View Post

I hear ya'

Our first thought was to do both then it occurred to me that we'd be
offering to put these guys on the discount card for free then turning
around and asking them to pay to access a smaller list. I'm not real
sure about that.
Ya that is true but there are more than one sports team in your town I bet

Honestly the residual is the way to go if it's one or the other. Not only is it more money in the long run, it also allows you to work with many businesses for the non profit opening up the door for mobile sites, google places ect ect
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Unread 4th May 2012, 09:03 AM   #170
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Originally Posted by Tsnyder View Post

That's actually where our thinking began and then evolved to this.

I have 2 grandsons in youth soccer league. The league website says
they have 1785 kids in the league.

My original thought was to put together a diner's discount card with 10
bogo offers from 10 different popular restaurants and have the kids sell
them for 10 bucks with a 50/50 split.

I figured if each just sold 2... parents/grandparents... that would be $35,700
gross... so close to 18K for them and we'd eat the printing cost. I think the
whole thing could turn in less than 30 days.

The problem is I've never been a short term thinker so I like the long term
play of the residual of mobile marketing vs the quick score.

My daughter, of course, is cursing your name... lol. She's intrigued with
the quick score... lol

We haven't made a final decision on that yet.
Originally Posted by MoBuzz View Post

Wow now you got me thinking lol

I say do both : )

Let me add that I am currently the head coach of a youth football team and on the board. I have been involved with youth sports for 15 years. My point is that EVERY youth team will love this program. Its to easy


I had an idea along these lines, but I am too busy to follow through with it, so I will pass it along here...

Along the lines of youth sports teams, the other place you might consider approaching is schools. I know my daughter's school is always complaining about not having enough money for new computers etc. (of course, they sock most of it to their sports teams.....)

But anyway, whether its for the school teams, or their computer dept, etc., you could do the same thing:

Get either a pizza type card OR (better) as you said, several different restaurants and/or stores to provide a 2 for 1 type deal on a card. If you go with variety, you *could* also ask the company to pay a fee if you really wanted to (advertising or set up fee).

Get the students to canvass door to door with the card and sell it for $5-10-20, and split the profits with the school.

I know around here, they've done the entertainment book in the past ($20), but honestly we never bought it. (And even worse, the public school did it literally 2 weeks after the high school did it, so I don't think the public school did very well). Thick books aren't the way to go, but a business card size would be easy because you can put it in your wallet.

HOWEVER... if you VARIED the offers, you could literally do 2 totally different cards, 1 for public school and 1 for high schools. (Hint: get offers that match each... i.e., public school, ensure there's at least 1 offer from a kids type store if possible, i.e., bogo for clothes... get stuff that appeals to high school kids or parents for the high school age).

One size doesn't fit all, so if you appeal that side of it, you could sell 2-3 different cards to the same people (i.e., if they have kids in both high school and public)... or on different sports teams.

Obviously that would depend on the size of your city, but it could work.

Just some thoughts I've had over time LOL.

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Unread 4th May 2012, 09:05 AM   #171
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Sorry, a quick thought to that - you could also have a "text xxx to 12345" on each box to get the deal on their phones as part of the coupon, that way they don't even have to have the card with them...

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Unread 4th May 2012, 10:15 AM   #172
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Wow now you got me thinking lol

I say do both : )
---------------------------------

Our first thought was to do both then it occurred to me that we'd be
offering to put these guys on the discount card for free then turning
around and asking them to pay to access a smaller list. I'm not real
sure about that.

-------------------------------------------------------------------
( sorry - I can't figure out how to get "multi quote" to work )
-------------------------------------------------------------------

I'm thinking that if the kids were to offer the bogo card, and then, whether the customer bought the card or not, they could end their conversation by handing out the "text napa" flyer (or a small card) saying that "this is another way you can get great deals and help us for free".

it would seem to me that eventually your "free" text list ( that you charge businesses to access ) would be larger that the number of people who "buy" the bogo card.
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Unread 6th May 2012, 06:53 PM   #173
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So I have a question for you Mobuzz (or anyone else that wants to chime in).

What would you suggest for a slightly bigger city, which would have definitely more than 30 businesses want to participate? Thinking of it from a user aspect...

(hashing this out here)

Say a city that has nearly 100K people - would you break the city into like 4 quadrants, set up an sms for each "area", and get people to text the code closest to their house?

However, if a person works across the city from their home, they would have to in essence join both lists in case they wanted something nearby either...

or would you simply have one text list for the city, and have businesses kind of "battle" (aka: reserve one specific day) for the spot for the month?

I'd like to add this to a concept I'm doing, but for bigger areas I'm not sure how this would work best.

Thoughts?


Last edited on 6th May 2012 at 06:53 PM. Reason: spelling
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Unread 6th May 2012, 09:01 PM   #174
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Originally Posted by Amber Jalink View Post

So I have a question for you Mobuzz (or anyone else that wants to chime in).

What would you suggest for a slightly bigger city, which would have definitely more than 30 businesses want to participate? Thinking of it from a user aspect...

(hashing this out here)

Say a city that has nearly 100K people - would you break the city into like 4 quadrants, set up an sms for each "area", and get people to text the code closest to their house?

However, if a person works across the city from their home, they would have to in essence join both lists in case they wanted something nearby either...

or would you simply have one text list for the city, and have businesses kind of "battle" (aka: reserve one specific day) for the spot for the month?

I'd like to add this to a concept I'm doing, but for bigger areas I'm not sure how this would work best.

Thoughts?
The city I live in has about 80-100 000 people in it. People do not really choose where they will eat and shop based on what side of town they are on. So what I am doing is building my list to 2500 to 5000 subscribers and then starting a new list. That way I can work with 30 business on each list.
If I lived in a area that was more spread out I might separate the two list by location.

For us it is not much of an issue, we plan on having one master list in as many towns as possible. Working with youth sports teams to help grow the list quickly. Napa will most likely be the only town that we have multiple list.

We will also be launching our mobile directory http://napasearch.mobi next week. Hopefully it takes off as quick as Napa Mobile Deals, but I expect it to be a little slower. Still bugs to be worked out.

Good luck in your venture : )
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Unread 6th May 2012, 09:26 PM   #175
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Originally Posted by MoBuzz View Post

The city I live in has about 80-100 000 people in it. People do not really choose where they will eat and shop based on what side of town they are on. So what I am doing is building my list to 2500 to 5000 subcribers and then starting a new list. That way I can work with 30 business on each list.
If I lived in a area that was more spread out I might separate the two list by location.

For us it is not much of an issue, we plan on having one master list in as many towns as possible. Working with youth sports teams to help grow the list quickly. Napa will most likely be the only town that we have multiple list.

We will also be launching our mobile directory Home next week. Hopefully it takes off as quick as Napa Mobile Deals, but I expect it to be a little slower. Still bugs to be worked out.

Good luck in your venture : )
Holy moly MoBuzz!!! That new directory looks FANTASTIC!! Are you using a WSO or a template or something to build it? Did you already sell the businesses on the directory before you put them in it? Man, no wonder you are knocking it out of the park. That is fantastic!! I'm marking this as THE best mobile thread on here - WOW!

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Unread 6th May 2012, 10:10 PM   #176
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Originally Posted by Daniel LaRusso View Post

Holy moly MoBuzz!!! That new directory looks FANTASTIC!! Are you using a WSO or a template or something to build it? Did you already sell the businesses on the directory before you put them in it? Man, no wonder you are knocking it out of the park. That is fantastic!! I'm marking this as THE best mobile thread on here - WOW!
Hey Daniel thanks so much for all the kind words.

I am not using a WSO or a template for the site. It was created using Limes website builder. The site is not perfect and will prob keep evolving over the next couple months. When perfected we will take it to the next town over.

No I did not sell ALL the businesses on the directory before I put them in. Some are businesses that I already deal with and I knew they would jump on it as tourist are very hard people to reach. Others were places that I wanted to target. I would say a little over half are paying, while the rest are on a free trial.

There are still some kinks to workout as the program is new but overall it has been going great.

We already have a major resort with 600 rooms committed to directing their guest to the site. As well we have agreements with most of the B&Bs

At some point we will start looking for select people to partner with to help set these programs up in their area.
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Unread 7th May 2012, 12:34 AM   #177
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Originally Posted by Amber Jalink View Post

So I have a question for you Mobuzz (or anyone else that wants to chime in).

What would you suggest for a slightly bigger city, which would have definitely more than 30 businesses want to participate? Thinking of it from a user aspect...

(hashing this out here)

Say a city that has nearly 100K people - would you break the city into like 4 quadrants, set up an sms for each "area", and get people to text the code closest to their house?

However, if a person works across the city from their home, they would have to in essence join both lists in case they wanted something nearby either...

or would you simply have one text list for the city, and have businesses kind of "battle" (aka: reserve one specific day) for the spot for the month?

I'd like to add this to a concept I'm doing, but for bigger areas I'm not sure how this would work best.

Thoughts?
Pretty much the same answer MoBuzz gave. The population of the
city I live in is about 150,000 - 160,000 with an ADI of about 350,000.

I'm just getting started but I plan to build multiple lists of limited number
and offer each advertiser the opportunity to "mail" each list once per month
in addition to building their own in house lists.

QUESTION FOR MoBuzz...

Do you find the Lime site builder adequate or should I seek other solutions?
Do I need something like the products offered by Will, Quentin or the other
gentleman whose name I don't recall at the moment? lol

If you knew what I know you'd be doing what I do...
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Unread 7th May 2012, 12:42 AM   #178
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Originally Posted by Tsnyder View Post

Pretty much the same answer MoBuzz gave. The population of the
city I live in is about 150,000 - 160,000 with an ADI of about 350,000.

I'm just getting started but I plan to build multiple lists of limited number
and offer each advertiser the opportunity to "mail" each list once per month
in addition to building their own in house lists.

QUESTION FOR MoBuzz...

Do you find the Lime site builder adequate or should I seek other solutions?
Do I need something like the products offered by Will, Quentin or the other
gentleman whose name I don't recall at the moment? lol
Yes I love the Lime Builder. BUT I do own both Will and Quentin's programs as well. You can never have to many tools and for the price it was a no brainer for me.
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Unread 7th May 2012, 01:00 AM   #179
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Originally Posted by MoBuzz View Post

Yes I love the Lime Builder. BUT I do own both Will and Quentin's programs as well. You can never have to many tools and for the price it was a no brainer for me.
Thanks. I planned on getting Will's and I'll look closer at Quentin's.

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Unread 7th May 2012, 03:05 PM   #180
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Great info on here , Mobuzz.

In my business I do it a little different and do not give a free trial. Instead, I bill at the end of each month. So, if they start on May 1, I invoice on June 1. That way I pick up any overage text charges or any other charges for the month.

When they start, I give them a guarantee that on June 1 we can cancel with no charge to them if that is what they want to do.. Once they have the warm puppy dog for a month, it is very easy to keep it. I do limit the number of texts for that month. And we hit it hard with list building ideas.

I set up a Lime text to win campaign today for a client, a restaurant. All entries of course go on a new opt in list for him. The prize is a free $10 max meal and drink every day in June for the winner. His total cost could be $300 retail ( $100 cost), IF they ate there everyday, which they won't. And they will not eat alone much either. So we build the list while making him money.

Great ides in this thread , guys.

This gives the same effect as a free trial, but you still have a chance to collect that last month if they ever leave.
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Unread 7th May 2012, 06:55 PM   #181
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Originally Posted by Rymico View Post

Great info on here , Mobuzz.

In my business I do it a little different and do not give a free trial. Instead, I bill at the end of each month. So, if they start on May 1, I invoice on June 1. That way I pick up any overage text charges or any other charges for the month.

When they start, I give them a guarantee that on June 1 we can cancel with no charge to them if that is what they want to do.. Once they have the warm puppy dog for a month, it is very easy to keep it. I do limit the number of texts for that month. And we hit it hard with list building ideas.

I set up a Lime text to win campaign today for a client, a restaurant. All entries of course go on a new opt in list for him. The prize is a free $10 max meal and drink every day in June for the winner. His total cost could be $300 retail ( $100 cost), IF they ate there everyday, which they won't. And they will not eat alone much either. So we build the list while making him money.

Great ides in this thread , guys.

This gives the same effect as a free trial, but you still have a chance to collect that last month if they ever leave.
The free trial is an easier close than, you can cancel at the end but we will bill your card if you don't. Seems like you would get more in your sales funnel that way.
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Unread 9th May 2012, 08:01 PM   #182
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Really incredible Napa Search site, Mo Buzz! Have you built all the mobile sites using Lime? How fast can you build one in Lime. I use Kevin Koops system, and my first took me about 2 days! (a restaurant with lots of menu items) But with templates that I have already done, I think I could crank one out in about 2 hours. Then faster. (all HTML and CSS)

My bigger concern is about mobile load times, the bigger the site gets. Is the Home page also done with Lime? Do all these mobile sites use Napa Search as their redirect from their regular site?

I really appreciate what you are teaching here.

Cheers!

Stephen
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Unread 11th May 2012, 02:08 PM   #183
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The downside is that it cost 4$ a month to host the site,


Mobuzz, I was talking with Lime today. For a one time $17 you can move the mobile site to any host domain.
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Unread 11th May 2012, 05:01 PM   #184
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Originally Posted by Rymico View Post

Mobuzz, I was talking with Lime today. For a one time $17 you can move the mobile site to any host domain.
[/B]

Oh that is great, must be something very new. I am going to contact them and confirm. Thanks for the info.
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Unread 13th May 2012, 01:14 PM   #185
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Originally Posted by MoBuzz View Post

The city I live in has about 80-100 000 people in it. People do not really choose where they will eat and shop based on what side of town they are on. So what I am doing is building my list to 2500 to 5000 subscribers and then starting a new list. That way I can work with 30 business on each list.
If I lived in a area that was more spread out I might separate the two list by location.

For us it is not much of an issue, we plan on having one master list in as many towns as possible. Working with youth sports teams to help grow the list quickly. Napa will most likely be the only town that we have multiple list.

We will also be launching our mobile directory Home next week. Hopefully it takes off as quick as Napa Mobile Deals, but I expect it to be a little slower. Still bugs to be worked out.

Good luck in your venture : )
MoBuzz, is the directory part of the deal or is this something you charge extra for?
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Unread 13th May 2012, 01:49 PM   #186
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Originally Posted by qu4rk View Post

MoBuzz, is the directory part of the deal or is this something you charge extra for?
We are charging $49 a month for the directory after a free trial. The price will increase as the number of visitors grow.
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Unread 13th May 2012, 03:34 PM   #187
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Originally Posted by MoBuzz View Post

We are charging $49 a month for the directory after a free trial. The price will increase as the number of visitors grow.
Nice! How long is this trial? Do your clients see the results and just go for it?

Great thread people! I'm also building a local directory and this thread is helping in a big way
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Unread 19th May 2012, 11:42 AM   #188
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I just have to say I love mobile marketing. It really allows you the freedom to be very creative.

My wife who has zero experience in marketing has decided to join the party. She over heard me talking about offering mobile invitations and loved the idea. One of her friends happens to be getting married soon so she pitched the idea to her, and she loved it as well. In fact we just finished her mobile invitations.

The best part is that the bride told her wedding planner about the invitations and she wants to offer them to her future brides.

Who knows where it will lead but the wife seems to think she can sell these all day long lol. Where we live there are Quinceanera's everyday. I can not imagine a 15 year old girl passing on a mobile invitation with her pic on it : )
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Unread 20th May 2012, 01:22 AM   #189
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Wow this is a great thread! I had dismissed SMS to work on other things but I am going to give it a try after reading the thread.

MoBuzz, I'm very intrigued by the invitations idea. I would love to see an example of what you are doing.

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Unread 20th May 2012, 01:29 AM   #190
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Originally Posted by MoBuzz View Post

I just have to say I love mobile marketing. It really allows you the freedom to be very creative.

My wife who has zero experience in marketing has decided to join the party. She over heard me talking about offering mobile invitations and loved the idea. One of her friends happens to be getting married soon so she pitched the idea to her, and she loved it as well. In fact we just finished her mobile invitations.

The best part is that the bride told her wedding planner about the invitations and she wants to offer them to her future brides.

Who knows where it will lead but the wife seems to think she can sell these all day long lol. Where we live there are Quinceanera's everyday. I can not imagine a 15 year old girl passing on a mobile invitation with her pic on it : )
That sounds very creative but I'm not sure what a mobile
invitation looks like. Is it a text that links to a personalized
website?

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Unread 20th May 2012, 01:33 AM   #191
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Unread 20th May 2012, 01:13 PM   #192
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Originally Posted by Tsnyder View Post

That sounds very creative but I'm not sure what a mobile
invitation looks like. Is it a text that links to a personalized
website?
Yes basically that is the idea. It is a link we will send out that leads to a mobile site. The site has a link to the registry, RSVP, photos of the couple ect...

Someone made a thread about doing this awhile back (Quentin I believe) and I was talking about it with someone when my wife overheard and decided to offer it to a friend of hers who just started planning her wedding.

I will post a link once finished.
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Unread 20th May 2012, 01:40 PM   #193
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I think the invitation deal is great to. I also am going after the quinenera crowd. lol

Here is a link to the thread Mo spoke of. Right now it is lower here on page one.

http://www.warriorforum.com/mobile-m...go-mobile.html

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Unread 21st May 2012, 03:50 AM   #194
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Hi,

may I ask a stupid question. I don't know anything about SMS marketing.

You send them a SMS coupon? What would that be?

Is it that they receive a text and then show to the business to receive a discount. To show them their mobile phone display with the coupon text on it?

Thanks
dtm
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Unread 21st May 2012, 06:31 PM   #195
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Originally Posted by dtm View Post

Hi,

may I ask a stupid question. I don't know anything about SMS marketing.

You send them a SMS coupon? What would that be?

Is it that they receive a text and then show to the business to receive a discount. To show them their mobile phone display with the coupon text on it?

Thanks
dtm
Yes, in it's simplest form an SMS coupon would just be a discount code the person is sent via SMS, they then show that code to the person at checkout and receive that special discount.

Example: "Text 'Discount' to 12345 and receive an instant 10% off your bill."

The person then receives an SMS message with a discount code they can use to get 10% off their bill.

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Unread 22nd May 2012, 01:55 AM   #196
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Originally Posted by MoBuzz View Post


We will also be launching our mobile directory http://napasearch.mobi next week. Hopefully it takes off as quick as Napa Mobile Deals, but I expect it to be a little slower. Still bugs to be worked out.

Good luck in your venture : )
Hi MoBuzz, your website m.napasearch is not online.. Do you know this?

I saw the site a couple of weeks ago and it looked real good!
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Unread 22nd May 2012, 02:04 AM   #197
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Originally Posted by Social Guy View Post

Hi MoBuzz, your website m.napasearch is not online.. Do you know this?

I saw the site a couple of weeks ago and it looked real good!
Ya it is not on the m. it is Home or .com

but thanks for looking out ; )
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Unread 22nd May 2012, 02:40 AM   #198
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Originally Posted by MoBuzz View Post

Ya it is not on the m. it is Home or .com

but thanks for looking out ; )
Aha, no worries than
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Unread 23rd May 2012, 04:20 AM   #199
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Hi MoBuzz

your mobile directory http://napasearch.mobi is very interesting.

I understand you charge $49 per month and give them 30 days free trial.

Would you just include a business in the directory for 30 days, and if they decide against it, delete it after 30 days?

I am just wondering if there is any legal problem including a business in the list without them agreeing first.

Thanks for this very informative thread.

DTM
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Unread 27th May 2012, 09:13 PM   #200
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Hi Mo,

Great thread.

When you say "The homepage of that site is a jpeg of the actual flyer I use.", which site do you mean?

By the way on your site Downtown Joes the word "brewery" is spelled incorrectly on the menu.

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