I work at a local midsized print shop here in my town, and have been talking
with the owner, who is also a great friend, about branching into mobile marketing.
We would like to combine the product with which they are already fairly successful, i.e.
the printing side of things, with the power of QR codes and SMS marketing.
My way of thinking is that, since the two markets are so closely related to one
another especially with the need for QR codes to be included on printed materials,
that the opportunity here is literally limitless.
We have a massive client base to work from, of already satisfied customers.
And, we will have a budget, to start, somewhere on the order of 30K per year.
I've never been on a project this big, and while I'm not new to Internet
Marketing (I've been doing programming and development for IMers for
years, I am relatively new to mobile marketing.
If you want to recommend a WSO that has brought you some success, that too
would be much appreciated.
One thing we're already going to be doing is building mini sites targeted at
certain printed materials, for instance business cards, targeting specific
keywords, and bring in new traffic from both paid and organic methods.
We have the software to build awesome quote engines. But nowadays it
takes a lot more than price to convert a customer, but it is a capability.
With mobile and SMS marketing we're going to be targeting local real estate
companies to provide them with Geo Fencing and Geo Location thought QR
codes on the property signage. For example, someone scans the QR code on
a sign, and is instantly informed of several similar properties within a targeted
Thanks guys. This community has been great to me. Hopefully I can give back soon.