3rd Apr 2012, 07:44 AM | #1 |
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The other day in one of the posts a person posted this youtube video. I put this video on my Aussie website last week and had a call in Australia asking if I could do a presentation for a very large pharmaceutics company with a huge number of outlets. Now you might think this would take a lot to set up however its a lot easier than you may think and worth a lot of money. 1. You need an enterprise solution Probably one of the best solutions for this would be Big Commerce as it has a great mobile solution that is included for free and is fully scale-able. Once set up you simply copy the link that says add to cart and link with a QR Code. 2. Generate QR Codes. Now these big companies will want stats so you can use our QR Code Tracking software to create the QR Codes. 500 QR Codes for $10 a month. Membership options 3. Add the products and test Set up the shopping cart and start adding products or outsource. 4. Outsource building the product walls. There would be a lot of companies in your local area that can do this. Basically you would be a Project Manager taking commissions etc off all aspects. There are heaps of different price points for this type of project which you ay want to discuss. You would have get quotes for the wall but all the rest is above. We are going to quote $10,000 including first 200 products plus updating service and product changes on a monthly basis once we get the full scope for this client. Discuss! Q |
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3rd Apr 2012, 08:52 AM | #2 |
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I saw this video a couple of weeks ago also, very inspiring! The idea is very good and I think these types of QR code implementations are overlooked by a lot of marketeers.. What is your status on the shopping mall concepts? Any new info? I'm also talking to two shoppingmalls so I hope to give an update on that in the near future. |
3rd Apr 2012, 11:03 AM | #3 |
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Great information, thanks Quentin! It's a lot of work, but the payoff is HUGE if you can pull it off. Thanks for sharing with us this great idea. |
3rd Apr 2012, 08:05 PM | #4 |
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I also saw that video in the other post. Definitely one of the most creative uses of mobile commerce I've ever seen. Very, very cool. So basically the "walls" are just printed images on back-lit panels, right? That would be pretty simple, from a construction standpoint. I'd be curious to know what kind of response you get for this at the presentation. Definitely keep us posted! |
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3rd Apr 2012, 08:23 PM | #5 |
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QR Codes are freaking everywhere just seen one in the newest Godaddy commerical. But I don't get what the big deal is... I've never once scanned a QR code or cared, but the corps love 'em.
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3rd Apr 2012, 08:57 PM | #6 |
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Agreed. QR Codes are everywhere!! Great post Quentin |
3rd Apr 2012, 11:04 PM | #7 |
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Quentin, you mentioned Big Commerce as a way to do this, but do they have the ability to tie a QR code into a product so that when the QR is scanned the product goes in the mobile shopping cart? That would be awesome if it was that easy.
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4th Apr 2012, 12:09 AM | #8 |
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Great post Quentin. This really is showing how beautiful QR codes can be used in campaigns.
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4th Apr 2012, 12:21 AM | #9 |
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Wow Quentin this is amazing. Could you possibly PM/e-mail me to talk more about this? I am very interested.
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8th Apr 2012, 12:25 AM | #10 |
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I really can't see this being anymore than a fad. They are trialing it here in Australia now but I would bet all the money I had that it will not last. It's much easier to just go home and order online or just go to the shop and pickup the items.
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8th Apr 2012, 05:12 AM | #11 |
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Well I agree with you will but after I put that video on my QR Website I have had a few calls in already form big chains and not necessarily using it the same way but derivations of the idea. So don't throw out the baby with the bathwater. xlfutur1 You can add a product very easily to a shopping cart with big commerce but at the moment we are also looking at adding a scanner in the shopping cart. Scan this QR Code with your Phone and it will add it to your cart. Quentin |
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8th Apr 2012, 05:59 AM | #12 | |
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No doubt there are always going to be companies who want to be seen as being ahead of the gang -- and if you can sell them services like this then by all means. I just don't see it being a long-term thing because I don't truly believe it makes the buying experience any easier for the customer. One thing they are now doing here in Australia is mobile supermarkets. You order your goods online before a certain time and you can then pick them up from a truck at a service station near where you live in the evening. I think something like that is more user friendly. You could order your groceries whilst sitting at work and pick them up on the way home. That's something I would actually use -- the other, not so much. | |
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8th Apr 2012, 07:24 AM | #13 |
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As I said the client that contacted me was a chemist chain not a supermarket. Q |
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9th Apr 2012, 05:27 AM | #14 |
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So they contacted you simply because you had this video on your site, even though its not your video or your doing originally and theres nothing on your site suggesting youve delivered this ? Nothing wrong with that as I know you walk the walk etc etc and your site would show that, Im just a bit amazed at how responsive business people can be to a video seemingly assuming its all the site owners own work :-) |
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9th Apr 2012, 10:26 AM | #15 |
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Hi Everyone.. I am new to these QR codes..and I am a newbie here in the Forum...I am looking to learn more definitely....Quentin...I was interested in learning more. If you can email me that would be great. I am at salt2222@gmail.com. I hope everyone is doing well and can put up with my questions since Im new and trying to learn..lol Thanks Everyone.. John (salt2222) |
9th Apr 2012, 11:05 AM | #16 |
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That is really great video.
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9th Apr 2012, 01:01 PM | #17 |
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Mike I have been preaching this a long time that we use websites to bring in our clients. They came looking at our QR Code site and I am a major player in this field in Australia being no 1 in Goggle for QR Codes in Australia. I get radio stations calling, businesses and much more as I am promoting QR Codes and my upsell is the mobile website. I have also been doing this for quite a while so get a lot of referrals from business and corporate sites wanting to look at this technology. It did not happen overnight. Q |
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9th Apr 2012, 01:06 PM | #18 |
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Hi Mike I have been doing this a long time and preaching to get referrals through websites. We are selling QR Codes with mobile websites as the upsell and we are no 1 in Australia for QR Codes and get called by radio stations etc all the time. We get referrals from businesses and corporate clients all the time of which I try and share some in here. I never promoted this as my work just that it is another use of QR Codes. Quentin |
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10th Apr 2012, 02:20 AM | #19 | ||
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This shows the importance of positioning and regular content getting seen by those that matter , which you certainly do well on here and in the big WWW. My apologies if my post came across as anything other than impressed with you and your great people. | ||
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10th Apr 2012, 04:42 AM | #20 |
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What do you guys think would be the success rate for this if you put up posters at bus stops in your local cbd for lets say an app?
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10th Apr 2012, 07:43 AM | #21 |
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Depends on what the app was! People at bus stops might download an app with timetable of buses. Q |
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10th Apr 2012, 11:57 PM | #22 |
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Those walls of fake products look pretty expensive to make and probably difficult to manage any changes. What about a projector putting an HD image on a wall w/ the products/codes to scan? They could be changed remotely and even changed depending on time of day. Have breakfast/lunch items in the morning commute delivered to office, and dinner stuff later in the day? i have an HD projector and 11 foot screen. It looks like a freakin LCD picture! They are now bright enough as long as you arent doused by a bunch of natural light. Even a rear projection setup could be somewhat interactive as well. |
11th Apr 2012, 12:13 AM | #23 | |
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11th Apr 2012, 02:02 AM | #24 | |
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11th Apr 2012, 05:47 AM | #25 |
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Thanks for this Quentin. I'm looking to include more QR codes to help my clients with online sales. This is a great vid. Personally, I do t think that QR codes are going to go away just because NFC is coming. The concept in the video is fantastic. However, I doubt that could be translated to Aussie consumers in the way that, that campaign did. Anyway, glad to be finally back in WF. There is so much gold here. Edit: also I think $10k is low balling. There's heaps of analysis required before you go and embark on a campaign similar to Tesco. All of these activities need to be aligned with the rest of the client's digital strategy and marketing efforts. |
Last edited on 11th Apr 2012 at 05:50 AM. Reason: Added extra comment on cost | |
11th Apr 2012, 07:12 AM | #26 |
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Nice post Quentin, food for thought in that vid! Looks like its in an underground subway, I assume they can get an internet connection? Great use of QR codes but I cant help thinking an app would be better for this purpose. |
11th Apr 2012, 07:19 AM | #27 | |
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Billboards in mass traffic areas are still a great way to get your message out. This just brings it into the 21st century. | |
Last edited on 11th Apr 2012 at 07:20 AM. Reason: Forgot the word "work" | ||
11th Apr 2012, 06:21 PM | #28 | |
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One lesson you need to remember in marketing is just because something looks cool does not mean it works or is worth the time and money. Sure, this LOOKS cool and is pretty cutting edge but I would bet all the money in the world this thing is not there in another half a year. | |
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11th Apr 2012, 09:08 PM | #29 |
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I think QR Will be around for a while. Embrace it and make some money. QR codes will make the connection between offline and online worlds easier. Starbucks http://mashable.com/2010/10/24/starb...bile-new-york/ from: http://mashable.com/2011/03/04/qr-codes-infographic/ Calvin Klein From: http://mashable.com/2010/07/13/calvi...ode-billboard/ |
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11th Apr 2012, 10:09 PM | #30 |
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I have no doubt QR codes will be around for a while, what I was referring to was this particular use of QR codes. In fact the shopping centre using this same setup here in Australia is not even using QR codes in the ads. They have regular product barcodes. You then install their app on your phone and you can scan the barcode of the items straight into their app. It totally bypasses the need for QR codes. When you look at the info-graphic above and see that QR codes first originated back in 1994, for them to still be relatively new and unknown to the large population nearly 18 years later tells me they were never destined to be a big hit (Japan is a different market). I understand that with the ever increasing popularity of mobile devices we now have a better chance of them taking off but I still don't see them becoming as mainstream as people think they will. |
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12th Apr 2012, 06:52 AM | #31 |
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You can encode a regular 1-dimensional horizontal bar code with a hyperlink. But why would you? We're all accustomed to ignoring them. The principal benefit of QR codes is that they catch the eye
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12th Apr 2012, 10:08 AM | #32 |
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yeah this is very cool. You can get a QR code made for free though. And yes they're all over the place these days and they do work. Not everyone has caught on yet...but they will. I am in California and work with builders who use them alot now and they track really well. In order to get people to scan them it is helpful to put some copy underneath the code telling them what to do. Some people have no idea yet.
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12th Apr 2012, 11:13 AM | #33 |
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I agree with you Tyler Saying they are a gimmick means you don't really understand the market as we live in an unreal world here in the warrior forum as we tend to see new things very quickly, however the real world is ages behind. While QR Codes have been around for a long time they have only been in the marketing field for a very short time. Now they are not just for sending people to websites as they can also be used to get people to download apps business cards messages and so much more. I am finding manufactures are loving them because space on their actual products can be at a real premium so adding technical information, dietary and other information is a great application for them. The other things is they can just be fun. A youth club did a treasure hunt using QR Codes, I stuck a few around Bangkok and got some responses just to see what would happen. Shame I don't speak enough Thai. Quentin |
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12th Apr 2012, 06:16 PM | #34 |
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I find the majority of people pushing the worth of QR codes nowadays are those selling some type of QR code services. I'm not directing that at you specifically Quentin, I am just saying in the general scheme of things that's what I have noticed. They have now been around in the mainstream market for about 2-3 years, I remember scanning them with my Blackberry about 2 years ago, but they still haven't taken off. In this day and age if things take that long to gain any traction then yes, I will question their effectiveness. I'll eat my words if proven wrong but so far it has not happened. The proof is in the pudding and so far QR codes are very rarely used in the scheme of things. You might see them being used and talked about all over this forum and even on the occasional packaging, but talk to most people in the street and they couldn't even tell you what it is. That's not just my opinion, that is fact. |
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13th Apr 2012, 05:00 AM | #35 | |
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I'll agree with you if you are being specific to Aus. Take up here has been relatively cold but it is moving towards luke warm. Regarding the example above, don't forget that Koreans behave differently. Its seemingly a success over there so I would not be surprised to see the grocery billboard there for a long time. However you couldn't cookie cutter that campaign here. Eg. Woolies couldn't do that for Sydney using the train stations. it would cost too much for the "delivery by the time you finish work". Then theres the graffiti. Also, as you stated, you (and presumably a whole lot of Aussies) find it easier to drop by the shops after work. This is completely different to the Koreans who "dread" weekly grocery shopping. FYI, I'm not directly pushing QR codes as I've not had clients who want the "lot" and my core service are to the left of QR codes. Though I wouldn't mind getting a large enough marketing account that would include a QR code campaign. @Quentin, do you know if GEO data is captured at the point of the scan and if the GEO data is easy to collect by the QR code owner? | |
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13th Apr 2012, 08:06 PM | #36 | ||
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I am talking the main English markets, AUS, US, and UK.
Their effectiveness can only be judged on how reactive consumers have been and in the time they have been around, they have not caught on anywhere near as quickly as they should have.
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13th Apr 2012, 10:19 PM | #37 | |
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Lols. like I said, you couldn't take that campaign and cookie cutter here. Aussies probably love grocery shopping a little more than our Korean contemporaries. Regarding basis on QR code usage moving forward in the right direction, nothing scientific. Gut feel more than anything. Same gut feel about mobile phenomenon. Anyway, I know which part of Town Hall that Woolies campaign is. That part, noone stops. Its an area that most commuters walk past. Why would they stop there? That's why that billboards are actually in front of where people wait. Not in the thorough fare. Also, the Woolies is pretty much just above that. They would have gotten more value from a sign the said "Woolworths is just over there" with a big arrow pointing in the direction. I agree that its a waste of marketing money from Woolies. It was probably a pitch by one of the larger digital agencies and they probably charged Woolies more than milk and bread. There's a difference between gimmicks and true marketing based on data, information,knowledge and strategy. Didn't see much on the Twittersphere about it, nothing on FB, no trad media buzz. I certainly hope that they don't think putting this up is enough to get people to change their behaviour. | |
14th Apr 2012, 12:03 AM | #38 |
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Its all great information and whether you like them or hate them it really doesn't matter that much as they are just a marketing tool which you will choose to use or not use. Heck I hear comments for SMS, email marketing, mobile websites and all the other tools we use saying they are fads etc. Having said this a lot of our clients like this stuff and use many of these different products with varying success. We mainly use QR Codes as a way to differentiate us from all the other web designers, marketers and SEO people in the marketplace when doing talks or cold calling and works great for us. As for their adoption I just go on how successful they are for our clients and again this varies on the way they are used. So in the end are they a fad or not really is not the issue. Can they help your client is. Quentin |
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15th Apr 2012, 04:32 AM | #39 |
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QR Codes are freaking everywhere just seen one in the newest Godaddy commerical. But I don't get what the big deal is... I've never once scanned a QR code or cared, but the corps love 'em.
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15th Apr 2012, 06:16 PM | #40 | |
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The general argument is that it's easier to quickly scan a QR code with your phone to visit a website. It's not true though. If you want to allow people to get to your website easily then purchase a nice short .mobi domain for your business. It'll actually be just as quick to type that in than to start up your QR code app and scan the QR code. In fact the majority don't even have the QR code app on their phones to start with so you're missing out on a large proportion of the market. | |
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15th Apr 2012, 10:32 PM | #41 |
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QR codes do two things well. 1. They catch the eye 2. They allow you take the embedded hyperlink (or other info) without much typing, or remembering. Otherwise, they do not present themselves well. I mean that aren't self-explanatory and most people have no idea what they are expected to do when they see one. When you see a QR code unaccompanied by the words "Scan this" (or language like that,) and without alternate instructions (like "or go to google.com') you can rest assured the program was designed by and approved by an idiot. Present company excluded, of course. I'm talking about the ones in the wild. |
15th Apr 2012, 10:41 PM | #42 | ||
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And this is only for Australian customers. True the majority do not know what they are but the majority of people do not know the difference between a mobile site and normal website so are you going to stop selling and using them.
Of course you could easily add the mobi address to your offline media but then you have to type it in and the QR Code just makes this task simpler plus provides options if you want to take the person to an internal page which would make the url longer. Lots of our customers have m.domain.com.au so this becomes restrictive for printing on labels because it can end up quite long and yes there are ways around this. If we do set up a mobi address we quite often add the mobi address under the QR Code so people have options and after all is this not what we are all about as marketers. Summary 1. A lot more people know what a QR Code is today than last year and this is evident by the number of calls we get and seeing them appear in all sorts of printed media in the market place. 2. Our software shows that scanning rates are increasing hugely compared to last year and this is just in Australia. 3. Many of the mobile phone suppliers are adding QR Code scanning apps as default to their products So in the end if you think they are useless then don't use them but also don't bag them either as that is just bad form. Quentin | ||
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16th Apr 2012, 12:45 AM | #43 |
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I'm personally looking forward to Apple including the QR scanning software in their built-in camera app or QR scanning tool inside Instagram/FB/Twitter. As I said, I've not had the opportunity to go with a digital marketing campaign that includes QR codes, but I'm confident I'll get the chance in the next couple of months. Quentin, do you know of any privacy issues collecting GEO data at the point of scan? |
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16th Apr 2012, 03:42 AM | #44 |
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Geo data comes in two formats. If they dont have it switched on with their phone then it will pick up the closest service provider tower. If they do have it switched on then they have agreed to the privacy and terms of service. Geo location will not provide their name or phone number just their exact position. Some programs will show name etc but these are mainly social networking sites where they have agreed to provide this info but QR Codes do not do this. Q |
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19th Apr 2012, 06:38 PM | #45 |
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The Facebook Acquisition: It’s Not About Instagram — It’s About Mobile A week after the acquisition I think we all need to be stepping back and reflecting on the meaning of the deal as it relates to our future. Actually, if we do that, many of the other questions do become easier to answer, and possibly more interesting. It’s Not About Instagram |
20th Apr 2012, 08:14 AM | #46 | |
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I'm comparing some QR code creators for future projects. Thanks! | |
20th Apr 2012, 09:03 AM | #47 |
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Here is an interesting article on the new trend of shopping walls. Virtual Shops: From Experiment to Fruition Also some new software to create cool QR Codes like this is coming soon Quentin |
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20th Apr 2012, 09:27 AM | #48 | |
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The QR is not scanning.. | |
20th Apr 2012, 10:31 AM | #49 |
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Hmm works ok on my iphone and android with i-nigma. I think some of the old scanners can not handle this type of stuff. I would not use this commercially any way just fun to see what I can do. Q |
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20th Apr 2012, 12:52 PM | #50 |
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We have a few clients we are making wall malls for. One in AU! Our approach isn't large corporations though, they are small businesses. They are wanting their malls in magazines, mailers, on windows and walls, and newspaper adds, as well as their existing buss stop adds. Some businesses only have 1-3 products they want to sell, on different wall malls in different locations depending on the target market. We have partnered with printers, but a lot of advertising outlets handle the printing, so QRlicious handles the graphics for the custom designed QR codes, layouts of the wall mall, and mobile sites for the stores. As for the site, the shopping cart idea is good, but we have set it for users to manage and edit mobile landing pages per product using OMFG plugin. This way they can edit product information easily, its a lot less work on our end. For prices, we can do it for $50 per product, with a monthly fee. This has worked well for some of our reseller as well. The wall malls are getting a lot of buzz, and there is money to be made with small businesses. |
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