Register Advertise with usHelp Desk Today's Posts Search

Closed Thread
Thread Tools Search this Thread
Unread 3rd Apr 2012, 02:42 PM   #1
HyperActive Warrior
War Room Member
 
Join Date: 2011
Posts: 250
Thanks: 33
Thanked 67 Times in 51 Posts
Default
How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

How do you guys convince local business owners that a mobile optimized site will benefit their business?

There's no way I can guarantee more leads like if I ran a PPC campaign for them, so I'm not sure how I can communicate to them that they're business needs a mobile ready site.
damasgate is offline  
Unread 3rd Apr 2012, 06:09 PM   #2
Active Warrior
 
BlisteringROI's Avatar
 
Join Date: 2011
Posts: 55
Thanks: 2
Thanked 4 Times in 3 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

Some owners will respond, some won't. I simply pull up their listing from yelp, urban spoon, etc where they can see something mobile optimized, then click on their page to show them how terrible of an experience it is. I then show them a competitors mobile site. Some will pay full price right there, others wont be convinced still. The best thing there is to do it for cheap, then let their customers compliment it. Then you have created a raving fan and perhaps a future client. Never do anything for free though, always get them to pay something, even if its just 20 or 30 bucks to train them to pay you.
BlisteringROI is offline  
Unread 3rd Apr 2012, 10:12 PM   #3
Web Marketing For Profit
War Room Member
 
Quentin's Avatar
 
Join Date: 2002
Location: Brisbane
Posts: 2,895
Thanks: 8
Thanked 1,162 Times in 528 Posts
Blog Entries: 10
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

The first thing to do is ask them to go have a look at their statistics.

So this is what we did for this customer and this is what we got and it is a small charity site.



Last year they had nothing and this year 8.5% of their visitors came through a mobile device and is growing.

Also we notice that mobile users stay longer which is another important point.

By the way this is just generic use we have not promoted their mobile site yet.

The great thing is when we show this to other clients most cant access any stats so this is a great opening to take that customer from their current provider.

The other thing we do show the some stats of mobile usage, explain the power of QR Codes and other great features

Quentin

Quentin is offline  
Unread 4th Apr 2012, 01:20 AM   #4
New Rich Mind Warrior
 
Join Date: 2012
Posts: 58
Thanks: 112
Thanked 29 Times in 26 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

Originally Posted by damasgate View Post

How do you guys convince local business owners that a mobile optimized site will benefit their business?

There's no way I can guarantee more leads like if I ran a PPC campaign for them, so I'm not sure how I can communicate to them that they're business needs a mobile ready site.
Hussien,

There are a few factors that determine how a local business owner hears the information you share with him or her.

For example, the source of the lead and the context of the conversation greatly influence how well a business owner "gets" what you're trying to sell them.

Are you positioning yourself as a trusted authority in your space?

Also... Would you share with us a little background info about your mobile website operation, please...

I may be able to give you more specific advice on conveying benefits and helping business owners "get it" if I know more about how you enter dialog with your potential mobile website clients.


Peace,

B.
BrandonMHowe is offline  
Unread 7th Apr 2012, 08:54 PM   #5
HyperActive Warrior
War Room Member
 
Join Date: 2008
Posts: 111
Thanks: 139
Thanked 10 Times in 9 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

I agree with Quentin 100%.

If they have Google Analytics already setup, all you have to do is review the report showing the traffic. GA has it broken down by Mobile and Non-Mobile traffic. It will even tell you what type of phone visitors used to access their site.

Then I would show them what their website looked like on a mobile phone, so they can see with their own eyes what visitors see when they access their website on a mobile phone.

If that doesn't persuade them that they need a mobile site, move on to the next prospect.

Hope that helps.
Leron Ford is offline  
Unread 7th Apr 2012, 09:10 PM   #6
HyperActive Warrior
War Room Member
 
thetrafficguy's Avatar
 
Join Date: 2011
Location: Miami FL
Posts: 187
Thanks: 7
Thanked 40 Times in 34 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

Also show them the potential of what they're missing .

"SUPER AFFILIATE EXPOSES Highly Profitable Traffic Source!"

"Use This Trick To Make An Extra $50 - $500 Per DAY!"
Click Here To Check It Out Before The Price Jumps Up AGAIN!
thetrafficguy is offline  
Unread 8th Apr 2012, 05:45 AM   #7
www.salestactics.org
War Room Member
 
Jason Kanigan's Avatar
 
Join Date: 2011
Location: NC, USA
Posts: 6,669
Thanks: 3,722
Thanked 8,268 Times in 3,602 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

Get yourself an entire sales process for doing this over here.

The guys started using it...keep reading down that thread.

Jason Kanigan is offline  
The Following 2 Users Say Thank You to Jason Kanigan For This Useful Post:
Unread 8th Apr 2012, 10:24 AM   #8
Graphic designer
War Room Member
 
SeoDemon's Avatar
 
Join Date: 2012
Posts: 365
Thanks: 35
Thanked 36 Times in 35 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

i would show them that their competitors have mobile sites and are doing more sales bcs of it, since all people now have smart phones

SeoDemon is offline  
Unread 8th Apr 2012, 05:57 PM   #9
Advanced Warrior
 
Join Date: 2011
Location: USA
Posts: 550
Thanks: 228
Thanked 166 Times in 108 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

I use a small Droid phone (HTC Incredible) to show them how badly their desktop site displays on a common smartphone. This gets people pretty upset with their present web developers and ready to hear solutions.
beeswarn is offline  
Unread 8th Apr 2012, 06:20 PM   #10
Active Warrior
War Room Member
 
Join Date: 2010
Location: T
Posts: 88
Thanks: 3
Thanked 9 Times in 7 Posts
Default
Re: How do you convince them about mobile sites?
Share on: 
fb share twitter share gplus share more share

Originally Posted by beeswarn View Post

I use a small Droid phone (HTC Incredible) to show them how badly their desktop site displays on a common smartphone. This gets people pretty upset with their present web developers and ready to hear solutions.
+1 Ithink you should also explain that theres a button bellow for a full website if needed. I think the main sale point is convinience for the users, simplicity/convinience = faster/ better potential call.

Lets think of more selling points!
Vladcanada is offline  
Closed Thread


Bookmarks

Tags
convince, mobile, sites


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 09:29 AM.