Mobile Marketers -- what do you think of Google Glass?

warrenonline · 14th Apr 2012, 03:31 AM

What do you think Google Glass (if you haven't heard, see Google 'Project Glass' Replaces the Smartphone With Glasses | News & Opinion | PCMag.com) means for the future of mobility, and, especially for mobile marketers, for the future of mobile marketing? What do you think it will do for mobile website developers/marketers/resellers? And what effect do you think it will have on other verticals within mobile marketing, like text message marketing and the like? Will end users still even have cellphone contracts with their current service providers or will Google be providing connectivity?

You can pretty much take it as a given this is going to take off. The feedback, in the main, has been hugely positive for this thing already. People are already talking about getting ready to chuck their iPhones away and 'iPhone killer' and 'smartphone killer' are already being bandied, predictably, gushingly about. It will start like all disruptive technology does, as a tiny little brush fire with a few people wearing them, and then it will grow into a huge, raging... norm... as these things do, killing smartphoning as we know it. Would be curious to get your thoughts on what it means for mobile marketing.

Benjam1n · 14th Apr 2012, 04:03 AM

Looks interesting but I think there's going to be a big catch 22 with these. Yes, they look super impressive but when it comes down to actually wearing them, I doubt people are going to buy them unless they become trendy. There is absolutely no way I would be seen wearing these. Problem is, they aren't going to become trendy unless people buy them.

They also look awfully dangerous, especially walking around towns with busy roads and junctions etc.

Personally, I would rather use my phone.

warrenonline · 14th Apr 2012, 04:59 AM

Hi, Ben. I've got a feeling they're going to become just that -- trendy, especially among teens and twenty and thirty-somethings to begin with, and then a wider dissemination from there (if the project's Google+ page is anything to go by, as well as the positive editorial writeups that are already appearing about it). Personally hope it doesn't happen though. Will be the death knell for mobile sites, I would think, just as they've begun. Although I obviously don't know what size the Google Glass Android browser will be, one would think its specific form of output would be larger than what a smartphone can output. Other than that, don't know how it will affect other areas of mobile marketing.

hostman2012 · 14th Apr 2012, 07:04 AM

It will become the future and will over take smartphones. You need to be ready for this.

WillR · 14th Apr 2012, 08:05 AM

I really do not see this thing taking off. It might be a fad for a little bit (like push to talk was in the US) but it won't be around for too long.

1. You look like an idiot wearing one. Did bluetooth headsets every really take off? No. You only see taxi drivers and 50 year old men wearing those things. When was the last time you saw a normal person or teenager wearing a bluetooth headset?

2. Everyone doesn't want smaller. I'm not sure if any of you have looked at the new iPod nano. It's tiny. I started using it and it drove me up the wall. I have gone back to my regular size iPod because it's just too small. You can only go so small before it becomes annoying.

Steve Solem · 14th Apr 2012, 08:19 AM

Reminds me of the eyephone...

Futurama - EyePhone - YouTube

But seriously, as someone who doesn't wear glasses, I can't imagine wanting to wear them to be constantly connected ALL the time. I also think battery tech has a long way to go before you could have glasses that could be constantly connected and provide you with voice/video chat and the ability to play music etc...for an entire day.

For now, I see this as successful as Google Wave...but maybe sometime down the road...

warrenonline · 14th Apr 2012, 08:19 AM

Really wish I could share your lack of enthusiasm, Will, trust me I do, but it will be big. I mean, just imagine the apps that will come out for it... apps for an augmented reality HUD? It will be a field day for developers. Not to mention the games and so on. The specs will look a bit naff at first, but then as with all things like this, it will grow on everyone. We'll all be wearing these frigging things soon enough. Just hope it doesn't affect mobile websites.

WillR · 14th Apr 2012, 08:36 AM

Originally Posted by waterprism

Really wish I could share your lack of enthusiasm, Will, trust me I do, but it will be big. I mean, just imagine the apps that will come out for it... apps for an augmented reality HUD? It will be a field day for developers. Not to mention the games and so on. The specs will look a bit naff at first, but then as with all things like this, it will grow on everyone. We'll all be wearing these frigging things soon enough. Just hope it doesn't affect mobile websites.

Trust me, we won't all be wearing them. I sure as hell won't be. As Steve said above, I could think of nothing worse than being 'connected' all day long.... plus I don't want to look like a tool walking down the street.

Google have done plenty of things in the past that haven't taken off like they had hoped. I really think this will be added to the pile. Just because it's created by Google doesn't mean it's a sure thing. I'm not saying 'never', just not now. People have to want it and apart from a small gimmick factor, I don't see this taking off or becoming mainstream. Yes, there will be people who use them but they will be those same people you see camping outside Apple stores when new products are released -- they certainly don't represent the mainstream market.

I guess the reality is neither of us know whether this will take off or not. I sure hope they don't. I think it would be a sad commentary on society if it did. Too many times now you see people living their life through a 3 inch screen and we don't need even more than that. Things like this are slowly but surely ruining our society.

John Z · 14th Apr 2012, 11:15 AM

Are we really ready for this?

cash365 · 14th Apr 2012, 05:31 PM

OK, I'm a dreamer, so I really would love Google's Project Glass to work, but sadly I must think that technology is not ready for it (powerful batteries, good connections...), neither are humans ready for it. I think the latter is the biggest hurdle.

Just to take one example: I can't imagine everybody on the street wearing the same type of glasses - we are too picky when it comes to eye-wear! Vanity is too big! Maybe it would be different if you could mount the hardware on your glasses of choice...

I agree with Will, because I will not be wearing them. Maybe I would use them if I commuted to my job in a subway or other form of public transport. But I live in the country and work where I live, so I really do not need such a gadget.

For Google's sake I hope Project Glass doesn't turn out as the video below:

Windows Project Glass: One day too... - YouTube

just 46 seconds long and worth seeing!

Pertaining the question of the OP: "It will start like all disruptive technology does, as a tiny little brush fire with a few people wearing them, and then it will grow into a huge, raging... norm... as these things do, killing smartphoning as we know it. Would be curious to get your thoughts on what it means for mobile marketing."

We humans are too diverse and I don't think smartphones will be replaced so easy and fast, some may jump on the bandwagon of Glass, but seriously I don't see it coming. And even if people use Glass, they will be searching for local info on the web with their glasses and find mobile websites and receive text messages, so why should mobile marketing be affected? (Well, with the GPS help maybe they won't search as much as before on the web, but anyway, if they need something to buy and don't know where, they will make a web search, guaranteed!)

14th Apr 2012, 03:31 AM	#1
warrenonline HyperActive Warrior War Room Member Join Date: 2010 Posts: 141 Thanks: 81 Thanked 32 Times in 20 Posts	Mobile Marketers -- what do you think of Google Glass? Share on: What do you think Google Glass (if you haven't heard, see Google 'Project Glass' Replaces the Smartphone With Glasses \| News & Opinion \| PCMag.com) means for the future of mobility, and, especially for mobile marketers, for the future of mobile marketing? What do you think it will do for mobile website developers/marketers/resellers? And what effect do you think it will have on other verticals within mobile marketing, like text message marketing and the like? Will end users still even have cellphone contracts with their current service providers or will Google be providing connectivity? You can pretty much take it as a given this is going to take off. The feedback, in the main, has been hugely positive for this thing already. People are already talking about getting ready to chuck their iPhones away and 'iPhone killer' and 'smartphone killer' are already being bandied, predictably, gushingly about. It will start like all disruptive technology does, as a tiny little brush fire with a few people wearing them, and then it will grow into a huge, raging... norm... as these things do, killing smartphoning as we know it. Would be curious to get your thoughts on what it means for mobile marketing.

14th Apr 2012, 04:03 AM	#2
Benjam1n Determined to succeed! Join Date: 2011 Location: UK Posts: 141 Thanks: 62 Thanked 34 Times in 29 Posts	Re: Mobile Marketers -- what do you think of Google Glass? Share on: Looks interesting but I think there's going to be a big catch 22 with these. Yes, they look super impressive but when it comes down to actually wearing them, I doubt people are going to buy them unless they become trendy. There is absolutely no way I would be seen wearing these. Problem is, they aren't going to become trendy unless people buy them. They also look awfully dangerous, especially walking around towns with busy roads and junctions etc. Personally, I would rather use my phone.
	"You become what you think about most of the time" - Think BIG!!

14th Apr 2012, 04:59 AM	#3
warrenonline HyperActive Warrior War Room Member Join Date: 2010 Posts: 141 Thanks: 81 Thanked 32 Times in 20 Posts	Re: Mobile Marketers -- what do you think of Google Glass? Share on: Hi, Ben. I've got a feeling they're going to become just that -- trendy, especially among teens and twenty and thirty-somethings to begin with, and then a wider dissemination from there (if the project's Google+ page is anything to go by, as well as the positive editorial writeups that are already appearing about it). Personally hope it doesn't happen though. Will be the death knell for mobile sites, I would think, just as they've begun. Although I obviously don't know what size the Google Glass Android browser will be, one would think its specific form of output would be larger than what a smartphone can output. Other than that, don't know how it will affect other areas of mobile marketing.

14th Apr 2012, 07:04 AM	#4
hostman2012 Warrior Member Join Date: 2012 Posts: 1 Thanks: 0 Thanked 5 Times in 4 Posts	Re: Mobile Marketers -- what do you think of Google Glass? Share on: It will become the future and will over take smartphones. You need to be ready for this.

14th Apr 2012, 08:05 AM	#5
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Mobile Marketers -- what do you think of Google Glass? Share on: I really do not see this thing taking off. It might be a fad for a little bit (like push to talk was in the US) but it won't be around for too long. 1. You look like an idiot wearing one. Did bluetooth headsets every really take off? No. You only see taxi drivers and 50 year old men wearing those things. When was the last time you saw a normal person or teenager wearing a bluetooth headset? 2. Everyone doesn't want smaller. I'm not sure if any of you have looked at the new iPod nano. It's tiny. I started using it and it drove me up the wall. I have gone back to my regular size iPod because it's just too small. You can only go so small before it becomes annoying.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

14th Apr 2012, 08:19 AM	#7
warrenonline HyperActive Warrior War Room Member Join Date: 2010 Posts: 141 Thanks: 81 Thanked 32 Times in 20 Posts	Re: Mobile Marketers -- what do you think of Google Glass? Share on: Really wish I could share your lack of enthusiasm, Will, trust me I do, but it will be big. I mean, just imagine the apps that will come out for it... apps for an augmented reality HUD? It will be a field day for developers. Not to mention the games and so on. The specs will look a bit naff at first, but then as with all things like this, it will grow on everyone. We'll all be wearing these frigging things soon enough. Just hope it doesn't affect mobile websites.

14th Apr 2012, 11:15 AM	#9
John Z Active Warrior Join Date: 2012 Location: New York Posts: 41 Thanks: 0 Thanked 6 Times in 6 Posts	Re: Mobile Marketers -- what do you think of Google Glass? Share on: Are we really ready for this?

14th Apr 2012, 05:31 PM	#10
cash365 OKbizz.com 4 conversions War Room Member Join Date: 2009 Location: Bogotá, Colombia Posts: 179 Thanks: 594 Thanked 55 Times in 48 Posts Blog Entries: 2	Re: Mobile Marketers -- what do you think of Google Glass? Share on: OK, I'm a dreamer, so I really would love Google's Project Glass to work, but sadly I must think that technology is not ready for it (powerful batteries, good connections...), neither are humans ready for it. I think the latter is the biggest hurdle. Just to take one example: I can't imagine everybody on the street wearing the same type of glasses - we are too picky when it comes to eye-wear! Vanity is too big! Maybe it would be different if you could mount the hardware on your glasses of choice... I agree with Will, because I will not be wearing them. Maybe I would use them if I commuted to my job in a subway or other form of public transport. But I live in the country and work where I live, so I really do not need such a gadget. For Google's sake I hope Project Glass doesn't turn out as the video below: Windows Project Glass: One day too... - YouTube just 46 seconds long and worth seeing! Pertaining the question of the OP: "It will start like all disruptive technology does, as a tiny little brush fire with a few people wearing them, and then it will grow into a huge, raging... norm... as these things do, killing smartphoning as we know it. Would be curious to get your thoughts on what it means for mobile marketing." We humans are too diverse and I don't think smartphones will be replaced so easy and fast, some may jump on the bandwagon of Glass, but seriously I don't see it coming. And even if people use Glass, they will be searching for local info on the web with their glasses and find mobile websites and receive text messages, so why should mobile marketing be affected? (Well, with the GPS help maybe they won't search as much as before on the web, but anyway, if they need something to buy and don't know where, they will make a web search, guaranteed!)
	Failing forward fast