Google's Mobile Playbook
 

This was just published yesterday. It looks like a good tool to use when someone asks you to "send some information" on the phone. The Mobile Playbook

Re: Google's Mobile Playbook
 

Its got bits that you know already, but they just present and word it really well.

Also it would be nice if they (or someone similar) did such a thing that had examples from smaller businesses using mobile succesfully so more smaller business owners find it easier to relate amount invested etc as some of the strategies shown baring in mind the relative originality and therefore testing and tweaking that had to be done, would cost nearly an annual marketing budget for some businesses.

Re: Google's Mobile Playbook
 

I red the whole document (downloaded as pdf). Very informative!

@mjbmedia: I think these kind of documents give you a good insight of what's to come. I will take some stats out of this document and am going to use it in conversations with my (future) clients. I think everybody in mobile marketing can use this information in presentations, conversations etc. We, the mobile marketeers need to translate this to the small business owners ;)