Google's Mobile Playbook

beeswarn · 27th Apr 2012, 05:55 AM

This was just published yesterday. It looks like a good tool to use when someone asks you to "send some information" on the phone. The Mobile Playbook

mjbmedia · 27th Apr 2012, 06:29 AM

Its got bits that you know already, but they just present and word it really well.

Also it would be nice if they (or someone similar) did such a thing that had examples from smaller businesses using mobile succesfully so more smaller business owners find it easier to relate amount invested etc as some of the strategies shown baring in mind the relative originality and therefore testing and tweaking that had to be done, would cost nearly an annual marketing budget for some businesses.

Social Guy · 27th Apr 2012, 09:56 AM

I red the whole document (downloaded as pdf). Very informative!

@mjbmedia: I think these kind of documents give you a good insight of what's to come. I will take some stats out of this document and am going to use it in conversations with my (future) clients. I think everybody in mobile marketing can use this information in presentations, conversations etc. We, the mobile marketeers need to translate this to the small business owners

27th Apr 2012, 05:55 AM	#1
beeswarn Advanced Warrior Join Date: 2011 Location: USA Posts: 550 Thanks: 228 Thanked 166 Times in 108 Posts	Google's Mobile Playbook Share on: This was just published yesterday. It looks like a good tool to use when someone asks you to "send some information" on the phone. The Mobile Playbook

27th Apr 2012, 06:29 AM	#2
mjbmedia The Prince of Profit War Room Member Join Date: 2008 Location: UK Posts: 1,294 Thanks: 189 Thanked 283 Times in 225 Posts	Re: Google's Mobile Playbook Share on: Its got bits that you know already, but they just present and word it really well. Also it would be nice if they (or someone similar) did such a thing that had examples from smaller businesses using mobile succesfully so more smaller business owners find it easier to relate amount invested etc as some of the strategies shown baring in mind the relative originality and therefore testing and tweaking that had to be done, would cost nearly an annual marketing budget for some businesses.
	Mike

27th Apr 2012, 09:56 AM	#3
Social Guy Active Warrior Join Date: 2011 Posts: 88 Thanks: 17 Thanked 32 Times in 23 Posts	Re: Google's Mobile Playbook Share on: I red the whole document (downloaded as pdf). Very informative! @mjbmedia: I think these kind of documents give you a good insight of what's to come. I will take some stats out of this document and am going to use it in conversations with my (future) clients. I think everybody in mobile marketing can use this information in presentations, conversations etc. We, the mobile marketeers need to translate this to the small business owners