How to get mobile SMS/Clients

AdwordsMogul · 28th Apr 2012, 12:01 PM

WARNING: The advice in this thread involves a lot of work!

Important: This thread is valid only for those who want to build a real business. It's not the new shiny thing and it does involve work. You've been warned.

If you want to get mobile clients, this thread in progress will help you get what you want.

If you have followed some of my older posts, you may have read that I'm in the process of creating a new system to dominate local markets. Things went slower than I expected but we're about to roll you within the next few weeks.

So I'm going to describe some of my favourite strategies and you can learn from them.

FULL DISCLOSURE: Some of what I talk about here hasn't been fully tested in THIS market. However, many of the strategies have been implemented in other markets both online and offline. If something contains ideas that are relatively new I will mention that fact.

STATUS UPDATE:

Date: 30th May 2012

A new client has been secured - package offered 300 free credits as start up. In addition they will get discounted rates later, if they agree to be a case study.
The outline for the new introduction to SMS product has been created. The focus for the next couple of weeks will be to develop a premium priced product to sell to customers.
Negotiations with another party have started to secure a deal that will give my business direct access to multiple businesses in the local area.

Part of my goal here is to get some feedback too so that the processes can be implemented more effectively.

Hundreds of Warriors have used my SMS software too - so this has also added a great deal to the knowledge I want to offer you in this post.

Let's get started then. (Keep in mind that I will keep updating the thread as I go along.)

The #1 Thing to Remember

Attracting mobile clients is the same thing as attracting clients in any other market.

So you will need

a) Credibility
b) Some sales skills
c) Ability to actually deliver the product
d) As much knowledge as possible about marketing and of course SMS/mobile marketing.

Because you intend to get the maximum money from this process, you want to put in everything you can - in this case the best short cut you can get is to go the extra mile.

The Strategy

The strategy is to relatively establish yourself as the expert in the field of SMS/Mobile marketing. In other words, you want to become someone the business owners look up to and hope to do business with.

In addition, selling SMS/Mobile services in this case is just the beginning of the business relationship. With time we want to sell high-ticket coaching and consulting services, as well as other related products.

In order for this to happen the first thing you need is credibility. Here are the major sources of credibility we're looking at:

Major Sources of Credibility So People Want to Give You Money

First of all please understand that without credibility people will be reluctant to give your money. They won't trust you - and worse they won't respect you.

On the other hand, you will become sought after once you build a relationship based on credibility. In other words, people will start contacting YOU so they can give you money.

So...

Source of credibility # 1

For some reason people believe that when someone has written a book they must be an expert. So this immediately gives you the magic ability to appear as an expert.

So we are going to self-publish a little booklet - a sort of "How to Get More Customers Cheaply and Quickly Using SMS Marketing"" guide.

Now, this is just going to be 27 - 50 pages, with a lot illustrations and examples of how we and other businesses have made SMS work.

You may think this is beyond you, but it's not. Just go to a site like mobilemarketer.com - tons of case studies an articles you can use to get information.

However, don't kid yourself - if you are not willing to invest time to know enough to write or dictate a 30 page report on SMS/mobile marketing, this business model is probably not for you.

Resource: You can get you book printed at Self Publishing, Book Printing and Publishing Online - Lulu for less than $7 a piece - and you can print just one if you want.

How to Get in The Door

Now, once you have your package ready you need to get it to the business owner/decision maker.

Your package should include a letter, your report, and hopefully some testimonials. (More on that later).

Here is a tactic you can try:

Foot-in-the door tactic

Here is the thing: if you just walk in looking for the owner, your credibility will go down. So what you want to do is to send the package by courier.

Or...

(New Idea) Simply get a friend or an employee to dress like one and deliver it to the owner. When you get there, tell them it has to be signed. Of course mark it appropriately. You'll save money, and you'll know exactly what happened.

Sneaky? Nope.

You have every right to send a package, and to want it to be signed - even if you are using your own messenger. Remember, you want to be sure that the decision maker not an "underling" is who you deal with.

So the package contains a letter letting them know how to contact you, and of course briefly explaining how the material you send will help their business.

EDIT: In answer to comments about the above paragraph: don't ask anyone to pretend to be from FedEx or another courier company. Your goal is simply to make sure your packages is taken seriously.

You will always have more credibility if you have a package delivered than if you walk in yourself.

Source of credibility #2

This one makes everything 100x more powerful. Once you've got this working for you, you're almost made. What am I talking about?

The secret lies in... actual results. If you have produced results for a local business, you will have much more traction.

You want to network. Get to know local business owners, join the chamber of commerce, and get 1-3 business who will work with you - offer them a 30 -90 day trial.

That way you'll have actual results to show and more confidence knowing your stuff works. You'll be able to use that as part of the package you send to get new clients, plus, you'll also be able to use it when tapping into the next source of credibility...

NOTE: TO BE CONTINUED...

beeswarn · 28th Apr 2012, 04:42 PM

The kindest thing I can say about this "strategy" is that it requires so much work that I think you'd be way ahead if you just simply went out and sold a few SMS marketing plans and established yourself as an expert the honest way.

Send a friend dressed like a courier?

I can't wait for this to be continued as promised. This is like watching Kramer from Seinfeld running one of his Kramerica scams within an episode of The Adventures of Sherlock Holmes.

Please don't let anyone delete this thread. I can't wait to read what happens next.

patking76 · 29th Apr 2012, 11:32 AM

Originally Posted by beeswarn

The kindest thing I can say about this "strategy" is that it requires so much work that I think you'd be way ahead if you just simply went out and sold a few SMS marketing plans and established yourself as an expert the honest way.

Send a friend dressed like a courier?

I can't wait for this to be continued as promised. This is like watching Kramer from Seinfeld running one of his Kramerica scams within an episode of The Adventures of Sherlock Holmes.

Please don't let anyone delete this thread. I can't wait to read what happens next.

LOL, seriously! Just do your job and go sell a few packages. If you plan on building a reputable company that people want to do business with, you are starting off on the wrong foot.

1. Be Honest
2. Show them real results
3. Cheating and Tricking people will only give you a bad name in the long run.

People want to do business with others that they can trust. You are attempting to build a business relationship on tricks and lies. Good luck with that!

patking76 · 29th Apr 2012, 12:24 PM

Originally Posted by technary

You have to do a lot of tasks to keep this system running successful. So for having success we got to pay a lot of money in the beginning and then really asking for some commitment.

This is true! There is a lot of commitment and consistency required to become and stay successful with mobile marketing. It's a full time job if you plan on succeeding long term! Many hours!

hoffman · 29th Apr 2012, 09:03 PM

Gtalk SMS Mobile IM service is easy to set up and requires no work on your part. What do you think about that.

AdwordsMogul · 30th Apr 2012, 05:34 AM

Originally Posted by patking76

LOL, seriously! Just do your job and go sell a few packages. If you plan on building a reputable company that people want to do business with, you are starting off on the wrong foot.

1. Be Honest
2. Show them real results
3. Cheating and Tricking people will only give you a bad name in the long run.

People want to do business with others that they can trust. You are attempting to build a business relationship on tricks and lies. Good luck with that!

If that's all you got from this thread then you're probably just looking to poke holes.

I never said you should trick anyone. It's simple - you can send a FedEx, you can send an employee or you can ask a friend to act as a courier.

Now, the only reason why I replied to your comment is because someone who hasn't read the thread might actually believe you.

In any case, you deliver contains important information that would be filtered out if you don't send it by courier. Not everyone can afford FedEx so there is nothing wrong with an employee or a friend going in.

Originally Posted by hoffman

Gtalk SMS Mobile IM service is easy to set up and requires no work on your part. What do you think about that.

I think there is nothing like "no work on your part" if you want a sustainable business.

AdwordsMogul · 30th Apr 2012, 05:36 AM

Originally Posted by beeswarn

The kindest thing I can say about this "strategy" is that it requires so much work that I think you'd be way ahead if you just simply went out and sold a few SMS marketing plans and established yourself as an expert the honest way.

Send a friend dressed like a courier?

I can't wait for this to be continued as promised. This is like watching Kramer from Seinfeld running one of his Kramerica scams within an episode of The Adventures of Sherlock Holmes.

Please don't let anyone delete this thread. I can't wait to read what happens next.

Yes it does require work.

How do you intend to sell SMS marketing plans?

WillR · 30th Apr 2012, 05:42 AM

Originally Posted by AdwordsMogul

I never said you should trick anyone. It's simple - you can send a FedEx, you can send an employee or you can ask a friend to act as a courier.

Actually, I agree that you don't need to use your friends or employees to act as a courier. There is nothing wrong with YOU going in and personally dropping off a Fedex or courier envelope yourself. I'm not sure why you would need someone else to do that for you anyway.

mjbmedia · 30th Apr 2012, 06:24 AM

By going the respected publisher route, you're putting yourself out there for the whole country and beyond, not just the businesses in a small radius. 'Author of "industry specific win business book" placed on all promotional materials' will add huge kudos to your image to complete strangers, bring about invitations that Joe Standard SMS dude wouldnt recieve.
The more specific you make the publication to your target market, the stronger the effect.

eg "SMS marketing for business" , or "How your restaurant can massively increase its covers by utilising SMS marketing", the author of the latter would command higher fees from restauranteurs that the author of the former book would , set up a number of industry specific titles , pretty much similar content just worded specific to the industry so not a massive amount of work, and then you're one of the go to people in a number of industry sectors for SMS (or whatever you offer)

AdwordsMogul · 30th Apr 2012, 10:47 AM

Originally Posted by WillR

Actually, I agree that you don't need to use your friends or employees to act as a courier. There is nothing wrong with YOU going in and personally dropping off a Fedex or courier envelope yourself. I'm not sure why you would need someone else to do that for you anyway.

Will, you're right you don't have to. However, I think you have more authority when you act as "the expert from afar". It's just one way of doing things in order to create the effect I want. It's not THE way.

Plus, it doesn't have to be a FedEx envelope. It could be packaging from your own company. What we want is to make sure that it's take seriously and it stands out in a way that will allow you to charge premium fees later.

And in case anybody starts an argument - the perceived value of what you offer has a huge influence on the buying decision.

Until you produce results, the client has no way of evaluating the project - even if it has worked for others they may doubt it will work for them.

So, the goal is to :

a) create high perceived value
b) overdeliver on the value you promised

Originally Posted by mjbmedia

By going the respected publisher route, you're putting yourself out there for the whole country and beyond, not just the businesses in a small radius. ....

Which is exactly what I suggest to do as well. This post is targeted for local markets - however I'm also using the strategy you are talking about because I have the capacity to do it on the national level.

There is nothing stopping you from distributing your book/report I described, nationally/internationally if you want to.

Thanks for your contribution!

28th Apr 2012, 12:01 PM	#1
AdwordsMogul You WILL make it! War Room Member Join Date: 2011 Location: United Kingdom Posts: 1,186 Thanks: 820 Thanked 542 Times in 257 Posts	How to get mobile SMS/Clients Share on: WARNING: The advice in this thread involves a lot of work! Important: This thread is valid only for those who want to build a real business. It's not the new shiny thing and it does involve work. You've been warned. If you want to get mobile clients, this thread in progress will help you get what you want. If you have followed some of my older posts, you may have read that I'm in the process of creating a new system to dominate local markets. Things went slower than I expected but we're about to roll you within the next few weeks. So I'm going to describe some of my favourite strategies and you can learn from them. FULL DISCLOSURE: Some of what I talk about here hasn't been fully tested in THIS market. However, many of the strategies have been implemented in other markets both online and offline. If something contains ideas that are relatively new I will mention that fact. STATUS UPDATE: Date: 30th May 2012 A new client has been secured - package offered 300 free credits as start up. In addition they will get discounted rates later, if they agree to be a case study. The outline for the new introduction to SMS product has been created. The focus for the next couple of weeks will be to develop a premium priced product to sell to customers. Negotiations with another party have started to secure a deal that will give my business direct access to multiple businesses in the local area. Part of my goal here is to get some feedback too so that the processes can be implemented more effectively. Hundreds of Warriors have used my SMS software too - so this has also added a great deal to the knowledge I want to offer you in this post. Let's get started then. (Keep in mind that I will keep updating the thread as I go along.) The #1 Thing to Remember Attracting mobile clients is the same thing as attracting clients in any other market. So you will need a) Credibility b) Some sales skills c) Ability to actually deliver the product d) As much knowledge as possible about marketing and of course SMS/mobile marketing. Because you intend to get the maximum money from this process, you want to put in everything you can - in this case the best short cut you can get is to go the extra mile. The Strategy The strategy is to relatively establish yourself as the expert in the field of SMS/Mobile marketing. In other words, you want to become someone the business owners look up to and hope to do business with. In addition, selling SMS/Mobile services in this case is just the beginning of the business relationship. With time we want to sell high-ticket coaching and consulting services, as well as other related products. In order for this to happen the first thing you need is credibility. Here are the major sources of credibility we're looking at: Major Sources of Credibility So People Want to Give You Money First of all please understand that without credibility people will be reluctant to give your money. They won't trust you - and worse they won't respect you. On the other hand, you will become sought after once you build a relationship based on credibility. In other words, people will start contacting YOU so they can give you money. So... Source of credibility # 1 For some reason people believe that when someone has written a book they must be an expert. So this immediately gives you the magic ability to appear as an expert. So we are going to self-publish a little booklet - a sort of "How to Get More Customers Cheaply and Quickly Using SMS Marketing"" guide. Now, this is just going to be 27 - 50 pages, with a lot illustrations and examples of how we and other businesses have made SMS work. You may think this is beyond you, but it's not. Just go to a site like mobilemarketer.com - tons of case studies an articles you can use to get information. However, don't kid yourself - if you are not willing to invest time to know enough to write or dictate a 30 page report on SMS/mobile marketing, this business model is probably not for you. Resource: You can get you book printed at Self Publishing, Book Printing and Publishing Online - Lulu for less than $7 a piece - and you can print just one if you want. How to Get in The Door Now, once you have your package ready you need to get it to the business owner/decision maker. Your package should include a letter, your report, and hopefully some testimonials. (More on that later). Here is a tactic you can try: Foot-in-the door tactic Here is the thing: if you just walk in looking for the owner, your credibility will go down. So what you want to do is to send the package by courier. Or... (New Idea) Simply get a friend or an employee to dress like one and deliver it to the owner. When you get there, tell them it has to be signed. Of course mark it appropriately. You'll save money, and you'll know exactly what happened. Sneaky? Nope. You have every right to send a package, and to want it to be signed - even if you are using your own messenger. Remember, you want to be sure that the decision maker not an "underling" is who you deal with. So the package contains a letter letting them know how to contact you, and of course briefly explaining how the material you send will help their business. EDIT: In answer to comments about the above paragraph: don't ask anyone to pretend to be from FedEx or another courier company. Your goal is simply to make sure your packages is taken seriously. You will always have more credibility if you have a package delivered than if you walk in yourself. Source of credibility #2 This one makes everything 100x more powerful. Once you've got this working for you, you're almost made. What am I talking about? The secret lies in... actual results. If you have produced results for a local business, you will have much more traction. You want to network. Get to know local business owners, join the chamber of commerce, and get 1-3 business who will work with you - offer them a 30 -90 day trial. That way you'll have actual results to show and more confidence knowing your stuff works. You'll be able to use that as part of the package you send to get new clients, plus, you'll also be able to use it when tapping into the next source of credibility... NOTE: TO BE CONTINUED...
	"Those who can - DO IT. Those who can't, say it's impossible." Jean Paul a.k.a AdwordsMogul PHPDevelopers.net - Top of the range PHP developers ⇉ Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )

29th Apr 2012, 09:03 PM	#5
hoffman Active Warrior War Room Member Join Date: 2012 Posts: 59 Thanks: 2 Thanked 6 Times in 6 Posts	Re: How to get mobile SMS/Clients Share on: Gtalk SMS Mobile IM service is easy to set up and requires no work on your part. What do you think about that.

30th Apr 2012, 06:24 AM	#9
mjbmedia The Prince of Profit War Room Member Join Date: 2008 Location: UK Posts: 1,294 Thanks: 189 Thanked 283 Times in 225 Posts	Re: How to get mobile SMS/Clients Share on: By going the respected publisher route, you're putting yourself out there for the whole country and beyond, not just the businesses in a small radius. 'Author of "industry specific win business book" placed on all promotional materials' will add huge kudos to your image to complete strangers, bring about invitations that Joe Standard SMS dude wouldnt recieve. The more specific you make the publication to your target market, the stronger the effect. eg "SMS marketing for business" , or "How your restaurant can massively increase its covers by utilising SMS marketing", the author of the latter would command higher fees from restauranteurs that the author of the former book would , set up a number of industry specific titles , pretty much similar content just worded specific to the industry so not a massive amount of work, and then you're one of the go to people in a number of industry sectors for SMS (or whatever you offer)
	Mike

28th Apr 2012, 04:42 PM	#2
beeswarn Advanced Warrior Join Date: 2011 Location: USA Posts: 550 Thanks: 228 Thanked 166 Times in 108 Posts	Re: How to get mobile SMS/Clients Share on: The kindest thing I can say about this "strategy" is that it requires so much work that I think you'd be way ahead if you just simply went out and sold a few SMS marketing plans and established yourself as an expert the honest way. Send a friend dressed like a courier? I can't wait for this to be continued as promised. This is like watching Kramer from Seinfeld running one of his Kramerica scams within an episode of The Adventures of Sherlock Holmes. Please don't let anyone delete this thread. I can't wait to read what happens next.