I have a restaurant client that wants to send out a message to his list about the re-launch of his newly refurbished bar lounge.
We talked about taking a nice picture of the lounge and sending that out along with an offer for a free bottle of wine if you book a table in the next 4/5 days.
Alternatively, we just send out the offer without the picture.
I just wondered whether anybody had done split testing between MMS conversions and SMS conversions and which one you think would get a better response.
Personall, I think the picture message is a good idea because its a bit different and people might be a little bit more intrigued. It will also show them what a nice job he's done with the lounge.
Interested to know your thoughts. (Cost doesn't matter by the way).