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Unread 13th May 2012, 09:12 AM   #1
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Need some pricing advice on Mobile Services
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I know this could be an endless discussion, but my associates and I are trying to determine the best pricing structure or our mobile solutions with local businesses. Currently, we have a few clients and are charging the following. We value the opinions of our fellow mobile marketers and would appreciate thoughts or discussion on what others are charging and/or are we charging too much or not enough for what we are doing today.

As a reference, we are charging $299 setup and delivery of a mobile website along with a taste of SMS marketing by giving them up to 200 mobile subscribers, 1 keyword and 1 blast per month. We throw in QR Codes and one mobile coupon or landing page for their advertising. This is just to get them started and exposed to using mobile marketing in their business. We then charge them $89/month starting with month two.

Based on $299 setup and $89/month, what does everyone think on the matter?

Thank you

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Unread 13th May 2012, 11:52 AM   #2
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Re: Need some pricing advice on Mobile Services
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Originally Posted by KelticWarrior View Post

I actually charge $9 from a client every month after charging $97 (initial set up) and first month free. I have about 40 - 50 such clients growing on a monthly basis.
What do you give them for $9/mo?

If you knew what I know you'd be doing what I do...
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Unread 13th May 2012, 01:07 PM   #3
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Re: Need some pricing advice on Mobile Services
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Originally Posted by Tsnyder View Post

What do you give them for $9/mo?
A Coke and a smile.
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Unread 13th May 2012, 04:27 PM   #4
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Re: Need some pricing advice on Mobile Services
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Originally Posted by martbost View Post

I know this could be an endless discussion, but my associates and I are trying to determine the best pricing structure or our mobile solutions with local businesses. Currently, we have a few clients and are charging the following. We value the opinions of our fellow mobile marketers and would appreciate thoughts or discussion on what others are charging and/or are we charging too much or not enough for what we are doing today.

As a reference, we are charging $299 setup and delivery of a mobile website along with a taste of SMS marketing by giving them up to 200 mobile subscribers, 1 keyword and 1 blast per month. We throw in QR Codes and one mobile coupon or landing page for their advertising. This is just to get them started and exposed to using mobile marketing in their business. We then charge them $89/month starting with month two.

Based on $299 setup and $89/month, what does everyone think on the matter?

Thank you
What product do you use for the sending of the messages? Do you do that for them, or do they do it themselves?
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Unread 13th May 2012, 04:30 PM   #5
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Re: Need some pricing advice on Mobile Services
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Originally Posted by Tydowns View Post

What product do you use for the sending of the messages? Do you do that for them, or do they do it themselves?
I use SignalHQ as the messaging platform. They are a flat cost per month with no per text message charges. I am at the 1,000 - 2,500 priced tier which is only $49.00 per month. As client demands and subscriber volumes increase, I can upgrade the tiered package at any time.

They have turned out to be the best option for me at this time.

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Unread 14th May 2012, 07:03 AM   #6
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Re: Need some pricing advice on Mobile Services
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I think the price you have is in the right range.

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Unread 11th Jun 2012, 07:14 AM   #7
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Re: Need some pricing advice on Mobile Services
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I think your fees sounds reasonable considering what they get for their money and possibility few to upsell other services later.

Create Your Own Mobile Ad Service
KUOOB - Everything you need to start selling personalised advertising - today. A white label solution for magazine publishers, retail and more.

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Unread 11th Jun 2012, 07:36 AM   #8
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Re: Need some pricing advice on Mobile Services
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Yes, very reasonable for most companies!
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Unread 11th Jun 2012, 09:19 AM   #9
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Re: Need some pricing advice on Mobile Services
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@martbost

Your monthly charge sounds about right for your service offering however depending on the quality of mobile sites you are setting up for the client you are selling yourself WAY short.

A minimum of at least $500 for a mobile site set up would be sufficient if not much more. Now obviously I don't know where your market is but there is no reason you can't be charging $500-$2000 for your mobile site set up alone.

Think about it from this angle. If that mobile site is built for a Law office and that mobile site brings in 1 client, then the mobile site pays for itself MANY times over for that law office.

JMO, I see that many Warriors are selling themselves short in the mobile space when the fact of the matter is we (mobile marketers)are empowering business in a local way they have never seen before. I would personally always start high and work my way down during negotiations with the client.

Good luck with your business!

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Last edited on 13th Jun 2012 at 09:34 AM. Reason: typo
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Unread 12th Jun 2012, 09:39 PM   #10
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Re: Need some pricing advice on Mobile Services
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Thank you for the insight Kevin. We have been scouring the Interweb to compare prices with other businesses. I do like your angle on Law Offices. You are certainly right on the value proposition to the business if they landed even one client. We will certainly take it under consideration on our ongoing pricing.

Thanks again

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Unread 12th Jun 2012, 10:01 PM   #11
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Re: Need some pricing advice on Mobile Services
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Maybe I'am missing something, but noticed on your purchase a mobile website page under the $299 plan its says 1 web page and under Mobile Website Design Psge it says 3 web pages for $299.


Also curious why you are posting this on your order page.
Also Contact Us Today For A Free Website Or Text Message Marketing Demo That You Can Use For ONE MONTH FREE!

I am also about to venture into this field so I wish you the best of luck.
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Unread 17th Jun 2012, 08:15 PM   #12
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Re: Need some pricing advice on Mobile Services
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Originally Posted by Evocess View Post

I think the price you have is in the right range.

Agree as above!
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Unread 17th Jun 2012, 10:51 PM   #13
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Re: Need some pricing advice on Mobile Services
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What do you mean by you give them 200 subscribers?

Also,, what exactly does the $89 a month get them?

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