Important New Survey results reveals small business attitudes toward Mobile Websites!

moneylab · 14th May 2012, 09:53 AM

Here are some newly released survey results of an in-depth study of small business and their use (or lack of use) of mobile websites.

It covers such things as whether or not they're seeing increased business as a result of using mobile websites; their attitudes about investing in a mobile website or not; and very important, the reasons they WOULD invest in a mobile website (show your prospects how you can deliver on these points, and you should see increased sales without a doubt!)

Be sure to check out their powerpoint presentation which really goes into detail on the survey results (link is on the right hand side of the page).

Are Small Businesses Ready for Mobile | Network Solutions Small Business Resources

Hope this helps!

Greg

WillR · 14th May 2012, 09:52 PM

Nice find Greg!

drdeeweb · 15th May 2012, 01:49 AM

Thanks for sharing.

Social Guy · 15th May 2012, 02:46 AM

This find + "Themobileplaybook.com" is a perfect combination of new data

Thanks!

moneylab · 15th May 2012, 04:15 AM

You are very welcome :-)

In my area, along the Gulf coast of Florida, there are very few businesses who 'get it' yet, when it comes to mobile websites. Still, I notice more and more downtown stores are starting to post QR signs in their front windows, so the awareness is growing, albeit slowly.

There was a time when a local business couldn't imagine why they would ever need to have website; now they know they must have one.

I think we'll go through that same realization curve regarding mobile sites over the coming months and year or two.

rlhurst · 15th May 2012, 06:52 AM

Originally Posted by moneylab

You are very welcome :-)

In my area, along the Gulf coast of Florida, there are very few businesses who 'get it' yet, when it comes to mobile websites. Still, I notice more and more downtown stores are starting to post QR signs in their front windows, so the awareness is growing, albeit slowly.

There was a time when a local business couldn't imagine why they would ever need to have website; now they know they must have one.

I think we'll go through that same realization curve regarding mobile sites over the coming months and year or two.

Some time back on one of the forums here I read an idea similar to this...
How about getting a open/closed door sign, or print up flyers with an image of the sign and your info, put a qr code on the sign image that leads to a video explaining how their customers could be watching a video of THEM talking to THEIR potential customers about the benefits of THEIR business. Everything they would want their customer to know about their business.

Offer to create the video, host it, get the sign for them, and oh yeah......... let them know you can create a mobile website for their business too!!

Lots of ways to get creative!!

Kevin Z · 15th May 2012, 07:14 AM

@moneylab

"there are very few businesses who 'get it' yet"

You hit the nail on the head. We as mobile marketers are really pioneers in the mobile world as we are standing on the brink of it exploding all over in North America.

These are very exciting times to be working in mobile and I for one, am very excited to see how the mobile industry continues to grow and evolve.

They may not "get it" yet....But they will soon.

Alex.R · 17th May 2012, 12:16 PM

Here are some newly released survey results of an in-depth study of small business and their use (or lack of use) of mobile websites.

Interesting report, i think small businesses have only just come to terms with having a desktop website, they are still behind the curve regarding mobile sites, but with the advent of 4G, this will only increase the need for them to catch-up.

IngeniousBastard · 17th May 2012, 12:42 PM

Further proof of how relevant we are. Education leads to compensation.

Chronic IM · 21st May 2012, 09:06 AM

Very interesting.

nickhumph · 21st May 2012, 06:37 PM

Thanks for sharing! Going to write a whitepaper and this will be very useful!

Hendley · 22nd May 2012, 02:59 AM

Once there is a precedent and small biz sees the need for going mobile the demand will suddenly increase.

joebarter · 22nd May 2012, 09:34 AM

Thank you very much! Great Post.

14th May 2012, 09:53 AM	#1
moneylab Active Warrior Join Date: 2012 Location: Florida, USA Posts: 50 Thanks: 38 Thanked 12 Times in 8 Posts	Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Here are some newly released survey results of an in-depth study of small business and their use (or lack of use) of mobile websites. It covers such things as whether or not they're seeing increased business as a result of using mobile websites; their attitudes about investing in a mobile website or not; and very important, the reasons they WOULD invest in a mobile website (show your prospects how you can deliver on these points, and you should see increased sales without a doubt!) Be sure to check out their powerpoint presentation which really goes into detail on the survey results (link is on the right hand side of the page). Are Small Businesses Ready for Mobile \| Network Solutions Small Business Resources Hope this helps! Greg

14th May 2012, 09:52 PM	#2
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Nice find Greg!
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15th May 2012, 01:49 AM	#3
drdeeweb Active Warrior War Room Member Join Date: 2009 Posts: 53 Thanks: 65 Thanked 31 Times in 15 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Thanks for sharing.

15th May 2012, 02:46 AM	#4
Social Guy Active Warrior Join Date: 2011 Posts: 88 Thanks: 17 Thanked 32 Times in 23 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: This find + "Themobileplaybook.com" is a perfect combination of new data Thanks!

15th May 2012, 04:15 AM	#5
moneylab Active Warrior Join Date: 2012 Location: Florida, USA Posts: 50 Thanks: 38 Thanked 12 Times in 8 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: You are very welcome :-) In my area, along the Gulf coast of Florida, there are very few businesses who 'get it' yet, when it comes to mobile websites. Still, I notice more and more downtown stores are starting to post QR signs in their front windows, so the awareness is growing, albeit slowly. There was a time when a local business couldn't imagine why they would ever need to have website; now they know they must have one. I think we'll go through that same realization curve regarding mobile sites over the coming months and year or two.

15th May 2012, 07:14 AM	#7
Kevin Z brickandmobile.com War Room Member Join Date: 2010 Location: Toronto Posts: 309 Thanks: 60 Thanked 106 Times in 64 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: @moneylab "there are very few businesses who 'get it' yet" You hit the nail on the head. We as mobile marketers are really pioneers in the mobile world as we are standing on the brink of it exploding all over in North America. These are very exciting times to be working in mobile and I for one, am very excited to see how the mobile industry continues to grow and evolve. They may not "get it" yet....But they will soon.
	[ brick&mobile Click here to start your Mobile Marketing business

17th May 2012, 12:42 PM	#9
IngeniousBastard Active Warrior Join Date: 2011 Location: Seattle, WA Posts: 62 Thanks: 6 Thanked 11 Times in 11 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Further proof of how relevant we are. Education leads to compensation.

21st May 2012, 09:06 AM	#10
Chronic IM HyperActive Warrior War Room Member Join Date: 2012 Location: QC, Canada Posts: 380 Thanks: 26 Thanked 30 Times in 30 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Very interesting.
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21st May 2012, 06:37 PM	#11
nickhumph Relentless Warrior War Room Member Join Date: 2011 Location: Australia Posts: 373 Thanks: 95 Thanked 29 Times in 18 Posts Blog Entries: 2	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Thanks for sharing! Going to write a whitepaper and this will be very useful!
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22nd May 2012, 02:59 AM	#12
Hendley Warrior Member Join Date: 2012 Posts: 7 Thanks: 0 Thanked 1 Time in 1 Post	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Once there is a precedent and small biz sees the need for going mobile the demand will suddenly increase.

22nd May 2012, 09:34 AM	#13
joebarter Warrior Member War Room Member Join Date: 2010 Posts: 8 Thanks: 8 Thanked 5 Times in 5 Posts	Re: Important New Survey results reveals small business attitudes toward Mobile Websites! Share on: Thank you very much! Great Post.