Hungry Jacks Mobile App Gets VERY Creative?

WillR · 17th May 2012, 09:27 AM

I saw this when watching the local current affairs show here in Australia tonight.

Hungry Jacks Australia have just launched their new iPhone app. Once you have installed the app you then shake your phone and it will display a coupon. It will be something like a free cheeseburger, whopper, chips, drink, whatever. As soon as the prize is displayed a 20 minute countdown clock begins and you then have to make it to the closest Hungry Jacks restaurant and show them the voucher before the countdown time is up. You need to be within 1 kilometer of a Hungry Jacks restaurant for the coupon feature to work. This means most can easily make it to the restaurant within the 20 minute time limit.

From what I understand the app can be used again but once you have claimed a prize the app will lock you out for 10 hours... this is to give everyone a more fair chance of winning a prize. They are giving away a total of 200,000 prizes as part of this promotion.

Here is the video of the story. I'm not sure how long they keep up these videos so have a watch while you still can.

Burger bargain

Biz1media · 17th May 2012, 07:17 PM

Thats creativity at its best, great call to action.

WillR · 17th May 2012, 07:29 PM

Originally Posted by Biz1media

Thats creativity at its best, great call to action.

Yeah, it's one of the first apps like this I've seen with a scarcity tactic. The 20 minute countdown clock adds that urgency to the offer and also turns it into a bit of a game I guess.

When you have a voucher that can be claimed within a week or a month people tend to forget about it.

Mr Bill · 17th May 2012, 08:20 PM

I saw that last night as well, I had to smile. Even though ACA is THE worst "current affairs" show on earth it's good to see that in this instance they are doing us a huge favour. I'm going to use it to explain how "vouchers and special time-limited" offers can work so well for mobile phone holding clients that it was mentioned on ACA and Hungry Jacks (Burger King) is using it.

WillR · 17th May 2012, 08:47 PM

Originally Posted by Mr Bill

I saw that last night as well, I had to smile. Even though ACA is THE worst "current affairs" show on earth it's good to see that in this instance they are doing us a huge favour. I'm going to use it to explain how "vouchers and special time-limited" offers can work so well for mobile phone holding clients that it was mentioned on ACA and Hungry Jacks (Burger King) is using it.

Bill,

Is ACA not just a rerun of the same old stories week after week? I can't believe it. It's actually quite comical. When one of my brothers said that the other week I said yeah that's right, but we're still here watching it each week aren't we?!

I've also noticed a lot of cross promotion for sites such as CatchofTheDay.com.au and Cudo.com.au. They seem to do a story on those sites at least once every 2-3 weeks and funnily enough, we know Cudo is owned by NineMSN. I wouldn't be at all surprised if they have some kind of involvement with Catch of the Day because you just wouldn't do that many stories on the same site unless you were trying to promote it.

Mr Bill · 17th May 2012, 08:57 PM

<rant>
Correct, they are an "advertorial" program and they lie and mislead and sensationalise and patronise. For example (and this is getting off topic a bit). They promoted poor old Peter Russel Clarke (famous celebrity cook from a few decades ago) as being HOMELESS! and in the promo showed a disheveled Peter picking through rubbish. He's not homeless, his house burnt down, he has insurance and he was picking through his burnt remains. Technically I suppose is "without a current house" but he's hardly "homeless" in the normal use of the term.

Another thing I HATE about them is at the end of the show they say "Next, a story about... (something interesting)" but it's never "next" it's always just an advert for tomorrow night's show and they say it that way to get us to "hang on". Makes me want to throw my dinner at the TV sometimes.

This post might do well in the "copy writing forum" as an example of "don't lie to people, don't sensationalise and don't mislead!"

</rant>

xlfutur1 · 17th May 2012, 09:31 PM

Very ingenious. I'll bet this shows up in the U.S. very soon.

Jay Moreno · 18th May 2012, 12:16 AM

thats cool thanks for the share Will.... thats got me thinking now! lol

Brandon Tanner · 18th May 2012, 08:09 AM

That's a great idea, but 20 minutes is really pushing it! What if it's rush hour and the traffic is bad... and then they get to HJ and there are long lines... and by the time they get to the counter to place their order the 20 minutes is up? That could make for a very ticked off customer, lol!

I think scarcity is a great marketing tactic, but I think a "20 minute" limit could easily backfire in this situation. I would think a 1 hour limit would be a lot more realistic.

But yeah, other than that, I think it's a pretty creative idea overall!

WillR · 20th May 2012, 08:27 PM

The point is you are suppose to be close to a Hungry Jacks store, within a kilometer, when using the app. It won't work otherwise. I am sure they would also be fairly lenient with the time limit thing.

crosshairs · 21st May 2012, 12:22 AM

Really great app idea!

nickhumph · 21st May 2012, 01:35 AM

Originally Posted by Mr Bill

<rant>
Correct, they are an "advertorial" program and they lie and mislead and sensationalise and patronise. For example (and this is getting off topic a bit). They promoted poor old Peter Russel Clarke (famous celebrity cook from a few decades ago) as being HOMELESS! and in the promo showed a disheveled Peter picking through rubbish. He's not homeless, his house burnt down, he has insurance and he was picking through his burnt remains. Technically I suppose is "without a current house" but he's hardly "homeless" in the normal use of the term.

Another thing I HATE about them is at the end of the show they say "Next, a story about... (something interesting)" but it's never "next" it's always just an advert for tomorrow night's show and they say it that way to get us to "hang on". Makes me want to throw my dinner at the TV sometimes.

This post might do well in the "copy writing forum" as an example of "don't lie to people, don't sensationalise and don't mislead!"

</rant>

nevertheless.. it's still on TV.. lol

muskyjack · 21st May 2012, 02:35 AM

I LOVE THIS!! When will in be in the U.S. Forget that... Time to go make an app

WillR · 27th May 2012, 12:59 AM

Originally Posted by muskyjack

I LOVE THIS!! When will in be in the U.S. Forget that... Time to go make an app

It may already be in the US, I'm not sure. We may actually be behind the times over here in Australia... as usual.

17th May 2012, 09:27 AM	#1
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Hungry Jacks Mobile App Gets VERY Creative? Share on: I saw this when watching the local current affairs show here in Australia tonight. Hungry Jacks Australia have just launched their new iPhone app. Once you have installed the app you then shake your phone and it will display a coupon. It will be something like a free cheeseburger, whopper, chips, drink, whatever. As soon as the prize is displayed a 20 minute countdown clock begins and you then have to make it to the closest Hungry Jacks restaurant and show them the voucher before the countdown time is up. You need to be within 1 kilometer of a Hungry Jacks restaurant for the coupon feature to work. This means most can easily make it to the restaurant within the 20 minute time limit. From what I understand the app can be used again but once you have claimed a prize the app will lock you out for 10 hours... this is to give everyone a more fair chance of winning a prize. They are giving away a total of 200,000 prizes as part of this promotion. Here is the video of the story. I'm not sure how long they keep up these videos so have a watch while you still can. Burger bargain
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

17th May 2012, 07:17 PM	#2
Biz1media Warrior Member Join Date: 2012 Posts: 8 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: Thats creativity at its best, great call to action.

17th May 2012, 08:20 PM	#4
Mr Bill VIP Warrior War Room Member Join Date: 2011 Posts: 1,633 Thanks: 1,211 Thanked 952 Times in 497 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: I saw that last night as well, I had to smile. Even though ACA is THE worst "current affairs" show on earth it's good to see that in this instance they are doing us a huge favour. I'm going to use it to explain how "vouchers and special time-limited" offers can work so well for mobile phone holding clients that it was mentioned on ACA and Hungry Jacks (Burger King) is using it.

17th May 2012, 08:57 PM	#6
Mr Bill VIP Warrior War Room Member Join Date: 2011 Posts: 1,633 Thanks: 1,211 Thanked 952 Times in 497 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: <rant> Correct, they are an "advertorial" program and they lie and mislead and sensationalise and patronise. For example (and this is getting off topic a bit). They promoted poor old Peter Russel Clarke (famous celebrity cook from a few decades ago) as being HOMELESS! and in the promo showed a disheveled Peter picking through rubbish. He's not homeless, his house burnt down, he has insurance and he was picking through his burnt remains. Technically I suppose is "without a current house" but he's hardly "homeless" in the normal use of the term. Another thing I HATE about them is at the end of the show they say "Next, a story about... (something interesting)" but it's never "next" it's always just an advert for tomorrow night's show and they say it that way to get us to "hang on". Makes me want to throw my dinner at the TV sometimes. This post might do well in the "copy writing forum" as an example of "don't lie to people, don't sensationalise and don't mislead!" </rant>

17th May 2012, 09:31 PM	#7
xlfutur1 Senior Warrior Member War Room Member Join Date: 2005 Location: Michigan Posts: 1,112 Thanks: 13 Thanked 249 Times in 154 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: Very ingenious. I'll bet this shows up in the U.S. very soon.

18th May 2012, 12:16 AM	#8
Jay Moreno Mobile+WP = JumpMobi.com War Room Member Join Date: 2009 Location: San Antonio, Tx Posts: 1,270 Thanks: 301 Thanked 449 Times in 309 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: thats cool thanks for the share Will.... thats got me thinking now! lol
	Sorry, I am too busy helping people to think of a cool signature!

18th May 2012, 08:09 AM	#9
Brandon Tanner Advanced Warrior War Room Member Join Date: 2006 Location: USA Posts: 1,907 Thanks: 237 Thanked 1,377 Times in 676 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: That's a great idea, but 20 minutes is really pushing it! What if it's rush hour and the traffic is bad... and then they get to HJ and there are long lines... and by the time they get to the counter to place their order the 20 minutes is up? That could make for a very ticked off customer, lol! I think scarcity is a great marketing tactic, but I think a "20 minute" limit could easily backfire in this situation. I would think a 1 hour limit would be a lot more realistic. But yeah, other than that, I think it's a pretty creative idea overall!

20th May 2012, 08:27 PM	#10
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: The point is you are suppose to be close to a Hungry Jacks store, within a kilometer, when using the app. It won't work otherwise. I am sure they would also be fairly lenient with the time limit thing.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

21st May 2012, 12:22 AM	#11
crosshairs Active Warrior War Room Member Join Date: 2010 Location: Texas Posts: 99 Thanks: 25 Thanked 28 Times in 16 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: Really great app idea!
	. Local BizPro - Weight Watches Secret Builder - Host Unlimited Sites on Amazon AWS . FREE WSO - Mobile Apps are Killing It - 20+ Ways to Monetize Inside .

21st May 2012, 02:35 AM	#13
muskyjack Warrior Member Join Date: 2011 Posts: 20 Thanks: 4 Thanked 9 Times in 7 Posts	Re: Hungry Jacks Mobile App Gets VERY Creative? Share on: I LOVE THIS!! When will in be in the U.S. Forget that... Time to go make an app