What White Label SMS do you recommend/use?

43 replies
I'm looking at the following:

Lime Cellular
Trumpia
AvidMobile

Any recommendations? I'm leaning towards AvidMobile at the moment.
#label #recommend or use #sms #white
  • Profile picture of the author Jones178
    I have had demo accounts with both Lime and Avid. I thought both platforms were very good and user friendly. Im leaning towards Lime because of their couponing feature. I have yet to find a company that has something close to what they offer. I also like that when I called up with some questions or ideas I spoke directly with the owner of the company Yuval. I still haven't made a final decision yet.
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  • Profile picture of the author coxis
    I have just gone with Lime (Im based in the UK) and could not be more happy with the service so far.
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  • Profile picture of the author Pru
    Are these similar products to Tatango or Mobivity? I am trying to understand the system.
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  • Profile picture of the author Bstenz
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    • Profile picture of the author sodomojo
      I am not familiar with Anchor Mobile. They didn't come up when I googled white label or private label SMS or reseller SMS. I'll check them out. Thanks.
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      • Profile picture of the author Rymico
        Been very happy with all of the features that Lime Cellular gives you.
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        • Profile picture of the author sodomojo
          Seems like everybody likes Lime. I ended up going with avid. Seems like they have great support for resellers tutorials and trainings and white label customer presentations. Plus the unlimited keywords is a plus.
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  • Profile picture of the author TrumpiaTim
    Best thing to do is call each provider and see how well each company represents their products.

    Learn about features, customer support, technical support, etc.

    Most companies do not have 7 days a week support nor live phone support which is a huge negative imo.
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    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
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  • Profile picture of the author kellysharali
    Have you guys heard about wrecking ball SMS? Seems like a good platform but it does run on a long code. I submitted a support ticket to learn more about their platform and am waiting to hear back
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    • Profile picture of the author iBrandvertise
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      • Profile picture of the author Instructor
        Originally Posted by iBrandvertise View Post

        I would recommend going direct through an agregator. You will pay less than a penny per text. This is what Trumpia and all the others mentioned are doing, then charging you plus their fees.
        It would be great to learn more about this....
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      • Profile picture of the author Robert X
        Originally Posted by iBrandvertise View Post

        I would recommend going direct through an agregator. You will pay less than a penny per text. This is what Trumpia and all the others mentioned are doing, then charging you plus their fees. Air2Web is a great aggregator. Their customers are Walmart, Target, BP, and many others. You could even become the Trumpia.

        I must say, it amazes me how many people claim to be experts in mobile marketing, but don't know their A** from a hole in the ground. LOL That's what happens when you don't start a trend, and just ride the wave.
        Then why don't you create a wso and let everyone in on your amazing knowledge,

        Attitude=Dooshbag

        Robert X

        p.s. anybody else thinking jerk?
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  • Profile picture of the author TrumpiaTim
    Long codes are really not reliable, so I would not recommend wrecking ball.

    Also, keep in mind that going through an aggregator, will result in you developing your own platform which will not only cost quite a bit, but development time can be very long.
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    • Profile picture of the author iBrandvertise
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      • Profile picture of the author kimboslice
        Originally Posted by iBrandvertise View Post

        Actually, Air2Web provides everything you need. SMS platform, shortcode and SMS and MMS.

        See what I mean. Lol
        Thanks. Had not heard about this company. I'll look into it.
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  • Profile picture of the author TrumpiaTim
    Also keep in mind, aggregators do not allow just anyone to purchase direct, minimums are typically very expensive.

    Often times pricing the prospect out if you're not ready to make a fairly large financial investment.
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    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
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  • Profile picture of the author EvanDnl
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    • Profile picture of the author iBrandvertise
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      • Profile picture of the author TrumpiaTim
        Originally Posted by iBrandvertise View Post

        The other nice thing about air2web as opposed to trumpia or lime-mobile or whatever is the fact that YOU control the list. Last time I checked if you wanted to take your list and go to another company, you can't!
        To clarify, Trumpia has always and will continue to allow its users to export their mobile contacts within their individual control panel.
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  • Profile picture of the author beeswarn
    You should check again.
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  • Profile picture of the author Adwizard
    Really folks... aren't we suppose to be grown ups here. The name calling is ridiculous and certainly not conducive to one wanting to share any info. Thanks for the info by the way on Air2Web. I'm not an expert for sure and need to research more into SMS aggregators. Any others you might recommend looking at iBrandvertise?

    Thanks
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  • Profile picture of the author Bruha
    I found OpenMarket and MX TElecom today via a google search. HAve a callback in to OpenMarket and they look good. Seems that a few of these companies are using CMX2 as the platform. Need to do more research.
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  • Profile picture of the author Anthony Gibson
    I've had a lot of success with Trumpia in terms of positive client response, responsive and competent support and appeal during a sales presentation so I haven't even felt the need to try any other company. My two cents. Interesting thread!
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    • Profile picture of the author Edge88
      Where do you find out more about and sign up for air2web? They've been acquired by Velti and I don't see any info anywhere. I called Velti and now I'm waiting for a call back.

      Edit:
      Ok they called me back and said they will get the right person to call me soon. Will update you guys soon.
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  • Profile picture of the author Edge88
    Takes 8 - 10 weeks to setup your own short-code. It costs $3500 dollars setup fee. Once your short code has been setup it costs you an additional $500 per month short-code leasing fee, and $2500 fee to use Air2Web's platform for managing keywords. Not sure on the limit of text messages, but it's a whole lot of them.
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    • Profile picture of the author Rymico
      Originally Posted by iBrandvertise View Post

      I would recommend going direct through an agregator. You will pay less than a penny per text. This is what Trumpia and all the others mentioned are doing, then charging you plus their fees. e.
      Originally Posted by Edge88 View Post

      Takes 8 - 10 weeks to setup your own short-code. It costs $3500 dollars setup fee. Once your short code has been setup it costs you an additional $500 per month short-code leasing fee, and $2500 fee to use Air2Web's platform for managing keywords. Not sure on the limit of text messages, but it's a whole lot of them.
      So, from the numbers Edge88 provided, it would cost me $6,000 up front and then $500/month for the lease PLUS the cost of the text/month.

      According to iBrandyvertise, the text are somewhere under one cent each per month. For my numbers below, I am just gonna pick 1/2 cent for each text. I do not know what the number is, just an example of what it could be, according to iBrandyvertise.

      I am with Lime, so I know their costs. I will use those for this case. I can get 30,000 texts for $500/month with Lime, then one cent for each text over the 30,000.

      So, once I buy the texts, I have 30,000 for the cost of a short code lease each month.

      At 1/2 cent /text, the $6000 set up could have bought me 1,2000,000 texts. 1,200,000/30000 = 40 months to break even on the text cost.

      After that, the Air2Web seems to be ahead on cost. Of course, that does not include all of the features my Lime account has. Probably gonna cost a good bit to build a platform for all of that.

      So after 3 1/2 years you might be ahead of an established platform provider. Oh yeah, you can start selling in 8-10 weeks, if all goes well on setting up that short code. Not sure if that gets ya going with every carrier or not. Of course, the others we have talked about ARE set up with all of the carriers.

      Hmm, I wonder how much it will cost to set up a short code in Canada and the U.K. ? Oh yeah, my Lime platform is already ready for me to sell there.

      I think I will stay where I am. 1,200,00 is quite a few texts.
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      • Profile picture of the author Instructor
        Originally Posted by Rymico View Post

        So, from the numbers Edge88 provided, it would cost me $6,000 up front and then $500/month for the lease PLUS the cost of the text/month.

        According to iBrandyvertise, the text are somewhere under one cent each per month. For my numbers below, I am just gonna pick 1/2 cent for each text. I do not know what the number is, just an example of what it could be, according to iBrandyvertise.

        I am with Lime, so I know their costs. I will use those for this case. I can get 30,000 texts for $500/month with Lime, then one cent for each text over the 30,000.

        So, once I buy the texts, I have 30,000 for the cost of a short code lease each month.

        At 1/2 cent /text, the $6000 set up could have bought me 1,2000,000 texts. 1,200,000/30000 = 40 months to break even on the text cost.

        After that, the Air2Web seems to be ahead on cost. Of course, that does not include all of the features my Lime account has. Probably gonna cost a good bit to build a platform for all of that.

        So after 3 1/2 years you might be ahead of an established platform provider. Oh yeah, you can start selling in 8-10 weeks, if all goes well on setting up that short code. Not sure if that gets ya going with every carrier or not. Of course, the others we have talked about ARE set up with all of the carriers.

        Hmm, I wonder how much it will cost to set up a short code in Canada and the U.K. ? Oh yeah, my Lime platform is already ready for me to sell there.

        I think I will stay where I am. 1,200,00 is quite a few texts.
        What's lime's setup fee for that?
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        • Profile picture of the author TommyTom
          I have heard a lot of good things about Lime Cellular. Probably more than most other companies combined. Give it a go!
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        • Profile picture of the author Rymico
          Originally Posted by Instructor View Post

          What's lime's setup fee for that?
          No set up fees.

          Rodney
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  • Profile picture of the author Mobilize
    @Edge88

    Do you have to have your own short code, or do they have one we can use?
    Is the @2500 platform fee, one time or recurring fee?

    Thanks for your help.
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    • Profile picture of the author Edge88
      Originally Posted by BlueStreak View Post

      @Edge88

      Do you have to have your own short code, or do they have one we can use?
      Is the @2500 platform fee, one time or recurring fee?

      Thanks for your help.
      From what I understood you need your short code, no sharing.

      2500 is per month and is the fee to use their platform, if you don't want to use their platform you still need to pay 2500 per month. that includes 250,000 texts per month.
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      • Profile picture of the author Edge88
        I'm just going to go with Trumpia for now. Air2Web is making it too costly, perhaps I'll move to them in a few months, but if you're not doing large volume, then it doesn't make that much sense to go directly with Air2Web.

        ps. There are other aggregators, so if anyone takes the time checking with them I'd appreciate a PM on the info you've discovered.

        Thanks!
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  • Profile picture of the author Mobilize
    Thanks Edge88 for the information.
    Wow $3000/month!
    I just signed up with Lime and so far I am happy with them.
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  • Profile picture of the author SebCole
    haven't really tried any of them but based on what ive seen i would go with lime
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  • Profile picture of the author TrumpiaTim
    Definitely should give various vendors a call, find the company you're most comfortable with in the long run.
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    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
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  • Profile picture of the author badlimey
    For what it''s worth I think the CEO of Avid is a bit of a Jerk, I didn't like the tone of an email he sent me because I leveled a little constructive criticism. If I were you I would take a look at SignalHQ, although they do not have a reseller program at the present time they have so many features that your average small client is not going to take the time to do it themselves leaving a managed opportunity for yourself.
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  • Profile picture of the author beeswarn
    I am seriously considering a change in platform vendors, myself, and am not impressed Avid's sales people either. I will not consider them again.
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  • Profile picture of the author Edge88
    Woah! What happened to the link that listed a bunch of aggregators? Looks like the member who told us about aggregators is gone and so are all of his posts in this thread.

    Did anyone copy down the link?

    If so please re-post it! thanks.
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  • Profile picture of the author Rymico
    Edge, there are only a few aggregators. You can just google of, I think it is, text message aggregators and they are all listed on one of the results.
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  • Profile picture of the author tracourt
    I have a couple of beefs with Lime about their vehicle listing area. First of all, there is no way to set a default notification, you have to set it for every one of the vehicles even if you are putting in 200 and every lead notification goes to the same place.
    Secondly, they have a really decent ad that can be printed to window stickers. However they started a good thing but it must have gotten difficult and they just quit. It doesn't fill up but about 70% of a letter size page but worse than that is that it's not even centered. There are no scaling or fit to page options. The print dialog opens in an extremely small window you have to enlarge before printing. Not very well thought out.
    But the biggest mistake is that you have to 1)click generate 2) click print icon that opens the too small print dialog 3) resize the print window 4) select printer and finally 5) click print. They could have hit a homer with a quick print button next to the generate ad button. I know this sounds petty but when you are setting up a 100 to 200 car account, it really consumes a lot of time.
    Come on guys, make it a little more user friendly.
    Otherwise, I love it!
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  • Profile picture of the author mobetman
    I see many people on WF using Twilio which uses long codes. Their price is much cheaper for setup and $.01 per text. However, I've seen some say long codes aren't reliable. Can someone explain why that's the case?
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    • Profile picture of the author Lee M
      Originally Posted by mobetman View Post

      I see many people on WF using Twilio which uses long codes. Their price is much cheaper for setup and $.01 per text. However, I've seen some say long codes aren't reliable. Can someone explain why that's the case?
      Twilio is .01 cent per message on inbound AND outbound. So if you have a mobile call-to-action like ... "Text pizza to (long code) 310-555-1212 ..." That'll cost .02 cents (one message coming in, one message going back out).

      Cost of running SMS campaigns on "shared" short codes have been steadily falling now for months. For example, most providers do NOT charge for 'incoming' messages ... and only charge for outgoing messages.
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    • Profile picture of the author NurSharina
      Originally Posted by mobetman View Post

      I see many people on WF using Twilio which uses long codes. Their price is much cheaper for setup and $.01 per text. However, I've seen some say long codes aren't reliable. Can someone explain why that's the case?
      I would be interested in an answer to this too.

      Also i heard / read that long codes are not "carrier approved" can anyone explain what that means exactly - short code = use good / long code use = bad ??!??

      I understand the arguments of resellers for short code services. If long codes are bad or not approved then what is the business concept of Twilio.com and why are they offering long codes for a number of countries around the world?
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  • Profile picture of the author shoopt
    Originally Posted by Tydowns View Post

    I'm looking at the following:

    Lime Cellular
    Trumpia
    AvidMobile

    Any recommendations? I'm leaning towards AvidMobile at the moment.
    If the comparison is made between your mentioned service provides, I will suggest you to go for Lime Cellular. They are good in the work and also their support is really helpful.
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    I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.

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  • Profile picture of the author NYC Partners
    Hey...

    When it comes to SMS service... you can NOT beat Trumpia.

    Hands down, they have every feature and are pretty easy to use.

    Hope that helps.

    Sincerely,
    Roman
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  • Profile picture of the author gohogs
    I use Twilio for SMS for almost a year now and have NEVER had a problem. Long code blah blah blah .... there likely is some truth to long code not always being reliable, but it works great for me. You'll have a hard time convincing me that Twilio is not the route to go.
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  • Profile picture of the author LiquidSeo
    Along with Mario Brown, I run a private label / white label SMS service. We formerly based our infrastructure on Avid. Nice product, average support.

    We made a business decision to switch to Lime as the base of our entire system. I couldn't be happier.

    The major differences for me was a better cost per message, very simple and intuitive SMS platform (this makes a big difference with your customers!), and some amazing features not found anywhere else.
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  • Profile picture of the author Jay Rhome
    My main issue with Avid was that in Canada, Virgin Mobile users - which are a GOOD chunk of users - don't receive the messages when subscribing. In other words, they do trigger the keyword, are subscribed, we get their phone number, but they don't get any messages back. Ouch. No good. It's been that way for months.

    Now I believe the guys at Avid that say the problem is with Virgin, but bottom line my clients won't care about why I can't deliver their message to a good percentage of their clients...

    Are there other short code providers such as Lime, Trumpia and others with this issue?

    I use Twilio for phone purposes, and as my personal SMS platform (I hate typing on a cell!). But I only get good feedback on Wrecking Ball SMS so I'm now considering on going the long code route.

    Short code is better if you have a client with a ton of subscribers. Otherwise I too have heard that the "long code messages are unreliable" seems not to be the case.
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