Getting New Customers That are Hard To Reach
 

Im talking about Doctors that are busy and never answer the phone themselves or will probably not be reachable if you make an in office visit and most likely not by email either.

Not necessarily doctors but that's one group I would like to target.

Re: Getting New Customers That are Hard To Reach
 

One thing about Doctors is you might have to "woo" them, maybe a little more than other businesses. Think of it in terms of the way a drug rep would approach the doctor, and maybe start by wooing the staff. I would try calling the offices, getting in touch with the office manager. Most Doctors have a office manager that will review all marketing materials. Try finding out what their marketing needs are so you can show them how a mobile site will increase traffic to them.

Re: Getting New Customers That are Hard To Reach
 

good point but the office manager may be completely indifferent while the doctor may love it, so i need to reach the doctor first.

Re: Getting New Customers That are Hard To Reach
 

I have occasionally gotten past the gatekeeper by
sending a greeting card size envelope to the clinic
addressed to the doctor with the words "Personal and
Confidential" handwritten on the envelope.

Re: Getting New Customers That are Hard To Reach
 

Any thing sent by courier that has to be signed for may work

Re: Getting New Customers That are Hard To Reach
 

Tsnyder I like that sneaky method, greeting card size, anything out the box seems to work.

Re: Getting New Customers That are Hard To Reach
 

Exactly, anything that stands out will work well... provided it looks official and not spammy.

I do like the idea of getting a bunch of envelopes from your local courier company and then dropping them off in those envelopes addressed to the owner.

Re: Getting New Customers That are Hard To Reach
 

That's a really good idea, lol.

Bulky, lumpy packages apparently work well too

Re: Getting New Customers That are Hard To Reach
 

Ahh, is that why the ladies love me? :D

Haha, sorry, couldn't resist. You left yourself open to that one!

Re: Getting New Customers That are Hard To Reach
 

looooool :D

Re: Getting New Customers That are Hard To Reach
 

As posted earlier in the thread its all about getting to and through the gate keeper in most cases the office manager.

But who are we kidding most doctors in today's day and age have at the very least a Blackberry to keep them connected and are proficient in emails. A targeted email direct to the doctors email account can be the first step to getting yourself in the door.

Good luck!

Re: Getting New Customers That are Hard To Reach
 

spoof a medicare reimbursement check envelope or insurance company check, every one will be opened!

Re: Getting New Customers That are Hard To Reach
 

Yes... but those will be opened by the office manager. The doc will never see them.

Re: Getting New Customers That are Hard To Reach
 

What , your talking about the hard lumpy package ?

this is a tricky one, I dont like mass emails or cold calling, hate all that rejection