What to Charge for SMS packages

by earman
23 replies
I would like to know what to charge For SMS texting packages and what they include. for Realtors, Churches and Restaurants.

Thanks
#charge #packages #sms
  • Profile picture of the author Tsnyder
    I don't know how much you should charge. I don't know
    your level of skill and expertise in advising me on what will
    be required to implement a successful campaign and follow
    up strategy.

    It's not just about buying text messages... I can search the
    net and buy them for the same price you can. It's about what
    added value you bring to the relationship.
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  • Profile picture of the author earman
    What I would like to know is what are others charging their clients and what is included in the package.
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    • Profile picture of the author Tsnyder
      Originally Posted by earman View Post

      What I would like to know is what are others charging their clients and what is included in the package.
      I know what you're asking... I'm saying there is no intelligent
      answer to the question. If you don't get that your value far
      exceeds the cost of the actual product you shouldn't be doing
      this.
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  • Profile picture of the author xlfutur1
    Yes, what you charge is all about how you position yourself and the value you bring to the client. I charge a setup fee and a monthly fee depending on how many subscribers the business has, but every business is different.

    Some will be sending more messages than others, some will naturally have bigger lists because of their niche (ex. nightclubs would no doubt have many more subscribers than a hair salon) Don't be a commodity, position yourself so you can provide the most value and get the most profit out of each situation.
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  • Profile picture of the author maxlinks
    Tsnyder You hit the nail on the head so hard that it broke it !!!!!!!!

    Bottom line what have you done for them lately...........................
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  • Profile picture of the author Edge88
    Everyone has made great points albeit no one wants to answer the question.

    Here's what I've seen

    Prices ranging from $95 to $300 per month for starters.
    Up-selling from there depending on volume of text messages demanded by client.

    Basically figure out your costs and make a profit. Give your first few clients a great deal so you have something to show for to the next wave of clients.

    Remember that the better job you do at helping the client grow their list and business, the more money you will make.

    Good luck
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    • Profile picture of the author Tsnyder
      Originally Posted by Edge88 View Post

      Everyone has made great points albeit no one wants to answer the question.
      It's not that no one wants to answer the question, It's that
      the smart and experienced ones know there is no answer to
      the question. Too many unknown variables.

      If you just want to sell text messages as a commodity for a
      set price you'll find that to be a one way ticket to failure and
      frustration.

      An experienced and knowledgeable marketer wouldn't need to
      ask that question. The others should "apprentice" with one until
      they gain the knowledge and exerience to offer value to the market.
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      • Profile picture of the author Robert X
        Originally Posted by Tsnyder View Post

        It's not that no one wants to answer the question, It's that
        the smart and experienced ones know there is no answer to
        the question. Too many unknown variables.

        If you just want to sell text messages as a commodity for a
        set price you'll find that to be a one way ticket to failure and
        frustration.

        An experienced and knowledgeable marketer wouldn't need to
        ask that question. The others should "apprentice" with one until
        they gain the knowledge and exerience to offer value to the market.
        How's about the minimum starting point that you would use. Your starting point. Just the basics to use as a reference,,, not an absolute.
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  • Profile picture of the author ginaecascella
    Good thoughts! Usually what I charge clients is one month free to build their SMS list then charge a monthly rate depending on how many messages they need. Below are the rates I charge:

    $10/month: 150 messages
    $20/month: 300 messages
    $49/month: 800 messages
    $99/month: 1800 messages
    $149/month: 3000 messages
    $199/month: 5000 messages

    Let me know your thoughts!
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    • Profile picture of the author cmcross
      Okay, so I understand everybody's view here on the issue, but I would like to get a little more specific w/ what I plan to offer. Take in mind that I already offer an SEO service in the area and have a great track record/portfolio w/ those clients.
      My approach w/ the selling of any product has always evolved from rough to smooth around the edges w/ time, so any advise on that 1st contact w/ a new business owner or existing client would also be appreciated.

      1st- Free Month to show that this works (at the end of the month, I will show the customer how the list has grown in such a short amount of time)

      2nd- 149$ a month until list reaches 1000, 199$ after 1000+

      3rd- Once list is proven to work, offer QR codes, voice sms, contests once a month(restaurant), and other ways to keep the customer excited about sms marketing for an additional fee per month... possibly free every few months to build that relationship further (should that be an upcharge or a free privilege?)

      * I have a working relationship w/ a custom sign shop/print shop, so I can make available everything they would need to put up table tents, signs, posters, even billboards...

      ** The prices I have listed above is what I will charge to make this en devour worth while, but I do not know if I should provide the table tents, signage, etc for that price... or work out a discounted price for my sign guy to make that happen for them at an affordable price. So I guess that is a question I have as well??
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  • Profile picture of the author earman
    I want to thank edge88, ginaecascella, and cmcross for the pricing range.

    I am well aware that value has to be the main product I offer. However, being new to this product I just needed a price range to make sure I am not under pricing or over pricing this service. Thank you for understanding my question and giving your valuable input.

    Thanks again.
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    • Profile picture of the author Tsnyder
      Originally Posted by earman View Post

      I want to thank edge88, ginaecascella, and cmcross for the pricing range.

      I am well aware that value has to be the main product I offer. However, being new to this product I just needed a price range to make sure I am not under pricing or over pricing this service. Thank you for understanding my question and giving your valuable input.

      Thanks again.
      Do you think the markets in Knoxville, Tennessee and Denver, Colorado
      might vary to any degree? How about they might be substantially different
      than where you're doing business. Have you really learned anything that
      will help? Maybe... maybe not... the problem is you don't know.
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      If you knew what I know you'd be doing what I do...
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      • Profile picture of the author earman
        Thanks to ginaecascella, and cmcross I do know what the markets are in Knoxville, Tennessee and Denver, Colorado. By a formula made with average home price, average restaurant ticket of national chain brands and per capita income I Do Know what is best for my area or any other area.

        Thanks again for you input
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    • Profile picture of the author Robert X
      Originally Posted by earman View Post

      I want to thank edge88, ginaecascella, and cmcross for the pricing range.

      I am well aware that value has to be the main product I offer. However, being new to this product I just needed a price range to make sure I am not under pricing or over pricing this service. Thank you for understanding my question and giving your valuable input.

      Thanks again.
      Totally. I get it. You're being an apprentice and asking for help from the mentors. Just looking for a price "range" to give you an idea of where to begin. Can't people get it that some are simply looking for a starting point just to give them an idea of where to begin pricing. Wouldn't all you yahoo's like to have had that info when you began?

      Robert X
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  • Profile picture of the author WillR
    It really depends on your location, the cost of the text messages to you, and also the number of text messages that are going to be sent. Adopting someone else's pricing strategy is not the way to go. You need to sit down and work out how much you are going to need to spend per 100 or 1000 subscribers, how much if your time will be spent maintaining their campaigns, and then come up with a figure.

    Each and every client is going to be different. Some might want to run promotions that are going to take a lot more of your time than other clients.

    So do your homework first and come up with a rough standard price list based on the cost to you, and then modify that price list as and when you need to with each client.
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    • Profile picture of the author Robert X
      Originally Posted by WillR View Post

      It really depends on your location, the cost of the text messages to you, and also the number of text messages that are going to be sent. Adopting someone else's pricing strategy is not the way to go. You need to sit down and work out how much you are going to need to spend per 100 or 1000 subscribers, how much if your time will be spent maintaining their campaigns, and then come up with a figure.

      Each and every client is going to be different. Some might want to run promotions that are going to take a lot more of your time than other clients.

      So do your homework first and come up with a rough standard price list based on the cost to you, and then modify that price list as and when you need to with each client.
      Thanks Will, great info as usual. You always give good solid advice to have as a foundation for your peeps to use as a platform to jump right into the mix.

      Now, I've been meaning to ask you about something I heard of from the War Room. Aurelius Tjin had a report that "mentioned" having a centralized location website to send outsources to. This way you can hire outsources or employees or whatever the types you wanna call them, and send them to a site that has all the info and training they would need to complete any task you require.

      Do you know anything about this? Do you outsource?(probably a stupid question) do you have a "base camp" site? What part or parts do you outsource? Is it possible to outsource your product? (my mobile business) do you allow that? If so, can you suggest how to?

      Hope you can answer these questions. And should I have pm'd this?

      Thanks

      Robert X
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  • Profile picture of the author McGyver
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    • Profile picture of the author Scott Alan
      After researching SMS and speaking with many people who are doing this, I do believe that a person can focus on just SMS as a stand alone business and make a significant income, but not if one charges too little for the service.

      Then the numbers become almost unattainable and would require way too much work. Not sure if the people who are charging such low monthly fees are doing all of the work for the client or handing it over to the client to do, but some of the monthly fees look EXTREMELY low and not very profitable. :confused:

      To: CMCROSS
      1st- Free Month to show that this works (at the end of the month, I will show the customer how the list has grown in such a short amount of time)
      I don't think one month is enough time to build a list that is large enough to keep a business on board. You should stress the importance of giving this at least 90-days to work like it should. It's hard to build a list with much value in 30-days. I feel like if you do this, you will just be giving a lot of free trials away with not many long term sign-ups. (it's also not putting much value on the service when you give it away).

      To: Earman........Sure, areas can be different, but finding an average price shouldn't be too difficult. Just ask the others here on the forum in this thread how much they charge per month and I'm sure you will get a lot of responses. I personally will not charge less than $99.00 per month (1200 texts - 100% done for them service....not self serve).
      ------------------------------------------------------------------------------------

      Now, although I DO BELIEVE that you can make a significant income doing SMS as a stand alone service, I also know that there are many other services one can add to their offline marketing arsenal (mobile websites, facebook fan pages, social media services, websites, google places, etc.

      The MAIN thing is not to get bogged down on the technical stuff in the beginning. Yes, do some studying and learn the product/service and then just get out there and get started. I myself have been guilty in the past of not staying focused and not taking action, only to find myself in the same spot that I started in. :confused:

      Look around the forum at those that have found success, look at successful business people in your area. They all have something in common: THEY TOOK ACTION!!!

      To all those putting off getting started: Just remember that when you go talk to a business owner, chances are, you know a lot more than they do, so lose the fear that you won't seem knowledgeable.

      I wish every one of you GREAT SUCCESS in starting and building your offline business.

      Best Regards,
      Scott

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      When you are successful, remember to help others also succeed. Don't ever forget what it was like to be in the other person's shoes. Help as many people succeed as you can.

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  • Profile picture of the author cmcross
    Robert X you hit the nail on the head!!
    Haha.. Some people use this forums as a place to make themselves feel better for their "success and accomplishments"... It's very transparent in the advise that they give that they are not active members here to learn and pay forward what has freely been given to them.
    Remember, to all of those that have had success w/ mobile marketing or any other business venture, that you could have only learned from 3 ways:
    1. Asking questions
    2. Research
    3. Experience

    There is only one way to get started and become knowledgeable w/ any business venture... Doing research and asking questions!! So kudos to you earman!!

    Scot Allen, thank you for the advise. The more active I stay on these forums and the deeper I get into this idea of branching out to mobile marketing as well as the other services I offer... the more I am realizing that no good service should be free and I can't shoot myself in the foot by giving 1 month to show growth.
    And how did I develop these ideas into a working formula??? BY ASKING QUESTIONS!!!
    thanks for hearing my rant
    -corey
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  • Profile picture of the author cmcross
    Robert X you hit the nail on the head!!
    Haha.. Some people use this forums as a place to make themselves feel better for their "success and accomplishments"... It's very transparent in the advise that they give that they are not active members here to learn and pay forward what has freely been given to them.
    Remember, to all of those that have had success w/ mobile marketing or any other business venture, that you could have only learned from 3 ways:
    1. Asking questions
    2. Research
    3. Experience

    There is only one way to get started and become knowledgeable w/ any business venture... Doing research and asking questions!! So kudos to you earman!!

    Scot Allen, thank you for the advise. The more active I stay on these forums and the deeper I get into this idea of branching out to mobile marketing as well as the other services I offer... the more I am realizing that no good service should be free and I can't shoot myself in the foot by giving 1 month to show growth.
    And how did I develop these ideas into a working formula??? BY ASKING QUESTIONS!!!
    thanks for hearing my rant
    -corey
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    • Profile picture of the author Tsnyder
      Originally Posted by cmcross View Post

      Robert X you hit the nail on the head!!
      Haha.. Some people use this forums as a place to make themselves feel better for their "success and accomplishments"... It's very transparent in the advise that they give that they are not active members here to learn and pay forward what has freely been given to them.
      OK... so you've now been a member of this forum for
      several minutes and have contributed to the cumulative
      knowledge and wisdom a grand total of 9 times as I
      type this...

      Please don't presume that you have even the slightest
      clue about what motivations lay behind the reasons why
      someone posts a particular response.

      You certainly haven't been here long enough to know
      what is or isn't transparent regarding several hundred
      thousand people you don't know.
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      If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Tsnyder
    Of course asking questions is a great way to learn. Nothing very
    profound about that. But, here's a thought... ask the right questions
    of the right people if you want the best answers.

    There are many topics about which one can acquire a great deal
    of relevant knowledge by asking on the Warrior Forum.

    Pricing strategies that must apply to a specific local market
    isn't one of them. Asking questions on the Warrior Forum does
    not qualify as market research on this subject... plain and simple.

    So how does a noob find out? Simple... ask the only people
    whose a answers matter... the market.. Put together 2 or 3
    packages, identify businesses that are likely to fall into your
    target and hit the street.

    If you've identified your market accurately you'll soon find
    out if your pricing is in range for the services you offer.

    If not, back to the drawing board to revise and try again.
    It's called plan, do, review... revise if necessary and move
    forward.

    I know several of you think you've been helpful to the OP
    by tossing numbers around and chastising me for being what
    you probably consider obstinate. Sadly, those numbers aren't
    the least bit helpful if the OP truly wants to learn the craft.

    The best answer is get your butt out into your market and find
    out what services they're willing to buy and how much they're
    willing to pay.

    That, my friends, is the only answer that matters.
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    • Profile picture of the author Robert X
      Originally Posted by Tsnyder View Post

      Of course asking questions is a great way to learn. Nothing very
      profound about that. But, here's a thought... ask the right questions
      of the right people if you want the best answers.

      There are many topics about which one can acquire a great deal
      of relevant knowledge by asking on the Warrior Forum.

      Pricing strategies that must apply to a specific local market
      isn't one of them. Asking questions on the Warrior Forum does
      not qualify as market research on this subject... plain and simple.

      So how does a noob find out? Simple... ask the only people
      whose a answers matter... the market.. Put together 2 or 3
      packages, identify businesses that are likely to fall into your
      target and hit the street.

      If you've identified your market accurately you'll soon find
      out if your pricing is in range for the services you offer.

      If not, back to the drawing board to revise and try again.
      It's called plan, do, review... revise if necessary and move
      forward.

      I know several of you think you've been helpful to the OP
      by tossing numbers around and chastising me for being what
      you probably consider obstinate. Sadly, those numbers aren't
      the least bit helpful if the OP truly wants to learn the craft.

      The best answer is get your butt out into your market and find
      out what services they're willing to buy and how much they're
      willing to pay.

      That, my friends, is the only answer that matters.
      See,, Now that's a good answer.
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      • Profile picture of the author Tsnyder
        Originally Posted by Robert X View Post

        See,, Now that's a good answer.
        Pretty much the same answer I already gave only without
        the elaboration. I repeat... an experienced and knowledgeable
        marketer would already know everything I wrote in that post.
        It's pretty basic. If you don't already know that basic level of
        how marketing is done how are you going to provide anything
        that resembles value to a client?
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