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Unread 29th May 2012, 11:15 PM   #1
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SMS or Mobile Websites for Restaurants
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What's happenin' fellow warriors?!

I have recently been asking around trying to get an opinion on the best method to approach local restaurant owners.

Should I head in and scan QR which links to mobile sample page I've created them? Then if they become a client I can tell them about SMS a month later.

OR

Should I roll in and have SMS sample for them (such as mobile coupon) and explain the benefits, and how I can get stats to prove it. Then around a month later tell them about how they need a mobile site and how I can do it for them

(BTW this is a short version, obviously I know that I'm selling them on more customers, and more money, not any of these techie ideas.)

I haven't had much success with presenting mobile sites alone, so I'm curious if SMS is a better approach for restaurants.

Please Warriors, leave me with your words of wisdom. I am befuddled, and would love some advice.

P.S. I was looking for an SMS Platform, and Lime seems like the winner in my eyes. Am I right?

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Darrett

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Unread 30th May 2012, 12:00 AM   #2
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Re: SMS or Mobile Websites for Restaurants
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Darrett,

If you just move on to the next thing then the cycle has begun. I would just stick to selling one product/service. Once you make a few sales, cool, you might want to expand into offering more than one service but you need to make it work first. You need to crawl before you start running.

People are selling mobile websites every other day of the week. So this should tell you they can be sold. The issue is not with the product itself but quite possibly in your approach and this is normal for someone starting out. The quickest way to fix that though is not to blame the product and look for an 'easier' product to sell. If you do that I guarantee you will be back here in a few weeks time telling us how hard sms services are to sell, and looking for the next thing to sell.

The best thing to do is keep tweaking your sales presentation until it does work. Stick with the one product and make it work and don't move on until you do. Only then will you make some progress.

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Unread 30th May 2012, 01:05 AM   #3
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Re: SMS or Mobile Websites for Restaurants
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Thanks for response Will.

I wouldn't completely call it "moving on to the next thing" considering that it goes hand in hand with the mobile marketing package. It's not as if I'm saying mobile doesn't work and I'm switching to online marketing or anything.

But I do understand what you're saying, and you're right. The fact of the matter is I'm new and inexperienced, so a lot of other marketers on here that might of got a "Yes" response I have gotten a "No".

However when I ask/hear about approaching restaurants with mobile, I find that the majority of people are saying that restaurants owners are most interested/converted with SMS services.

I'm doing whatever I can to get sales right now, and will be sticking with mobile websites no matter what. Just wanted to find about SMS and see if I can bring some extra services to the table to help me start making some money.

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Unread 31st May 2012, 11:53 AM   #4
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Re: SMS or Mobile Websites for Restaurants
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I am with WillR here - he's a superstar. And I've done exactly what you're doing, moved from this new "hot" method to the next. There's always a WSO out there that promises the easiest push button way to get new clients, but at the end of the day it all comes down to consistency and implementation.

You're in the US - have you ever seen the show "Swamp People" on the History Channel? It's about these alligator hunters in south New Orleans on the bayou. These guys have been hunting gators all their lives, and in many cases, learned from their father who learned from their father, so they know it works. They hunt gators - period.

Each of them has a slightly different way to do it. Some use a grappling hook and snag the gator, some shoot them when they pop up above the water, some hang their bait two feet above the water so only big gators can get them, and yes, some even catch gators by accident when they're fishing for something else.

The point is, these guys understand that the gators won't come to them. They have to go get them. They each have their own methods, which, all of them work, but they have their own method and they stick to it - day in and day out.

Sometimes a gator doesn't bite their bait if they aren't hungry. Sometimes it isn't what the gator wants to eat right then, and sometimes the gator steals the bait and breaks their line. It doesn't matter to these gator hunters though - they just keep on going, and when they get a gator on the line, they pull them in.

They don't say "Jay Paul's boat is different than mine, and he gets a lot of gators, so maybe I should get a boat like his". Or "Willie uses a grappling hook and get a lot of gators, so maybe I should get a grappling hook and learn how to use it". They just do what they know how to do, day in and day out.

And as long as I've been watching that show, I've also never seen one gator hunter come home from a day's work without at least one gator. They do what it takes to get the job done.

There's a lot to be learned from a bunch of nutty Cajun alligator hunters on the Louisiana bayous.....

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Unread 31st May 2012, 01:57 PM   #5
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Re: SMS or Mobile Websites for Restaurants
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Remember to pitch to the benefits, not the features. Restaurants want more customers, and happier customers, not mobile websites or fancy terms such as SEO, SERP, IM, VM for the sake of having the latest and greatest techno stuff.

You don't necessarily want a 400hp v8 for a 400hp v8 sake when car shopping, you want what that will do, a rush and a roar.
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Unread 31st May 2012, 08:22 PM   #6
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Re: SMS or Mobile Websites for Restaurants
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Daniel son, thank you for that long and informative analogy, it definitely had meaning. However, if Willie's bringing in 5-6 gators a day and making his family proud, then of course ol' Darrett's going to be interested in learning Willie's method of approach. I'm not ditching gator hunting and switching to elk. I'm just trying to find the best method for the most conversion.

I'm not looking for the easiest and "hottest" new thing, I'm just trying to make this work. It's not as if I'm jumpin' ship on mobile, I just want to add SMS to my arsenal because then I can make a complete package deal for a customer.

And yes Will's a superstar, however he has sale skills that I'm nowhere near.
He could sell bibles at a Marilyn Manson concert...lol


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Unread 31st May 2012, 08:39 PM   #7
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Re: SMS or Mobile Websites for Restaurants
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Originally Posted by NewParadigm View Post

Remember to pitch to the benefits, not the features. Restaurants want more customers, and happier customers, not mobile websites or fancy terms such as SEO, SERP, IM, VM for the sake of having the latest and greatest techno stuff.

You don't necessarily want a 400hp v8 for a 400hp v8 sake when car shopping, you want what that will do, a rush and a roar.
I agree. Focus in on one thing first. And the best way to start is to simply ask questions. Find out a concern or problem that a mobile website, or SMS package can solve for them. A mobile website really means nothing unless it has a benefit to the owner.

Show them how it can tie into Facebook, and/or how easy it is for a customer to "click to call" to make an order from anywhere. Show them that by having their great reviews along with a google map will attract people searching while traveling nearby. These guys are pitched on stuff all day long, and unless you tie a solution and benefits to one of their problems or concerns, its going to be tough sell.
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Unread 31st May 2012, 09:40 PM   #8
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Re: SMS or Mobile Websites for Restaurants
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Build a website and optimize that for keyword including coupon codes. Then send letters to the owners of the restaurants, where you can describe what you have to say. They will contact you, this is the best method and appropriate as well.

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Unread 31st May 2012, 10:10 PM   #9
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Re: SMS or Mobile Websites for Restaurants
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Wow ..lots of ideas, I actually went on a sales call as moral support, Getting to the head decision maker was not that hard. Selling him the idea was easy... pre-make the mobile site. If you got easy to use software it should take only a few minutes for a quick three page app.
Show it, let them touch and feel the power in their hands, pitch the app with the pay me to keep it or do i hit the delete button? Approach. Depending how good you are with a sales pitch you might have to feel them out for this. It is actually that easy, But also keep in mind that restaurants are not very profitable in the first place, the failure rate is in the high 70% so make sure you do your market research on the place to make sure they have it in their budget before you even walk in the door.
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Unread 12th Jun 2012, 01:08 PM   #10
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Re: SMS or Mobile Websites for Restaurants
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I kinda feel where you're coming from Darren (well, from a different standpoint that is). There's a lot of businesses with existing websites and most cannot tell what the ROI is from their websites alone. With an additional package of SMS marketing you can at least quantify your offer and bring to the table a way of driving traffic to the new mobile website.

I am new to this concept of mobile optimized websites but I need to know if WillR's package includes strategies to driving traffic to client's mobile websites...
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Unread 12th Jun 2012, 09:23 PM   #11
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Re: SMS or Mobile Websites for Restaurants
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Thanks for response Dori,

That's the main point. On the mobile websites I can state that they could be losing potential customers, but I can't truthfully say that the website alone will be bringing in MORE customers. However if I add SMS to the picture and show how they can go hand in hand, I think that I would have a better response.

On the flip side, I've also heard showing them too much would overload a business owner and make them back out, so I'll let you know which method I have the best feedback with.

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Unread 17th Jun 2012, 08:03 PM   #12
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Re: SMS or Mobile Websites for Restaurants
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Originally Posted by NewParadigm View Post

Remember to pitch to the benefits, not the features. Restaurants want more customers, and happier customers, not mobile websites or fancy terms such as SEO, SERP, IM, VM for the sake of having the latest and greatest techno stuff.

You don't necessarily want a 400hp v8 for a 400hp v8 sake when car shopping, you want what that will do, a rush and a roar.

As Internet Marketers and Offline Consultants, remember - we find "marketing problems" and provide viable solutions for business owners. Biz owners are (supposed) to be good at running their businesses...we are to be good at finding ways to get more traffic and brand awareness to these biz owners.

Therefore, agree with the the comments here and those from WillR. Provide one benefit to a "glaring" problem that a biz owner has, and get your foot in the door.
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