App29

What do you think? Apps vs Mobile Websites?

App benefits:

1. Push notifications
2. Marketing exposure in iTunes and GooglePlay
3. More interactive user experience
4. Retention
5. Faster progression between modules

Mobile Sites:

1. Works on all operating systems
2. Ummmm...help me out guys lol Ok I might be a little bias.

Let's hear your opinion!

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Premium iPhone/iPad/Android mobile apps bundle...
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dmbrennan

Apps = Retention

Website = Acquisition

App29

Or I guess the best of both worlds.... Include your mobile site inside your app I did this with an app recently. LivingSocial has a WAP inside our Sacramento--Eat. Play. Share. app

I think the main value at this juncture is exposure. By adding keywords to your app placement is a great move. For example: If you sell a diet supplement, market your app with the intention of showing up on the same page as Golds Gym in iTunes.

hostwindsEvanM

This guy really has it right in my opinion. They both serve two completely different purposes, and they should be built as such. 9/10 people who download your app will likely already be familiar with your website, and do not want the runover of the normal crap - they want the goods!

Justin B

Mobile Apps are for customers that want to know more about your business and will continue to follow / purchase from you on an ongoing basis. i.e. not suitable for a plumber, builder, dentist etc...

Mobile Websites are suitable for every business and more so for the type of customer that wants to get information on your business right away but is unlikely to come back and get more information. These are suitable for the plumber, builder, dentist etc..

It's highly unlikely that any mobile user will download an app for a plumbing, building business, but if a business offers products that are consistently changing and the customer is a regular purchaser, then the app is more likely to be downloaded.

It just depends on the type of business your approaching.

shoopt

I loves to explore things over web an get updated from that.
Mobile sites are good as the are compatible with your smart phone and opens quickly but in my view apps are better as they provide complete information in a fixed and mannered layout from specific website or journals.

alfid

I like apps, because they are like PC desktop shortcuts. Of course, many of the apps nowadays lead to an existing mobile site.

John Ayling

A twist is to use mobile web sites that are designed to operate like apps.

Quentin

stats show that millions of apps are downloaded but the other side is that millions are also deleted.

Surveys show that most people only use 6 to 10 apps on a regular basis.

People do go online searching for stuff a lot more.

The most used apps outside of games are ones that provide some sort of service like banking, email etc or social marketing.

Q

rising_sun

Application is one kind of personal on the other hand web site is global .But people a vast amount use application for their daily need ,on the other hand less of them use site for daily or financial and business purpose.

shoopt

Very well said Darling,
There are lot of differences between mobile sites and apps. Do agree that we must understand key differences between the two.
Benefits of mobile sites are that they are smaller in size and quickly loads on your mobile browser, while apps provides you access to desired domain information by loading in a simple touch.

mjbmedia

As DM said/ suggested earlier.

APPS are for rewarding customer loyalty, making it easier for them to become repeat customers etc

Sites are for lead gen and conversion

Ideally and of course there will be plenty of exceptions

Mike

Jay Moreno

this can also be done with web apps too... ie add a desktop shortcut on an iphone - you can even have the site load in fullscreen mode too with a loading page...

The IM Diva

If your website is already mobile device friendly, does it make sense to have a separate mobile site?

jurny

Before you can evaluate the benefits of a mobile website vs. an app it’s important to understand the key differences between the two. Both apps and mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.
A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.
Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.
Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

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juanricardo144

They both work in different ways I find it very interesting the continued discussion about Apps V Mobile Website. In our considered opinion these are two completely different

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Chris Chicas

The main difference between apps and mobile websites is they both achieve different user experience.

The ultimate goal should be: How do I keep the user more engaged?

With whatever business you have in mind... what can you create to have a greater user experience with the resources that you have?

Ideally for businesses you will be looking at building a mobile website as this would be a far better user experience for someone seeking to gain more information (for instance hiring a business for the first time). But if perhaps your aim is to reward the best customers of a business then perhaps an app that engages with them is better.

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ZNICK

Why not sell one and give the other free as a "bonus for ordering today", or sell either/or for $497 or both for $597 or something like that?

Since they both have uses, sell them both, silly. Add a monthly fee to manage them as well as a SMS service now they can build a list from the website, as well as send push notifications from the app, and you've added continuity to your sale.

I'm convinced every business needs both.

Z

dennism70

Like I told you before...he just wants to sell his app services

Wonder why he got banned??? :rolleyes:

This forum is to help each other out with stuff, not to sell stuff. That happens enough with the WSO's.

But back to the thread... I saw the same discussion on another thread as well.

In my opinion apps are for codes mobile stuff like games and programs and mobile sites are for all other things. Just my opinion. Si to an IM'er I would say; stick to mobile site.

Using an app for things like information, landingpages, etc. is like driving a Ferrari off-road

dennism70

What the Codes mobile stuff means? Simple, everything which is based on an OS like IOS, Android, etc.

For all other things you DONT need an app. And why I say mobile sites? Also simple, it's available for everyone to create themselves. App building is more difficult to host yourself and therefor YOU ARE ALWAYS GIVING YOUR LINKJUICE AWAY...

Not to say I'm an expert, but I think its BETTER TO KEEP YOUR LINKS POINTING TO YOUR OWN DOMAIN. So, I think its better to HOST everything yourself and make use of the links yourself. Where is your App hosted and therefor where is the link going to???

If you think thats GOOD marketing, FINE. I don't even wanne discuss with you.

And if I say that PEOPLE TRYING TO PUSH THEIR OWN PRODUCT AND MAKING MONEY WITH IT (did you pay???) don't belong in a thread about helping others... Let him start a WSO and thats it. THATS MY OPINION RIGHT?

I get that you are blowing up from high up there since YOU did buy something. But dont play it on the person and starting some BS about foreigner and being BIAS....

You are the only one being BIAS here since you say I only wanne push mobile sites...

If you really would have read what I wrote down, you would have seen THAT I SEE THAT THERE IS A SPECIFIC PURPOSE FOR APPS. So I don't say DONT MAKE THEM. I just say DONT USE THEM for things you can do with a mobile site which you can host yourself. And for mobile sites there are enough pruducts where you can BUILD and HOST the mobile sites yourself WITHOUT PAYING A MONTHLY FEE like you're doing now.

And GROUPON is a BIG company that invested a LOT F MONEY to get all those downloads. You're never gonna get that yourself. If you do, you may call me anything you want like BIAS or what ever... But until then, proof that you're right

Then I will go on with a mobilesite where people can download available coupons they can download after they received an SMS. And I will promote the product with offline and online marketing to build a database of prospects with less money needed than GROUPON used for their APP MARKETING CAMPAIGNS.

And about being or not being an expert, thats not even an issue here since I gave my opinion. But if you do like to know, I earned my credits in offline marketing since 20 years or so serving clients like Green Peace, the TOP Dutch publishers, etc. Creating new marketing campaigns in a different way by mixing the available tools. And offline is still no different then online beside using different tools for suspecting, prospecting and selling services or products to reach your audience.

And what about apps not being used or hardly being used after downloading, which in itself is a bigger treshold. And how many (%) off those apps get deleted in a while? Which apps DO stay on the mobile phones of people?

Downloading apps is a hype and after a while it will be what its meant for. a way of downloading usable platform related PROGRAMS. Now people are downloading everything they see because its HYPE and NEW, thats why the figures state a LARGE % off apps being deleted again after a 1 time use.

But you know whats MOST used by mobile owners?
Right, searches and news. Which are all mobile website based.... But they dont go play a game or edit pictures on mobile website. Thats where apps come in... Loadingtime is key and gives apps the benefit for those kind of usages.

But then again, thats just my opinion based on my experience in marketing.

And for you Ibrand... I know why you're pushing App29...Everybody buying it should mention the name Barry right??? LOL

And every thread where I see App29 I also see Ibrandvertise claiming HOW GREAT APPS ARE...Good luck to your app selling business App29 and Barry!

dennism70

Jay, what do you use to accomplish that?

dennism70

Again... Apps have a place in mobile, but not as a SELLING machine...

I'm NOT saying you shouldn't do apps. I'm saying, use them where they will have a BETTER ROI then mobile sites. It's not a question of competing with one and another. They have DIFFERENT USES.

Better build a game or something related to your business, throw it in the markets and use it as a marketing tool to blast your online or offline business.

All other things beside games and programs have a VERY SHORT LIFESPAN on mobile phones (already proven by numbers). Mobile websites stay alive thru al the different channels you use an can be interesting to people at a later time. An app will not be downloaded a second time (mostly)

Hope you get it this time since it looks your reading isn't to good :rolleyes:

Oh yeah, why you dont comment on the fact its EASIER to host mobile websites than hosting your own apps so you dont give away your SERP for free.

Jay Moreno

its all done using iphone specific meta tags i cant recall off the top of my head the exact name of the tags but when configured properly they will let you set your startup page, the full screen option and the appearance of your status bar and the shortcut icon for your mobile web site/app, there's actually other options too that toggle the address detect and phone detect features - do a search for iphone metatags something should come up

feel free to pm if you need more info

cheers

jay

Face Cap

Mobile Website seems to work with OS

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ChristopherGabriel

Most people don't know it, but mobile apps is "already" huge, and a lot of people are banking thousands daily off of apps that "aren't" video games.

I am not going to get into all aspects of this, but the prices on the app29 website are pretty high... I make apps for a living so its important to find a provider that offers unlimited applications, unless your goal is only to create a few apps and then chances are you won't be living off of it but only making spare change.

I have created dozens of mobiles sites but none of them ever generated me instant free traffic, this is what mobile apps can provide. The key is to integrate your mobile site and mobile app together... ta da we are on to something!

ZNICK

Ding ding ding, we have a winner!!!

This is exactly what I said above. Be creative and package BOTH of them together and not only do you make more money, but you also prepare the client for the future and things we have no idea will even be possible yet.

In addition, you've overcome the "I'll have the guy who made my site make my mobile site" objection if you charge them for the App and give the mobile site away for FREE! He's not buying a website, he's buying an app... that his "regular guy" likely can't/won't provide.

Z

ChristopherGabriel

You can check militarydroid.com, this was a one time project where I created 10+ apps and a website to go with it in a single day. This nets $250-$300 every month.

That's why apps/mobile-sites are completely different things... In my book anyways. My goal is to "make money selling apps", not selling apps to offline businesses. Trust me I've done that to, but it is a pain in the a** in comparison.

About the topic at hand-

Integrating mobile apps/sites and making a profit can be tricky, never send app traffic to website pages with mobile adsense! It is against the TOS!

I am heavy heavy into the app markets but I have a friend who does a lot of integrating between the two.. If you have a good application which links to 15-20 awesome mobile pages on your website, it can benefit your site traffic, app traffic tends to view 10+ pages every round so imagine sending near unlimited traffic like this to your mobile site, this is a good way in promoting an authority 'pure mobile' website. You'll be able to see the statistics in your analytic, across the board your website will at least appear more trustworthy to the search gods.

I haven't done this yet but I would really like to!

dennism70

Is it also doable for the other OS's?

Thats what Ive been saying to. Apps only arent multi usable and I still think a lot of IM'ers are looking at it as a product instead of what it really is... A marketing tool. The path to sell a product or build a brand.

I just DONT like people pushing their product on a forum like what app29 has done. Especially where its been pushed like the solution for EVERYTHING which it just isn't.

But maybe you can enlighten the crowd by telling them what kind of apps are suited to market and which not :rolleyes:

I also just dont think you can use apps for all businesses in their marketing mix where I think mobile websites like normal websites will suit every business in the marketing mix.

dennism70

Thats the way to use apps and make money with them.

Altough I wonder if they will be using them during their survival when they are deep into mud. Maybe you can suggest buying a mobile phone which doesn't break down while on survival. I no there are a few around and since your audience is into survival... Maybe you can make a few bucks more a month with the same apps

ChristopherGabriel

A business with high customer retention is a good candidate for a mobile app.

If someone clogs their toilet, they call a plumber. Hence PPC, organic rankings, phone page articles (haha, I know) and so forth are good methods to monetize, not a mobile app. Even if the plumber had a mobile application and a qr code to download it on his business card, people only need to 'call" the plumber so why set extra obstacles? Basically, a plumber would never need a mobile app.

A high class restaurant/night-club is a great candidate for a mobile app, someones favorite night club is worthy of an application spot on their phone, especially if they keep getting great push notification discounts through the phone that keep them coming in!

I know a lot of businesses that are using mobile applications creatively to enhance their brand, some types of businesses don't need to enhance their brand, like a plumber, they just have to put their number in more places.

ChristopherGabriel

Lmao, yes trust me I thought about that. And also the fact that if you are stuck in the wild, I'm sure the last thing you'll do is drain your phone battery reading a survival guide!

I think the buying mentality is that a lot of people read this material while their on a greyhound, airplane trip, bored in the car etc. I would hope this wasn't someones last resort in an emergency situation, unless they have extra cell phone batteries =P

dennism70

Well my dear...you already answered your own question/remark.

Sell a packet including enough backup batteries to survive for days or weeks...
Or maybe a survival jacket WITH solarpanels for powering your batterie needs, they are around. I know where to find them to

dennism70

Good for you that you finally are making money too...

ChristopherGabriel

Hahahaha, yes congratulations! I choose not to deal with offline businesses anymore because of the lazy/stress factor involved with it. It is easier to earn without the communication.

dennism70

But for a slightly bigger company like a multinational you will make an exeption right

ChristopherGabriel

Absolutely =P

susansaunders

my thoughts exactly, well said.
Here are some more benefits to a mobile website:
-better possibility for acquisition
-usually the website is the main thing for branding and apps are secondary.
-easier to bring traffic via the search engines.

If I were you, I'd build the website first then consider making an app for the website. I suggest making both a regular browser website and a mobile one.

App29

Wow this thread got some attention lol Yea I wanted to get an idea of what your opinions are. Here at App29 we offer both, which I think is so important. Regarding app relevancy, gaining exposure to iPhone and Android app users will always be relevant.

App29

Great job Barry! I really love the VIP Club, it will help keep people using the app

dennism70

What kind of data can you gather with apps for marketing purposes?

App29

Whatever data you want. What phone they use, where they are, same data multi billion dollar ad company admob pulls. They arent anything special, you can pull the same data.

dennism70

Well, then you have the right state of mind

Why don't you tell the newbies how they can create an app easy and with not much cost involved like say way under 36 a month Or at least help them on their way... thats what this forum is all about right.

For otherwise they will end up paying money per month to find out later that that wasn't necessary

Nothing to do with you Chris, but i'm somehow being reminded about how much I hate those USED CARS SALESMEN. Can't figure out why do???

BTW Chris, whats your opinion about what data you can gather from apps vs (mobile)websites?

App29

Ummm ok...yes anyone can build apps for free, here are your options:

Chris mentioned a program in this thread. I actually am familiar with SeattleClouds, it's a template based app builder. However, they do charge a per app fee or a onetime fee for unlimited apps. However, be careful of their fees, and what option you choose, because you could get stuck paying every time you want to update your app. There is no FREE lunch If you desire something more customizable and free you should choose the second option...

Build your own apps...Apple and Google charge a very small license fee ($99 Apple and $25 Google). These are annual fees. The rest is totally free! You won't get charged a dime for building your apps. However, unless you have CSS and Java knowledge, you won't stand a chance. For $36 per/mo and what we offer, I challenge you to find anything at a lesser price offering the same features and control

dennism70

I'm sorry, I didn't ask YOU anything... I don't need the "why we are the best answer"

I asked Chris to enlighten the newbies, for he's the one who's DOING APPS and not TRYING TO SELL A SERVICES on a HELP FORUM.

But thanks anyway for your opinion :rolleyes:

Ohhh, and WP is also build with CSS and more.... Still anybody can build a WP site

App29

Ok I'll dumb it down for you...not too many warriors WRITE CSS CODE. Lmao, man some people are so smart.

Brian F Adams

Every business can benefit by a mobile website. Not all businesses will have clients who will download an app.

dennism70

Yes, and the 8 apps app29/mobilebrand.com has in the markets prove just that!!!

8 apps with all <50 downloads and search related functions made over a period of??? Heck, my worst websites get more visitors from Google a day...

He claims he's in business since 2004 or so! Apps don't even excist that long... the domain is that old, so he had at least a vision that mobile would become something unless he just registered it from somebody who didn't do anything with it

He must have thought with his WHITE LABEL product he purchased he could sucker in some newbies with little knowledge about apps en its uses who are desperate to make some money somewhere and see the app market as the heaven of mobile marketing...

Rest my case, wasted to much time on this clown with his Paypal button on his site JUST linking to Paypal.com...
And with a WP login where the username is admin. I ask you...

So, app29, If you go on like this I will give your password as well and YOU WONT BE A HAPPY CAMPER!!!

App29

Oh man you got me there! Guess you couldn't figure out how to see my 300+ apps for clients. Hey jacka** its called a developer account. Why would my clients want me to use my developer account. LMAO what a dumbs***

You just can't stop putting your foot in your mouth can you? What's wrong your sidekick not giving you any attention. LOL

So let's see what you've done besides give a bunch of warriors bad advice on stuff you know nothing about...

I'm waiting....

dennism70

So beside the nice way out in virtual perspective that is...

Still want to claim you're "company" is selling apps since a LONG time? And its a "High Tech" company...

Then DONT LET IT GET HACKED in the next days... A FRESH WP INSTALL with a NICE THEME and the newbie mistake of admin as a user name...

I would change very quick, but that doesn't protect WP if you leave at that...

BTW, nice plugin you have...Superfish!

Ohhh, and another piece of advice. Let Brandmobile.com become mobile friendly since your claiming to be a mobile expert

AMATEUR!!!

iBrandvertise

You are such a sleeze I'm sure everyone will want to do biz with a hacker. Stupid human. Nothing to show but a useless piece of crappy seo specs. Sad. Uhhh yea it easy to find the username it shows you if the username is correct. Stop pretending to be a hacker based on something obvious. Your scare tactics are so lame. You should just ask your girl, we were making her say it last night while she was gargling our...