Is QR Marketing Dead??

by robgee123 72 replies
Hey Warriors, I hope you're all well.

I have only been in this 'offline game' for about 8 months now & I'm doing okay...

The thing is I hate wasting my time on things that DON'T WORK & QR codes, to me, have been a massive vacuum of time. I have tried everything to try & sell this service to new & existing clients & NONE of them have even shown the slightest bit of interest!

Does anyone else feel the same as me or am I missing the boat here?

-Robbie
#mobile marketing #dead #marketing
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  • Profile picture of the author MdJones
    Hi Robbie,

    I feel your pain. What is the largest reason the client says no to the QR code? In my experience, I only sell the QR code paired with other services, and I sell custom designed QR codes to fit their brand, and/or marketing campaign. Other services you can pair are like mobile website, with coupons, contact info, SMS etc... The QR code is only a tool to access info faster, not the solution. You can also make recurring income with monthly hosting, and analytics reports.
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  • Profile picture of the author mrgoodfriend
    QR Codes are really cool for the ones that know what they are. Problem is, they're best for use with smart phones, and only about 15% of smart phone users are QR Code users. If I had a dime for every time.....
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    • Profile picture of the author Justin B
      What I've noticed is that QR codes in the UK, which is where 'robgee123' is located, don't seem to be in use anywhere near as much as maybe the US. I myself have only noticed the odd QR code about and the majority of people using them are not using them correctly.

      The majority of them direct you to a NON Mobile site, so it would seem that whoever is promoting the use of the QR code has no idea the real purpose behind them. This in itself is a massive opportunity to help these business profit from their existing marketing.

      I think we still have some way to go over here in the UK with QR codes and its up to us as offline consultant to get the word out.

      Anyone using QR codes MUST have a mobile website as they are being scanned from mobile phones.
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      • Profile picture of the author robgee123
        Originally Posted by Justin B View Post

        What I've noticed is that QR codes in the UK, which is where 'robgee123' is located, don't seem to be in use anywhere near as much as maybe the US. I myself have only noticed the odd QR code about and the majority of people using them are not using them correctly.

        The majority of them direct you to a NON Mobile site, so it would seem that whoever is promoting the use of the QR code has no idea the real purpose behind them. This in itself is a massive opportunity to help these business profit from their existing marketing.

        I think we still have some way to go over here in the UK with QR codes and its up to us as offline consultant to get the word out.

        Anyone using QR codes MUST have a mobile website as they are being scanned from mobile phones.
        Absolutely! I see QR codes on mail shots from my local shop (store) & they have QR codes on them, which direct you to their main website?? WTF!?

        I keep meaning to contact these people but think I'll just be wasting my time because I have no track record or solid proof that this is what they NEED to be doing.

        Furthermore how would you set out a price point for a 'semi-national' company like this. It just all seems like a bit of a waste of time to me!!

        -Robbie
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        • Profile picture of the author craftziner
          Originally Posted by robgee123 View Post

          Absolutely! I see QR codes on mail shots from my local shop (store) & they have QR codes on them, which direct you to their main website?? WTF!?
          -Robbie
          I second this point... if you can scan the code with your mobile and it still takes you to the main website, then what's the use?

          On the other hand, I see a potential customer for a mobile optimized website there, if what the business does is worth it.
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  • Profile picture of the author lint631
    I think they are best paired with a marketing package including a mobile website. I had some success giving service professionals free qr codes that when scanned, input their business name and phone number into ones mobile phone. I had a few that liked this and wanted to know more. The more was a mobile site I could direct it to.
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  • Profile picture of the author STLSEO
    As mentioned above, it's good to offer them with other services. QR codes can do so much more when incorporated with mobile landing pages/sites. Pretty good sms package to offer.
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  • Profile picture of the author alfid
    I've heard of QR codes and I somewhat know what they are for. I just wonder what's the reason they were even created though? Is it supposed to make mobile interaction more secure?
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    • Profile picture of the author MdJones
      Originally Posted by alfid View Post

      I've heard of QR codes and I somewhat know what they are for. I just wonder what's the reason they were even created though? Is it supposed to make mobile interaction more secure?
      They were first invented to track Toyota car parts faster and more accurately then barcodes. The benefit in marketing is it is a faster way to link to the web, or download information. Not necessarily more secure, but convenient.
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  • Profile picture of the author magneticweb
    The point as far as I can see is that it's no good trying to sell QR codes alone. Either use them as a bonus to clinch the sale of a mobile web site, or offer them at a very low price as a "loss leader" to get the mobile web site job, and maybe sell them a Facebook Fan Page, coupons, etc as well.

    Best to wise up on them and all the advantages they can mean to the business concerned before you ring up or go in there to make your pitch.
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  • Profile picture of the author YellowGreenMedia
    QR codes have never lived, only in the minds of marketers, the general public (like local business owners) have no clue after all these years of what QR codes are.

    I know that some WF members will jump in to tell me that i am wrong and QR codes are the next best thing, but if i was going to advice you, i would say drop the QR codes, most people don't know them and even if you sell some QR code service your client will be pissed at at you for the poor ROI

    Good luck
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    • Profile picture of the author Mr Bill
      Originally Posted by YellowGreenMedia View Post

      QR codes have never lived, only in the minds of marketers, the general public (like local business owners) have no clue after all these years of what QR codes are.

      I know that some WF members will jump in to tell me that i am wrong and QR codes are the next best thing, but if i was going to advice you, i would say drop the QR codes, most people don't know them and even if you sell some QR code service your client will be pissed at at you for the poor ROI

      Good luck
      Lol...I was waiting for that. What bunkum! :rolleyes: Apparently in some countries some people lack the skills to explain things. They are a useful tool (especially in restaurants!) and if used correctly can see a tremendous return for businesses.
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  • Profile picture of the author martbost
    I think QR Codes have their own special place in marketing. If they were dead, you wouldn't see them on just about every form of printed media that advertises something. I saw a massive QR Code that covered the entire side of a cargo van the other day while I was driving down the interstate.

    I do however, believe that they should not be over-used, which could result in the return customer getting confused as to which one is for what.
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  • Profile picture of the author John Ayling
    If you can't sell the benefit of QR codes, then you definitely can't sell the it as a feature. A QR code is a feature - who the hell cares about QR codes?

    Business owners want conversions (aka sales).
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  • Profile picture of the author John Durham
    Never was alive. IMO
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  • Profile picture of the author Murdock Lois
    QR codes are not as relevant as they used to be
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  • Profile picture of the author STLSEO
    A lot of businesses are utilizing them in the wrong way. Businesses need to share informative and relevant content to consumers rather than trying to sell them every five minutes.

    I think if used properly, QR codes can be very effective.
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  • Profile picture of the author John Durham
    QR codes are a solution looking for a problem.
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    • Profile picture of the author Mr Bill
      Originally Posted by John Durham View Post

      QR codes are a solution looking for a problem.
      QR codes are a solution to a problem.

      The problem: How to get people with mobile phones to visit a URL in a novel and easy way instead of having to fumble and type in a bunch of characters and symbols.

      The (perfect) Answer: Hold your phone up to this graphic and press one button.

      The real problem is how to get lazy marketers to explain it that simply.

      One QR Code Scenario: Restaurant; you've just ordered your meal and sitting at your table waiting for it to be delivered. You see a table tent with a QR code and a slogan. "Scan here to save 10% on this and every other meal (plus other bonuses)" You scan, fill in a simple web form with name or just mobile (maybe a post/area code) and you get sent a 10% discount voucher for THIS meal instantly. Then you're sent a text message by the restaurant owner when they have more specials. You bond with that restaurant, love getting their specials sent by SMS (e.g. Tuesday is our slowest night - book a dinner for this Tuesday and get your normal 10% discount plus a free drink with every dinner! - Tap here to make a booking now!")

      ...plus dozens of other great marketing ideas which can all be started with a simple press of one button (on your scanner app).

      What's not to love? A little education and technology meets savings and finally a real way for businesses to make money and consumers to save money meet. Thanks to the QR code.

      QR codes aren't dead...only some marketer's imaginations are dead. No disrespect to the OP but...why are we even having this discussion?
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      • Profile picture of the author zoro
        Originally Posted by Mr Bill View Post

        QR codes are a solution to a problem.

        The problem: How to get people with mobile phones to visit a URL in a novel and easy way instead of having to fumble and type in a bunch of characters and symbols.

        The (perfect) Answer: Hold your phone up to this graphic and press one button.

        The real problem is how to get lazy marketers to explain it that simply.

        One QR Code Scenario: Restaurant; you've just ordered your meal and sitting at your table waiting for it to be delivered. You see a table tent with a QR code and a slogan. "Scan here to save 10% on this and every other meal (plus other bonuses)" You scan, fill in a simple web form with name or just mobile (maybe a post/area code) and you get sent a 10% discount voucher for THIS meal instantly. Then you're sent a text message by the restaurant owner when they have more specials. You bond with that restaurant, love getting their specials sent by SMS (e.g. Tuesday is our slowest night - book a dinner for this Tuesday and get your normal 10% discount plus a free drink with every dinner! - Tap here to make a booking now!")

        ...plus dozens of other great marketing ideas which can all be started with a simple press of one button (on your scanner app).

        What's not to love? A little education and technology meets savings and finally a real way for businesses to make money and consumers to save money meet. Thanks to the QR code.

        QR codes aren't dead...only some marketer's imaginations are dead. No disrespect to the OP but...why are we even having this discussion?
        Agree, and well said. If marketers would only think of new and novel ways to engage prospects, QR Codes would become second nature to those with smart phones.
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    • Profile picture of the author WillR
      Originally Posted by John Durham View Post

      QR codes are a solution looking for a problem.
      Haha, so true. This is what I have always believed. If they really were such a great time saving tool then they would already be a lot more popular than they are now. Sure they might save a second or two of typing in a url but it's not really that huge a deal. You have to go and open your QR code reader app, etc. In the time it takes you to scan the code you could probably have typed in the url quite easily. Have you seen how fast people hammer out text messages these days?

      QR codes are still a gimmick and I'm yet to see anyone prove me wrong on that point. They are not a standalone product or service you can sell to people, they are simply a little gimmick you can add on.

      The only people making money with QR codes are those people designing custom QR codes or those people offering QR code tracking services.

      Sure, they might make going to a website a little quicker but that was never a problem that needed solving. Have you ever heard someone say, oh damn, I wish I could just type this url in quicker so I could get to their website quicker? No, because it's not an issue.

      Therefore QR codes are indeed trying to solve a problem that does not exist and that's exactly why they have been such a flop.
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  • QR Codes, at least in Italy, are starting to be everywhere right now.
    If only 15% has a smarthphone for checking QR codes in USA, I think in Italy we are on around 5%.

    For what I did until now, qr codes are good if attached to other primary services (bonus for mobile site creation for example.)

    See you soon,
    Alessandro
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  • Profile picture of the author dmbrennan
    No where near dead by any means but there are not being utilized properly.

    With the growth in all things Mobile, QR codes need to invite someone to use it and the landing page had better be "Mobile Friendly" or fugetaboutit!

    Example, the local automotive services station has one on a window, service counter etc so when his customers are waiting for repairs, they casually scan the code and find that there is a free tire rotation just for showing the pic on their smartphone to the service rep. That in turn will keep that customer coming back and looking for another coupon. Some business owners don't agree with giving away a discount month after month to possibly the same customer but hey, they keep coming back and that's the main thing right...

    --Dennis
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  • Profile picture of the author beeswarn
    A QR code is just a method of displaying binary encryption to be read later. It isn't marketing in any sense of the word. It's just a tool.
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    • Profile picture of the author Mr Bill
      Originally Posted by beeswarn View Post

      A QR code is just a method of displaying binary encryption to be read later. It isn't marketing in any sense of the word. It's just a tool.
      The same could be said of a website. I don't see your point.
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  • Profile picture of the author TrumpiaTim
    QR codes was really only effective when combined with mobile keywords or an overall mobile marketing strategy.
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  • Profile picture of the author EricIM
    Yeah, as said above, it's a tool that works best with other tools. Couple good uses I've seen are in trade show booths to get more info or to enter into a contest. There is also an element of surprise, as in what's on the other side of the code, so using it as a way to engage a prospect and then getting them in a survey funnel or whatever also works.
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  • Profile picture of the author rich100k
    So what is it that differentiated a good use of QR codes from a bad one? Here are six key factors to think about when using QR codes:
    1. What is in it for the user?
    Only use QR codes if you are giving consumers something interesting with which they will want to interact.
    2. Tell them what it is you are offering them when they scan
    Everyone likes to know where they are going.
    3. Tell them how to get there
    Chances are they might not know what a QR code is, tell them what they need and how to do it.

    4. Give them a fair chance of getting there
    Where are you placing the QR code? Is it somewhere they have time and ability to scan? Is it high-dwell? Do they have signal? Is it in their eyeline?
    5. Make sure they get there
    Use a short URL. The shorter the URL the simpler the QR, the simpler the QR the quicker it will scan (the scan will activate). Use dark colors as the contrast helps scan quicker. Test on as many devices.
    6. Count them when they get there
    Use Google Analytics or another tracking service. Track your conversions and attribute conversions to your QR code.
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  • Profile picture of the author PaulKlein
    Trying to offer or sell QR codes on their own have not been a big part of my game. Most small businesses don't understand the process or need for them, so it takes some education to get them in the game. However, branding them with a QR code in a bigger marketing package, they take that.
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  • Profile picture of the author Dante2k
    Originally Posted by robgee123 View Post

    Hey Warriors, I hope you're all well.

    I have only been in this 'offline game' for about 8 months now & I'm doing okay...

    The thing is I hate wasting my time on things that DON'T WORK & QR codes, to me, have been a massive vacuum of time. I have tried everything to try & sell this service to new & existing clients & NONE of them have even shown the slightest bit of interest!

    Does anyone else feel the same as me or am I missing the boat here?

    -Robbie

    ARE YOU KIDDING ME??

    QR codes are one of the best marketing tools to come down the pike! Just don't think of them as stand alone products but as leverage to really get your prospects thinking about the possibilities and seeing you as the expert who can bring them really valuable solutions.

    Most business owners don't understand what QR codes can do for them in their marketing efforts. These little codes can drive traffic to your door.

    Explain to your clients how most of today's market use mobile phones to find what they want more than computers or any other media. They also look for coupons and discounts so what better way to grow your lists than to offer gifts when they scan your code and come to your mobile optimized landing page to leave their number or email and get the gift, report, special offers, reports, valuable info or what ever else the client deems appropriate according to his business.

    QR codes are viral. Put your code into anything you print or anywhere your public might view it and when they scan your code, if they like what they see, they will share with friends.

    QR codes are persistent. They don't blow away like the newspaper ads. put them on flyers that you put up, on your business cards and table tents, in your windows, on your marquee....anywhere. Also you can periodically change the offers at the url the code links to.

    Once I have mentioned these thoughts to clients, it never fails that they keep asking more about it later.

    Open your prospects eyes (after you open your own) everytime you market your mobile marketing services to them. Tag $25 bucks onto the package for each QR code or throw it in as a free add-on. Whatever you think best in each case.

    Nah, QR codes might be a hard sell alone but it's gold as a sales tool.

    Just my thoughts, Hope it helps some.
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    • Profile picture of the author jayc470
      Originally Posted by Dante2k View Post

      ARE YOU KIDDING ME??

      QR codes are one of the best marketing tools to come down the pike! Just don't think of them as stand alone products but as leverage to really get your prospects thinking about the possibilities and seeing you as the expert who can bring them really valuable solutions.

      Most business owners don't understand what QR codes can do for them in their marketing efforts. These little codes can drive traffic to your door.

      Explain to your clients how most of today's market use mobile phones to find what they want more than computers or any other media. They also look for coupons and discounts so what better way to grow your lists than to offer gifts when they scan your code and come to your mobile optimized landing page to leave their number or email and get the gift, report, special offers, reports, valuable info or what ever else the client deems appropriate according to his business.

      QR codes are viral. Put your code into anything you print or anywhere your public might view it and when they scan your code, if they like what they see, they will share with friends.

      QR codes are persistent. They don't blow away like the newspaper ads. put them on flyers that you put up, on your business cards and table tents, in your windows, on your marquee....anywhere. Also you can periodically change the offers at the url the code links to.

      Once I have mentioned these thoughts to clients, it never fails that they keep asking more about it later.

      Open your prospects eyes (after you open your own) everytime you market your mobile marketing services to them. Tag $25 bucks onto the package for each QR code or throw it in as a free add-on. Whatever you think best in each case.

      Nah, QR codes might be a hard sell alone but it's gold as a sales tool.

      Just my thoughts, Hope it helps some.

      I have to agree with Dante2k. Many of the posts refer to QR codes as a fad and somewhat irrelevant. QR codes are huge in the Asian markets and have been a part of life there for years.

      Rather than thinking of QR codes as just a tool, it should be presented as a relationship builder. QR codes, first and foremost, should be used to connect with the client and obtain their opt-in information. This allows for the obvious connection moving forward providing valuable info, incentives, etc.

      The majority of restaurants and other businesses have no clue who just visited their store. QR codes allow an opportunity for businesses to find out who their clients and prospective clients are and help them with future buying decisions. The easiest sales are to existing clients and interested prospects.

      Retention + Increased Frequency + Higher Spending = Huge Profits

      QR codes can also enhance the promotional efforts of any business for their goods and services. (i.e. Scan here to for a short video to learn how you will benefit from this product. Or - Scan here to learn more about our upcoming events).

      If presented in a fun and engaging way to consumers, QR codes can be very effective for lead capture, client retention, and increased sales.
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  • Profile picture of the author KingMedia
    The reason you see QR codes all over the US is because print advertisers use them as an "up-sell" to the business paying for the print ad.

    About 90% of all qr codes lead to a lonely UN-optimized site that does not ask for an action.

    "Oh, contact those businesses and your in!" - not really. These businesses just don't get it.
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  • Hi KingMedia

    I agree with your point that most of the QR Code landing pages remains un-optimized.
    Our effective landing page optimization tactics can help in achieving better results.

    Some of them are:
    • Keep your landing page very focused and pretty simple
    • Tell people where they have landed
    • Offer multiple calls to action
    • Experiment with your registration forms
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  • Profile picture of the author wackiin
    I dont think there Dead I dont think they ever took off here
    i give my clients access to make there own but i dont charge and i dont waste my time on them
    If they want one login and make it that simple
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  • Profile picture of the author RobAus
    QR Codes are fairly useless IMO, as first you need to have a device that can scan or use them, let's say 50% of people for measure, then you need to know what they are, then you need to be bothered to scan them. I heard somewhere recently that a large business publication in Australia had a response rate of something like 0.01% of people clicking through. It just seems like it's adding an extra step for me, why not just say go to the website, because at least people might remember it when they're on the net sometime, but nobody (I don't think), can remember a QR code..
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    • Profile picture of the author Mr Bill
      Originally Posted by RobAus View Post

      QR Codes are fairly useless IMO, as first you need to have a device that can scan or use them, let's say 50% of people for measure, then you need to know what they are, then you need to be bothered to scan them. I heard somewhere recently that a large business publication in Australia had a response rate of something like 0.01% of people clicking through. It just seems like it's adding an extra step for me, why not just say go to the website, because at least people might remember it when they're on the net sometime, but nobody (I don't think), can remember a QR code..
      Rob, with respect, how can clicking one button (to scan a code) be more steps than having to open a browser, look at a web address, remember how it's spelled, type in a heap of letters and pressing enter? All those extra steps (of having to remember and type in an address) can be circumvented by the push of one button - it's more like removing a heap of steps, not adding an extra one. It's a one-step shortcut to a website. It's the mobile equivalent of a hyperlink.

      Imagine if every time you wanted to visit a link on the internet you had to remember the link and type it into a browser's address bar? The internet would die overnight. A link makes it super easy to visit a website from a mobile in exactly the same way as a QR code makes it super easy to visit a web page from your desktop machine.

      Being "against" QR codes is like being "against" hyperlinks.
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  • Profile picture of the author YellowGreenMedia
    Being "against" QR codes is like being "against" hyperlinks.
    This made me LOL really hard
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  • Profile picture of the author Mr Bill
    As always, :rolleyes: we all appreciate your useful and fascinating insights and input Yellow. You always add so much to this topic.
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    • Profile picture of the author YellowGreenMedia
      Originally Posted by Mr Bill View Post

      As always, :rolleyes: we all appreciate your useful and fascinating insights and input Yellow. You always add so much to this topic.
      Are you talking for everybody now? isn't that a bit over the top, Bill?

      I'll let you be, i know you have friends in high places here so i will be off getting me some hyperlinks for my sites...

      Later.
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      • Profile picture of the author cdubay
        Thanks Willr, I was tired when I wrote it and not even thinking about its readability.
        QR and SMS- you can indeed run a simple, local SMS campaign from a QR
        Here is a quick example.
        <center>
        <a href="http://s1267.photobucket.com/albums/jj546/cdubay/?action=view&amp;current=QRSMSSample.png" target="_blank"><img src="http://i1267.photobucket.com/albums/jj546/cdubay/QRSMSSample.png" border="0" alt="Photobucket"></a>
        <br/><br/>
        </center>
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        • Profile picture of the author cdubay
          OK, calling it a night after that one with the HTML instead of the image.
          lets try it again.

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          • Profile picture of the author cdubay
            Reposted so it's readable-LOL

            QR codes can stand alone as a profit maker if used in the correct niche. There’s an old adage in business “follow the money”. The Money in this sense are the large corporations who have spent thousands researching a product before investing in it. Do they always get it right? No, but most of the time they are on the mark.



            Today, QR’s are the hottest and newest mobile marketing device going. Coke-Cola, Starbucks, Kraft, and many other large corporations are using them extensively and with good results. Study what they do and apply it.


            Hands down video is the most engaging media type available to us. QR codes are perfect for this. How does this apply to us as small businessmen? Here is a couple of suggestions I use which bring in a monthly ongoing residual income.



            Mr.Bill was right on about restaurants. They are an idea target market, especially sports bars, lounges etc, where people gather to socialize and pass time. Table tents with a nice graphic background to the QR and text leading in can serve to offer up promotions, lead into a text or Emailer campaign, or just entertain by leading them to a video


            . A video that YOU create for the business. Very nice generic slideshow video’s can be created cheaply thru Animoto. It just takes some pics garnered from Google Images, or the business itself.



            Professional quality video with Adobe After Dark can be made for about 75.00. Hook em first with the generic, create one Hi-res video as your showcase, and they get very interested. Sell em for abut $150.00. Gathering the pics or short movie clips, writing a 4-5 graphic messages, takes about 20-30min. Then ship it off to Fiverr and have it put together. Avg video length is best at 90-180 sec research shows.


            My residual income however comes from the Real Estate industry. Everyone wants to see a 3D tour of a prospective home. New homes come in every week. You create the slideshow video, cover graphic image/QR code, subout to a printer for the real estate sign. Your cost is +/- 0, brokers cost is $50.00/per sign. They are happy to have it.



            Hope this inspires you guys to incorporate QR’s into your marketing packaging. Is it a Get Rich quick method. No, but it’s solid and steady.


            Here's a generic example to get ya started.
            Happy Marketing


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          • Profile picture of the author Mr Bill
            Originally Posted by YellowGreenMedia View Post

            Are you talking for everybody now? isn't that a bit over the top, Bill?

            I'll let you be, i know you have friends in high places here so i will be off getting me some hyperlinks for my sites...

            Later.
            Once again Yellow, thank you so much for your valuable input. I look forward to you being "off" (though you've threatened to leave us alone many times and never seem to be able to actually ever pull it off) and wish you much success this time. Hopefully you will succeed. :rolleyes:

            Originally Posted by jayc470 View Post

            I have to agree with Dante2k. Many of the posts refer to QR codes as a fad and somewhat irrelevant. QR codes are huge in the Asian markets and have been a part of life there for years.

            Rather than thinking of QR codes as just a tool, it should be presented as a relationship builder. QR codes, first and foremost, should be used to connect with the client and obtain their opt-in information. This allows for the obvious connection moving forward providing valuable info, incentives, etc.

            The majority of restaurants and other businesses have no clue who just visited their store. QR codes allow an opportunity for businesses to find out who their clients and prospective clients are and help them with future buying decisions. The easiest sales are to existing clients and interested prospects.

            Retention + Increased Frequency + Higher Spending = Huge Profits

            QR codes can also enhance the promotional efforts of any business for their goods and services. (i.e. Scan here to for a short video to learn how you will benefit from this product. Or - Scan here to learn more about our upcoming events).

            If presented in a fun and engaging way to consumers, QR codes can be very effective for lead capture, client retention, and increased sales.
            Excellent Post!

            Originally Posted by shane_k View Post

            I understand warriors saying have a QR code on a table tent with an offer, or using a QR code to send someone to an offer on your site.

            But you can do the exact same thing by just putting the URL page on that same table tent, or any other marketing piece.

            As for trying to make it sound like remembering and typing in a websites URL is really, really hard, c'mon really?
            Yes really. Come on, push one button vs having to type in a whole web address? There really is not contest. If you asked people "what would you rather do (or, "what would be easier"), push one button or fumble around trying to type a heap of characters, forward slashes, question marks, commas and product codes into a mobile phone's tiny and awkward address bar?" the answer would obviously have to be "push one button".

            Originally Posted by shane_k View Post

            I bet if you tested a 100,000 people, had half of them open up a QR code scanning app, click on the button and then get directed to a website, versus the other half who had to open up a browser window type in the URL and get sent to the same page, the difference in time would be would be like 1-2 seconds.
            It's not only about the extra time it takes, it's about the hassle, the possibility of errors, frustration and "couldn't be bothered" factor. To lift your phone and scan a code is a dead simple thing to do, to type in a whole address (aside from the fact that there is zero fun or novelty value to encourage them to do so) is a hassle and in my experience, people won't bother at all with the URL but they might lift their phones and press one button. I can see no harm, only benefit and engagement both of which are things that help a business engage with their clients - a good thing.

            Originally Posted by shane_k View Post

            Not only that but if you think about all the lousy QR code scanning apps out there. It's a pain to have to find an actual good one.

            Maybe what phone companies should do is have a built in app this way they can control the quality.
            I and everyone I've ever talked to about this must be very lucky, I just grabbed the first one that appeared in the app store and it's worked flawlessly every time.

            Your second point about all new phones hopefully one day having a built in scanner is my wish too.

            Originally Posted by shane_k View Post

            I was a huge QR code fan when I first started hearing about it, and especially when I started seeing them appear in many different areas of my city. But then I started realizing the only people raving about them were the people who were selling them to others.

            I certainly don't hear my family, or friends or anyone I know for that matter raving about how they have helped them.

            They are like a novelty item that you see at a gift shop that is cool when you first buy it, but then it just sits there.
            Firstly, I've never sold one. I've only ever included them in my website packages as an improvement and every single one of my clients likes them and thanks me for adding such a cool feature. If it's free what do they have to complain about. It adds value - all good.

            I wouldn't expect friends or family to ever rave about a QR code any more than I would expect them to rave about a "web address" they saw. They may however mention a website they went to - though I'm not sure I've ever heard people talk much about visiting websites whether they visited from the simplicity of a QR code scan or by having to type an address or click a hyperlink. They just go there and do their business.

            Originally Posted by johnwarhem3 View Post

            The above was pretty cool. A great sign of the power behind QR codes.
            I agree! The power of their use is only limited to the imagination.

            Originally Posted by watsonovedades View Post

            how can i start a sms campaign when a client scans a QR code from a flyer? is there service to storage phone numerbs like aweber does with emails?

            cheers
            Two ways;

            1) The QR code starts an SMS for them with the keyword inserted so all they have to do is press "send" and they are joined to the SMS list from your SMS list provider.

            2) You can use the QR code to direct them to a sign up page where they are greeted by a simple form which they send to join the SMS list.

            Originally Posted by kbrady View Post

            I have been looking at the value of QR codes myself and wonder if they are just a fad. Is it easier to type in a URL or scan a code? I think the general public finds QR codes a bit too techy. Depends on your market I guess.
            Given that QR Codes were developed by DENSO in 1994, I think it's a safe bet that they are not a fad, just a cool tool and quick and easy way for business to get attention and take people straight to a page instead of customers having to type in a long address (say to a product numbered page that is in several subdirectories which a customer wouldn't stand a chance of ever typing in correctly).

            As for them being too techy, I saw a lady with 2 misbehaving children at a supermarket just the other day whip out her phone and scan a QR code that was hanging off an item from a string. I REALLY wanted to ask her if I could take a photo of her doing so but decided against it for two reasons. 1) it would look staged or some smart arse would no doubt acuse me of staging it and 2) I could see that she had her hands full.

            QR Codes are not dead, I would say they are just coming to life and are here to stay and so they should be.

            I can't even believe the question warrants a serious answer (no offence to the OP). Maybe we should start a thread asking if mobile phones are dead? I'm sure some Ludite from some far away tiny corner of the planet could come back with some "research" proving that they are a nusiance and that no one will ever use them and that home and desk phones are perfectly capable of handling phone calls and besides, who would want to carry a phone around with them everywhere.
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  • Profile picture of the author scoutfilmmaker
    QR codes seem to help me at least. I run a few organizations at my school and have used QR codes on posters to direct traffic to my websites/to information about meetings and stuff and thus far they have been sucessful...
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  • Profile picture of the author kbrady
    I have been looking at the value of QR codes myself and wonder if they are just a fad. Is it easier to type in a URL or scan a code? I think the general public finds QR codes a bit too techy. Depends on your market I guess.
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    • Profile picture of the author cdubay
      QR codes can stand alone as a profit maker if used in the correct niche. There’s an old adage in business “follow the money”. The Money in this sense are the large corporations who have spent thousands researching a product before investing in it. Do they always get it right? No, but most of the time they are on the mark. Today, QR’s are the hottest and newest mobile marketing device going. Coke-Cola, Starbucks, Kraft, and many other large corporations are using them extensively and with good results. Study what they do and apply it. Hands down video is the most engaging media type available to us. QR codes are perfect for this. How does this apply to us as small businessmen? Here is a couple of suggestions I use which bring in a monthly ongoing residual income. Mr.Bill was right on about restaurants. They are an idea target market, especially sports bars, lounges etc, where people gather to socialize and pass time. Table tents with a nice graphic background to the QR and text leading in can serve to offer up promotions, lead into a text or Emailer campaign, or just entertain by leading them to a video. A video that YOU create for the business. Very nice generic slideshow video’s can be created cheaply thru Animoto. It just takes some pics garnered from Google Images, or the business itself. Professional quality video with Adobe After Dark can be made for about 75.00. Hook em first with the generic, create one Hi-res video as your showcase, and they get very interested. Sell em for abut $150.00. Gathering the pics or short movie clips, writing a 4-5 graphic messages, takes about 20-30min. Then ship it off to Fiverr and have it put together. Avg video length is best at 90-180 sec research shows. My residual income however comes from the Real Estate industry. Everyone wants to see a 3D tour of a prospective home. New homes come in every week. You create the slideshow video, cover graphic image/QR code, subout to a printer for the real estate sign. Your cost is +/- 0, brokers cost is $50.00/per sign. They are happy to have it. Hope this inspires you guys to incorporate QR’s into your marketing packaging. Is it a Get Rich quick method. No, but it’s solid and steady. Here's a quick generic example of a graphic QR

      Happy Marketing
      Chris
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      • Profile picture of the author WillR
        Originally Posted by cdubay View Post

        QR codes can stand alone as a profit maker if used in the correct niche. There’s an old adage in business “follow the money”. The Money in this sense are the large corporations who have spent thousands researching a product before investing in it. Do they always get it right? No, but most of the time they are on the mark. Today, QR’s are the hottest and newest mobile marketing device going. Coke-Cola, Starbucks, Kraft, and many other large corporations are using them extensively and with good results. Study what they do and apply it. Hands down video is the most engaging media type available to us. QR codes are perfect for this. How does this apply to us as small businessmen? Here is a couple of suggestions I use which bring in a monthly ongoing residual income. Mr.Bill was right on about restaurants. They are an idea target market, especially sports bars, lounges etc, where people gather to socialize and pass time. Table tents with a nice graphic background to the QR and text leading in can serve to offer up promotions, lead into a text or Emailer campaign, or just entertain by leading them to a video. A video that YOU create for the business. Very nice generic slideshow video’s can be created cheaply thru Animoto. It just takes some pics garnered from Google Images, or the business itself. Professional quality video with Adobe After Dark can be made for about 75.00. Hook em first with the generic, create one Hi-res video as your showcase, and they get very interested. Sell em for abut $150.00. Gathering the pics or short movie clips, writing a 4-5 graphic messages, takes about 20-30min. Then ship it off to Fiverr and have it put together. Avg video length is best at 90-180 sec research shows. My residual income however comes from the Real Estate industry. Everyone wants to see a 3D tour of a prospective home. New homes come in every week. You create the slideshow video, cover graphic image/QR code, subout to a printer for the real estate sign. Your cost is +/- 0, brokers cost is $50.00/per sign. They are happy to have it. Hope this inspires you guys to incorporate QR’s into your marketing packaging. Is it a Get Rich quick method. No, but it’s solid and steady. Here's a quick generic example of a graphic QR

        Happy Marketing
        Chris
        Chris,

        Just on a side note, please try and split your posts up into paragraphs. I can't even start to read something when it looks like that... and you'll find a lot of others are the same.
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  • Profile picture of the author johnwarhem3
    The above was pretty cool. A great sign of the power behind QR codes.
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  • Profile picture of the author watsonovedades
    how can i start a sms campaign when a client scans a QR code from a flyer? is there service to storage phone numerbs like aweber does with emails?

    cheers
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    • Profile picture of the author bumkeun
      Originally Posted by watsonovedades View Post

      how can i start a sms campaign when a client scans a QR code from a flyer? is there service to storage phone numerbs like aweber does with emails?

      cheers
      Yes. There are many companies out there that have these capabilities.
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  • Profile picture of the author shane_k
    I understand warriors saying have a QR code on a table tent with an offer, or using a QR code to send someone to an offer on your site.

    But you can do the exact same thing by just putting the URL page on that same table tent, or any other marketing piece.

    As for trying to make it aound like remembering and typing in a websites URL is really, really hard, c'mon really?

    I bet if you tested a 100,000 people, had half of them open up a QR code scanning app, click on the button and then get directed to a website, versus the other half who had to open up a browser window type in the URL and get sent to the same page, the difference in time would be would be like 1-2 seconds.

    Not only that but if you think about all the lousy QR code scanning apps out there. It's a pain to have to find an actual good one.

    Maybe what phone companies should do is have a built in app this way they can control the quality.

    I was a huge QR code fan when I first started hearing about it, and especially when I started seeing them appear in many different areas of my city. But then I started realizing the only people raving about them were the people who were selling them to others.

    I certainly don't hear my family, or friends or anyone I know for that matter raving about how they have helped them.

    They are like a novelty item that you see at a gift shop that is cool when you first buy it, but then it just sits there.
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    • Profile picture of the author Daniel Evans
      I think the novetly has worn off somewhat.

      It's not really something I explored too deeply to be fair though!



      Daniel
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    • Profile picture of the author jayc470
      Originally Posted by shane_k View Post

      I bet if you tested a 100,000 people, had half of them open up a QR code scanning app, click on the button and then get directed to a website, versus the other half who had to open up a browser window type in the URL and get sent to the same page, the difference in time would be would be like 1-2 seconds.
      A QR scan directing someone to a website is only one use of QR.

      To receive a valuable offer, you can lead a prospect to scan the QR to pull up an SMS opt-in page with the keyword text and their cell number pre-populated. All they have to do is tap send...super simple and your client has just added someone to their list.
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      • Profile picture of the author watsonovedades
        Originally Posted by jayc470 View Post

        A QR scan directing someone to a website is only one use of QR.

        To receive a valuable offer, you can lead a prospect to scan the QR to pull up an SMS opt-in page with the keyword text and their cell number pre-populated. All they have to do is tap send...super simple and your client has just added someone to their list.
        i want to do this with my local clients business but how can i build the SMS opt-in page. where can i learn ti build the funnel.?, any thoughts?
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        • Profile picture of the author jayc470
          Originally Posted by watsonovedades View Post

          i want to do this with my local clients business but how can i build the SMS opt-in page. where can i learn ti build the funnel.?, any thoughts?
          Check out Trumpia. They have a free trial and training videos.
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  • Profile picture of the author YellowGreenMedia
    Once again Yellow, thank you so much for your valuable input. I look forward to you being "off" (though you've threatened to leave us alone many times and never seem to be able to actually ever pull it off) and wish you much success this time. Hopefully you will succeed.
    Well maybe you should stop with reacting on me Bill.... Cus that means i have to respond... because i am not going to let you putting me down... so when i leave this thread filled with BS is totally up to you Bill....
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  • Profile picture of the author Mr Bill
    Another fantastically helpful post yellow, thanks for your input. I'm sure it helps everyone reading this thread. Sorry for forcing you to type inane comments...lol

    :rolleyes: Hopefully if we ignore him...

    **************************************************

    Anyway, for real members (who are interested in the CONTENT of this thread) I just received this interesting and RELEVANT link from Stephen Alberts (mobileRockstar).

    Vintage Store Offers the 'Ultimate in Window Shopping' - DNAinfo.com New York

    Robert Henry Vintage Offers the Ultimate in Window Shopping

    The window display at Robert Henry Vintage, which sells furniture, glassware, dishes and other items from the 1960's and 70's in a window display on 6th Avenue between 19th and 20th streets in Park Slope.

    PARK SLOPE — A Park Slope vintage store is taking window shopping to a new level.

    Customers at Robert Henry Vintage don't take their purchases to a counter to be rung up by a cashier. Instead they choose what they want from the store's window display, then use their smart phones to make the buy without ever setting foot inside the store.

    In fact, at Robert Henry Vintage, there is no store in the traditional sense. The entire retail space is a four-foot by 13-foot window display on the ground floor of a South Slope residential building at 683 Sixth Ave. between 19th and 20th streets.

    "We call it the ultimate in window shopping,'" said co-owner Robert Walden, who lives near the Sixth Avenue window display with his partner Henry Chung. "You can come by and look at the stuff and buy stuff without having to interact with anybody."

    When shoppers spot something they want to buy, they use their smart phone to scan a QR code assigned to that item that's posted in the corner of the window display. QR codes are black and white designs that smart phones scan using apps that can be downloaded for free.

    Once the customer scans the QR code, their phone automatically takes them to a secure URL where they complete the purchase with a credit card and arrange for delivery or pick-up. Customers who don't have smart phones can call or email if they want to buy something in the window. All sales are final, but if a customer needs to return a purchase that's damaged, they can get in touch with Walden and Chung using contact information provided on their digital receipt.

    Walden and Chung "open" the store by pulling up a window shade every morning around 10 a.m. or so. They keep the window on view until about 10 p.m., long enough to get foot traffic from diners headed to nearby restaurants Lot 2 and Giuseppina's Pizza.

    For Walden and Chung, selling merchandise out of a display window cuts down on the costs and hassles of running an actual store — there are no employees to pay and manage, and they don't have to open and close on a strict timeline.

    "One of the main reasons to do it was we didn't have to staff it," Walden said. "We wanted a way to have the space without having to be there."
    The couple has been collecting vintage housewares since about 2006.

    ...
    Vintage Store Offers the 'Ultimate in Window Shopping' - DNAinfo.com New York




    Fantasic use of QR codes! Obviously not dead for these adapters.
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  • Profile picture of the author bumkeun
    I personally think QR codes are stupid. I incorporate it with my services as well because my clients think this is the next big thing when actually, it sucks.
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    • Profile picture of the author Mr Bill
      Originally Posted by bumkeun View Post

      I personally think QR codes are stupid. I incorporate it with my services as well because my clients think this is the next big thing when actually, it sucks.
      Stupid? It Sucks? Wow, that's pretty strong. What a fascinating point of view. Care to elaborate why? If they can help your client in any small way and they take you all of 10 seconds to create why are you so violently and strenuously opposed to them?
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      • Profile picture of the author bumkeun
        Originally Posted by Mr Bill View Post

        Stupid? It Sucks? Wow, that's pretty strong. What a fascinating point of view. Care to elaborate why? If they can help your client in any small way and they take you all of 10 seconds to create why are you so violently and strenuously opposed to them?
        I use the qr code for my clients customers to opt into the texting program. I can see how many are scanned and the only ones that are scanned are from me.

        Other than that, qr codes are directed to a website which I think is a waste and I have only seen one person scan one at one of my locations in 5 months.
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  • Profile picture of the author jlarkin353
    There is a company out there that makes art out of QR codes, you should have a look at them. Can't remember the name though They redesign a qr code from color etc to make it much more appealing. nice idea
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  • Profile picture of the author WF99
    Yes I do....and I need suggestion for solving the problems....
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  • Profile picture of the author pablierix
    From a marketing perspective, QR codes offer obvious value and they’re easy to create, cheap, trackable, and open up a world of possibilities for consumer-product interactions. From the consumer side, however, the value is not as clear. Scanning a code is cumbersome and costs the consumer time and effort. Plus, its value is unknown.

    The biggest problem that QR codes have is that consumers consistently have demonstrated that they don’t have a clue what they are marketers are so excited by the potential and intrigued by the concept that they’ve totally forgotten that consumers are not marketers.

    The other consideration that is often ignored is the intrinsic value of the code as a piece of media itself. More often than not, QR codes are used as a simple link to a company website or specific landing page. The thought process being that it saves users the trouble of entering a complicated URL. This would be true if all a user had to do was wave their device over the code.
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  • Profile picture of the author fxjmcalster
    than you for sharing this
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  • Profile picture of the author Mr Bill
    The biggest problem that QR codes have is that consumers consistently have demonstrated that they don’t have a clue what they are marketers are so excited by the potential and intrigued by the concept that they’ve totally forgotten that consumers are not marketers.
    Well then I guess it's up to us to explain it to them. An example is a hair salon that I recently set up with QR codes stuck to each mirror. As the client is sitting there they are educated as to what a QR code, they are helped by being guided to a QR scanner on the App store (all smart phone users know what an app is and where the app store is) and they are encouraged to join by a discount this cut and an SMS for future discounts if they join the SMS list. So far the uptake has been almost 100% of all smart phone users and non smart phone users are asking what that bar code thing is so that presents a further educational opportunity. The hair stylists love it because it gives them something interesting to discuss instead of the usual and painful "so what do you do?" conversation that (from their feedback) they all dread.

    This hair salon is going to take a clue from the shampoo products (which ALL have QR codes on them that take the scenner to a YouTube clip on how to style at home) and add more QR codes in cards that they give their clients to their YouTube channel they are going to set up with recording on how to style at home and other hair hints and tips. Not only that but they are adding educated clients who now know what a QR code is.

    All it takes is a bit of effort on our part and the imagination to create a value ad for the client. No one is or ever will be born with any knowledge, they pick it up along the way. As marketer's it's encumbered on us to spread the word and being free to set up it's a win win for everyone concenrned.

    ...This would be true if all a user had to do was wave their device over the code.
    Which is exactly all they have to do. All the user has to do is (press one button and) wave their device over the code. It's the simplest thing to do and once educated they think it's fun.
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    • Profile picture of the author bluecoyotemedia
      Mr Bill


      that is a great application for QR codes. and your 100% on the money.

      question: can I set up a QR code to get scanned and automatically collect sms number then go to youtube channel??

      thanks

      eddie





      Originally Posted by Mr Bill View Post

      Well then I guess it's up to us to explain it to them. An example is a hair salon that I recently set up with QR codes stuck to each mirror. As the client is sitting there they are educated as to what a QR code, they are helped by being guided to a QR scanner on the App store (all smart phone users know what an app is and where the app store is) and they are encouraged to join by a discount this cut and an SMS for future discounts if they join the SMS list. So far the uptake has been almost 100% of all smart phone users and non smart phone users are asking what that bar code thing is so that presents a further educational opportunity. The hair stylists love it because it gives them something interesting to discuss instead of the usual and painful "so what do you do?" conversation that (from their feedback) they all dread.

      This hair salon is going to take a clue from the shampoo products (which ALL have QR codes on them that take the scenner to a YouTube clip on how to style at home) and add more QR codes in cards that they give their clients to their YouTube channel they are going to set up with recording on how to style at home and other hair hints and tips. Not only that but they are adding educated clients who now know what a QR code is.

      All it takes is a bit of effort on our part and the imagination to create a value ad for the client. No one is or ever will be born with any knowledge, they pick it up along the way. As marketer's it's encumbered on us to spread the word and being free to set up it's a win win for everyone concenrned.


      Which is exactly all they have to do. All the user has to do is (press one button and) wave their device over the code. It's the simplest thing to do and once educated they think it's fun.
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      • Profile picture of the author Mr Bill
        Originally Posted by bluecoyotemedia View Post

        Mr Bill, that is a great application for QR codes. and your 100% on the money.

        Question: Can I set up a QR code to get scanned and automatically collect SMS number then go to youtube channel?

        Thanks

        Eddie
        Hi Eddie, from what I can think right now you can do one or the other but not both.

        You can set a QR Code to send a SMS with a keyword that when sent will join them to an SMS list.

        You can also set the QR Code to send them to a form which you ask them to fill out and then once joined you can redirect them to your YouTube page (instead of your thank you page).

        HTH.
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  • Profile picture of the author pablierix
    However, let’s consider the user’s side of things. In order to scan a barcode, a user has to: 1. Get out their phone; 2. Unlock their phone; 3. Boot the app; 4. Get the code in focus and scan it. This is assuming they already have an app that scans barcodes. For most users, it’s faster to just search Google for whatever the code is giving them a shortcut to
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    • Profile picture of the author Mr Bill
      Originally Posted by pablierix View Post

      However, let’s consider the user’s side of things. In order to scan a barcode, a user has to:
      1. Get out their phone;
      2. Unlock their phone;
      3. Boot the app;
      4. Get the code in focus and scan it.

      This is assuming they already have an app that scans barcodes. For most users, it’s faster to just search Google for whatever the code is giving them a shortcut to
      How is that not MUCH LESS work and easier than...

      1) Get out their phone;
      2) Unlock their phone;
      3) Click to open their browser
      4) Type in a search term
      5) Wade through all the irrelavent results
      6) or at the very least - Try to memorise AND Type in a long and complicated url?

      A QR code is much faster than doing all that and most users couldn't be bothered to do all that anyway, where as a QR code is novel AND easier and only requires a few seconds of education.

      No contest. Not even close.

      QR codes do for mobile users what hyperlinks did for desktop internet users. Imagine what would happen if hyperlinks stopped working and every time we wanted to visit a new page or website we'd have to type the url (no matter how long and complicated it was) into an address bar. How much easier is it for us to just "click a link"?
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  • Profile picture of the author YourBusinessEye
    I agree with most that QR code is a good add on to additional services you offer.

    The reality is many clients do not know how to use the QR code effectively in their marketing . If used right there are many possibilities for conversion like have a QR code directed to landing page with specific offer or promotion. It can also be used as a lead generation technique to gather leads info

    Thanks

    Saniya
    Your Business Eye
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    • Profile picture of the author Inkslingers
      Originally Posted by YourBusinessEye View Post

      I agree with most that QR code is a good add on to additional services you offer.

      The reality is many clients do not know how to use the QR code effectively in their marketing . If used right there are many possibilities for conversion like have a QR code directed to landing page with specific offer or promotion. It can also be used as a lead generation technique to gather leads info

      Thanks

      Saniya
      Your Business Eye
      Agreed.
      The target demographic's locale also factors in.
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  • Profile picture of the author TBone
    I dont think they are dead. I still see the used. I just think they are a niche that only a portion of customers would use or be interested in. You could use QR codes as a icing on the top option to get the customer to say yes if they are on the fence. Instead of offering a discount, throw in a free QR code.
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